Blue Angel Jewellers

What Blue Angel Jewellers does

Blue Angel Jewellers UK Ltd is a London-based, privately held diamond jewellery retailer founded in 2010 and headquartered at 21 Hatton Garden in London's traditional diamond district. The company specialises in bespoke and ready-to-wear diamond jewellery, with a core focus on engagement rings, wedding rings, eternity rings and complementary diamond jewellery such as earrings and pendants. Its technical core is in-house bespoke CAD design followed by handcrafting by master jewellers within the Hatton Garden workshop ecosystem, applied to both GIA-certified natural diamonds and a parallel lab-grown diamond line covering all major cuts (round, oval, pear, emerald, cushion, princess, heart, marquise, asscher, radiant).

The business operates a sales-led, consultation-driven go-to-market model. Customers engage either through the Hatton Garden flagship showroom or via private virtual consultations, with personalised one-to-one guidance covering diamond selection, metal choice (white, rose and yellow gold) and custom design. Pricing is transparent and tiered: solitaire ring settings start from £995, nature-inspired designs from £1,295, and trilogy and bridal sets from £1,495, with centre diamonds priced from £500 to £50,000 depending on the 4Cs. The company has served 1,200+ verified customers with a 4.9-star rating and holds membership in the National Association of Jewellers (NAJ). Supporting services include lifetime manufacturer warranty, a 40-day return policy, free UK delivery, free ring resizing and a lifetime care package.

Commercial reach is primarily UK-domestic through its own e-commerce site and Hatton Garden showroom, with virtual consultations extending the sales motion globally. Distribution relies on a hybrid of direct e-commerce and physical retail rather than wholesale or third-party marketplaces. The company has no disclosed external funding, no parent company, and operates as an independent private limited company incorporated in England and Wales.

Name

Blue Angel Jewellers

Legal name

Blue Angel Jewellers UK Ltd

Website

https://blueangeljewellers.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

London-based bespoke diamond jewellery retailer serving consumers seeking engagement and wedding rings, handcrafted in Hatton Garden from GIA-certified natural and lab-grown diamonds with personalised in-showroom and virtual consultations.

Ownership category

akta.pro rank

Product category

Fine Jewellery Retail

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

akta.pro secondary industries

Bridal Ring Sets (Engagement + Wedding Band Sets) (CRAKACAC), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

Keywords

• Bespoke diamond jewellery
• Engagement rings London
• Wedding rings retail
• Lab grown diamonds
• Fine jewellery retailer

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewellery Retail Sales: One-time purchase model for diamond jewellery including engagement rings, wedding rings, and fine jewellery. Products are sold with centre diamonds purchased separately, with ring settings ranging from £995 to over £1,500.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Blue Angel Jewellers designs, crafts, and sells bespoke and ready-to-wear diamond jewellery, including engagement rings, wedding rings, eternity rings, and loose natural and lab-grown diamonds. All pieces are handcrafted by master jewellers in Hatton Garden, London, with GIA-certified diamonds and 100% custom CAD design available. The company sells directly through its website and Hatton Garden showroom, complemented by virtual consultations.

