myhomecare

What myhomecare does

myhomecare is a German private ambulatory care service (ambulanter Pflegedienst) founded in 2018, delivering in-home elderly care, dementia care, family support, personal assistance for people with disabilities, and school accompaniment. The company operates through two regional limited liability entities, myhomecare Rhein-Main GmbH headquartered in Frankfurt am Main and myhomecare Bayern GmbH headquartered in Ingolstadt, with an additional Munich office, collectively serving the Frankfurt Rhein-Main metropolitan area, Munich, and the Ingolstadt/Bavaria region. Its core service portfolio centers on Alltagsbegleitung (daily companionship), Altenpflege (elderly care), Demenzbetreuung (dementia care), Grundpflege (basic body care), Haushaltshilfe (household help), and Persönliche Assistenz (disability assistance), supplemented by free in-home Pflegeberatung, Verhinderungspflege (respite care), 24-hour continuous care, and the myschoolcare division for Schulbegleitung. The operating model is the Bezugspflege (continuity-of-care) concept, which assigns the same caregiver to each client, with minimum shift lengths of two hours and 24/7 availability across all 365 days of the year.

The business is fundamentally a labor-intensive services business rather than a technology platform. Revenue is generated almost entirely through regulated German social insurance channels: Pflegeversicherung (nursing care insurance) Sachleistungen or Pflegegeld tied to Pflegegrad 1-5, Krankenversicherung coverage of medically necessary Haushaltshilfe, Sozialamt 'Hilfe zur Pflege' subsidies for indigent clients, and direct self-pay for services beyond insurance caps. Pricing per customer is administratively set by Pflegegrad ceilings, ranging from €0/month at Pflegegrad 1 to €2,299/month in Sachleistungen at Pflegegrad 5, plus ancillary regulated allowances (€125/month Entlastungsbetrag, up to €1,612/year Verhinderungspflege, up to €2,557 one-time home modification subsidy). The company sells almost exclusively through direct, field-based acquisition: free home consultations, phone inquiries, and inbound referrals from doctors, hospitals, and social services, with no resellers, intermediaries, or app-based channels.

The company holds an MDK-Note 1.0 quality rating and BPA industry association membership, employs Hannes Stramer as Geschäftsführer (Managing Director) and Tom Janosch Wiemken as Pflegedienstleitung (Care Service Director) in Frankfurt, and self-reports a customer base exceeding 300 households. There is no evidence of external institutional investment, M&A activity, subsidiaries, or app-based service delivery; myhomecare operates as an independently-held network of regional GmbH entities with no identified parent or holding structure beyond its own regional arms.

Name

myhomecare

Legal name

myhomecare Rhein-Main GmbH

Website

https://my-homecare.de

Company type

Private

Founded year

2018

Operating status

Operating

Short description

myhomecare is a German private ambulatory home-care provider offering elderly care, dementia care, family support, personal assistance, and school accompaniment across Frankfurt Rhein-Main, Munich, and Ingolstadt under a continuity-of-care caregiver model.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Live-In Respite Care (Multi-Day) (HSABAGAC)

Keywords

• Home care services
• Elderly care
• Dementia care
• Personal assistance
• Ambulatory nursing

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Nursing Care Insurance (Pflegeversicherung): Services are covered by German nursing care insurance for customers with Pflegegrad 2-5. The company directly bills insurance providers for Sachleistungen (benefit payments) up to the maximum amount per care grade.
2. Self-Pay / Private Customers: Customers without Pflegegrad or seeking services beyond insurance coverage pay privately. This includes supplemental services or complete private financing.
3. Social Welfare (Sozialamt): For customers who cannot afford care costs, the Social Welfare Office (Sozialamt) may cover expenses through 'Hilfe zur Pflege' applications.
4. Health Insurance (Krankenversicherungen): Health insurance covers certain care services, particularly household help (Haushaltshilfe) when medically necessary - during pregnancy, after childbirth, illness, or surgery.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

myhomecare is a German ambulatory care service that delivers individualized in-home companionship, basic care, dementia support, household help, and personal assistance to seniors, families in crisis, and people with disabilities. Services are scheduled from a minimum of two hours up to 24-hour care and are anchored on a Bezugspflege (continuity-of-care) model that pairs each client with a consistent caregiver. Funding is sourced through German nursing care insurance (Pflegeversicherung), health insurance, social welfare, or private pay.

