Sistemas Ibertronica

What Sistemas Ibertronica does

Sistemas Ibertronica (legal name: Ibertrónica) is a Spain-based online retailer of computer hardware and IT components, operating exclusively through its e-commerce storefront at ibertronica.es. The company sells a broad catalog spanning motherboards, CPUs (desktop, laptop, and server-class Xeon/EPYC), RAM, storage (HDD, SSD, NAS, external), graphics cards (consumer GeForce/Radeon and professional Quadro/RTX A/Radeon Pro), networking equipment, peripherals, cooling, racks, power supplies, software (Windows, Windows Server, Kaspersky), industrial computing, and TPV/POS hardware. It also offers custom-configuration services for both servers (including GPU/AI, Xeon, EPYC, and multi-node builds) and desktop PCs, drawing on brand partnerships with Intel, AMD, NVIDIA, ASUS, MSI, Gigabyte, Asrock, Supermicro, Kingston, Seagate, WD, and others.

The business operates as a pure-play e-commerce retailer with no physical storefronts, marketplace listings, or reseller channel. Distribution is direct-to-customer across Spain and broader Europe, with bilingual Spanish/English support, 24-hour delivery promise, and secure online payment. Pricing is unit-based with VAT shown explicitly; server and enterprise items use a quote-request ("Precio a petición") mechanism, and bulk pricing (BULK) is available for volume server/enterprise orders. The technology footprint is standard e-commerce — search, categorization, secure checkout, order management — with no proprietary platform features disclosed.

Customer segments are horizontally split between businesses (PYMES, enterprises, industrial operators needing servers, workstations, industrial PCs, networking, and TPV systems) and individual consumers/hobbyists (PC builders, gamers, home users). GTM combines product-led browsing with sales-led specialist advisory that helps buyers navigate complex categories. Marketing relies on the website's SEO-rich educational content, an email newsletter, and active profiles across Facebook, X, Instagram, YouTube, LinkedIn, and TikTok. No funding rounds, M&A activity, revenue figures, or named customer logos are disclosed in the available data.

Name

Sistemas Ibertronica

Legal name

Ibertrónica

Website

https://ibertronica.es

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Sistemas Ibertronica is a Spain-based online B2B/B2C retailer of computer hardware, components, peripherals, servers, and industrial computing, selling directly via ibertronica.es across Spain and Europe with custom server and PC configuration services.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: The company generates revenue primarily through direct online retail sales of computer hardware, components, peripherals, and servers. Products are sold at listed prices with VAT (both incl. and excl. prices shown). Payment is collected via secure online payment gateways at point of sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sistemas Ibertronica is an online retailer of computer hardware and IT components operating from Spain. It sells motherboards, CPUs, memory, storage, graphics cards, networking equipment, peripherals, POS systems, industrial computing hardware, server racks, cooling, and operating system/security software from leading third-party brands. In addition to standard retail sales, the company offers configuration services for custom-built servers (Servidores Personalizados) and custom desktop PCs (Ordenadores Personalizados) tailored to customer specifications.

