Smart Lighting
Smart Lighting is a Bucharest, Romania-based for-profit retailer founded in 2011 that sells indoor and outdoor lighting fixtures—including ceiling lights, wall lights, chandeliers, and ranges—through its e-commerce site lustre-online.eu, serving the Romanian consumer market.
- Company typePrivate
- Founded2011
- HeadquartersBucharest, Romania
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Smart Lighting does
Smart Lighting is a Bucharest-based retailer of indoor and outdoor lighting fixtures, founded in 2011 and operating as a for-profit private company. Its catalog spans ceiling lights, wall lights, chandeliers, and broader lighting ranges, distributed through the e-commerce storefront lustre-online.eu. The company is domiciled in Romania, and the use of the 'lustre' brand word (the Romanian/French term for chandelier) implies an orientation toward the domestic Romanian consumer market, though no explicit geographic restrictions, target segments, or stated customer profile are disclosed in the source data.
The company's business model is consistent with a direct-to-consumer online lighting retailer: it sources or distributes branded lighting products and sells them through its own web channel. No pricing tiers, supplier relationships, private-label programs, wholesale channels, marketing channels, headcount, or distribution partnerships are disclosed in the available data, and the company has no recorded external funding rounds. There are also no disclosed product launches, regulatory actions, partnerships, or corporate structural events.
Public disclosure is minimal. The primary web property returns only a verification/loader page rather than product, pricing, or corporate content, and no leadership, revenue, customer, or operational data is available in the source material. This thin information profile limits any rigorous assessment of scale, growth, or competitive position and is consistent with a small, self-funded, low-public-profile retail operation.
Smart Lighting firmographics
Firmographics- Name
- Smart Lighting
- Website
- https://lustre-online.eu
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Smart Lighting is a Bucharest, Romania-based for-profit retailer founded in 2011 that sells indoor and outdoor lighting fixtures—including ceiling lights, wall lights, chandeliers, and ranges—through its e-commerce site lustre-online.eu, serving the Romanian consumer market.
- Ownership category
- akta.pro rank
Smart Lighting industry classification
Industry- Product category
- Lighting Fixtures
- NAICS
- Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
- akta.pro secondary industries
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Outdoor Lighting & Electrical (Low-Voltage) (HSAPALAI)
Keywords
Where Smart Lighting is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Markets served
Smart Lighting business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales
Smart Lighting product offering
Product offeringCore offering
Smart Lighting provides indoor and outdoor lighting fixtures, including ceiling lights, wall lights, chandeliers, and assorted lighting ranges, distributed through its online channel. The product assortment covers both functional and decorative lighting needs for residential and exterior spaces.
Differentiator
Problem solved
Functional benefit
Companies that use Smart Lighting
Customer profileIdeal customer profiles1 record
Smart Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smart Lighting competitors and assessment
Company assessmentEmerging players
- Philips Hue (Signify): Smart lighting brand owned by Signify offering connected bulbs, fixtures, and controls. Comparable to the "Smart Lighting" naming and positioning, though focused specifically on smart/connected products rather than traditional fixtures.
Direct peers
- Lucide: Belgian lighting company specializing in decorative indoor and outdoor fixtures for residential and commercial use. Directly comparable as a Benelux-based European specialty lighting retailer with overlapping fixture categories.
- Nordlux: Danish lighting manufacturer offering indoor and outdoor fixtures for residential and commercial markets. Directly comparable European-based specialty lighting business with a similar product breadth and distribution model.
- Brilliant Lighting: UK-based lighting retailer offering ceiling lights, wall lights, chandeliers, and outdoor fixtures. Comparable as a European specialty lighting retailer with similar product mix and customer segments.
- SLV GmbH: German lighting solutions company offering residential and commercial indoor/outdoor fixtures, including chandeliers, ceiling, and wall lights. Comparable as a mid-sized European lighting specialist with similar product portfolio and customer base.
- Eglo Leuchten: Austrian lighting manufacturer and retailer with a broad portfolio of indoor and outdoor decorative fixtures, including ceiling, wall, and pendant lines. Closely comparable as a European specialty lighting specialist with overlapping product categories and direct-to-consumer channels.
- Endon Lighting: UK lighting manufacturer and retailer with indoor and outdoor decorative fixtures across ceiling, wall, and pendant categories. Comparable as a European specialty lighting company serving similar customer types.
Broad incumbents
- IKEA: Global home furnishings retailer with a substantial lighting assortment including ceiling, wall, and outdoor fixtures. Overlaps with Smart Lighting in customer base and product categories, but IKEA operates across the entire home furnishings category rather than specializing in lighting.
- LEDVANCE (formerly Osram): Global lighting manufacturer with strong presence in European residential and commercial lighting including smart, indoor, and outdoor fixtures. Comparable in product technology and channels, but operates as a much larger incumbent across the full lighting value chain.
- Wayfair: Large online home goods retailer with an extensive lighting category including chandeliers, ceiling, wall, and outdoor fixtures. Comparable as an e-commerce competitor in the same fixtures categories, but operates across broader home categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Smart Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Lighting leadership team
Management profileNumber of profiles
Smart Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Lighting
What does Smart Lighting do?
Smart Lighting provides indoor and outdoor lighting fixtures, including ceiling lights, wall lights, chandeliers, and assorted lighting ranges, distributed through its online channel. The product assortment covers both functional and decorative lighting needs for residential and exterior spaces.
When was Smart Lighting founded?
Smart Lighting was founded in 2011.
Where is Smart Lighting based?
Smart Lighting is headquartered in Bucharest, Romania, in the Europe region.
Who are Smart Lighting's main competitors?
Philips Hue (Signify) is listed as an emerging player. Direct peers are Lucide, Nordlux, Brilliant Lighting, SLV GmbH, Eglo Leuchten and Endon Lighting. Broad incumbents are IKEA, LEDVANCE (formerly Osram) and Wayfair.
Does Smart Lighting have an API?
No public API is recorded for Smart Lighting.
What industry is Smart Lighting in?
Smart Lighting's product category is Lighting Fixtures. Its primary akta.pro industry code is CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers), with a secondary code of CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs). Its NAICS code is 3351 and its SIC code is 3640.