Karnas Law Firm

What Karnas Law Firm does

Karnas Law Firm, PLLC is a private, founder-owned personal injury law firm headquartered in Tucson, Arizona, with additional offices in Phoenix and Yuma. Founded in 1983 by M. David Karnas, the firm operates as a Professional Limited Liability Company (PLLC) under Arizona law and reports 1-10 employees, including five named attorneys. The firm offers representation across more than fifteen practice areas, with the core offering centered on motor vehicle accident claims (car, truck, motorcycle), complemented by wrongful death, medical negligence, product liability, premises liability, catastrophic injury, mass tort, and class action litigation. The firm claims to have served over 10,000 clients and recovered more than $50 million in damages over its operating history, supported by a portfolio of industry awards including Top 100 Trial Lawyers and Best Law Firm in America (2023).

The firm has no disclosed proprietary technology, API, software products, or AI/ML capabilities; its delivery model is traditional direct attorney-client engagement. Client acquisition is driven by organic channels, including a multi-page practice-area website with free consultation forms, 24/7 phone intake across three regional phone lines, client testimonials, and a dedicated Spanish-language site targeting Arizona's bilingual market. Marketing relies on content (blog, practice area pages) and direct response (phone and form-based consultations), with no paid media or partnership data disclosed.

The revenue model is exclusively contingency-based: clients pay no upfront fees, and the firm earns a percentage of damages recovered only if the case is won. Pricing is not publicly disclosed and contract values vary by case size and type. There is no evidence of external private equity or venture capital investment; ownership remains with the founder, and the firm has not undertaken any disclosed mergers, acquisitions, funding rounds, or material leadership changes. The customer base consists entirely of individual personal injury claimants in Arizona, making the firm a long-tail, retail consumer legal business rather than an enterprise or B2B operation.

Name

Karnas Law Firm

Legal name

Karnas Law Firm, PLLC

Website

https://karnaslaw.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Karnas Law Firm, PLLC is a founder-owned personal injury boutique founded in 1983 in Arizona, serving individual injury claimants across Tucson, Phoenix, and Yuma offices on a contingency fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident legal representation
• Wrongful death claims
• Contingency fee attorneys
• Catastrophic injury litigation

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Contingency Fee Legal Services: Karnas Law Firm operates on a contingency fee basis for personal injury cases. Clients pay no upfront costs or legal fees unless the firm successfully recovers damages on their behalf. The contingency fee is typically a percentage of the damages recovered. This model removes financial barriers for injured clients seeking legal representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Karnas Law Firm, PLLC is an Arizona personal injury law firm providing legal representation and advocacy to individuals injured due to someone else's negligence. The firm handles case evaluation, investigation, negotiation with insurance companies, and trial litigation across practice areas including car, truck, and motorcycle accidents, wrongful death, medical negligence, product liability, premises liability, mass tort, and class action matters, delivered through offices in Tucson, Phoenix, and Yuma on a contingency fee basis.

