The Idea Room

What The Idea Room does

The Idea Room is a full-service interior design firm founded in 2016 by Kristin Calderon and headquartered in Henderson, Nevada. The company operates a physical showroom and boutique that combines design services with retail operations, targeting residential homeowners as the primary segment, supplemented by interior designers through a trade program, realtors through a referral program, and a small commercial client base. Core offerings include full-service residential remodels, redesigns, and new builds; 1:1 design consultations booked in 2-hour blocks; customized furniture and decor sourcing from hundreds of manufacturers and 200+ factories at exclusive trade rates; a design center for materials procurement (flooring, tile, cabinetry, fabric, wallpaper, hardware); reupholstery; 3D renderings; space planning; and styling.

The business runs a dual-revenue model. Professional design fees are charged for consultations, space planning, 3D renderings, and styling, while transactional revenue is generated on furniture, lighting, decor, and material sales that leverage trade-level manufacturer pricing. Distribution is anchored by the physical showroom (Tuesday through Saturday), supported by an active Instagram presence at @theidearoomlv, a portfolio-driven website, Flodesk email marketing, and earned media features on HGTV, DIY Network, Luxury Magazine, and Andy z Awards. Geographic reach is primarily Nevada, with project work extending into Utah, California, Idaho, and New York. The firm is privately held and founder-owned, with no disclosed institutional investors, parent company, or external funding rounds, and its showroom is currently closed for remodel.

Name

The Idea Room

Legal name

The Idea Room

Website

https://theidearoom.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Idea Room is a Henderson, Nevada-based, founder-owned interior design firm operating a full-service showroom. It provides residential and commercial design services, furniture and material sourcing from hundreds of manufacturers at trade rates, plus trade and realtor referral programs.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYBPAHAKAM

Industrial/Product & Furniture Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Interior design services
• Residential design
• Furniture procurement
• Home furnishings retail
• Design showroom

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interior Design Services: The company offers full-service design for residential remodels, redesigns, and new builds, as well as hourly design sessions. Design fees are charged for consultations, space planning, 3D renderings, styling, and other design services.
2. Furniture, Lighting, and Decor Sales: The company procures and sells furniture, lighting, and decor from hundreds of manufacturers. Orders are placed through the company and shipped to the showroom for customer pickup or white glove delivery. The company leverages exclusive trade discounts from manufacturer partnerships.
3. Material Orders: The company offers materials including flooring, tile, carpet, brick, stone, cabinetry, fabric, wallpaper, wall paneling, hardware, and window coverings. They offer a price match guarantee for material orders.
4. Designer Trade Program: Interior designers pay for receiving and storage services. Storage pricing: Large Items $55/month, Medium Items $25/month, Small Items $10/month. 30 days free storage included.
5. Realtor Referral Program: Realtors receive 5% commission of profit on furniture, lighting, and decor purchases made by referred clients. Commission is paid within 30 days of project closing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Idea Room is a full-service interior design firm and showroom based in Henderson, Nevada. It provides residential and commercial interior design services including full-service remodels, redesigns, new builds, 1:1 design sessions, furniture and decor sourcing from hundreds of manufacturers, material procurement (flooring, tile, cabinetry, etc.), reupholstery, 3D renderings, space planning, and styling. The company also operates a physical showroom and boutique selling in-stock furniture, lighting, and decor, and runs a designer trade program and a realtor referral program.

