AdRiver
AdRiver is a Russian ASP-based digital ad management and audit platform serving advertising agencies, website publishers, and direct advertisers with ad-serving, programmatic SSP monetization, DMP audience data, IVT detection, viewability measurement, and cross-device attribution tools.
- Company typePrivate
- Founded2001
- HeadquartersMoskva, Russia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
AdRiver firmographics
Firmographics- Name
- AdRiver
- Legal name
- OOO "Adriver" (ООО «Адривер»)
- Website
- https://adriver.ru
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AdRiver is a Russian ASP-based digital ad management and audit platform serving advertising agencies, website publishers, and direct advertisers with ad-serving, programmatic SSP monetization, DMP audience data, IVT detection, viewability measurement, and cross-device attribution tools.
- Ownership category
- akta.pro rank
AdRiver industry classification
Industry- Product category
- Online Advertising Technology
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industries
- Brand Safety, Fraud Detection & Ad Verification (BPAMALAN), Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where AdRiver is headquartered
LocationHeadquarters
- HQ city
- Moskva
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
AdRiver business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Ad-Serving (CPM): Base ad-serving fee charged per 1,000 impressions (CPM). Includes basic media statistics and post-click/post-view reports. Price: 3 RUB CPM excluding VAT.
- IVT+Adserving (CPM): Ad-serving with invalid traffic detection (GIVT + SIVT). Charged per 1,000 impressions. Price: 4.5 RUB CPM excluding VAT.
- Full Verification (CPM): Complete ad verification including Viewability (IAB/custom), IVT (GIVT/SIVT), and Brand Safety with actual placement domains. Price: 5.75 RUB CPM excluding VAT.
- Click Tracking (CPC): Click-only tracking service with minimum monthly payment. Price: 0.25 RUB CPC excluding VAT, minimum 10,000 RUB per month.
- Video Traffic Hosting: Video hosting for VAST/VPAID/MRAID video creatives. Price: 2 RUB CPM excluding VAT.
- Credits System: Internal credit-based billing for publishers. One credit equals one impression. Price: 3 RUB per 1,000 credits. Credits are purchased from the commercial department ([email protected]).
- Custom Reporting and Dashboard Services: Additional revenue from custom Power BI dashboards, advanced attribution reports (Shapley value, Markov chains), log exports, and panel integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Basic Ad-Serving (CPM) |
| Usage-based | Pay-as-you-go | IVT+Adserving (CPM) |
| Usage-based | Pay-as-you-go | Full Verification (CPM) |
| Usage-based | Monthly | Click Tracking (CPC) |
| Usage-based | Pay-as-you-go | Video Traffic Hosting (CPM) |
| Usage-based | Pay-as-you-go | Credits (Publisher) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
AdRiver product offering
Product offeringCore offering
AdRiver is a universal ASP-based internet advertising management and audit system serving advertising agencies and website publishers. It provides ad serving across all major formats, targeting, invalid-traffic detection, viewability and brand-safety verification, attribution analytics, an SSP for publisher monetization, and a DMP for audience data management.
Product overview
AdRiver is a comprehensive digital advertising management and audit ecosystem consisting of a core universal ASP-based platform supplemented by specialized modules for publishers and advertisers. The core AdRiver system provides ad serving with over 40 banner formats (HTML5, VAST/VPAID, Rich-media, video, etc.) and extensive targeting capabilities (geographic, device, behavioral, and 20+ targeting types). For publishers, AdRiver SSP enables programmatic monetization through DSP connections and second-price auctions. The DMP module provides audience data management and segmentation. For agencies and advertisers, SelfService enables self-service campaign management with integrated verification (IVT/Viewability/Brand Safety), attribution analytics (postclick/postview, Shapley vector, Markov chains), and video analytics through Power BI dashboards. Additional tools include AdRiver Bridge for cross-device tracking, video hosting, creative production tools, and specialized reporting solutions.
Differentiator
Problem solved
Functional benefit
Brands
- AdRiver SSP: SSP (Supply-Side Platform) component of AdRiver system for automated ad placement management
Products and services
- AdRiver Universal ASP-based advertising management and audit system for managing and auditing internet advertising, providing ad serving, targeting, and analytics for advertising agencies and website publishers.
- AdRiver SSP Supply-Side Platform enabling publishers to manage advertising inventory, connect to DSP platforms via OpenRTB, and participate in real-time programmatic second-price auctions.
- DMP (Data Management Platform) Full-cycle client data management platform providing media data collection, DSP/DMP integration, and audience analysis through ready-made segments.
- AdRiver SelfService Self-service platform for agencies and advertisers enabling independent campaign management, statistical analysis, and data planning, supporting both media and performance placement analysis.
- AdRiver Bridge Cross-device and cross-platform identification technology enabling web-to-app and app-to-web attribution through Stable_ID, Avito ID, and other third-party identifiers.
- Traffic Verification Comprehensive verification service covering IVT (GIVT + SIVT), viewability (IAB MRC and custom standards), and brand safety through domain categorization.
- Video Traffic Hosting Video hosting service for VAST/VPAID/MRAID standard video creatives, including video hosting and streaming infrastructure, priced at 2 RUB CPM.
- AdRiver Teasers (Тизеры) Excel-based solution for automating teaser creation in advertising campaign scenarios directly from Microsoft Excel without using the AdRiver interface.
- AdRiver Creative Toolkit Adobe Flash extension containing templates for all popular Flash banner formats supported by the system, automating ActionScript code generation to simplify banner creation.
- Brand Lift & Sales Lift Attribution analysis services for measuring brand awareness and sales lift through survey-based research panels.
