What Videonow does

Videonow is a Russian video advertising placement system operated by OOO «OTM World Wide» (OTM Vorld Vaid), a Moscow-based limited liability company headquartered at the Skolkovo Innovation Center. Founded in 2008 as one of the first internet video advertising networks in Russia, the company operates two integrated product lines: the Videonow Ad Server, a registered software program (Unified Register of Russian Computer Programs and Databases, Record No. 24087, dated September 23, 2024) that provides a web interface for administering ad placements, auction-based ad delivery, statistics collection, and an API for campaign statistics; and the Videonow SSP Platform, which sequentially queries 25+ ad suppliers within 2-3 seconds per impression to maximize publisher revenue. The platform supports industry-standard integrations including VAST, VPAID, HTML/JavaScript, and Adfox Header Bidding, and delivers ads across web, mobile, and Smart-TV through a unified media space with cross-site frequency capping. Videonow's network spans 900+ publisher websites and 100+ thematic sites, generating 5+ billion monthly ad requests, 300+ million monthly video views, and reaching 120+ million unique users per month.

The company monetizes through two primary revenue streams. On the supply side, Videonow shares 60% or more of advertising revenue with publishers monetized through its SSP, retaining a take rate on the gross ad spend flowing through the platform. On the demand side, the Ad Server is licensed to partners for managing their own ad inventory, with pricing calculated individually based on auction mechanism parameters, budget volume, seasonality, campaign activity, and configuration requirements. Advertisers access the network indirectly through leading Russian DSPs that integrate with the platform for RTB-based inventory purchasing, while Videonow also runs direct sales for video advertising campaigns targeting the 120+ million user audience. The go-to-market is bifurcated: an API-first, self-serve motion for publishers meeting the 400,000 monthly request threshold, and a sales-led motion for advertisers seeking premium targeting across the unified media space. All operations are scoped to Russia, with explicit restrictions on services directed at international markets.

The company is privately held with no disclosed external investors, no parent organization, and no documented funding rounds. Leadership consists of a single disclosed executive, General Director Takayeva Vilena Anatolievna. Partnerships are concentrated on technology and DSP integrations within the Russian ad tech ecosystem, and the platform's competitive positioning rests on distribution scale, Russian domestic-software regulatory status, and long-standing publisher relationships rather than product differentiation or AI/ML capabilities.

Name

Videonow

Legal name

ООО «ОТМ Ворлд Вайд»

Website

https://videonow.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Videonow is a Russian video advertising platform operating an SSP and ad server across 900+ publisher websites, reaching 120+ million monthly unique users. It monetizes inventory via publisher revenue-share (60%+) and Ad Server licensing, serving advertisers through integrated Russian DSPs.

Ownership category

akta.pro rank

Product category

Video AdTech / Programmatic Advertising Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)

akta.pro secondary industry

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

Keywords

• Video advertising platform
• Supply-side platform
• Ad server software
• Programmatic video ads
• Publisher monetization

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Publisher Revenue Share: Videonow shares 60% and more of advertising revenue with publishers (websites) monetized through the platform. The SSP platform queries multiple ad suppliers to maximize revenue per impression.
2. Ad Server Services Licensing: Services for granting rights to use Videonow Ad Server functionality via the internet. Pricing based on auction mechanism for ad inventory procurement matching individual customer requirements, or individual calculation based on parameters such as budget volume, seasonality, and campaign activity.
3. DSP Integration Fees: Revenue from integrating with leading Russian DSPs for selling inventory through RTB, as well as expanding traffic monetization through new partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Videonow operates a Russian video advertising placement system that combines a proprietary Ad Server with a Supply-Side Platform (SSP). The platform connects website publishers (900+ sites, 300+ million monthly video views) with advertisers through programmatic RTB and PMP auctions, integrating with leading Russian DSPs. Publishers receive 60%+ of advertising revenue while the SSP sequentially queries 25+ ad suppliers per impression to maximize yield across web, mobile, and Smart-TV.

