Annuity

What Annuity does

Zhejiang Le Yu (Annuity) is a privately held Chinese submersible electric pump manufacturer established in 1996 and headquartered in Wenling, Zhejiang Province. The company operates three production bases totaling 110,000+ square meters of factory floor area with 450+ employees and an annual production capacity of 500,000+ pump units plus a 10,000-ton in-house casting facility, supporting vertically integrated manufacturing from R&D and casting through motor assembly to finished product and performance testing.

Its product portfolio comprises four lines: (1) wastewater and sewage submersible pumps (WQ dual-channel, G cutting-type, WQX/VH vortex, JYWQ mixing, 65WQ series) with hardened-alloy cutters and PCAD-optimized non-clogging hydraulic designs; (2) industrial and mining submersible pumps (FSM, FDM, FBM, FBME, FCM, KBZ, QNS, ZJQ, QXN) covering light-duty slurry, low-water-level dry-suction, deep-well high-head, and abrasive slurry applications using high-chromium cast iron and wear-resistant alloys; (3) clean water submersible pumps (QDX, QY oil-filled, QD.Q multi-stage) for agricultural, aquaculture, and domestic water supply; and (4) intelligent pump controllers (MC cabinet, E3 remote with mobile APP, A2 smart controller) providing sensor-driven automation, dual-pump rotation, and remote monitoring.

The company generates revenue through direct export sales of hardware to customers in 70+ countries across Europe, Asia, the Middle East, and the Americas, supplemented by domestic sales in China. Distribution is conducted through direct enterprise sales, factory-visit inspection tours by foreign buyers (with on-site contract signing), exhibition participation at the Canton Fair and similar trade shows, and an 'Internet + Pumps + Casting' online marketing model via a multi-language corporate website. End markets span industrial and mining dewatering, municipal sewage and rainwater drainage, agricultural irrigation, aquaculture, construction site drainage, and residential water supply. Pricing is quote-based rather than publicly disclosed. The company is recognized as a National High-Tech Enterprise, holds ISO9001:2015 certification, and products carry CE and SASO certifications for EU and Saudi markets.

Name

Annuity

Legal name

浙江乐鱼官网手机网页版-乐鱼(中国)

Website

https://annuityaz.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Zhejiang Le Yu (Annuity) is a privately held Chinese manufacturer of submersible electric pumps and smart pump controllers, serving industrial, mining, municipal, agricultural, and residential water management customers in 70+ countries. Founded in 1996 in Wenling, it operates three vertically integrated production bases producing 500,000+ units annually.

Ownership category

akta.pro rank

Product category

Industrial Submersible Water Pumps

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Pumps & Pumping Equipment (3561), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Specialty & Metering Pumps (IMAHANAC)

akta.pro secondary industries

Pumps & Pumping Accessories (Surface/Submersible, Impellers, Seals) (AFABAHAH), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL), Pump & Rotating Equipment Asset Programs (Pumps, Motors, Drives) (EUANALAK)

Keywords

• Submersible water pumps
• Industrial pump manufacturing
• Sewage drainage pumps
• Mining slurry pumps
• Pump controllers

Headquarters

HQ city

Wenling

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Pump Product Sales: The company manufactures and sells submersible electric pumps and pump controllers. Revenue is generated through the sale of physical pump products including sewage submersible pumps, industrial/mining submersible pumps, clean water submersible pumps, and pump controllers. Products are sold domestically in China and exported to over 70 countries and regions worldwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Annuity (浙江乐鱼 / Le Yu Pumps) manufactures and sells submersible electric pumps and intelligent pump controllers. The portfolio covers wastewater submersible pumps, industrial and mining submersible pumps, clean water submersible pumps, and pump control systems. Products are sold domestically in China and exported to more than 70 countries across Europe, the Americas, Asia, and the Middle East, serving sewage drainage, industrial dewatering, agricultural irrigation, and municipal water management applications.

