Bisnode Magyarország

What Bisnode Magyarország does

Bisnode Magyarország operates as Dun & Bradstreet Hungary Kft., the Hungarian country subsidiary of the global business data and analytics firm Dun & Bradstreet, Inc. (NYSE: DNB), headquartered in Budapest. The entity provides Hungarian enterprises and small-to-medium businesses with access to a global data cloud covering more than 580 million organizations and 2 billion consumers across over 250 markets. Its product portfolio includes risk management solutions, sales and growth solutions, data management solutions, the D-U-N-S Number identifier service, and the D&B.AI platform designed to power AI-enabled business workflows.

The underlying technology is built on D&B's proprietary Business Intelligence Data Cloud and the nine-digit D-U-N-S identifier system that establishes business credit files globally. The firm distributes these capabilities via direct enterprise sales with local customer service support (phone +3618158500) and supplements demand generation through a localized blog, social channels (LinkedIn, Facebook, X), and dedicated SMB marketing content covering credit risk, master data management, supply chain resilience, AML compliance, and EU sanctions guidance.

The business model is subscription-based with annual billing cadence and quote-based enterprise pricing. Revenue is generated through recurring access to business intelligence data, risk assessment scores, predictive ratings, and analytical models targeting risk management, sales optimization, and marketing data management use cases. The firm serves two primary segments on a horizontal basis: large organizations requiring comprehensive business intelligence for enterprise risk and growth decisions, and SMBs seeking accessible partner verification and growth support tools. As a wholly-owned subsidiary of Dun & Bradstreet, Inc., the entity inherits the parent's global brand, data assets, and compliance posture rather than operating as an independent venture.

Name

Bisnode Magyarország

Legal name

Dun & Bradstreet Hungary Kft.

Website

https://bisnode.hu

Company type

Private

Founded year

1841

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bisnode Magyarország operates as Dun & Bradstreet Hungary Kft., the Hungarian subsidiary of NYSE-listed Dun & Bradstreet, providing subscription-based business intelligence, risk management, sales/growth, and D-U-N-S identifier solutions to enterprises and SMBs in Hungary.

Ownership category

akta.pro rank

Product category

Business Intelligence & Data Analytics

NAICS

Finance and Insurance (52)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)

Keywords

• Business intelligence data
• Risk management solutions
• B2B data analytics
• Sales intelligence platform
• Company credit information

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Business Data & Analytics Services: Subscription and usage-based access to business intelligence data, risk assessment scores, predictive ratings, and analytical models for risk management and growth optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bisnode Magyarország operates as the Hungarian subsidiary of Dun & Bradstreet, providing a comprehensive business data and analytics platform with access to over 580 million organizations and 2 billion consumers across more than 250 global markets. The company delivers subscription-based solutions spanning risk management, sales and marketing intelligence, and enterprise data management, supported by AI-powered workflows through the D&B.AI platform and the proprietary D-U-N-S business identifier system.

Product overview

Dun & Bradstreet Hungary offers a comprehensive business data and analytics platform, providing solutions across risk management, sales/growth, and data management. The core platform is built on access to over 580 million organizations and 2 billion consumers across more than 250 global markets. Key products include D&B.AI for AI-powered workflows, risk management solutions, sales and growth solutions, and data management solutions. The company also provides the D-U-N-S Number identifier service for business credit identification.

Differentiator

Problem solved

Functional benefit

Products and services

• D&B.AI

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Experian: Global data and consumer credit reporting company with a broad portfolio spanning business and consumer credit. Overlaps with D&B's risk and analytics offerings but operates across a much wider product surface.
• Equifax: Global data, analytics, and consumer credit reporting company. Competes in the broader business information and risk analytics space but is primarily consumer-credit centric with a wider portfolio.

Emerging players

• Coface: Trade credit management and business information provider focused on receivables insurance and credit risk assessment. Comparable in the credit risk management niche with overlapping customer use cases.
• Allianz Trade (Euler Hermes): Global trade credit insurer and business information provider. Comparable in the business credit intelligence and risk assessment category, particularly for enterprise clients.

Direct peers

• Bisnode: The original Bisnode brand, historically a major European business information provider that was acquired by Dun & Bradstreet. Direct overlap in product offerings and customer base, particularly across Nordic and CEE markets.
• Creditsafe: Global provider of business credit reports and company information covering over 400 million companies. Direct competitor in B2B credit reporting and risk management data, with strong European presence overlapping with the Hungarian entity's target market.
• Bureau van Dijk (Moody's): A Moody's Analytics company providing detailed company information on private and public businesses globally. Competes directly in the same business intelligence and risk management data category with comparable subscription and enterprise offerings.
• Graydon: Provider of business intelligence and credit data on UK and international companies. Competes in the same B2B data and analytics category with comparable solutions for risk management and sales targeting.
• CRIF: Italian-headquartered global company providing business information, credit reporting, and decisioning solutions across Europe. Strong regional overlap in CEE and comparable product set across risk, sales, and data management.

Regional players

• InfoCredit (Bisnode Romania): Regional business information provider in Romania (part of the former Bisnode CEE network). Direct competitor in the CEE region with comparable offerings for risk and decisioning data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BisnodeHungary
• Facebookfacebook.com/BisnodeMagyarorszag
• LinkedInlinkedin.com/company/bisnode-hungary-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bisnode Magyarország