IMAC
IMAC is an Italian B2B manufacturer founded in 1964 that designs and wholesale-distributes a broad range of physical pet care products — carriers, beds, bowls, toys, cages, and aquarium accessories — across dogs, cats, rodents, birds, and fish, serving resellers and pet retailers exclusively.
- Company typePrivate
- Founded1964
- HeadquartersArzignano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What IMAC does
IMAC SRL UNIPERSONALE is an Italian pet products manufacturer founded in 1964 and headquartered in Tezze di Arzignano, in the province of Vicenza (Veneto region). The company designs, produces, and wholesale-distributes a broad catalog of physical pet care goods — including carriers, kennels and beds, food and water bowls, leashes, grooming products, toys, scratching posts, cages, and aquarium accessories — spanning five animal categories: dogs, cats, rodents, birds, and fish. IMAC's product positioning is anchored on "Made in Italy" craftsmanship and a self-described pioneer stance on sustainability.
The company's core technology consists of physical product design and manufacturing (notably plastic molding, as referenced in the non-toxic plastic material used for aquariums), with no proprietary digital platform, software, or API layer. IMAC operates a brand presence through Instagram (@imac_srl), Facebook (imacloveyourpet), and YouTube, and distributes both printed and digital catalogs to its reseller base.
IMAC's business model is exclusively indirect B2B wholesale: the company explicitly states it does not sell directly to the public, instead distributing through resellers and pet retailers who stock its products for end consumers. Revenue is generated through hardware sales across its multi-category SKU base. The company is structured as a single-member limited liability company under Italian law, with a stated share capital of €260,000, and operates with 11-50 employees from its Veneto headquarters. No customer logos, revenue figures, patents, or formal partnerships are publicly disclosed.
IMAC firmographics
Firmographics- Name
- IMAC
- Legal name
- IMAC SRL UNIPERSONALE
- Website
- https://www2.imac.it
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMAC is an Italian B2B manufacturer founded in 1964 that designs and wholesale-distributes a broad range of physical pet care products — carriers, beds, bowls, toys, cages, and aquarium accessories — across dogs, cats, rodents, birds, and fish, serving resellers and pet retailers exclusively.
- Ownership category
- akta.pro rank
IMAC industry classification
Industry- Product category
- Pet Care Products
- NAICS
- Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)
- akta.pro secondary industries
- Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)
Keywords
Where IMAC is headquartered
LocationHeadquarters
- HQ city
- Arzignano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
IMAC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Pet Products Wholesale: IMAC generates revenue through wholesale distribution of pet supplies and accessories to resellers and retailers. The company sells a wide range of products including carriers, beds, toys, grooming items, cages, and aquatic accessories through B2B channels. The company does not sell directly to end consumers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
IMAC product offering
Product offeringCore offering
IMAC is an Italian manufacturer of physical pet care products sold wholesale to resellers and pet retailers. Its catalog spans five animal categories (dogs, cats, rodents, birds, fish) and includes transport carriers, kennels, beds and cushions, food and water bowls, grooming items, leashes, toys, scratching posts, cages, and aquarium accessories. The company explicitly states it does not sell directly to the public, distributing instead through a B2B retail and reseller network.
Product overview
IMAC is an Italian pet products company offering a comprehensive portfolio of products across five animal categories: Dogs, Cats, Rodents, Birds, and Fish. The product line includes transport cages (trasportini), kennels (cucce), beds and cushions (lettini e cuscini), food and water bowls, toys, scratching posts for cats, leashes, beauty products, and various accessories. For rodents, IMAC offers products for rabbits, guinea pigs, hamsters, and other small rodents. For birds, the range includes cages and products for parrots, parakeets, cockatiels, canaries, and small exotics. For aquatic life, IMAC provides tanks and products for fish and turtles. The company emphasizes Made in Italy quality and sustainability in its product design.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog pet care products Wholesale product line for dogs including resistant transport cages (trasportini), durable kennels (cucce), soft beds and cushions, bowls and dispensers, grooming and beauty products, leashes, toys, and complementary accessories, sold to resellers and pet retailers for retail to dog owners.
- Cat pet care products Wholesale product line for cats including open, closed, and corner litter boxes, transport cages, cat houses and kennels, beds and cushions, food and water bowls, toys for mental and physical stimulation, scratching posts (tiragraffi), and complementary accessories, sold to resellers and pet retailers.
