Taylor & Hart
Taylor & Hart is a London-headquartered, privately held bespoke jewellery company that designs and handcrafts made-to-order engagement rings, wedding bands, and fine jewellery for individual consumers planning marriage, selling through flagship London and New York showrooms, virtual consultations, and a global e-commerce platform shipping to 40+ countries.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Taylor & Hart does
Taylor & Hart is a London-based, privately held bespoke jewellery company founded in 2013 by Bulgarian-born Nikolay Piryanov, specialising in made-to-order engagement rings, wedding bands, and fine jewellery. Its core product is a library of over 250 engagement ring designs across platinum and 18k gold, paired with both GIA-certified natural and IGI/GCAL-certified lab-grown diamonds (lab-grown now accounts for 64.12% of engagement ring sales) as well as coloured gemstones; bespoke customers work with a personal design consultant through 3D CAD rendering (three included amendments) to a final handcrafted piece produced in London in approximately 3-4 weeks. Underlying technology includes a blockchain-based gemstone provenance verification system for ethical-sourcing transparency and a self-service online ring builder with 360-degree product visualisation and diamond search by the 4Cs.
The business operates a direct-to-consumer model that bypasses traditional retail margins, with ring prices ranging from around £1,125 for basic solitaires to over £50,000 for premium natural-diamond designs, supplemented by interest-free finance. Distribution combines a flagship showroom at 69-71 Monmouth Street in London Covent Garden, a New York showroom, virtual consultations, and a global e-commerce platform shipping to over 40 countries. Customer acquisition relies on content marketing (blog, SEO, diamond-education guides), Instagram-led social discovery, and earned media in Vogue, Glamour, the Financial Times, The Telegraph, and BBC, while a high-touch design-consultant workflow and aftercare (two-year warranty, complimentary UK resizing, annual aftercare) drive conversion and long-tail repeat behaviour.
The company has raised approximately £10.7M in disclosed funding across ten rounds since 2014, including a £3.5M round in April 2023 from Virgin Money, Active Partners, and Seedrs, earmarked for European expansion, digital platform enhancement, and brand-building. Ownership is founder-led with institutional investor participation, no parent company, and no public listing. Revenue model is transactional (one-time sale) with light recurring after-sale services, serving primarily individual consumers planning marriage plus secondary segments such as style-conscious luxury buyers, value-conscious lab-grown buyers, and ethical-sourcing-focused customers; a notable enterprise-class engagement includes a 16-carat celebrity commission.
Taylor & Hart firmographics
Firmographics- Name
- Taylor & Hart
- Legal name
- Taylor & Hart Ltd.
- Website
- https://taylorandhart.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Taylor & Hart is a London-headquartered, privately held bespoke jewellery company that designs and handcrafts made-to-order engagement rings, wedding bands, and fine jewellery for individual consumers planning marriage, selling through flagship London and New York showrooms, virtual consultations, and a global e-commerce platform shipping to 40+ countries.
- Ownership category
- akta.pro rank
Taylor & Hart industry classification
Industry- Product category
- Bespoke Engagement Rings and Fine Jewellery
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Bridal Jewelry Customization & Bespoke (CRAKACAG)
- akta.pro secondary industries
- Custom Bridal & Engagement Design (CRAKAHAB), Engagement Rings (CRAKACAA), Wedding Bands (Bridal Rings) (CRAKACAB), Bridal & Engagement Jewelry Retail (CRAKAGAC), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)
Keywords
Where Taylor & Hart is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Taylor & Hart business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Engagement and Wedding Rings: Primary revenue stream from made-to-order bespoke engagement rings and wedding bands. Customers select or design rings, choose centre diamonds or gemstones (natural or lab-grown), and the rings are crafted to order. The average carat weight for centre diamonds is 0.90ct overall (0.83ct for natural, 1.15ct for lab-grown). Ring prices range from around £1,125 for basic solitaire settings to over £50,000 for premium natural diamond designs.
- Loose Diamonds and Gemstones: Sale of loose natural and lab-grown diamonds, as well as coloured gemstones including sapphires, rubies, and emeralds. Customers can purchase stones separately or as part of a custom ring order.