Product overview

myhomecare is a non-medical home care service provider offering individualized companionship, care, and support services in the Frankfurt Rhein-Main region. The company positions itself as an enabler for self-determined living at home rather than a traditional nursing service. Their portfolio centers on the core companion care model (Alltagsbegleitung), supplemented by specialized services including elderly care (Altenpflege), dementia care (Demenzbetreuung), basic/body care (Grundpflege), household help (Haushaltshilfe), personal assistance (Persönliche Assistenz), and family care (Familienpflege). Additional offerings include free care consultation (Pflegeberatung), school accompaniment via the myschoolcare division, respite care (Verhinderungspflege), and 24-hour care. The company operates on a continuity-of-care model (Bezugspflege), assigning the same caregiver to each client. Services are available from 2 hours upward, spanning part-time to 24-hour coverage. The Frankfurt location (myhomecare Rhein-Main GmbH) serves the greater Frankfurt area and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Alltagsbegleitung (Daily Companionship) Personalized daily companionship providing assistance with walks, shopping, conversations, and recreational activities for seniors or as support for family caregivers.
• Altenpflege (Elderly Care) Professional elderly care supporting independent living at home, ranging from 2-hour shifts to 24-hour care, with empathetic support that respects individual habits.
• Demenzbetreuung (Dementia Care) Specialized dementia care providing empathetic support through all phases of the disease, including biographical work, memory exercises, and communication support.
• Grundpflege / Körperpflege (Basic Body Care) Body care and basic care services including soothing baths, personal hygiene assistance, dressing help, and skin care, all respecting individual habits and preferences.
• Haushaltshilfe (Household Help) Household support including cleaning, laundry, meal preparation, and shopping assistance, provided only in combination with daily companionship services.
• Persönliche Assistenz / Assistenzpflege (Personal Assistance) Personal assistance for people with disabilities, including support with work, sports, leisure activities, and cultural participation, enabling maximum social inclusion.
• Kostenlose Pflegeberatung (Free Care Consultation) Free advisory service provided at home, helping clients understand care grades, funding options, applications, and available support measures.
• Seniorenbetreuung (Senior Care) Care for seniors at home, providing support for daily activities, companionship, and ensuring safety, particularly for those wishing to remain in their familiar environment.
• Schulbegleitung (School Accompaniment) School accompaniment for children requiring support to participate in educational settings, delivered through the myschoolcare division of the company.
• Verhinderungspflege (Respite Care) Respite care providing relief for family caregivers when they are temporarily unable to provide care, covering up to 1,612 EUR annually for care grade 2 and above.
• Familienpflege / Familienhilfe (Family Care) Family assistance when families cannot manage their daily routine, including childcare, elderly support, household tasks, and assistance during pregnancy or recovery periods.
• 24-Stunden-Betreuung (24-Hour Care) Round-the-clock care for individuals requiring continuous support, ensuring safety and companionship day and night.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• Bundesverband privater Anbieter sozialer Dienste e.V. (BPA)minorOthersBPA membership connects myhomecare with the German association of private social service providers. Membership provides industry representation, professional development resources, and credibility signals to customers seeking regulated care services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cura Pflegedienst: German private ambulatory care provider offering home nursing, household help, and elderly care; comparable mid-sized private operator competing in similar urban German markets.
• Renafan Group: One of Germany's largest private ambulanter Pflegedienst operators with a nationwide footprint offering in-home care, intensive care, and senior residences. Direct peer in ambulatory home care with overlapping payer mix (Pflegeversicherung).
• Bonitas Pflegedienst: German private home-care operator with multiple regional offices offering ambulanter Pflegedienst services. Comparable mid-sized private Pflegedienst competing for similar Pflegeversicherung-funded customers.
• Advita Pflegedienst: German private home-care operator running ambulanter Pflegedienst services across multiple cities, including 24-hour care and dementia specialty. Closely comparable in scope, scale ambition, and service portfolio to myhomecare.
• Familiari Health: German in-home care provider focused on 24-Stunden-Betreuung and family care services. Comparable in 24-hour care positioning and family-support use cases including respite care.
• Home Instead Senior Care (Germany): Global home-care franchise with German operations providing non-medical companionship and personal care to seniors at home. Highly comparable in service mix, customer segment (elderly at home), and Bezugspflege-style continuity model.

Broad incumbents

• Caritas Pflegedienste: Large Catholic welfare association operating ambulanter Pflegedienst and stationäre care across Germany. Overlaps with myhomecare in ambulatory home care but operates as part of a much broader social-services portfolio.
• AWO Pflegedienste: Workers' welfare association running ambulatory and inpatient care services across Germany. Competes with myhomecare for the same publicly insured elderly customers but as part of a nationwide association network.
• Johanniter Ambulante Pflege: Major German social-services organization offering ambulatory nursing and home care alongside broader medical and emergency services. Comparable in service line but operates at significantly larger scale nationally.
• Diakonie Pflege: Protestant welfare association providing ambulatory and residential care services nationally. Overlaps with myhomecare in in-home elderly and family care, but as part of a nationwide social-services network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myhomecare.de
• Instagraminstagram.com/myhomecare_de
• LinkedInlinkedin.com/company/myhomecare-rhein-main-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myhomecare