Piedmont Ear, Nose, Throat & Related Allergy

What Piedmont Ear, Nose, Throat & Related Allergy does

Piedmont Ear, Nose, Throat & Related Allergy is a physician-led, single-location otolaryngology and allergy practice founded in 1967 and headquartered in the Buckhead district of Atlanta, Georgia. The practice delivers a comprehensive continuum of ENT care for adults and children, organized around six core service lines: general ear/nose/throat care, hearing and audiology (including hearing aids), allergy testing and immunotherapy (sublingual and subcutaneous), facial plastic and reconstructive surgery, sinus and rhinology (including FESS and balloon sinuplasty), and sleep medicine (including Inspire hypoglossal nerve stimulation). It is staffed by six board-certified ENT physicians with fellowship training across otology/neurotology, facial plastics, laryngology, sleep medicine, and rhinology, supported by two physician assistants and four audiologists whose collective clinical experience exceeds 150 years.

The practice operates an in-office sedation suite enabling minor procedures without hospital referral, and runs standard otolaryngologic diagnostic equipment (endoscopes, audiometric testing, allergy testing). The technology stack is conventional: ModMed (EMA) for EHR and patient portal, Klara for patient communication and scheduling outreach, and CareCredit for patient financing of hearing aids and procedures. HIPAA, GDPR, and CCPA compliance are maintained, and Good Faith Estimate obligations under the No Surprise Act are met.

Revenue is generated through four streams: insurance-billed medical and surgical services (the majority), self-pay hearing aid sales, audiology professional services, and out-of-pocket cosmetic facial plastic surgery. The practice is in-network with most major commercial payors (Aetna, BCBS, Cigna, Humana, UHC) plus Medicare, and it files claims on behalf of patients. Distribution is direct-to-consumer via in-office visits, online self-serve appointment scheduling, physician referrals from regional primary care providers, and word-of-mouth. Administratively, the practice operates as an affiliate of SENTA Partners, a Management Services Organization that supplies non-clinical back-office functions (HR, IT, compliance, marketing, payroll) while clinical leadership remains locally based.

Name

Piedmont Ear, Nose, Throat & Related Allergy

Legal name

Piedmont Ear, Nose, Throat and Related Allergy

Website

https://piedent.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Piedmont Ear, Nose, Throat & Related Allergy is a physician-led, single-location otolaryngology and allergy practice in Atlanta's Buckhead district, serving adults and children with integrated ENT, audiology, allergy, sinus, sleep, and facial plastic surgery services, and affiliated with the SENTA Partners MSO.

Ownership category

akta.pro rank

Product category

Otolaryngology and Allergy Medical Practice

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG), Sleep Surgery & Snoring (ENT) (HLAKAMAH), Laryngology & Voice/Airway Disorders (HLAKAMAE)

Keywords

• ENT medical services
• Allergy treatment
• Audiology services
• Facial plastic surgery
• Sinus care

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Services: Revenue generated from diagnostic evaluations, medical treatments, and surgical procedures billed to insurance or paid out-of-pocket by patients. The practice accepts most major insurance plans and files claims on behalf of patients.
2. Hearing Aids & Products: Sale of hearing aids, custom earmolds, and assistive listening devices. The practice operates on a self-pay basis for hearing aids, with patients filing insurance claims independently.
3. Audiology Services: Comprehensive hearing evaluations and hearing aid services provided by licensed audiologists.
4. Cosmetic Procedures: Facial plastic and reconstructive surgery services including septorhinoplasty, blepharoplasty, and facelifts, typically paid out-of-pocket by patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Piedmont ENT is a single-location physician-led otolaryngology practice in Buckhead, Atlanta, delivering comprehensive diagnostic, medical, and surgical care for ear, nose, throat, allergy, audiology, sleep, and facial plastic surgery conditions. The practice combines in-office diagnostic and procedural capabilities (including a sedation suite for balloon sinuplasty and minor procedures) with subspecialty expertise in otology/neurotology, laryngology, and facial plastics, selling both professional services and select hearing aid hardware.

Product overview

Piedmont Ear, Nose, Throat and Related Allergy is a single-location ENT and allergy practice in Atlanta, GA, offering a unified suite of coordinated medical and surgical services. The core offering centers on Ear, Nose, and Throat care for adults and children, supported by integrated Hearing and Auditory Services (with audiometric evaluations and hearing aids), Allergy Testing and Treatment (including ALCAT food sensitivity testing, sublingual and subcutaneous immunotherapy), Facial Plastic Surgery, Sleep Disorder Treatment (including Inspire therapy), Sinus Treatment (with FESS and balloon sinuplasty), and specialized Otology/Neurotology services. The practice operates an in-office sedation suite for minor procedures and maintains a Patient Portal powered by ModMed for telehealth, appointments, and medical records access.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• SENTA PartnerscoreStrategic or Co-development PartnerSENTA Partners (Southern Ear, Nose, Throat & Allergy Physicians) is a Management Services Organization (MSO) that supports physician-led ENT and allergy practices. The partnership allows Piedmont ENT's clinical teams to focus on patient care while SENTA Partners manages non-clinical operations including HR, recruiting, payroll, marketing, IT, and compliance. Piedmont ENT operates as an affiliate of SENTA Partners while remaining physician-led and locally based.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Audiology-only practices (e.g., Atlanta Hearing Doctor): Independent audiology and hearing aid dispensing practices serving Atlanta. They compete primarily with Piedmont's audiology and hearing aid revenue stream rather than its medical/surgical ENT side.

Direct peers

• Atlanta Allergy & Asthma: Specialty allergy and immunology practice in metro Atlanta offering testing, immunotherapy (SLIT and SCIT), and related services. Strong overlap with Piedmont's allergy service line and competes for the same referring PCPs.
• ENT of Georgia: Atlanta-based multi-site ENT and allergy group offering general otolaryngology, allergy, audiology, and sleep services. Closely comparable service mix and patient demographic to Piedmont ENT in the same regional market.
• Atlanta ENT, Sinus & Allergy Associates: Multi-physician ENT and allergy specialty practice serving the Atlanta metro with comparable subspecialty coverage (sinus, allergy, hearing). Operates as a direct competitor for patients, referral sources, and clinical talent in the same geography.
• Northside ENT: ENT specialty practice affiliated with the Northside Hospital system in Atlanta, offering general ENT, allergy, audiology, and head-and-neck surgery. Comparable service offering and patient base, with stronger hospital-system backing.

Broad incumbents

• Piedmont Physicians ENT (Piedmont Healthcare): Hospital-employed ENT service line within the Piedmont Healthcare system serving the Atlanta metro. Offers similar clinical services under a multi-specialty hospital brand, sharing the 'Piedmont' name but operating as a separate system-affiliated competitor.
• The Emory Clinic — Otolaryngology: Academic medical center ENT department offering the full range of otolaryngology subspecialties plus research and residency programs. Larger, system-backed incumbent competing for complex referrals and employed-physician talent in the same metro.

Others

• SENTA Partners Affiliate Practices: Network of physician-led ENT and allergy practices affiliated with the same MSO that supports Piedmont. Relevant comparison points on MSO economics, shared back-office, and growth playbook rather than direct patient-level competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Ear, Nose, Throat & Related Allergy