Council on Aging of West Florida

What Council on Aging of West Florida does

Council on Aging of West Florida is a 501(c)(3) nonprofit organization founded in 1972 and headquartered at 875 Royce Street in Pensacola, Florida. It operates a community-based senior services platform serving Escambia and Santa Rosa counties in Northwest Florida, with an annual operating budget of approximately $7 million. Its core service portfolio includes Meals on Wheels and congregate senior dining (nearly 96,000 meals delivered annually to about 300 participants), The Retreat adult day care center (AHCA-licensed #9051), in-home social services and case management (800+ clients), caregiver support groups (300 caregivers), and three AmeriCorps Seniors volunteer programs — Foster Grandparent, Senior Companion, and RSVP — collectively generating more than 70,000 volunteer hours annually and mentoring over 500 students.

The organization's underlying technology is minimal and non-proprietary; service delivery is labor- and volunteer-driven rather than platform-based. It supplements direct service with two owned media properties: Coming of Age Magazine (a quarterly lifestyle publication in partnership with Ballinger Publishing since 2005, winner of consecutive National Mature Media Awards since 2007) and Coming of Age TV (a monthly 30-minute program on Blab, Cox Cable Channel 4, and Mediacom Channel 21 since 2012, also distributed on YouTube).

Its business model is multi-stream nonprofit funding. Government grants and contracts from the Northwest Florida Area Agency on Aging, State of Florida Department of Elder Affairs, Corporation for National and Community Service, City of Pensacola, Escambia County, and Santa Rosa County represent the largest revenue source, supplemented by United Way of West Florida allocations, individual and corporate donations (the organization states each local donated dollar leverages approximately nine dollars of state and federal funding), and a private-pay meal program priced at $7.50 per delivered meal. Pricing for government-funded programs is not transactional — eligibility is determined through assessment via the Elder Helpline. The organization is BBB Accredited, a Meals on Wheels America member, and HIPAA-compliant, with no parent company, no subsidiaries, and no disclosed funding rounds in the conventional investment sense.

Name

Council on Aging of West Florida

Legal name

Council on Aging of West Florida, Inc.

Website

https://coawfla.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Council on Aging of West Florida is a 501(c)(3) nonprofit founded in 1972 that delivers Meals on Wheels, adult day care, caregiver support, and senior volunteer programs to seniors in Escambia and Santa Rosa counties, Florida, supported by government grants, United Way, donations, and a private-pay meal program.

Ownership category

akta.pro rank

Product category

Senior and Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Elder Services & Aging Support (BPAGAEAF), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Senior nutrition services
• Adult day care
• Caregiver support services
• Home delivered meals
• Senior volunteer programs

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Government Grants and Contracts: Funded by grants and contracts from Northwest Florida Area Agency on Aging, State of Florida Department of Elder Affairs, Corporation for National Services, City of Pensacola, Escambia County, and Santa Rosa County
2. United Way Funding: Receives financial support from United Way of West Florida as a United Way Partner Agency
3. Private Pay Services: Home-delivered meals, adult day care services, and other programs available on private pay basis at daily rates lower than in-home care
4. Donations and Charitable Contributions: Individual donations, corporate sponsorships, and fundraising events including Rat Pack Reunion annual gala. Organization states it can leverage every dollar donated locally into nine additional dollars of state and federal funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Council on Aging of West Florida is a 501(c)(3) nonprofit that delivers community-based aging services to seniors and their families in Escambia and Santa Rosa counties. Core offerings include home-delivered meals (Meals on Wheels and private-pay), congregate senior dining, adult day care (The Retreat), caregiver support groups and respite, social services case management, and three AmeriCorps-funded senior volunteer programs (Foster Grandparent, Senior Companion, RSVP). Funding comes from federal/state/county grants, United Way, donations, and modest private-pay fees.

Product overview

Council on Aging of West Florida operates as a community-based senior services organization offering a coordinated portfolio of programs and services to help seniors in Escambia and Santa Rosa Counties live healthy, safe, and independent lives. The core service offering includes Meals on Wheels and Senior Dining Sites for nutrition, The Retreat (Adult Day Care) for cognitive and physical impairment support, and Social Services with case management. Caregiver support is provided through dedicated support groups and respite services. The organization runs three senior volunteer programs: Foster Grandparent, Senior Companion, and RSVP. Supplementary offerings include Coming of Age Magazine (quarterly publication) and Coming of Age TV (monthly video program) for senior lifestyle content. Private-pay options are available for home-delivered meals and adult day care services.

Differentiator

Problem solved

Functional benefit

Products and services

• Meals on Wheels

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting and core.

• Baptist Medical GroupsupportingGTM or Marketing PartnerSponsor of Coming of Age TV program, covering healthcare topics with their 100+ physicians serving the Gulf Coast. Baptist Medical Group provides healthcare expert interviews for the monthly TV program.
• Ballinger PublishingcoreStrategic or Co-development PartnerPublishing partner for Coming of Age Magazine, the only senior-oriented lifestyle publication in Northwest Florida. Locally produced and published in Pensacola.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• USAging (National Association of Area Agencies on Aging): National association representing Area Agencies on Aging — including the Northwest Florida AAA that funds Council on Aging. Comparable mission of supporting community-based aging services and advocating for OAA funding.
• Meals on Wheels America: National membership and advocacy organization for the Meals on Wheels network of which Council on Aging of West Florida is a member. Functions as an industry umbrella and standards body rather than a direct service competitor.

Broad incumbents

• Easterseals: Large national nonprofit providing services for seniors and people with disabilities, including adult day services, in-home support, and caregiver programs. A broader incumbent with overlapping service lines and a similar nonprofit funding model.
• Amedisys: National home health and hospice provider that competes for adjacent in-home senior care dollars. Offers skilled nursing, therapy, and personal care services that overlap with Council on Aging's in-home and personal-care programs.
• Addus HomeCare: Multi-state provider of personal care, hospice, and home health services, including Medicaid-funded in-home support. Competes for the same state-funded personal-care contracts and private-pay clients in adjacent markets.
• Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, memory care, and home care. A broad incumbent serving overlapping senior populations but operating through for-profit residential and home-care channels rather than the nonprofit community-service model.

Emerging players

• Papa: Tech-enabled startup pairing older adults with companion 'Papa Pals' for social support, transportation, and everyday tasks — partially overlapping with Senior Companion Program, caregiver respite, and friendly-visitor services. Represents the digital-first delivery model Council on Aging currently lacks.

Direct peers

• Council on Aging of Central Florida: Florida-based independent 501(c)(3) nonprofit providing a directly comparable suite of senior services — Meals on Wheels, adult day care, caregiver support, case management, and senior volunteer programs — under the same Council on Aging model in the Orlando/Central Florida region.
• ElderSource: Northeast Florida's Area Agency on Aging and direct service provider offering Meals on Wheels, caregiver support, adult day care, and case management to seniors across multiple counties — structurally analogous to Council on Aging of West Florida's service mix.
• Senior Resource Association: Florida-based nonprofit providing similar community-based senior services including Meals on Wheels, adult day care, caregiver respite, and in-home support — directly comparable mission, funding model, and service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/coawfla
• Xx.com/coawfla

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Council on Aging of West Florida