- Jewellery Collection: Finished jewellery products including necklaces, bracelets, earrings, and anniversary rings, often featuring birthstones.
- After-Sale Services: Additional revenue from warranty services, annual aftercare, resizing (complimentary for UK customers), and potential future maintenance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bespoke engagement ring settings from collection designs |
| Unit Pricing | Pay-as-you-go | Lab-grown centre diamonds |
| Unit Pricing | Pay-as-you-go | Natural GIA-graded centre diamonds |
| Other | Monthly | Interest-free finance options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Taylor & Hart product offering
Product offeringCore offering
Taylor & Hart designs, crafts, and sells bespoke made-to-order engagement rings, wedding rings, and fine jewellery in London. Customers choose from over 250 engagement ring designs or co-create a custom piece through personal design consultants, selecting centre stones from GIA-graded natural diamonds, IGI/GCAL-certified lab-grown diamonds, and coloured gemstones. The rings are handcrafted in platinum or 18k gold and shipped worldwide, complemented by an after-sale warranty, resizing, and an online customisation platform.
Product overview
Taylor & Hart is a London-based bespoke engagement ring and fine jewellery company offering a made-to-order model with over 250 engagement ring designs and wedding rings. The core product portfolio spans engagement rings (with styles including solitaire, halo, pavé, trilogy/three-stone, toi et moi, floral, vintage, art deco, hidden halo), wedding rings, natural and lab grown diamonds (certified by GIA, IGI, or GCAL), and coloured gemstones. A complementary Custom Ring Design Service enables bespoke creations through consultations and 3D CAD visualization. The company operates physical showrooms in London and New York plus virtual consultation services, and uses blockchain technology for gemstone provenance verification.
Differentiator
Problem solved
Functional benefit
Products and services
- Engagement Rings Bespoke and made-to-order engagement rings available in over 250 designs, crafted in London across solitaire, halo, pavé, trilogy, toi et moi, floral, vintage, art deco, and hidden halo styles, in platinum, 18k yellow gold, 18k rose gold, and 18k white gold, with multiple diamond shapes (oval, marquise, round, princess, pear, emerald, heart, cushion, asscher, radiant, hexagonal) for individual consumers seeking personalised engagement rings.
- Wedding Rings Wedding and eternity rings for couples, offered in plain, pavé, bezel, channel, diamond, curved, baguette, sapphire, twisted, and chevron styles, in platinum and 18k gold variants (yellow, rose, white).
- Natural Diamond Search GIA-graded natural diamond search tool allowing customers to browse and select centre diamonds by cut, colour, clarity, and carat weight, with each stone graded twice by different GIA graders.
- Lab Grown Diamond Search IGI or GCAL-certified lab-grown diamond search tool offering more affordable alternatives to natural diamonds with identical physical and chemical properties, typically 30-70% cheaper than natural equivalents.
- Coloured Gemstones Coloured gemstone collection including sapphires (blue, green, pink, purple, yellow, peach), rubies, and emeralds sourced for bespoke jewellery and available separately or as centre stones.
- Jewellery Collection Ready-to-purchase fine jewellery including necklaces, bracelets, earrings, and rings, including birthstone jewellery for all twelve months.
- Custom Ring Design Service Bespoke design service allowing customers to create custom engagement rings through consultation with design consultants, 3D CAD rendering (with three included amendments), and handcrafted production in London workshops.
- Virtual Consultations Remote consultation service allowing customers to work with personal design consultants from home via video or phone, complementing in-person showroom visits in London and New York.
- Interest-Free Finance Payment option allowing customers to spread the cost of their purchase with interest-free financing plans, reducing upfront affordability constraints on bespoke rings.
Quantifiable outcome
- Lab-grown diamonds account for 64.12% of engagement ring sales, demonstrating strong customer adoption of the more affordable option
- +5 more outcomes
Companies that use Taylor & Hart
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Taylor & Hart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Taylor & Hart partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Gemological Institute of America (GIA)coreGIA is the preferred diamond grading laboratory for Taylor & Hart's natural centre diamonds. Due to their exceptional reputation for consistent, accurate, and unbiased grading reports, the company only offers natural diamonds graded by GIA. Each stone is graded twice by different graders to ensure accuracy.
