Baptist Medical Group

What Baptist Medical Group does

Baptist Medical Group is a multispecialty physician practice network and wholly-owned subsidiary of Baptist Memorial Health Care Corporation, formed in 2010 and headquartered in Union City, Tennessee with operational roots in Memphis. The organization employs 501–1,000 staff and contracts with 1,500+ specialists and primary care providers across more than 40 medical specialties, including cardiology, oncology, pediatrics, orthopedics, internal medicine, and geriatrics. Services are delivered through more than 200 clinics spanning West Tennessee, North Mississippi, and Northeastern Arkansas, supplemented by walk-in clinics, an outpatient care center in Germantown, and integrated oncology services via the Baptist Cancer Center in collaboration with Vanderbilt-Ingram Cancer Center.

The technology stack is anchored on the Baptist OneCare MyChart patient portal, which provides scheduling, secure messaging, prescription management, lab-result access, video visits, e-visits, and telephone visits. Telehealth services, previously free of charge, became billable to insurance beginning June 1, 2023. Specialty clinical hardware includes a Siemens 1.5T Open-Bore MRI at the Outpatient Care Center. Multiple practices hold NCQA Patient-Centered Medical Home recognition, and the Outpatient Care Center holds CARF accreditation for rehabilitation services.

Baptist Medical Group generates revenue primarily through fee-for-service healthcare delivery billed to public and private insurers, with supplemental telehealth billing on a per-message and per-visit basis (Medicare patient responsibility $0–$8; private insurance $33–$50 per qualifying encounter). Customer concentration is diffuse across a tri-state patient population, though commercial concentration risk flows from the wholesale dependence on Baptist Memorial Health Care Corporation as the parent. Recent strategy has emphasized physician practice acquisitions (Stern Cardiovascular, Memphis Internal Medicine, Forest Hill Family Practice) and channel extension through walk-in clinics and employer onsite locations rather than new-market entry.

Name

Baptist Medical Group

Legal name

Baptist Memorial Health Care Corporation

Website

https://baptistdoctors.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Baptist Medical Group is a Mid-South multispecialty physician practice network and subsidiary of Baptist Memorial Health Care, operating 200+ clinics with 1,500+ providers across 40+ specialties in West Tennessee, North Mississippi, and Northeastern Arkansas, with delivery via in-person clinics, walk-in care, and the MyChart patient portal.

Ownership category

akta.pro rank

Product category

Multispecialty Physician Practice Services

NAICS

Ambulatory Health Care Services (621), Other Outpatient Care Centers (62149), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)

akta.pro secondary industries

Retail & Walk-In Primary Care Clinics (HLAFAGAC), Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH)

Keywords

• Multispecialty physician practice
• Primary care services
• Telehealth consultations
• Outpatient diagnostic imaging
• Cancer care program

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Baptist Medical Group provides medical services through its network of over 1,500 providers across 40+ specialties. Services are billed to insurance, with telehealth visits billed to insurance as of June 1, 2023.
2. Telehealth/Telemedicine Services: MyChart responses requiring clinical time and expertise may be billed to insurance as telehealth. Medicare patients have no out-of-pocket or small fee of $3-8; private insurance may cover at $33-50.
3. Insurance-Based Healthcare: Baptist Medical Group accepts most major health insurance plans. Individual physician practices may accept additional plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Baptist Medical Group is a nonprofit multispecialty physician practice network providing primary, specialty, and subspecialty medical care across the Mid-South. It operates 200+ clinics staffed by 1,500+ providers across 40+ specialties, supported by the Baptist OneCare MyChart patient portal for appointment scheduling, secure messaging, telehealth, and prescription management. The group also runs an integrated cancer program in partnership with Vanderbilt-Ingram Cancer Center and an Outpatient Care Center offering diagnostic imaging and rehabilitation.

Product overview

Baptist Medical Group is a multispecialty physician practice offering a unified portfolio of healthcare services across the Mid-South. The core digital offerings include Baptist OneCare MyChart patient portal (enabling scheduling, messaging, and telehealth), Video Visits and E-visits for virtual care delivery, Walk-In Clinics for urgent needs, and the Baptist Cancer Center for integrated oncology services. The group operates an Outpatient Care Center providing diagnostic imaging and rehabilitation therapies, with multiple NCQA-recognized Patient-Centered Medical Home practices across the network.