Product overview

乐鱼官网手机网页版-乐鱼(中国) (Annuity) is a water pump manufacturer founded in 1996, producing submersible electric pumps and intelligent pump controllers across four product lines. The core portfolio consists of (1) wastewater/sewage submersible pumps (WQ dual-channel, G cutting-type, WQX/H vortex, JYWQ mixing, 65WQ series) for sewage and waste fluid with solids and fibres; (2) industrial/mining submersible pumps (FSM/FDM light-duty slurry, FBM/FBME low-water-level, FCM dry-suction, KBZ slurry, QNS sand, ZJQ slurry-sand, QXN high-head series) for construction, mining, and engineering applications; (3) clean water submersible pumps (QDX, QY oil-filled, QD.Q multi-stage series) for agriculture, aquaculture, fountains, and domestic use; and (4) intelligent pump controllers (MC cabinet, E3 remote, A2 smart controller) providing protection, automation, and remote monitoring for all pump series. New products include the FDM, FBM, FBME, and FCM lightweight portable series launched in 2022, and updated WQ and QXN series variants. Products are sold internationally to more than 70 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Wastewater Submersible Pumps (污水污物潜水电泵)
• Industrial/Mining Submersible Pumps (工矿潜水电泵)
• Clean Water Submersible Pumps (清水潜水电泵)
• Pump Controllers (水泵控制器)
• FCM Dry-Suction Submersible Pump (FCM 吸干潜水泵)
• FBME Smart Low-Water-Level Submersible Pump (FBME 低水位智能潜水泵)
• FBM Portable Low-Water-Level Submersible Pump (FBM 低水位潜水泵)
• FDM Light-Duty Sand Pump (FDM 轻型泥沙泵)
• WQ-QG Cutting Submersible Sewage Pump (WQ-QG 切割式潜水排污泵)
• ZJQ Submersible Slurry Pump (ZJQ 潜水渣浆泵)
• QXN Large-Flow Internal Submersible Pump (QXN 大流量内装式潜水泵)

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Pentair: US-based water solutions company with a submersible pump portfolio serving residential, agricultural, and commercial water applications. Comparable in clean-water submersible pump categories (QDX/QY analogs) and irrigation/dewatering use cases.
• Sulzer: Swiss industrial pump and rotating-equipment maker with submersible and slurry-pump offerings targeting mining and wastewater. Overlaps with the ZJQ slurry and QXN high-head product lines on abrasive and high-head applications.
• Wilo: German pump specialist with strong positions in submersible sewage and building-services pumps across Europe, the Middle East, and Asia. Comparable as a regulated-market, standards-driven European pump incumbent competing in municipal and commercial sewage applications.
• Grundfos: Danish global pump leader with deep coverage in submersible, dosing, and circulation pumps. Comparable as a standards-influencing, energy-efficiency-focused pump incumbent competing for clean water and sewage applications.
• KSB SE & Co. KGaA: Global German pump and valve manufacturer with broad coverage in submersible sewage, slurry, and water-supply pumps. Overlaps on the WQ and QXN series product categories and competes for municipal and industrial pump tenders worldwide.
• Xylem: Global water-technology leader with a substantial submersible and dewatering pump portfolio (Flygt, Godwin). Competes for municipal, mining, and industrial pump contracts that the subject company targets with its WQ, KBZ, and QXN lines.
• Ebara Corporation: Japanese industrial pump and turbomachinery manufacturer with submersible pump offerings for sewage, mining, and water supply. Comparable as an Asian broad incumbent competing in the same end-use applications as the subject company's industrial/mining series.

Direct peers

• Franklin Electric: US-based manufacturer of submersible pumps and motors for water systems, agriculture, and industrial applications. Closely comparable in submersible motor/pump integration, well-pump (4ST analog) product lines, and standards-driven energy-efficiency positioning.
• Tsurumi Pump: Japanese specialist in submersible pumps for construction, mining, and wastewater with overlapping SKUs (sewage, slurry, dewatering) and a comparable export-driven international footprint. Most direct product-line analog to the subject company's submersible pump portfolio.
• HCP Pumps: Taiwanese submersible pump manufacturer with strong Asia-Pacific distribution and overlapping sewage, industrial, and clean water product categories. Comparable as an Asian regional submersible pump specialist exporting globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annuity