Endon Lighting
Endon Lighting is a UK-based trade-only B2B supplier of decorative residential and commercial LED lighting, operating under Poole Lighting Ltd and serving authorized wholesalers, retailers, and specialist lighting stores through its endontrade.com platform.
- Company typePrivate
- Founded1937
- HeadquartersPoole, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Endon Lighting does
Endon Lighting is a UK-based trade-only supplier of decorative residential and commercial lighting, operated by Poole Lighting Ltd from its headquarters in Poole, Dorset. The company sells exclusively to authorized wholesalers and retailers through its endontrade.com B2B platform, requiring trade account applicants to meet minimum annual spend thresholds (£2,000) and demonstrate 3 years of trading history. Its product portfolio spans interior lighting (pendants, chandeliers, table and floor lamps, wall lights, spotlights), exterior lighting (bollards, lamp posts, solar-powered and PIR-activated fittings), bathroom-rated IP44 lighting, and a comprehensive bulb range across B22, E14, E27, G9, GU10, R7S, and T5 fittings. The company also operates sub-brands including Interiors 1900 (classic/traditional), Tiffany (decorative glass), and exclusive designer ranges Lighting No 1 and Living No 1 for premium specialist retailers.
The business model is built on one-time product sales with account-based trade pricing, standard 30-day payment terms, and a 30% deposit requirement for special or customized orders. Next-day delivery is enabled by a vast UK stock holding, which the company cites as a key competitive differentiator alongside 2-5 year product warranties and integrated LED technology with 5-year LED warranties. Revenue streams include standard catalogue sales, special/volume orders, and sample goods with defined return policies. The company holds sector accreditations including LIA (Lighting Industry Association), ACID (anti-piracy), SafeContractor, and SEDEX, and maintains UK WEEE and Battery regulatory compliance.
The company sits within the Poole Lighting Ltd group alongside sister brands Saxby Lighting and Interiors 1900 Ltd, sharing corporate, compliance, and operational infrastructure. Distribution is UK-focused with no obligation to process orders outside the UK without irrevocable letter of credit. Marketing is conducted exclusively through trade channels: the B2B portal, printed and digital catalogues, trade account relationships, and a UK stockist locator. No funding rounds, M&A activity, or leadership changes are disclosed, and the company operates as an independent private limited company with no parent entity or external investment recorded in the available data.
Endon Lighting firmographics
Firmographics- Name
- Endon Lighting
- Legal name
- Poole Lighting Ltd
- Website
- https://endontrade.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Endon Lighting is a UK-based trade-only B2B supplier of decorative residential and commercial LED lighting, operating under Poole Lighting Ltd and serving authorized wholesalers, retailers, and specialist lighting stores through its endontrade.com platform.
- Ownership category
- akta.pro rank
Endon Lighting industry classification
Industry- Product category
- Residential Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
- akta.pro secondary industries
- Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Architectural/Recessed & Track Lighting Retail (CRAIAHAH)
Keywords
Where Endon Lighting is headquartered
LocationHeadquarters
- HQ city
- Poole
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Endon Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Lighting Product Sales: Endon Lighting generates revenue through the sale of decorative residential lighting products including interior, exterior, bathroom lighting, and bulbs. Products are sold exclusively to trade customers (wholesalers, retailers) through their B2B platform with account-based pricing. Standard products are sold from catalogue with special orders available for volume or customized orders.
- Special Orders: Volume orders, customized orders, and special orders require 30% deposit with balance due within 30 days of delivery. Special Orders carry specific terms including design replication rights for the company.
- Sample Goods Sales: Sample products must be paid for in full with return required within 30 days for full refund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Trade Account - Standard |
| Other | Multi-year contract | Trade Account - Lighting No 1 / Living No 1 Designer Ranges |
| Other | Pay-as-you-go | Standard Returns Policy |
| Unit Pricing | Pay-as-you-go | Delivery Minimum Order |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Endon Lighting product offering
Product offeringCore offering
Endon Lighting, operated by Poole Lighting Ltd, is a UK-based trade-only manufacturer and supplier of decorative residential lighting products. The portfolio covers interior lighting (pendants, chandeliers, floor and table lamps, spotlights, wall lights), exterior lighting (bollards, lamp posts, solar and portable options), bathroom lighting (IP44-rated ceiling and wall fittings), and a comprehensive range of bulbs. Products feature integrated LED, solar, and rechargeable technologies, sold exclusively to authorized wholesalers and retailers holding trade accounts.
Product overview
Endon Lighting is a commercial and domestic lighting supplier operating under Poole Lighting Ltd, offering three main brands: the primary Endon brand, Interiors 1900, and Tiffany. The company specializes in interior lighting solutions including floor lamps, low ceiling lights (flush and semi-flush), pendants, shades, spotlights, table lamps, and wall lights. Exterior offerings cover ground lighting (bollards, lamp posts), pendant lights, portable lights, solar lights, and wall lights. The bathroom category includes ceiling lights, lamps in various fitting types (E14, E27, G9, GU10), and wall lights. The product portfolio also includes a comprehensive range of bulbs and lamps (B22, E14, E27, G9, GU10, R7S, T5). The company provides next-day delivery from UK stock holdings with product guarantees ranging from 2 to 5 years.
Differentiator
Problem solved
Functional benefit
Brands
- Endon: Core lighting brand offering interior, exterior, bathroom lighting and bulbs.