Product overview

The Idea Room is a Las Vegas-based full-service interior design firm with a showroom and boutique. The company operates on a platform-plus-services model, combining design expertise with retail operations. Core offerings include Full Service Design (residential remodels, redesigns, new builds), Furnishing (customized furniture and decor sourcing), and Design Sessions (1:1 consultations). These are supported by the Design Center for materials procurement, the Store + Boutique for in-stock retail items, Furniture Orders for manufacturer-direct purchasing, and specialized services including Reupholstery, 3D Renderings, Space Planning, and Styling. Professional programs include the Designer Receiving & Trade Program offering trade access to 200+ factories, and the Realtor Referral Program for commission-based referrals. The integrated model allows clients to access design services, purchase materials, and order custom furniture through a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Design Comprehensive interior design services including residential remodels, redesigns, and new builds, offering expert design advice, space planning, styling, and custom woodwork for both residential and commercial spaces.
• Furnishing Customized furniture and decor sourcing, providing personal shopping services with access to hundreds of manufacturers at exclusive trade rates.
• Design Session 1:1 meetings with designers at the showroom, offered in 2-hour blocks, providing expert design advice for furniture selection, decor styling, and project guidance.
• Design Center One-stop shop for all materials including flooring, tile, carpet, brick, stone, cabinetry, fabric, wallpaper, wall paneling, hardware, and window coverings at competitive prices with a price match guarantee.
• Store + Boutique In-stock furniture, lighting, and decor available for immediate purchase, including gifts, candles, kitchen dishware, textiles, and boutique items.
• Furniture Orders Order furniture, lighting, and decor from hundreds of manufacturers, including custom furniture options with customizable fabric, cushion fill, layout, legs, wood finish, and more.
• Reupholstery Service Furniture reupholstery service coordinated through the showroom, with access to a large library of fabrics.
• Designer Receiving & Trade Program Exclusive program for interior designers providing trade access to over 200 factories, receiving and storage services, designer library access, meeting rooms, back-stock shopping, and community perks including 30% off in-stock shop items.
• Realtor Referral Program Commission-based referral program where realtors receive 5% of profit made on furniture, lighting, and decor purchases by referred clients.

Quantifiable outcome

• Price match guarantee on all material orders
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 200+ Furniture ManufacturerscoreTechnology or IntegrationExclusive trade access to over 200 factories and hundreds of manufacturers providing furniture, lighting, and decor at trade rates

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Havenly: Havenly is an online interior design platform that matches customers with designers for virtual room makeovers. It is an emerging alternative to The Idea Room's in-person design sessions, targeting the same residential customer with a more accessible price point.
• Modsy: Modsy is an online interior design service that provides 3D renderings and furniture recommendations. It competes with The Idea Room's design session and 3D rendering offerings through a virtual-only delivery model at lower price points.
• Interior Define: Interior Define is a direct-to-consumer custom furniture brand that offers interior design services as part of its purchase flow. It is comparable to The Idea Room for combining custom furniture sourcing with professional design guidance, but operates primarily online rather than from a showroom.

Broad incumbents

• Ballard Designs: Ballard Designs is a home furnishings retailer (owned by QVC Group) that offers free interior design services alongside its furniture and decor catalog. It is comparable to The Idea Room in combining curated home furnishings with designer-led project support for residential customers.
• Crate & Barrel: Crate & Barrel is a national home furnishings retailer with in-store design services and a broad catalog of furniture and decor. It is comparable to The Idea Room as a physical-retail destination for residential home design, though without the same deep full-service design offering.
• West Elm: West Elm is a modern home furnishings retailer (part of Williams-Sonoma) that offers in-store and online interior design services. It is comparable to The Idea Room for combining curated furniture and decor retail with professional design services aimed at design-conscious residential clients.
• Pottery Barn: Pottery Barn is a national home furnishings retailer (Williams-Sonoma) with design services for residential spaces. It overlaps with The Idea Room in selling furniture, lighting, and decor to homeowners seeking styled interiors, though it does not offer full-service design at the same depth.
• Restoration Hardware (RH): RH is a luxury home furnishings brand with large galleries and an integrated interior design service offering (RH Interior Design). It competes in the same high-end residential design-and-furnishings space as The Idea Room but operates at national scale with a much broader product catalog.
• Ethan Allen: Ethan Allen is a national furniture manufacturer and retailer that offers in-store interior design services as part of its design center concept. It is comparable to The Idea Room as a furniture retailer that bundles professional design services with a physical showroom, though at vastly greater scale.

Direct peers

• Decorating Den Interiors: Decorating Den Interiors is a franchise-based interior design and home furnishings retailer with showroom-style studios run by independent owner-designers. It is the closest comparable to The Idea Room's combined design-services-plus-retail-showroom model and serves the same residential customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theidearoomlv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Idea Room