Redbrick Partners

What Redbrick Partners does

Red Brick Partners is a B2B marketing agency specializing in the veterinary and animal health industry. Founded in 2019 by Amanda Hoffmeyer and headquartered in Wilmington, Delaware, the firm provides brand strategy, lead generation, marketing automation, content creation, social media management, and HubSpot implementation services. Its primary customer segment is B2B veterinary and animal health companies—pharmaceutical firms, medical device manufacturers, and animal health product brands—with secondary segments covering B2B healthcare companies, independent veterinary sales representatives, and veterinary clinics.

The firm's core service offering is built around "The Red Brick Brand Building Process," a three-stage proprietary methodology combining foundation work (CRM, marketing automation, data tracking, analytics), storytelling, and metric-driven campaign deployment. Technology is anchored on HubSpot, where the firm holds Solutions Partner and Inbound Sales certifications; supporting tools include Typeform for interactive content, SEMRUSH for SEO, and GoToWebinar for virtual events. AI tooling is limited to ChatGPT for content drafting and Meta Advantage+ for paid social optimization, neither of which represents proprietary capability.

Red Brick operates as a founder-owned, bootstrapped professional services firm with no disclosed external funding, parent company, or acquisitions. Revenue derives from agency fees structured as retainers or project-based engagements with B2B clients, with pricing not publicly disclosed. Distribution relies on consultative direct sales, conference presence at VMX, WVC, AVMA, and Fetch, thought leadership content, and a co-development partnership with NAVC that yields industry credibility through the VETTY Awards and the Unofficial Guide to Exhibiting at VMX. The firm is led by CEO Amanda Hoffmeyer with managing partners Thomas Skinner and William Passmore, supported by a core team of approximately five people.

Name

Redbrick Partners

Legal name

Red Brick Partners

Website

https://redbrickpartner.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Brick Partners is a founder-led B2B marketing agency serving the veterinary and animal health industry. Based in Wilmington, Delaware, the firm of approximately five provides brand strategy, lead generation, and HubSpot implementation to animal health companies and veterinary brands.

Ownership category

akta.pro rank

Product category

Veterinary Marketing Agency Services

SIC

Services-Advertising (7310)

akta.pro primary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

Keywords

• Veterinary marketing agency
• HubSpot implementation services
• B2B brand building
• Animal health marketing
• Lead generation services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: Red Brick Partners generates revenue through marketing agency fees, providing B2B veterinary and healthcare companies with brand strategy, lead generation, marketing automation, content creation, digital marketing, social media management, and HubSpot implementation services. Revenue is derived from professional services engagements, likely structured as retainer or project-based billing.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Red Brick Partners is a B2B veterinary marketing agency that provides brand strategy, lead generation, content marketing, digital advertising, social media management, email marketing, and conference/event marketing services to companies in the veterinary and animal health industries. The firm also delivers HubSpot implementation and optimization as a dedicated service line, structured around a proprietary three-stage "Red Brick Brand Building Process" (Bricks, Pigs, Brands) that combines CRM and marketing automation infrastructure with storytelling and metric-driven campaign execution.

Product overview

Red Brick Partners is a B2B veterinary marketing agency offering a comprehensive suite of marketing services centered around the proprietary Red Brick Brand Building Process. The core offering combines HubSpot implementation and optimization services with brand development, lead generation campaigns, interactive content creation, and conference/exhibition marketing support. Service offerings are segmented by client type: B2B Veterinary Companies, B2B Healthcare Companies, B2B Veterinary Independent Reps, and Veterinary Clinics. The agency also produces educational resources including the Unofficial Guide to Exhibiting at VMX and maintains HubSpot Solutions Partner certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary Marketing Agency Services Full-service B2B and B2C marketing agency specializing in the veterinary industry, offering brand building, lead generation, CRM implementation, content marketing, social media marketing, email marketing, and conference marketing services for veterinary and animal health companies.
• HubSpot Implementation and Optimization HubSpot Solutions Partner providing implementation, setup, and ongoing optimization of HubSpot CRM, marketing automation, workflows, and sales sequences for B2B veterinary and animal health marketing clients.
• The Red Brick Brand Building Process Proprietary three-stage brand development methodology encompassing (1) Bricks - building a solid foundation with CRM, marketing automation, data tracking, and analytics; (2) Pigs - uncovering and telling compelling stories; (3) Brands - combining the foundation and stories with metric-driven marketing tactics.

Quantifiable outcome

• Interactive content generates 5x more views and 2x more conversions compared to passive content.
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• NAVC (North American Veterinary Community)coreStrategic or Co-development PartnerNAVC is the world's leading provider of veterinary continuing education and the organizer of VMX, the world's largest veterinary conference. Red Brick Partners collaborates with NAVC on content initiatives including the VETTY Awards (a NAVC program recognizing marketing excellence in animal health) and the Unofficial Guide to Exhibiting at VMX. This co-development partnership provides Red Brick with significant industry credibility and distribution for their content and services.
• HubSpot AcademycoreTechnology or IntegrationRed Brick Partners holds HubSpot Solutions Partner and Inbound Sales certifications from HubSpot Academy, indicating a deep technical partnership and expertise in the HubSpot CRM and marketing automation platform. HubSpot is the primary technology platform used in their client engagements and internal operations.

Scale indicators3 records

Direct peers

• iVET360: iVET360 is a veterinary-specific marketing agency offering website design, SEO, paid media, and reputation management to veterinary practices. Directly comparable to Red Brick as a vertical-specialist agency serving animal health and veterinary clients with B2B and B2C services.
• WhiskerCloud: WhiskerCloud is a veterinary marketing agency specializing in website design, hosting, SEO, and digital advertising for veterinary practices and animal health brands. Competes with Red Brick in the same veterinary marketing services category with similar customer base.
• GeniusVets: GeniusVets is a veterinary marketing platform that combines digital marketing, content, and practice growth tools aimed at veterinary clinics and animal health companies. Comparable as a vertical-specialist marketing services provider to the veterinary industry.
• Beyond Indigo Pets: Beyond Indigo is a digital marketing agency specializing in the veterinary and animal health industry, offering web design, SEO, social media, and branding. Directly comparable to Red Brick as a vertical-specialist agency serving similar B2B and B2B2C clients.

Broad incumbents

• PetDesk: PetDesk is a broader veterinary client engagement platform offering client communication, reminders, online booking, and marketing tools. Comparable as an incumbent in the veterinary client engagement/marketing space, although it is a product/platform rather than an agency.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RedBrickPartners
• LinkedInlinkedin.com/company/redbrickpartners
• Instagraminstagram.com/redbrickpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redbrick Partners