Product overview

Blue Angel Jewellers is a London-based diamond jewellery retailer operating from Hatton Garden, offering a unified portfolio of bespoke and ready-to-wear diamond jewellery. The core offering spans engagement rings (including Solitaire, Trilogy, Nature Inspired, and Bridal Set sub-lines), wedding rings (men's, women's, eternity, and shaped styles), loose diamonds (both natural and lab-grown in all major cuts), and diamond earrings/pendants. The company differentiates through GIA-certified diamonds, in-house Hatton Garden craftsmanship, and a 'Quickship' ready-to-wear collection featuring rings like Fiora, Violetta, Thalia, Amira, and Noor at various price points. Bespoke services include CAD design and handcrafting by master jewellers, while virtual consultations provide remote personalised guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Diamond engagement rings in multiple styles including solitaire, halo, trilogy, and diamond band, featuring GIA-certified diamonds in various cuts and precious metal options (white, rose, yellow gold). Targeted at couples seeking engagement rings.
• Wedding Rings Wedding bands for men and women including simple, diamond-set, and shaped styles, in various metals and finishes. Targeted at couples preparing for marriage.
• Natural Diamonds GIA-certified natural diamonds available in various shapes including round, oval, pear, emerald, cushion, princess, heart, marquise, asscher, and radiant cuts. For customers seeking centre stones for engagement or fine jewellery.
• Lab Grown Diamond Search Lab-grown diamonds available in the same shapes as natural diamonds, offering an ethical and cost-effective alternative for centre stones.
• Quickship Engagement Rings Ready-to-ship engagement rings available for immediate delivery, including named designs such as Fiora, Violetta, Thalia, Amira, and Noor at various price points.
• Diamond Earrings Diamond earrings in various styles for pierced ears. Targeted at consumers seeking fine diamond jewellery for personal or gifting purposes.
• Diamond Pendants Diamond pendants in various designs and styles. Targeted at consumers seeking fine diamond jewellery for personal or gifting purposes.
• Eternity Rings Eternity rings featuring continuous diamonds set around the band, commonly used as anniversary or wedding rings.
• Bespoke Jewellery Design Service 100% custom jewellery tailored precisely to customer preferences and style, featuring CAD design followed by handcrafting by master jewellers in Hatton Garden. For customers seeking fully personalised diamond jewellery.
• Virtual Consultations Private virtual consultation services with experienced jewellery experts, providing remote personalised guidance on diamond selection and custom design. For remote customers who cannot visit the Hatton Garden showroom.

Quantifiable outcome

• 4.9-star average rating from 1,200+ verified customers
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• National Association of Jewellers (NAJ)coreOthersBlue Angel Jewellers is a proud member of the UK's National Association of Jewellers (NAJ), reflecting commitment to professionalism, transparency, and high standards of customer care. This membership demonstrates adherence to industry codes of conduct and best practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• 77 Diamonds: London-based online diamond and engagement ring retailer operating out of Hatton Garden. Direct competitor with overlapping bespoke CAD design, GIA-graded natural/lab-grown diamonds, and a similar price architecture.
• Diamond Heaven: UK online diamond jewellery retailer offering engagement rings, wedding rings and loose diamonds. Comparable mid-market price band and DTC distribution model.
• Taylor & Hart: Bespoke engagement ring brand with London showroom and online custom design platform. Closely comparable hybrid bespoke/online model, target customer (bridal), and CAD-driven custom workflow.
• Queensmith: Hatton Garden-based bespoke diamond jewellery retailer with custom engagement rings, GIA-certified natural and lab-grown diamonds, and 1:1 consultations — near-identical GTM and product offering.
• The Diamond Girls (Lily Arkwright): UK bespoke engagement ring retailer specialising in natural and lab-grown diamonds with custom design. Overlaps on bridal focus, GIA certification, and online-led bespoke model.

Broad incumbents

• Beaverbrooks: Large UK high-street jewellery chain selling engagement rings, watches and diamond jewellery. A broader incumbent with overlapping bridal offering but mass-market positioning and no bespoke CAD depth.
• Ernest Jones: UK national jewellery chain with a wide engagement ring and diamond jewellery assortment. Overlaps on bridal customer and pricing tier but operates a mass-market showroom model.
• Goldsmiths (The Watches of Switzerland Group): UK luxury and premium jewellery retailer with engagement ring and diamond lines. Comparable high-street diamond offering with broader brand portfolio rather than bespoke focus.
• F. Hinds: Family-owned UK high-street jeweller retailing engagement rings, wedding rings and diamond jewellery. Overlaps on UK bridal customer and price tier, broad incumbent without bespoke depth.

Emerging players

• Vrai: Vertically integrated DTC lab-grown diamond brand (founded by Diamond Foundry) selling engagement rings and fine jewellery. Competes most directly on the lab-grown side of Blue Angel's assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/blueangeljewellers
• Xx.com/bangeljewellrs
• Facebookfacebook.com/blueangeljewellershattongarden

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Angel Jewellers