AWO Pflegedienste

What AWO Pflegedienste does

AWO Pflegedienste operates as a unit of AWO Kreisverband Bremerhaven e.V., a registered non-profit welfare association (eingetragener Verein) headquartered in Bremerhaven, Germany, and part of the national AWO (Arbeiterwohlfahrt) federation founded in 1919. The local Bremerhaven chapter has operated since 1920 and provides a comprehensive portfolio of social services organized across five verticals: elderly care (five nursing homes, assisted living, day care, dementia shared housing, and ambulatory home care), childcare and family services (five kindergartens, early intervention centers, family centers, and school assistance), youth welfare (Kreisjugendwerk, mother/father-child facilities, youth welfare stations, and crisis services), adult services (addiction counseling via the AWO Suchtberatungszentrum, supported living, employment projects, and ambulatory assistance), and migration support (EU counseling, asylum procedure advice, return counseling, and women's integration courses). The Ursula-Kaltenstein-Akademie provides in-house nursing education (Pflegefachhelfer and generalist nursing training), functioning as a talent pipeline for the organization's own facilities.

The underlying delivery model is traditional social service provision through physical facilities and in-person care, with no proprietary technology platform. The organization operates as a regional multi-site care provider with a densely distributed network of owned facilities across Bremerhaven and adjacent Lower Saxony, complemented by home-based ambulatory services. Digital channels are limited to a website, Facebook presence, and a recently added digital addiction counseling service; there is no disclosed app, no API, and no technology product.

Revenue is generated primarily through statutory German social insurance reimbursements (Pflegeversicherung nursing care insurance and Krankenversicherung health insurance) and municipal government contracts for mandated social services including child welfare, youth services, elderly care, migration support, and addiction counseling. Secondary revenue streams include membership dues from AWO members and charitable donations. Pricing is not publicly disclosed and is set by statutory insurance frameworks and individual care needs assessments rather than market-negotiated commercial pricing. The go-to-market model is community-led, relying on direct inquiries, social service referrals, government-coordinated programs, employer branding for staff recruitment, and regional public awareness campaigns.

Name

AWO Pflegedienste

Legal name

AWO Kreisverband Bremerhaven e. V.

Website

https://awo-pflegezentrale.de

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

AWO Pflegedienste is the ambulatory care unit of AWO Kreisverband Bremerhaven e.V., a non-profit welfare association providing multi-vertical social services — elderly care, childcare, youth welfare, addiction counseling, and migration support — across Bremerhaven, Germany, funded primarily through statutory social insurance and municipal government contracts.

Ownership category

akta.pro rank

Product category

Elderly Care and Social Welfare Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (6239), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Child Day Care Services (8351)

akta.pro primary industry

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)

akta.pro secondary industries

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF), Home Health Aide (HHA) Services (Medically Directed) (HSABACAB)

Keywords

• Ambulatory nursing care
• Elderly residential care
• Dementia care services
• Child daycare services
• Social welfare support

Headquarters

HQ city

Bremerhaven

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Social Insurance and Government Contracts: Primary revenue from statutory social insurance reimbursements (Pflegeversicherung, Krankenversicherung) and public sector contracts for social services including child welfare, youth services, elderly care, migration support, and addiction counseling.
2. Membership Fees: Revenue from membership dues of AWO members, supporting the organization's social mission and providing a base of community support.
3. Donations and Charitable Contributions: Accepts donations from individuals and organizations to support social programs and services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AWO Pflegedienste is the care division of AWO Bremerhaven, providing all outpatient care services from a single source through its Ambulante Pflege- und Servicezentrale, alongside residential nursing homes, assisted living, day care, dementia shared living arrangements, and healthcare planning consultation. The portfolio also extends to childcare, early intervention, youth welfare, addiction counseling, migration services, and nursing vocational training under the parent welfare association.

Product overview

AWO Bremerhaven operates as a comprehensive welfare organization offering a multi-service portfolio organized around five core areas: (1) Pflege (Care/Nursing) — providing home-based care via the Ambulante Pflege- und Servicezentrale, assisted living at Bürger 208 and Wurster Straße 57, full-time nursing facilities (Lotte-Lemke-Haus, Gerhard-van-Heukelum-Haus, Villa Schocken, Haus Alte Liebe, Birkenhof), day care, dementia shared living, and healthcare planning consultation; (2) Kinder und Familie — operating children's daycare centers (including Kinder- und Therapiezentrum Max & Moritz, Kita Ferdinand-Lassalle-Straße, Kita Pfiffikus, Krippe Villa Minikus), early intervention services, family centers, and school assistance; (3) Jugend und Familie — running the Kreisjugendwerk youth organization, mother/father-child facilities (Hamme Lou, Klippo), family crisis services, youth assistance stations, and addiction support for youth; (4) Erwachsene — offering adult counseling, employment projects, and addiction services (including FreD, AWO Suchtberatungszentrum, digital addiction counseling); (5) Migration — providing EU counseling, youth migration services, migration counseling, and asylum procedure support. The Ursula-Kaltenstein-Akademie provides nursing education and training. The portfolio functions as a platform of interlinked social services rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Ursula-Kaltenstein-Akademie: Training and educational institution for nursing care professionals, offering programs including Pflegefachhelfer and generalist nursing education (Generalistische Pflegeausbildung).
• Kreisjugendwerk der AWO Bremerhaven