- Interiors 1900
- Tiffany
- Lighting No 1
- Living No 1
- Saxby Lighting
Products and services
- Endon Core Lighting Range The primary brand of Endon Lighting, offering a comprehensive range of interior, exterior, and bathroom decorative lighting solutions featuring LED technology. Sold exclusively to authorized trade customers including wholesalers, retailers, and specialist decorative lighting stores across the UK.
- Interiors 1900 Lighting Range A premium sub-brand of Poole Lighting Ltd offering classic and traditional decorative lighting designs, distributed through the same trade channel as the Endon brand. Targeted at specialist decorative lighting retailers in the UK.
- Tiffany Lighting Range A sub-brand of Endon Lighting specializing in decorative Tiffany-style lighting products, available through the same UK trade distribution network as other Endon products.
Quantifiable outcome
- Next Day Delivery capability
- +1 more outcomes
Companies that use Endon Lighting
Customer profileSegments4 records
Ideal customer profiles2 records
Endon Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Endon Lighting partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Endon Lighting competitors and assessment
Company assessmentBroad incumbents
- EGLO Leuchten: Austrian-headquartered global decorative lighting manufacturer with broad residential interior, exterior, and smart lighting ranges distributed through trade channels worldwide. Comparable decorative-led product philosophy to Endon, but at a much larger scale across multiple European markets.
- Signify (Philips Lighting): Global lighting leader (Philips, Hue) manufacturing LED fixtures, lamps, and smart lighting systems for residential and professional markets. Overlaps with Endon's residential decorative fixture portfolio at the brand-and-product level, with much broader scale, smart-home ecosystem, and international distribution.
- Feiss / Generation Lighting: Large US-headquartered decorative lighting brand (Generation Lighting / Visual Comfort Group) supplying chandeliers, pendants, wall, and outdoor decorative fixtures globally. Comparable decorative-residential product positioning to Endon's premium ranges (Lighting No 1, Interiors 1900), with broader portfolio and international reach.
Regional players
- Bell Lighting: UK-focused lighting brand with strong presence in lamps, LED panels, downlights, and select decorative fixtures, distributed via electrical wholesalers. Comparable to Endon in UK trade channel and product breadth, with overlap in lamps/bulbs and select interior fixtures.
Direct peers
- Ansell Lighting: UK-based designer and manufacturer of indoor, outdoor, emergency, and commercial LED lighting, distributed through electrical wholesalers. Comparable manufacturing-plus-trade-distribution model serving UK lighting resellers and contractors.
- Crompton Lamps: UK-based lighting brand focused on LED lamps (bulbs) and consumer lighting products, sold through electrical wholesalers and retailers. Comparable to Endon's bulb and replacement-lamp product lines, with shared trade-channel customers.
- Aurora Lighting: UK lighting manufacturer offering LED fixtures, lamps, smart lighting, and commercial luminaires, with both trade and project channels. Comparable product breadth (interior, exterior, commercial, residential) and trade distribution footprint to Endon.
- Saxby Lighting: Sister brand within the same Poole Lighting Ltd group as Endon. Directly comparable: UK-based commercial and domestic lighting manufacturer, trade-only B2B model, operates out of Poole, Dorset, with overlapping product categories across interior, exterior, and commercial LED lighting.
- Dar Lighting: UK-based decorative and commercial lighting manufacturer and trade supplier. Highly comparable to Endon: B2B trade-only distribution to lighting wholesalers and retailers, broad range of interior, exterior, bathroom, and LED fixtures with similar warranty and next-day delivery positioning.
- Searchlight Electric: UK decorative lighting manufacturer and trade supplier offering ceiling, wall, table, floor, outdoor, and bathroom fixtures. Directly comparable product portfolio and trade-channel go-to-market to Endon Lighting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Endon Lighting social profiles
Digital presenceEndon Lighting compliance and trust
Trust signalCompliance6 records
Endon Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Endon Lighting leadership team
Management profileNumber of profiles
Endon Lighting subsidiaries and ownership
Company hierarchySubsidiaries2 records
Endon Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Endon Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Endon Lighting
What does Endon Lighting do?
Endon Lighting, operated by Poole Lighting Ltd, is a UK-based trade-only manufacturer and supplier of decorative residential lighting products. The portfolio covers interior lighting (pendants, chandeliers, floor and table lamps, spotlights, wall lights), exterior lighting (bollards, lamp posts, solar and portable options), bathroom lighting (IP44-rated ceiling and wall fittings), and a comprehensive range of bulbs. Products feature integrated LED, solar, and rechargeable technologies, sold exclusively to authorized wholesalers and retailers holding trade accounts.
Is Endon Lighting a public or private company?
Endon Lighting is a private company. It is classified as unknown and is currently operating.
When was Endon Lighting founded?
Endon Lighting was founded in 1937. It employs 51 to 100 people.
Where is Endon Lighting based?
Endon Lighting is headquartered in Poole, United Kingdom, in the Europe region.
How does Endon Lighting make money?
Three revenue lines are on record. Lighting Product Sales are the primary driver. The others are special Orders and sample Goods Sales.
Who are Endon Lighting's main competitors?
Broad incumbents on record are EGLO Leuchten, Signify (Philips Lighting) and Feiss / Generation Lighting. Bell Lighting is listed as a regional player. Direct peers are Ansell Lighting, Crompton Lamps, Aurora Lighting, Saxby Lighting, Dar Lighting and Searchlight Electric.
Does Endon Lighting have an API?
No public API is recorded for Endon Lighting.
What industry is Endon Lighting in?
Endon Lighting's product category is Residential Lighting. Its primary akta.pro industry code is CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting), with a secondary code of CRAIAHAD, Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty). Its NAICS code is 3351 and its SIC code is 3640.