- Rodent pet care products Wholesale product line for small rodents and lagomorphs including cages, habitat accessories, and specialized products for rabbits and guinea pigs, hamsters, and other rodents, sold to resellers and pet retailers.
- Bird pet care products Wholesale product line for birds including cages, toys, and accessories for parrots (pappagalli), parakeets and cockatiels (parrocchetti e calopsiti), canaries and small exotic birds, sold to resellers and pet retailers.
- Aquatic and turtle pet care products Wholesale product line for aquatic life including aquarium tanks of various shapes and sizes in non-toxic plastic material, turtle habitat products, and related accessories for fish and turtles, sold to resellers and pet retailers.
Companies that use IMAC
Customer profileSegments2 records
Ideal customer profiles1 record
IMAC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IMAC partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
IMAC competitors and assessment
Company assessmentDirect peers
- Rosewood Pet Products: UK-based pet accessories company offering beds, carriers, toys and grooming items distributed through pet retailers. Comparable to IMAC in species breadth, product mix and trade-channel focus.
- Flamingo Pet Products: Belgian pet accessories manufacturer with a broad multi-species catalog sold through European pet retail chains. Comparable in product breadth, species coverage and indirect distribution model.
- Savic: Belgian manufacturer of pet cages, carriers and habitat products serving the European pet retail market. Comparable to IMAC in product categories (transport, habitat), species focus and indirect distribution model.
- Ferplast: Italian pet products manufacturer with a multi-species catalog of carriers, cages, beds and accessories, selling to retailers across Europe. Direct comparable to IMAC in product mix, country of origin and B2B wholesale model.
- Croci: Italian pet products company (aquatics, small animals, dogs and cats) manufacturing accessories and habitat products for the European pet retail channel. Direct comparable to IMAC in country of origin, species breadth and product mix.
- Trixie Heimtierbedarf: Large German pet accessories manufacturer and wholesaler covering dogs, cats, small animals, birds and aquatics. Highly comparable in breadth of catalog, B2B distribution approach and focus on the European pet retail channel.
- MidWest Homes for Pets: US-based manufacturer of pet crates, carriers, bedding and accessories distributed through pet retail and online channels. Comparable to IMAC in core categories (carriers, crates, beds) and B2B model.
- Karlie (Karlie International): German-based pet products company distributing a wide range of dog, cat, small animal and bird accessories to retailers across Europe. Direct comparable in breadth of assortment and B2B wholesale channel.
Broad incumbents
- Petmate: Large US-based pet products manufacturer with a broad portfolio across carriers, bedding, toys and habitat. Comparable to IMAC in core product categories but operates at significantly greater scale and a wider geographic footprint.
Emerging players
- Nobby (Nobby Pet Shop): German pet accessories brand offering carriers, beds, toys and grooming items, primarily through online and retail channels in Europe. Comparable in product categories to IMAC but with a more digitally-led go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
IMAC social profiles
Digital presenceIMAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMAC leadership team
Management profileNumber of profiles
IMAC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMAC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMAC
What does IMAC do?
IMAC is an Italian manufacturer of physical pet care products sold wholesale to resellers and pet retailers. Its catalog spans five animal categories (dogs, cats, rodents, birds, fish) and includes transport carriers, kennels, beds and cushions, food and water bowls, grooming items, leashes, toys, scratching posts, cages, and aquarium accessories. The company explicitly states it does not sell directly to the public, distributing instead through a B2B retail and reseller network.
Is IMAC a public or private company?
IMAC is a private company. It is classified as unknown and is currently operating.
When was IMAC founded?
IMAC was founded in 1964. It employs 11 to 50 people.
Where is IMAC based?
IMAC is headquartered in Arzignano, Italy, in the Europe region.
How does IMAC make money?
One revenue line is on record: pet Products Wholesale.
Who are IMAC's main competitors?
Direct peers on record are Rosewood Pet Products, Flamingo Pet Products, Savic, Ferplast, Croci, Trixie Heimtierbedarf, MidWest Homes for Pets and Karlie (Karlie International). Petmate is listed as a broad incumbent. Nobby (Nobby Pet Shop) is listed as an emerging player.
Does IMAC have an API?
No public API is recorded for IMAC.
What industry is IMAC in?
IMAC's product category is Pet Care Products. Its primary akta.pro industry code is CRAOAKAF, Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers), with a secondary code of CRALAHAF, Pet Bedding, Crates & Carriers Retail. Its NAICS code is 45991.