- International Gemological Institute (IGI)coreIGI is the primary certification body for Taylor & Hart's lab-grown diamonds, providing grading reports that assure customers of diamond quality alongside GIA and GCAL certifications.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Taylor & Hart competitors and assessment
Company assessmentDirect peers
- With Clarity: Online bespoke engagement ring retailer built around virtual consultations, 3D visualization, and home try-on; very similar consultative DTC motion and product mix.
- Blue Nile: Online diamond and engagement ring retailer (now part of Signet Jewelers); competes for the same digitally native engagement ring buyer with a larger ready-to-ship catalogue.
- Clean Origin: Lab-grown diamond jewelry retailer with a transparency and ethical sourcing positioning; overlaps with Taylor & Hart's value-conscious and ethical buyer segments.
- Diamond Factory: UK-based online bespoke engagement ring retailer cutting out traditional retail margins, with a similar made-to-order model and broad diamond catalogue.
- Vrai: Vertically integrated lab-grown diamond jewelry brand (Diamond Foundry) focused on engagement rings; competes directly in the lab-grown proposition Taylor & Hart has scaled.
- Queensmith: London-based bespoke engagement ring specialist with in-person consultations and a similar made-to-order model, directly competing for the same UK couple demographic.
- Brilliant Earth: Online ethical engagement ring and fine jewelry retailer with strong lab-grown diamond offering and transparent supply chain narrative; closest comparable in mission and target customer.
- Ritani: Online diamond and engagement ring retailer combining loose stone search with setting customization; comparable in online-first buying journey.
- James Allen: Online diamond retailer (Signet) known for 360-degree diamond visualization; competes for the same research-driven online engagement ring shopper.
Emerging players
- Mejuri: DTC fine jewelry brand targeting self-purchase and gifting with everyday price points; adjacent rather than direct, but competes for share of wallet from Taylor & Hart's anniversary and gift buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Taylor & Hart social profiles
Digital presenceTaylor & Hart compliance and trust
Trust signalCompliance4 records
Taylor & Hart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taylor & Hart leadership team
Management profileNumber of profiles
Profiles1 record
Taylor & Hart funding detail
Funding detailFunding overview
Funding rounds10 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taylor & Hart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taylor & Hart
What does Taylor & Hart do?
Taylor & Hart designs, crafts, and sells bespoke made-to-order engagement rings, wedding rings, and fine jewellery in London. Customers choose from over 250 engagement ring designs or co-create a custom piece through personal design consultants, selecting centre stones from GIA-graded natural diamonds, IGI/GCAL-certified lab-grown diamonds, and coloured gemstones. The rings are handcrafted in platinum or 18k gold and shipped worldwide, complemented by an after-sale warranty, resizing, and an online customisation platform.
Is Taylor & Hart a public or private company?
Taylor & Hart is a private company. It is classified as venture growth investor backed and is currently operating.
When was Taylor & Hart founded?
Taylor & Hart was founded in 2013. It employs 11 to 50 people.
Where is Taylor & Hart based?
Taylor & Hart is headquartered in London, United Kingdom, in the Europe region.
How does Taylor & Hart make money?
Four revenue lines are on record. Custom Engagement and Wedding Rings are the primary driver. The others are loose Diamonds and Gemstones, jewellery Collection and after-Sale Services.
Who are Taylor & Hart's main competitors?
Direct peers on record are With Clarity, Blue Nile, Clean Origin, Diamond Factory, Vrai, Queensmith, Brilliant Earth, Ritani and James Allen. Mejuri is listed as an emerging player.
Does Taylor & Hart have an API?
No public API is recorded for Taylor & Hart.
What industry is Taylor & Hart in?
Taylor & Hart's product category is Bespoke Engagement Rings and Fine Jewellery. Its primary akta.pro industry code is CRAKACAG, Bridal Jewelry Customization & Bespoke, with a secondary code of CRAKAHAB, Custom Bridal & Engagement Design. Its NAICS code is 33991 and its SIC code is 3911.