What Automatic Technology does

Automatic Technology Pty Ltd (ATA) is an Australian designer and manufacturer of automatic garage door openers, commercial door and gate operators, and supporting remotes and accessories. Founded in 1978 and headquartered in Keysborough, Australia, the company has operated for more than 45 years and reports a portfolio of over 60 live patents covering automation and control systems. Its product range spans residential garage door openers (including the GDO 6V5 EasyRoller), gate openers for residential properties, remotes and accessories for installed systems, and commercial operators such as the 2024-launched Dave, a sub-12kg universal commercial operator that lifts up to 1,000kg with interchangeable high/low power cartridges and a wireless-first wall console.

The company operates a hybrid go-to-market combining direct-to-consumer sales (phone at 1300 133 944 and website contact forms) with a B2B trade channel served through an affiliated entity, B&D Group, whose trade portal (trade.bnd.com.au) provides commercial installer resources. Customer segments are explicitly split into a residential/homeowner channel (mass-market, persona-based) and a commercial/business channel targeting industrial sites, warehouses, and commercial buildings. Revenue is generated through hardware sales across four streams: residential openers, commercial openers, gate openers, and remotes/accessories. No public pricing is disclosed; customers are directed to phone-based quoting.

Automatic Technology is privately held and operates as a subsidiary within the B&D Group, with careers routed through Dulux Group. Geographic operating footprint is primarily Australian, though the website positions the brand as "Proven worldwide." No venture funding, acquisitions, leadership changes, or AI/ML capability disclosures are present in the source material. Headcount is stated at 101-250 employees.

Name

Automatic Technology

Legal name

Automatic Technology Pty Ltd

Website

https://ata-aust.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Automatic Technology (ATA) is an Australian manufacturer founded in 1978 that designs and sells automatic garage door openers, commercial operators, gate openers, and remotes to residential homeowners and commercial businesses, primarily in Australia with website-based worldwide distribution.

Ownership category

akta.pro rank

Product category

Access Automation Equipment

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Automotive/Garage & Gate Access Control (Smart Garage Door, Driveway Gates) (HSAHAEAJ)

Keywords

• Garage door openers
• Commercial operators
• Gate openers
• Access automation
• Remote controls

Headquarters

HQ city

Keysborough

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales - Residential Openers: Sale of automatic garage door openers for residential homes
2. Hardware Sales - Commercial Openers: Sale of commercial-grade operators for industrial and commercial applications
3. Gate Openers: Automatic gate openers for residential properties providing convenient access and security
4. Remotes & Accessories: Replacement remotes, accessories and components for existing installations

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Automatic Technology designs, engineers and manufactures automatic garage door openers, commercial door and gate operators, and supporting remotes and accessories. The company sells these automation products directly to residential home owners and commercial/business customers, with its product range including the GDO 6V5 EasyRoller residential opener and the Dave universal commercial operator. It operates as a wholesale supplier with over 60 live patents supporting its proprietary control systems.

Product overview

Automatic Technology is a manufacturer of automatic garage door openers, commercial operators, and gate openers. The product portfolio includes residential garage door openers (such as the GDO 6V5 EasyRoller), commercial operators including the new Dave model (a universal commercial operator), gate openers for residential and commercial applications, and supporting remotes and accessories. The company has over 60 live patents and has been engineering automation solutions since 1978.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Garage Door Openers

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• B&D GroupcoreOthersB&D Group is an affiliated company under the same corporate umbrella. Trade resources available through trade.bnd.com.au, suggesting a parent-subsidiary relationship with shared distribution and trade channel infrastructure.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• CAME Group: Global provider of integrated automation solutions for residential, commercial, and urban environments, including garage and gate operators. Comparable product breadth and international distribution.
• Chamberlain Group (LiftMaster): Global market leader in garage door openers and access solutions under the LiftMaster, Chamberlain, and Merlin brands. Direct competitor across both residential and commercial segments, with stronger myQ smart-home ecosystem.
• FAAC Group: Italian manufacturer of automation systems for gates, doors, barriers, and access control. Directly competes with ATA across residential and commercial automation.
• Hörmann: Europe's largest manufacturer of garage doors, industrial doors, and door operators. Directly comparable in commercial operator engineering and competes with ATA's Dave commercial lineup globally.
• Sommer Antriebs- und Funktechnik: German manufacturer specializing in garage door and gate operators with strong radio/wireless technology focus. Comparable mid-sized engineering-driven competitor with similar product positioning.
• Nice Group: Italian smart home and building automation company specializing in gate, garage door, and access automation. Comparable product portfolio with stronger smart-home integration focus.
• GFA Elektromaten: German manufacturer of industrial and commercial door operators. Direct competitor in the commercial operator segment where ATA's Dave product competes.

Broad incumbents

• ASSA ABLOY: Global access solutions giant with a wide portfolio including gate and garage access control. Broader scope than ATA but overlapping in residential/commercial automation hardware.
• Overhead Door Corporation: US-based manufacturer of garage doors and operators with broader product portfolio. Indirect overlap with ATA through commercial door operator offerings.

Others

• B&D Doors (B&D Group): Parent-affiliated Australian manufacturer of garage doors and openers. Provides distribution synergies and is the closest affiliate/ecosystem participant, though more door-focused than operator-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automatic Technology