Product overview

Karnas Law Firm, PLLC is a boutique personal injury law firm providing legal representation across Arizona through its offices in Tucson, Phoenix, and Yuma. The firm offers a comprehensive portfolio of legal services organized by practice area, including motor vehicle accident representation (car, truck, and motorcycle accidents), catastrophic injury claims, wrongful death litigation, medical negligence, product liability, premises liability, mass tort, and class action lawsuits. The firm operates on a contingency fee basis, meaning clients pay no fees unless the firm wins their case. The practice areas include Personal Injury Legal Services as the core offering, supplemented by specialized services such as Pedestrian Accident, Dog Bite, Bus Accident, Spinal Cord Injury, Brain Injury, Soft Tissue Injury, Bone Fracture, and Disfigurement Legal Services, all unified under the firm's personalized legal advocacy approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Full-service personal injury law firm providing legal representation for victims of accidents and negligence, including case evaluation, investigation, negotiation with insurance companies, and trial litigation, delivered on a contingency fee basis in Arizona.
• Car Accident Legal Services Legal representation for car accident victims in Arizona, handling claims for vehicle damage, medical expenses, lost wages, and pain and suffering on a contingency fee basis.
• Truck Accident Legal Services Legal representation for victims of large truck accidents in Arizona, handling complex cases involving multiple parties including truckers, trucking companies, and equipment manufacturers.
• Motorcycle Accident Legal Services Legal representation for motorcycle accident victims in Arizona, advocating for injured riders against negligent drivers and insurance companies.
• Wrongful Death Legal Services Legal representation for families of deceased victims who died due to negligence, seeking compensation for medical expenses, funeral costs, lost income, and pain and suffering.
• Medical Negligence Legal Services Legal representation for victims of medical malpractice in Arizona, including diagnostic errors, surgical errors, medication mistakes, and improper medical treatment.
• Product Liability Legal Services Legal representation for victims injured by dangerous or defective products in Arizona, holding manufacturers, designers, and distributors accountable.
• Premises Liability Legal Services Legal representation for victims injured on someone else's property in Arizona due to negligent property owners, including slip and fall accidents.
• Mass Tort Legal Services Legal representation for mass tort litigation involving multiple plaintiffs harmed by the same cause, such as defective products or large-scale accidents.
• Catastrophic Injury Legal Services Legal representation for victims of severe catastrophic injuries in Arizona resulting in permanent disability, including traumatic brain injuries and spinal cord damage.
• Pedestrian Accident Legal Services Legal representation for pedestrians injured in accidents in Arizona caused by negligent drivers.
• Dog Bite Legal Services Legal representation for victims of dog bites and animal attacks in Arizona, holding dog owners liable for injuries.
• Bus Accident Legal Services Legal representation for victims of bus accidents in Arizona, whether on private or public transportation.
• Spinal Cord Injury Legal Services Legal representation for victims of spinal cord injuries sustained in accidents in Arizona.
• Brain Injury Legal Services Legal representation for victims of traumatic brain injuries in Arizona resulting from accidents.
• Class Action Legal Services Legal representation for class action lawsuits in Arizona where large groups of people take legal action against a common defendant.
• Soft Tissue Injury Legal Services Legal representation for victims of soft tissue injuries in Arizona affecting muscles, tendons, and ligaments.
• Bone Fracture Legal Services Legal representation for victims of bone fractures resulting from accidents in Arizona.
• Disfigurement Legal Services Legal representation for victims suffering from scars and disfigurement in Arizona due to severe accidents.

Quantifiable outcome

• Over 10,000 clients served
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• LawRank: Digital marketing agency specialized in personal injury law firm SEO and PPC; adjacent/ecosystem participant whose client base (PI firms like Karnas) illustrates the high-cost customer acquisition dynamics of the broader PI market.
• Ariano Reprographics / Avante Legal Marketing: A legal marketing agency serving personal injury firms with website, SEO, and lead generation services; not a direct competitor but adjacent/ecosystem partner that supports the same PI practice category Karnas operates in.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury marketing firm with national reach and significant Arizona presence; competes on the same contingency-fee model but with a vastly larger advertising budget and brand presence.
• Bellatrix Legal / Cellino Law (Cellino & Barnes): National personal injury firms with heavy TV advertising; comparable contingency-fee model and mass tort/auto accident practice, representing the scaled-up version of Karnas's business model.

Direct peers

• Phillips Law Group: Phoenix-based personal injury law firm handling car, truck, and motorcycle accidents on contingency; competes head-to-head with Karnas in the Maricopa County PI market with a similar mass marketing playbook.
• Lerner and Rowe Injury Attorneys: A multi-office Arizona-based personal injury firm with a similar contingency fee model and broad marketing presence across Tucson, Phoenix, and other AZ cities, making it one of the closest geographic and practice-area competitors to Karnas.
• Goldberg & Osborne: Well-known Arizona personal injury firm with offices across the state including Tucson, Phoenix, and Yuma; competes directly with Karnas in the same contingency-fee auto accident and injury space with significant advertising spend.
• Hirsch & Lyons Accident & Injury Lawyers: Arizona-based personal injury firm serving Tucson and Phoenix with similar contingency fee structure for vehicle accident and wrongful death claims, direct marketing-driven competitor.
• Pinal County Injury Lawyers / Salwin Law Group: Boutique Arizona personal injury firm operating in adjacent AZ counties with a contingency-fee model and similar practice area breadth in auto and motorcycle accidents.
• Snow, Carpio & Weekley, PLC: Arizona-based personal injury and accident law firm serving Tucson, Phoenix and surrounding areas; comparable in size and offerings (auto, truck, motorcycle accidents) on a contingency fee basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KarnasLaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karnas Law Firm