Product overview

Sistemas Ibertronica is an online B2C/B2B computer hardware and technology retailer based in Spain. Their product portfolio encompasses a comprehensive range of computer components (motherboards, processors, RAM, storage, graphics cards), professional graphics solutions, networking equipment, peripherals, industrial computing, and server solutions. They offer custom-built servers and desktop computers tailored to customer specifications. The company serves both individual consumers and business clients across Spain and Europe, positioning itself as a specialist technology retailer with personalized customer service and expert technical advice. Key brands include Intel, AMD, NVIDIA, ASUS, MSI, Gigabyte, Supermicro, Kingston, and Seagate, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Motherboards (Placas Madre) Desktop and embedded motherboards from ASUS, Asrock, Gigabyte, MSI, and Biostar in ATX, Micro-ATX, Mini-ITX, Nano-ITX, and Pico-ITX form factors, targeted at PC builders and system integrators across consumer and small-business use cases.
• Server Motherboards (Placas Base Servidor) Server-grade motherboards with multiple CPU sockets, enhanced reliability, and multi-disk support from Supermicro, Asus, Asrock Rack, and Gigabyte for SMB and enterprise data-server deployments.
• Industrial Motherboards (Placas Base Industriales) Industrial-grade motherboards engineered for high-demand applications, with resistance to extreme temperatures, humidity, and vibrations, sourced from Via, Jetway, Kontron, Appliot, and Mitac.
• Desktop and Laptop Processors (CPUs/Procesadores) Consumer-class processors including Intel Core, Celeron, Pentium, AMD Ryzen, and AMD Athlon lines, including gaming-optimized SKUs for desktop and laptop buyers.
• Server Processors (Procesadores Servidor) Enterprise-class Intel Xeon (Gold/Silver/Bronze) and AMD EPYC processors designed for 24/7 operation with high reliability and scalability, sold to business and data-center buyers.
• Memory Modules (Memoria RAM) RAM modules in DDR3, DDR4, DDR5, So-DIMM, and ECC variants from Kingston, Team Group, Apacer, and Afox with capacities from 512MB to 64GB for desktops, laptops, and servers.
• Storage Devices (Hard Drives and SSDs) Hard disk drives (3.5" and 2.5"), SATA and NVMe M.2 SSDs, and hybrid drives across standard, high-performance, surveillance/NAS, and enterprise grades, sourced from Seagate, WD, Toshiba, Samsung, and Crucial.
• Consumer Graphics Cards Consumer graphics cards from NVIDIA GeForce (including RTX series) and AMD Radeon (including RX series) for gaming, virtual reality, and high-definition entertainment use cases.
• Professional Graphics Cards (Tarjetas Gráficas PRO) Professional workstation GPUs including NVIDIA Quadro, NVIDIA RTX A-series, AMD Radeon Pro, and AMD FirePro for CAD, 3D modeling, video editing, scientific simulations, and AI/ML workloads.
• Computer Cases and Power Supplies (Cajas/Torres, Fuentes de Alimentación) Desktop computer cases in Mini-ITX, Micro-ATX, Mid-Tower, Full-Tower, gaming, fanless, and NUC-compatible variants plus standard and server-grade power supplies for desktop and server builds.
• Cooling Solutions (Refrigeración) CPU coolers, case fans, fan controllers, thermal paste/pads, laptop coolers, graphics card coolers, liquid cooling components, and server liquid cooling for desktop and server builds.
• Networking Equipment (Redes) Networking hardware including switches, routers, wireless access points, repeaters, PoE power management, PLCs, transceivers, antennas, and Mellanox InfiniBand solutions for SMB and enterprise buyers.
• Peripherals (Periféricos) Computer peripherals including keyboards, mice, graphics tablets, gaming peripherals, printers, scanners, monitors, video projectors, speakers, headphones, webcams, and conference room equipment.
• POS / TPV Equipment Point-of-sale equipment including terminals, ticket and label printers, barcode readers, PDA terminals, customer displays, cash drawers, scales, and payment control devices for retail and hospitality operators.
• Custom-Built Desktop PCs (Ordenadores Personalizados) Custom-built desktop computers configured to customer specifications for gaming, workstation, or general business use, sold as an assembled service.
• Custom-Built Servers (Servidores Personalizados) Custom-built server solutions tailored to specific business requirements, spanning GPU and AI servers, SMB servers, Xeon-based servers, multi-node servers, and EPYC servers.
• Pre-Built Computer Systems (Equipos) Pre-built computer systems including Mini PCs, desktop computers, workstations, all-in-one PCs, laptops, and TPV/POS terminals.
• Industrial Computing Solutions Industrial computing hardware including industrial PCs, panel PCs, industrial touch monitors, ruggedized laptops, tablets, mobile devices, industrial networks, and industrial power supplies.
• Server Racks and Cabinets (Racks y Armarios) Server rack enclosures including rack boxes, rack cabinets, patch panels, PDU power distribution units, shelving, cable management, and ventilation accessories.
• Operating Systems and Security Software Retail-packaged operating systems including Windows 10, Windows 11, Windows Server 2019/2022, Kaspersky Small Office Security, and Raspberry Pi OS distributions (NOOBS, Lubuntu).
• Security and Surveillance Products Security hardware including surveillance cameras, network video recorders, UPS systems, cybersecurity solutions, ID card readers, and attendance control systems.
• External Storage and NAS External storage solutions including external hard drives, USB flash drives, disk duplicators and erasers, card readers, NAS appliances, and memory cards for personal and business backup use cases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mindfactory: Germany's largest pure-play online IT components and systems retailer, offering motherboards, CPUs, GPUs, storage, and assembled systems. Comparable on breadth of component SKUs and pure e-commerce distribution, but operating in the German market rather than Spain.
• Caseking: German online specialist for gaming PC components, custom builds, and enthusiast hardware. Comparable on curated gaming/PC component assortment and custom configuration, but Germany-focused versus Ibertronica's Spain/Europe footprint.
• LDLC: Leading French online IT retailer with deep catalog across components, peripherals, servers, and custom PC builds under the LDLC brand. Comparable to Ibertronica on assortment depth, custom-configuration services, and pure-play e-commerce model, but serving primarily France rather than Spain.
• Scan Computers: UK-based online retailer of PC components, workstations, and custom-built servers and systems for enthusiasts and businesses. Comparable on custom-build services and enterprise/bulk offerings, though focused on the UK rather than Spain/Europe.

Broad incumbents

• Bechtle: Europe's largest IT systems house and B2B-focused technology provider with a broad portfolio spanning hardware, software, and services across 14+ European countries. Comparable on the B2B/server/industrial hardware side of Ibertronica, but operates at much larger scale with services-heavy revenues.
• Reichelt Elektronik: Large German online distributor of electronic components, IT hardware, and industrial electronics serving both professionals and consumers. Comparable on the components/electronics breadth and pan-European e-commerce model, though with broader electronics scope.
• Newegg: Large North-American online retailer specializing in PC components, consumer electronics, and custom-built systems. Comparable on pure-play e-commerce IT components focus, but operates primarily in the US/global market rather than Spain/Europe.
• Alternate: European online IT retailer (Alternate group) operating in Spain and other markets with a broad IT components, peripherals, and custom-PC catalog. Comparable on product breadth and European B2C/B2B e-commerce model, though at significantly larger scale than Ibertronica.

Direct peers

• Coolmod: Spanish online retailer specializing in PC components, gaming hardware, and custom-built PCs and servers. Closely overlaps Ibertronica on component categories, custom configuration, and Spanish-market B2C/B2B positioning.
• PCComponentes: Spain's largest online IT and computer components retailer, offering motherboards, CPUs, GPUs, peripherals, custom PCs, and servers with broad B2C and B2B reach. Directly comparable to Ibertronica on product breadth, Spanish-market focus, and custom-build services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ibertronica
• YouTubeyoutube.com/user/SistemasIbertronica
• Facebookfacebook.com/IbertronicaES
• LinkedInlinkedin.com/company/ibertronica
• Instagraminstagram.com/ibertronica_es
• TikToktiktok.com/@ibertronica_es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sistemas Ibertronica