Products and services

• Ambulante Pflege- und Servicezentrale Centralized home care and nursing services providing professional medical and personal care support for individuals in their own homes.
• Betreutes Wohnen für Senioren Assisted living facilities for elderly individuals, including the Bürger 208 and Wurster Straße 57 locations, offering independent living with on-site support.
• Pflegeeinrichtungen Full-time nursing care facilities including Lotte-Lemke-Haus, Gerhard-van-Heukelum-Haus, Villa Schocken, Haus Alte Liebe, and Birkenhof.
• Tagespflege Day care services for elderly individuals at the Birkenhof Tagespflege and Lotte-Lemke-Tagespflege locations.
• Wohngemeinschaften für Demenzerkrankte Specialized shared living arrangements for people with dementia, providing structured care in a group home setting.
• Ursula-Kaltenstein-Akademie Training academy offering nursing education programs including Pflegefachhelfer and generalist nursing training (generalistische Pflegeausbildung).
• Beratung Gesundheitliche Versorgungsplanung (GVP-Beratung) Healthcare planning consultation service helping individuals organize and plan their medical and care needs.
• Suchthilfe Addiction support services including FreD (early intervention), AWO Suchtberatungszentrum, ambulatory addiction therapy, psychosocial support, JumpIn contact shop, gambling addiction support, follow-up care, and digital addiction counseling.
• Kindertageseinrichtungen Children's daycare facilities including Kinder- und Therapiezentrum Max & Moritz, Kita Ferdinand-Lassalle-Straße, Kita Pfiffikus, Krippe Villa Minikus, and Therapie- und Förderzentrum Kramelheide.
• Frühförderung Early intervention services including Interdisziplinäre Frühförderstelle Max & Moritz and Netzwerkhaus - Ambulante Hausfrühförderung Loxstedt.
• Migrationsberatung Migration counseling services including EU-Beratungsstelle, Jugendmigrationsdienst, MiA-Frauenkurse, Migrationsberatung, Beratungsstelle Marie, asylum procedure counseling, and return counseling.
• Kreisjugendwerk der AWO Bremerhaven Youth welfare organization providing youth services including summer programs, Juleica training, and youth empowerment activities.
• Mutter/Vater-Kind-Einrichtungen Mother/father-child facilities including Hamme Lou and Klippo, providing residential support for families.
• Beratung und Betreuung für Erwachsene Adult counseling and support services including assisted living facilities (Haus am Sollacker, Vitalzentrum Dorum), ambulatory assistance, Tagwerk, and Tagesstätte Boje.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dieckell-StiftungminorOthersDieckell-Stiftung provided funding to enable AWO Bremerhaven to launch a new exchange program for parents of premature babies, expanding the organization's support offerings for families with preterm infants.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Johanniter-Unfall-Hilfe: Protestant aid organization running parallel social services — child daycare, youth welfare, ambulatory nursing, and assisted living — across regional chapters. Comparable in mission and statutory funding model.
• Diakonie Deutschland: The Protestant welfare federation, running parallel service lines — skilled nursing, outpatient care, child and youth welfare, addiction counseling, and migration support. Operates through regional member organizations with similar insurance/government funding.
• Caritas Deutschland: Germany's largest Catholic welfare association, operating elderly care homes, child daycare, youth welfare, migration counseling, and addiction services through regional chapters. Directly comparable in mission, service breadth, and statutory funding model.
• Paritätischer Wohlfahrtsverband: Umbrella association of non-confessional welfare organizations providing social services, including care for the elderly, children and youth, and people with disabilities. Comparable in scope, non-profit model, and statutory funding reliance.
• Malteser: Catholic aid organization operating nursing homes, ambulatory care, child and youth services, and migration support across Germany. Similar federal structure with regional providers and statutory insurance reimbursement.
• Deutsches Rotes Kreuz (DRK): The German Red Cross welfare association, operating comparable elderly care facilities, ambulatory nursing, child and youth services, and migration programs through regional chapters with the same statutory funding dynamics.

Emerging players

• Promedica Plus: German franchised network of ambulatory home care services for the elderly. Directly comparable to AWO Pflegedienste's Ambulante Pflege- und Servicezentrale on home care delivery, though operating under a private franchise model rather than welfare non-profit.

Broad incumbents

• AWO Bundesverband: The national parent federation of which AWO Bremerhaven is a regional chapter. Operates the same welfare services (elderly care, child welfare, youth services, migration, addiction) nationwide, making it the closest structural and operational comparator.
• Korian Deutschland: One of Germany's largest private nursing home and assisted living operators, part of the French Korian Group. Provides a for-profit comparator in skilled nursing and assisted living — same resident population, different funding mix (more private pay).
• Alloheim: Major German private operator of nursing homes, assisted living, and outpatient care services. Offers a for-profit scale comparator for skilled nursing and home care service delivery, with similar reliance on Pflegekassen reimbursement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/awobhv
• LinkedInlinkedin.com/company/awo-pflege-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWO Pflegedienste