What Renta does

Renta is a privately held Swedish construction equipment rental company founded in 1979 and headquartered in Varberg, operating under the legal name Renta AB within the broader Renta Group. The company rents construction machinery, tools, site infrastructure (containers, site offices, toilets, scaffolding, lifts, hoists, cranes), power/heating/ventilation equipment, traffic management solutions, and safety equipment to professional construction companies, infrastructure contractors, trades (electrical, plumbing, painting), and individual consumers across Sweden. The company also provides site establishment (bodetablering) services, transport, traffic arrangement with permit handling, and certified training through Rentakademin, with training records linked to ID06 cards.

Renta's technology stack centers on the Renta Easy customer portal and mobile app, which provide 24/7 self-service rental booking, GPS-based machine tracking, invoicing, cost overview, and per-project environmental impact reporting. An upgraded tier, Renta Easy+, layers IoT sensors onto rented equipment to monitor machine emissions, location, concrete moisture levels, dust particles, and pressure between workspaces. All Swedish depots are certified to ISO 9001 (quality), ISO 14001 (environment), and ISO 45001 (occupational health and safety). The company is organized around 49+ physical depots in Sweden supplemented by partner pickup points, with 50+ locations spanning from Malmö in the south to Kiruna in the north.

Renta's revenue model is primarily usage-based equipment rental, billed by daily, weekly, or longer periods, with optional delivery, pickup, and related site services billed separately. The company serves customers through a dual go-to-market: self-service via the Renta Easy app and website for SMB and consumer customers, and direct enterprise field sales via Key Account Managers and national framework agreements with major contractors such as Layer Group, Implenia, Kanonaden Entreprenad, Züblin Scandinavia, Byggmästaren Heving & Hägglund, Recover, and Kynningsrud Bygg, alongside a municipal agreement with Kungälvs kommun. Through acquisitions and mergers (Byggmaskiner-Gruppen, Hyrpoolen, Rondellen, Gustafssons, Tornby Byggmaskiner, L E Maskin, Lohke Materieludlejning in Denmark, Utleiesenteret in Norway, and SIA Uprent Group in the Baltics), the Renta Group has expanded into Denmark, Norway, Finland, Poland, Estonia, Latvia, and Lithuania under a unified brand.

Name

Renta

Legal name

Renta AB

Website

https://renta.se

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Renta is a privately held Swedish construction equipment rental firm operating 50+ depots across Sweden, renting machinery, tools, and site infrastructure to construction contractors, infrastructure projects, trades, and individual consumers, supported by a digital rental platform and certified training services.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Concrete & Masonry Equipment Rental/Leasing (TLABAFAC)

Keywords

• Construction equipment rental
• Machine rental services
• Site establishment solutions
• Construction tool hire
• Certified safety training

Headquarters

HQ city

Varberg

HQ country

Sweden

HQ region

Europe

Offices74 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Rental: Core revenue from renting construction equipment and machinery on daily, weekly, or longer periods. Customers pay for the rental duration plus optional delivery and pickup services. Covers everything from small hand tools to large excavators (up to 17-ton).
2. Site Services: Additional revenue from related services including site establishment (bodetablering), construction heating, temporary electrical supply, traffic arrangements, fall protection solutions, and transport services.
3. Training Services: Certified training courses for construction workers including work on roads, scaffolding, lifts, hot work, truck driving, and first aid. Training registered on personal ID06 cards.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Renta rents construction machinery, tools, site equipment, and related services to professional builders, infrastructure contractors, and private customers across Sweden through a network of over 50 depots. The offering spans excavators up to 17 tons, lifts, scaffolding, power/heating/ventilation, traffic management, and site security, complemented by site establishment planning, certified training (Rentakademin), and the Renta Easy digital platform with sensor-based monitoring (Renta Easy+).

Product overview

Renta is a comprehensive machine and equipment rental company serving the construction and civil engineering industry in Sweden. The company operates a platform-plus-services model combining physical equipment rentals with digital tools. The core offering consists of an extensive equipment portfolio organized into categories: Anläggningsmaskiner (construction machines including excavators, loaders, compactors, pumps), Byggmaskiner (construction tools and hand-held equipment), Bodar/Vagnar/Toaletter (site offices, containers, trailers), Hissar/Kranar (hoists and cranes), Liftar (lifts and work platforms), Kraft/Värme/Ventilation (power/heating/ventilation), Säkerhetsutrustning (safety equipment), Trafikutrustning (traffic equipment), Ställning/Stegar/Combisafe (scaffolding and edge protection), Skalskydd (site security), and Grundvattensänkning (groundwater management). Digital offerings include the Renta Easy app for 24/7 rental management and the sensor-equipped Renta Easy+ platform. The company also provides certified training through Rentakademin and comprehensive services including site establishment planning, traffic arrangement, and transport.