Product overview

Videonow is a Russian video advertising platform consisting of two main components: Videonow Ad Server (core software for ad placement and monetization) and the Videonow SSP Platform (supply-side optimization). The Videonow Ad Server provides a web interface for ad campaign administration, statistical tracking, and API access, while the SSP platform automatically queries over 25 advertising providers to maximize revenue. The unified advertising network spans over 900 sites with over 300 million video views monthly, serving over 120 million unique users, supporting VAST, VPAID, HTML/JavaScript, and Adfox Header Bidding integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Videonow Ad Server Proprietary ad server software for monetizing and acquiring internet traffic, providing a web interface for administering ad placements, collecting statistics, delivering ad materials with auction bid conditions, and offering an API for campaign statistics delivery to partners and advertisers. Registered in the Unified Register of Russian Software (No. 24087).
• Videonow SSP Platform Supply-Side Platform that maximizes publisher revenue from each video impression by sequentially querying multiple video advertising providers and selecting those that will generate the highest profit within 2-3 seconds of the user play action; integrated with practically all notable Russian DSPs for RTB inventory monetization.
• Videonow Video Advertising Network Russian video advertising placement system connecting 900+ publisher websites with advertisers across a unified media space of 100+ thematic sites. Supports cross-platform ad delivery (web, mobile, Smart-TV), real-time analytics, maximum fill rates, and monetization of Russian and international traffic through RTB and PMP campaigns, reaching 120+ million unique users monthly with 300+ million video views.

Quantifiable outcome

• 5+ billion monthly ad requests across the network
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• Leading Russian DSPscoreTechnology or IntegrationVideonow platform integrates with practically all notable DSP (Demand-Side Platform) companies operating in the Russian market. These integrations enable RTB-based selling of ad inventory and expand monetization opportunities for publishers by connecting them to programmatic advertising demand.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Soloway: Soloway is a Russian digital advertising platform providing video, display, and mobile ad serving and SSP capabilities. It competes directly with Videonow in Russian video ad monetization and ad-serving.
• Hybrid.ai: Hybrid.ai is a Russian programmatic advertising technology company operating a header bidding and SSP platform. It directly competes with Videonow's SSP and publisher monetization capabilities in the Russian market.
• Relap: Relap is a Russian content recommendation and native advertising platform with video ad capabilities. It overlaps with Videonow as a competing video and content monetization layer for Russian publishers.
• AdRiver (AD/River): AdRiver is a Russian ad serving and ad management platform that provides ad serving, targeting, and campaign management for publishers and advertisers. It is comparable to Videonow as a direct competitor in Russian ad serving and monetization.
• Between Exchange (Between Digital): Between Exchange is a Russian programmatic advertising exchange connecting SSPs and DSPs. It is comparable to Videonow as part of the same Russian programmatic ecosystem competing for publisher inventory and advertiser demand.

Broad incumbents

• Magnite: Magnite (formerly Rubicon Project/Telaria) is one of the largest independent global SSPs, specializing in CTV and video. It is comparable to Videonow as a global SSP reference point, though operating at vastly larger scale outside Russia.
• Yandex Direct: Yandex Direct is the dominant Russian digital advertising platform, offering DSP, search, and display/video ad buying across the Yandex network. It is comparable to Videonow as the primary demand-side competitor and ecosystem anchor shaping Russian ad-tech economics.
• VK (VKontakte) Advertising: VK operates one of Russia's largest social/video networks and a closed programmatic ad stack. It competes with Videonow for both publisher monetization and advertiser budgets in Russian digital video.
• Google Ad Manager: Google Ad Manager (formerly DoubleClick) is a global ad server and SSP widely used by publishers worldwide. While restricted in Russia, it remains a benchmark competitor and threat for global-oriented Russian publishers comparing platform capabilities.
• Pubmatic: PubMatic is a global SSP and ad tech company focused on programmatic video and CTV monetization. It is comparable to Videonow as a representative global SSP competitor for cross-format video inventory.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/videonow.ru

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videonow