Differentiator

Problem solved

Functional benefit

Products and services

• Baptist OneCare MyChart Patient portal that allows patients to manage their own care from any device, including chatting with doctors, scheduling appointments, managing medications, accessing lab results, e-check-in, and messaging.
• Video Visit Virtual visit feature that allows patients to see and speak with their doctor via phone, tablet or computer, enabling diagnosis and prescriptions from home.
• E-visits Private, direct messaging service allowing patients to discuss medical issues or symptoms with their doctor, receive a diagnosis, and get prescriptions without office visits.
• Walk-In Clinics Primary care clinics with walk-in convenience for minor illnesses and injuries, offering no-appointment-needed care for the entire family.
• Baptist Cancer Center Integrated regional cancer program offering locations, physician offices, infusion centers and specialists throughout Tennessee, Arkansas and Mississippi.
• Outpatient Care Center Comprehensive outpatient rehabilitation and diagnostic services including diagnostic imaging (CT, MRI, X-ray, ultrasound), rehabilitative therapies, and diabetes education located in Germantown, TN.
• NCQA Patient-Centered Medical Home Practices Network of primary care practices recognized by the National Committee for Quality Assurance as Patient-Centered Medical Homes, emphasizing continuous quality improvement and a patient-centered approach to care.

Quantifiable outcome

• Largest network of doctors in the Mid-South region

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Baptist Memorial Health CarecoreStrategic or Co-development Partner · 1 January 2010Baptist Medical Group is a wholly-owned subsidiary of Baptist Memorial Health Care, formed in 2010. Baptist Memorial Health Care is a network of affiliated health care facilities including 25 hospitals. Baptist Medical Group doctors are affiliated with Baptist Memorial Health Care but practice medicine at independent, private practices throughout the region.
• Vanderbilt-Ingram Cancer CentercoreStrategic or Co-development PartnerBaptist Medical Group oncologists collaborate with Vanderbilt-Ingram Cancer Center to share resources, knowledge and research to advance cancer treatment and reduce health disparities. Baptist Cancer Center is the Mid-South's first integrated regional cancer program.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Cano Health: Value-based primary care group operating multispecialty clinics, with an emphasis on senior and Medicare populations. Comparable multispecialty ambulatory model, though focused on specific demographic segments.

Direct peers

• One Medical (Amazon One Medical): Membership-based multispecialty primary care group with strong digital patient experience and insurance billing. Direct peer in terms of multispecialty physician practice model and technology-enabled patient engagement.
• Privia Health: National physician practice platform aggregating multispecialty groups under a technology-enabled, value-based care model. Directly comparable operating model (multispecialty physician network, ambulatory services) at national scale.
• VillageMD: Value-based primary care platform with co-located specialty services. Similar multispecialty physician network model focused on ambulatory care delivery and care coordination.
• Steward Medical Group: Multispecialty physician network owned by a large hospital system, combining primary care, specialty practices, and hospital-employed physicians. Direct parallel to BMG's hospital-owned physician network structure.
• Methodist Medical Group: The physician practice arm of Methodist Le Bonheur Healthcare, also a large multispecialty group serving the Memphis/Mid-South market. Direct overlap in primary care, specialty services, and geographic footprint makes it BMG's primary regional competitor.
• Saint Francis Medical Group: Tennessee-based multispecialty physician group affiliated with Saint Francis Hospital system, serving the Greater Memphis area. Competes head-to-head with BMG for primary care and specialty patients in the Mid-South.

Regional players

• Regional One Health: Memphis-based safety-net health system with affiliated physician practices. Competes with BMG for Mid-South patient volume, particularly in primary care and select specialties.

Others

• DaVita Medical Group / DaVita Integrated Kidney Care: Large physician practice operator historically focused on primary and specialty care (now concentrated in kidney care). Comparable as a physician-group operating model and value-based care infrastructure, though not a direct ambulatory competitor.

Broad incumbents

• Vanderbilt University Medical Center: Major academic health system with a large employed physician group and ambulatory footprint across Tennessee. Broader incumbent that overlaps with BMG in primary care, specialty services, and oncology (via the Vanderbilt-Ingram partnership).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bmgbaptistmedicalgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Medical Group