Differentiator

Problem solved

Functional benefit

Brands

• Renta Easy: Digital customer portal and mobile app enabling machine rental, return, GPS tracking, invoice management, and environmental impact monitoring.
• Renta Easy+
• Renta Academy (Rentakademin)
• Renta Future

Products and services

• Renta Easy
• Renta Easy+
• Anläggningsmaskiner (Construction Machines)
• Byggmaskiner (Construction Tools)
• Bodar, Vagnar och Toaletter (Site Offices, Trailers, Toilets)
• Hissar (Construction Hoists)
• Liftar & Kranar (Lifts and Mobile Work Platforms)
• Kraft, Värme, Ventilation (Power, Heating, Ventilation)
• Säkerhetsutrustning (Safety Equipment)
• Trafik & Kommunikationsutrustning (Traffic & Communication Equipment)
• Ställning, Stegar & Combisafe (Scaffolding, Ladders & Combisafe)
• Skalskydd (Site Security)
• Grundvattensänkning och Förbipumpning (Groundwater Lowering and Bypass Pumping)
• Rentakademin (Renta Academy)
• Tjänster (Site Services)
• Tunnelutrustning (Tunnel Equipment)

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered pilot, minor and core.

• HornbachpilotChannel Partner/ Reseller/ DistributorPilot partnership in Helsingborg where Hornbach hosts a Rental depot within their store location. This represents a pilot depot concept combining hardware retail with equipment rental.
• JT CenterminorChannel Partner/ Reseller/ DistributorPartner location in Sjöbo where customers can rent Rental machines from JT Center, extending Rental's reach in southern Sweden.
• Hultins elminorStrategic or Co-development PartnerAdjacent neighbor in Lycksele whose relocation freed space for Rental's expansion. Represents community development partnership where businesses support each other's growth.
• Layer GroupcoreStrategic or Co-development PartnerNational framework agreement covering Rental's services across Sweden for Layer Group's construction operations.
• ImpleniacoreStrategic or Co-development PartnerLong-term contract for Västkustbanan (West Coast Railway) project. Rental supports Implenia with equipment for large-scale infrastructure construction.
• Kanonaden EntreprenadcoreStrategic or Co-development PartnerNational framework agreement with Rental for equipment rental services.
• Züblin Scandinavia ABcoreStrategic or Co-development PartnerNational framework agreement for Rental's services.
• Byggmästaren Heving & HägglundcoreStrategic or Co-development PartnerComprehensive framework agreement covering Rental's full service offering.
• RecovercoreStrategic or Co-development PartnerNational framework agreement for demolition and construction services.
• Kynningsrud ByggcoreStrategic or Co-development PartnerDescribed as one of the most local national agreements, combining local presence with national coverage.
• ErlandssoncoreStrategic or Co-development PartnerNew national cooperation agreement for Rental services.
• Otto Nilssons Byggnads ABcoreStrategic or Co-development PartnerComprehensive agreement for Rental's full service offering.
• Kungälvs kommuncoreStrategic or Co-development PartnerMunicipal framework agreement 2+1+1 years for construction equipment rental.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Hilti: Global construction tools and equipment supplier with a fleet management and rental model (Hilti Fleet Management) that overlaps with parts of Renta's "Byggmaskiner" and "Förbrukningsmaterial" categories, targeting the same professional contractor customer base.
• Loxam: Europe's largest equipment rental group with a multi-country platform directly comparable to Renta's Nordic-Baltic roll-up. Operates broadly across construction equipment categories (earthmoving, aerial, site services) that overlap with Renta's portfolio, though Loxam's footprint is Western/Southern Europe-focused.
• Caterpillar: Global heavy equipment manufacturer whose machines (excavators, loaders, compactors) anchor a significant share of any major European rental fleet. A key OEM supplier to Renta; representative of the broader industrial equipment value chain.
• Volvo Construction Equipment: Swedish-headquartered manufacturer of excavators, loaders, and other heavy equipment that form the core of Renta's rental fleet. A key OEM supplier to Renta and the broader Nordic rental industry; representative of the equipment ecosystem in which Renta operates.

Direct peers

• Cramo (now Boels): Direct Nordic construction equipment rental peer headquartered in the Nordics, now part of Boels. Competed head-to-head with Renta on Swedish national framework agreements and shared similar customer segments (construction companies, infrastructure projects) before the Boels acquisition.
• Mateco: European aerial work platform rental specialist operating across multiple countries. Overlaps with Renta on lifts, mobile work platforms, and telescopic handlers, serving similar construction and industrial customers in Northern Europe.
• Ramirent (now Boels): Direct Nordic construction equipment rental peer, also now part of Boels. Competed with Renta in Sweden, Norway, Finland, and the Baltics on the same enterprise contractor and infrastructure project customer base, with overlapping product categories (excavators, lifts, scaffolding, site services).
• Boels Rental: Pan-European equipment rental leader and direct competitor to Renta in the Nordic market following its acquisitions of Cramo and Ramirent. Operates the same core model (construction equipment rental, project site services, depot network) with a larger fleet and broader geographic reach, including a major presence in Sweden.
• Riwal: European specialist in aerial work platforms and telehandlers with strong presence in the Nordics. Directly overlaps with Renta's "Liftar & Kranar" category and competes for the same construction and infrastructure customers in Sweden and Denmark.
• AKTIO (Aktiebolaget AKTIO): Nordic equipment rental group with a strong Swedish presence directly competing with Renta across construction machines, hand tools, and site services. Closest like-for-like domestic peer by product mix and customer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renta