Bernard Law Group

What Bernard Law Group does

Bernard Law Group (legal entity Bernard Law, PLLC) is a private, founder-led personal injury law firm headquartered at 900 Aurora Ave N STE 100, Seattle, Washington, founded by attorney Kirk Bernard in approximately 1985 and serving clients continuously for over 30 years. The firm provides contingency-fee legal representation to individual accident victims across Washington State, covering roughly 15 specialty practice areas including car, motorcycle, truck, bicycle, pedestrian, bus, train, aviation, burn, spinal cord, traumatic brain injury, construction, premises liability (slip and fall, negligent security), nursing home abuse, dog bite, and wrongful death cases. Its core commercial proposition is a "No Win, No Fee Promise" under which clients pay no attorney fees unless the firm wins, paired with free initial consultations and 24/7 availability; fee percentages are not publicly disclosed.

The firm operates three primary attorney-client delivery channels: direct attorney consultations at 15+ physical office locations across Washington (Seattle, Tacoma, Bellevue, Spokane, Vancouver, Yakima, Bellingham, Everett, Olympia, Wenatchee, and others), a multi-channel digital marketing presence (SEO-driven blog content covering each practice area, Facebook, Twitter/X, Instagram), and an inbound attorney-referral program that pays referral fees to partner firms. The legal team comprises three producing attorneys (Kirk Bernard, Viivi Vanderslice, Megan Wernli) supported by litigation paralegals, legal assistants, a bookkeeper, and administrative staff; total headcount is in the 11-50 range. The firm markets itself on $500M+ in cumulative client recoveries (including record-setting verdicts of $27M truck, $20.5M product liability, $18.5M motorcycle, and $12.5M bus accident), a claimed 98% case success rate, and recognitions including Avvo 9.4 Superb, Super Lawyers of America, and Million Dollar Advocate membership.

The business operates entirely on a contingency-fee professional services revenue model with no disclosed revenue, no external funding, no subsidiaries, and no parent organization. The firm is geographically restricted to Washington State practice (with Kirk Bernard's California license providing only limited cross-border capability), and reports no app, no AI/ML capabilities, and no disclosed proprietary technology beyond a generic "legal services technology platform" descriptor.

Name

Bernard Law Group

Legal name

Bernard Law, PLLC

Website

https://4injured.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Bernard Law Group is a Seattle-based, founder-led personal injury law firm serving Washington State accident victims through contingency-fee representation across 15+ office locations, backed by a three-attorney team.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury legal services
• Accident victim representation
• Contingency fee law firm
• Negligence claims advocacy
• Wrongful death litigation

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee Legal Services: Personal injury legal services billed on a contingency fee basis - clients pay no fees unless the firm wins their case. This aligns firm interests with client outcomes and eliminates financial risk for injured clients seeking representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bernard Law Group is a Seattle-based personal injury law firm that provides legal representation to individuals injured in accidents caused by another's negligence. Services span practice areas including car, motorcycle, truck, bicycle, pedestrian, bus, and train accidents; premises liability, slip and fall, dog bites, wrongful death, nursing home abuse, construction accidents, spinal cord injuries, traumatic brain injuries, aviation accidents, and burn injuries. The firm operates on a contingency fee basis ("No Win, No Fee Promise") and offers free initial consultations.

Product overview

Bernard Law Group is a personal injury law firm offering comprehensive legal services to accident victims. The firm provides a unified suite of legal services organized by practice area, including car accidents, motorcycle accidents, truck accidents, premises liability, wrongful death, nursing home abuse, dog bites, construction accidents, spinal cord injuries, traumatic brain injuries, aviation accidents, burn injuries, and various other personal injury categories. The core offering consists of legal representation with a "No Win, No Fee" contingency arrangement and free initial consultations. The firm also operates an attorney referral program for case partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive personal injury legal representation including case evaluation, negotiation, and litigation for accident victims across Washington State.
• Car Accident Legal Services Legal representation for car accident victims covering various collision types including rear-end, head-on, side-impact, hit-and-run, drunk driving, and distracted driving accidents.
• Motorcycle Accident Legal Services

Quantifiable outcome

• $27 Million Record Verdict in Truck Accident case
• +5 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Brain Injury Association of WashingtonminorOthersKirk Bernard is a supporting member of the Brain Injury Association of Washington, helping raise awareness about the struggles of brain injury victims and providing vital support to victims.
• Other Law Firms (Attorney Referrals)minorChannel Partner/ Reseller/ DistributorBernard Law Group accepts referrals from other law firms for personal injury cases. Referring firms can earn substantial referral fees through written agreements while providing clients with successful legal representation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Morgan & Morgan: Largest U.S. personal injury plaintiff firm operating on the same contingency-fee, No Win No Fee model. Same target customer (accident victims), same case categories (auto, truck, premises, wrongful death), and same broad marketing approach. Bernard Law Group is a regional analog at smaller scale.
• Cellino Law: High-volume personal injury firm with strong regional brand and contingency fees, employing mass-market marketing comparable to Bernard Law Group's content + social approach. Targets the same accident-victicm customer base across auto, truck, and slip-and-fall cases.
• Davis Law Group: Seattle personal injury and insurance bad-faith firm operating on contingency fees, serving the same Western Washington client base with overlapping practice areas (auto accidents, premises liability, wrongful death).
• Premier Law Group: Seattle/Washington-based personal injury firm with a similar No Win No Fee model, multi-location presence, and digital marketing focus. Direct head-to-head competitor for the same WA plaintiff caseload.
• Simmons Hanly Conroy: National plaintiff firm specializing in personal injury, mass tort, and asbestos litigation with record verdicts and Super Lawyers recognition — directly comparable to Bernard's record-verdict strategy and contingency model, but at larger geographic scale.
• Law Offices of James S. Rogers: Sacramento/West Coast PI firm with comparable long-standing plaintiff practice, contingency-fee structure, and reputation-driven client acquisition — useful regional comparison for Bernard's California-licensed founder.
• Sweet Law Group: Personal injury firm with contingency fees, multilingual capacity, and broad California/statewide practice. Comparable in contingency model and plaintiff focus to Bernard, with similar branding emphasis on record-setting results.
• The Farahi Law Firm: Washington State-based personal injury firm with a contingency-fee model and multi-office regional presence similar to Bernard Law Group. Competes for the same auto accident and premises liability caseload in WA.

Others

• Avvo: Legal directory and lead-generation platform on which Bernard Law Group advertises its 9.4 Avvo rating. Functions as a marketing channel and adjacent ecosystem participant rather than a direct competitor, but is materially relevant to how the firm sources client leads.

Regional players

• FosterLaw PC: Pacific Northwest-focused PI firm serving Washington and Oregon accident victims on contingency. Comparable client base and case mix but operates in adjacent OR market rather than directly competing in WA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kirk_bernard
• Facebookfacebook.com/bernardlawgroup
• Instagraminstagram.com/bernardlawgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bernard Law Group