- Sanar Reports Domain monitoring and IVT analysis reports including Sanar Dare (domain mailing by placements) and Sanar Cosa (IVT breakdown by placement with system benchmarks).
- Power BI Verification & Analytics Dashboards Power BI-based dashboards for verification (IVT/GIVT/SIVT, viewability, brand safety), VAST/VPAID video analytics, postview attribution, and reach & intersections analysis for agencies, advertisers, and traffic suppliers.
Quantifiable outcome
- IVT detection and filtering reduces invalid traffic through GIVT (known bots, blocked IPs, excessive activity) and SIVT (sophisticated cross-platform behavioral analysis) mechanisms
- +1 more outcomes
Companies that use AdRiver
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
AdRiver technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature8 records
AdRiver partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DSP Platforms connected to AdRiver SSPcoreAdRiver SSP connects to multiple DSP (Demand-Side Platform) technology partners via the OpenRTB protocol, enabling automated real-time bidding for publisher inventory monetization. Connected DSPs are listed on the AdRiver SSP DSP list page.
- Tiburon, OMI (Online Market Intelligence), Online InterviewerminorAdRiver partners with research panel providers Tiburon, OMI, and Online Interviewer for panelist data integration, enabling socio-demographic audience analysis and survey-based audience insights for advertising campaigns.
- CyberBrain, DataStories, SmartisminorAdRiver offers data-driven attribution through partners CyberBrain, DataStories, and Smartis, enabling algorithmic attribution models (including Shapley value and Markov chain analysis) by exporting campaign data for third-party analysis.
- Internest Group of CompaniescoreAdRiver ad management system was developed by the Internest group of companies (internest.ru). AdRiver is an integral product within the Internest corporate structure.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
AdRiver competitors and assessment
Company assessmentRegional players
- Between Digital: Russian digital advertising platform offering programmatic buying, SSP-style services, and ad verification — directly comparable to AdRiver in the Russian market as a regional full-stack programmatic platform.
- Segmento: Russian programmatic DSP and data platform serving advertisers with real-time bidding and DMP capabilities — a regional peer competing for the same Russian advertiser budgets as AdRiver's agency and verification services.
Broad incumbents
- Magnite: Largest independent SSP globally, with OpenRTB-based auction mechanics, header bidding, and CTV/video specialization — the same programmatic SSP functionality AdRiver SSP provides to Russian and CIS publishers.
- Criteo: Programmatic ad-tech platform with retargeting, audience data, and SSP/DSP capabilities, competing with AdRiver for digital display budgets and offering overlapping DMP and verification functionality.
- PubMatic: Independent global SSP offering programmatic monetization with real-time bidding, header bidding, and identity solutions — a direct functional peer to AdRiver SSP for publisher inventory monetization.
- The Trade Desk: Leading independent global DSP that bids into SSPs like AdRiver's via OpenRTB. Competes for the same advertiser budgets and offers overlapping targeting, attribution, and data capabilities.
- Google Ad Manager: Global SSP/ad-server incumbent combining a publisher ad server with OpenRTB-enabled exchange, overlapping directly with AdRiver SSP's auction, format support, and targeting capabilities at a global scale.
- Yandex Direct: Yandex's flagship ad platform and dominant demand-side in Russia, offering search and display ad serving with a DSP, DMP, and audience data stack — directly comparable to AdRiver's two-sided ASP/SSP/DMP offering within the same Russian market.
Direct peers
- Adform: Full-stack ad-tech platform combining DSP, SSP, DMP, and ad verification in a single suite — the closest one-to-one functional analog to AdRiver's combined ASP + SSP + DMP + IVT offering, though operating globally rather than CIS-focused.
- Soloway: Russian DSP integrated with AdRiver SSP via OpenRTB. As a direct counterpart in the Russian programmatic ecosystem, Soloway is the most locally comparable demand-side peer to AdRiver's supply-side offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AdRiver social profiles
Digital presenceAdRiver financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdRiver leadership team
Management profileNumber of profiles
AdRiver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdRiver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdRiver
What does AdRiver do?
AdRiver is a universal ASP-based internet advertising management and audit system serving advertising agencies and website publishers. It provides ad serving across all major formats, targeting, invalid-traffic detection, viewability and brand-safety verification, attribution analytics, an SSP for publisher monetization, and a DMP for audience data management.
Is AdRiver a public or private company?
AdRiver is a private company. It is classified as corporate owned and is currently operating.
When was AdRiver founded?
AdRiver was founded in 2001. It employs 51 to 100 people.
Where is AdRiver based?
AdRiver is headquartered in Moskva, Russia, in the Europe region.
How does AdRiver make money?
Seven revenue lines are on record. Ad-Serving (CPM) is the primary driver. The others are IVT+Adserving (CPM), full Verification (CPM), click Tracking (CPC), video Traffic Hosting, credits System and custom Reporting and Dashboard Services.
Who are AdRiver's main competitors?
Regional players on record are Between Digital and Segmento. Broad incumbents are Magnite, Criteo, PubMatic, The Trade Desk, Google Ad Manager and Yandex Direct. Direct peers are Adform and Soloway.
Does AdRiver have an API?
Yes. AdRiver provides an API for retrieving media statistics. The API allows users to fetch campaign statistics programmatically. According to the documentation, the API endpoint is available for media statistics retrieval, though post-campaign data is not available via API. The documentation is accessible at /doc/restapi/ and specifically at /doc/restapi/get-stat/ for statistics retrieval. Developer documentation is at www.adriver.ru/doc/restapi.
What industry is AdRiver in?
AdRiver's product category is Online Advertising Technology. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of BPAMALAN, Brand Safety, Fraud Detection & Ad Verification. Its NAICS code is 54181 and its SIC code is 7310.