Name

Rotie Cellars

Legal name

Rotie Cellars

Website

https://rotiecellars.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Winery

NAICS

Wineries (312130), Wineries (31213)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE)

Keywords

• Estate winery
• Rhône-inspired wines
• Wine club memberships
• Wine tasting flights
• Pacific Northwest wines

Headquarters

HQ city

Milton Freewater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through online shop and tasting rooms. Releases include Northern and Southern blends, estate wines from Rocks District, and limited club-only wines. Wines are released first to club members with limited quantities for general public.
2. Wine Club Membership: Recurring wine club subscriptions with 6-bottle and 12-bottle customizable shipments in Spring and Fall. Members receive first access to releases, special pricing (up to 30% off), complimentary tastings, and invites to exclusive club events.
3. Tasting Room Experiences: Paid tastings at two locations: Seattle SODO ($30/person, waived with $50 purchase) and Walla Walla Valley ($40/person, waived with $75 purchase). Vineyard tours available May-October ($30-$55). Events like Paella & Sangria Party generate additional revenue.
4. Events and Experiences: Special ticketed events at tasting rooms including release parties, food pairings, and seasonal celebrations. Event tickets range from $45/person (club members) to $55/person (general admission).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rotie Cellars manufactures and sells Rhône-inspired wines from Pacific Northwest fruit, anchored by its 16-acre Rotie Rocks Estate Vineyard in The Rocks District AVA. The company operates a direct-to-consumer model through two tasting rooms (Seattle SODO and Walla Walla Valley), wine club subscriptions (Rotiesian 6- and 12-bottle), the Love Rocks Club collaboration with Proper, and limited seasonal wine releases with club-only allocations.

Product overview

Rotie Cellars is a Rhône-inspired Pacific Northwest winery offering a portfolio of wines including signature Northern and Southern blends, limited estate wines from The Rocks District, and sub-brands Proper (Syrah-focused) and House of Bones (Chardonnay and Pinot Noir). The company operates two tasting room experiences in Seattle SODO and at its Rotie Rocks Estate in Walla Walla Valley, complemented by wine club memberships (6-bottle and 12-bottle Rotiesian clubs), the Love Rocks Club collaboration with Proper for Rocks District wines, and seasonal tasting events including vineyard tours.

Differentiator

Problem solved

Functional benefit

Brands

• Proper: Estate Syrahs and vineyard-driven bottlings sourced from sites across Washington State, reflecting commitment to the vineyard from start to finish.
• House of Bones
• Rotiesians
• Love Rocks Club

Products and services

• Rotiesian 12-Bottle Wine Club Twice-yearly customizable 12-bottle wine club subscription with Spring and Fall allocations of Rhône-inspired and club-only wines. Members receive up to 30% off, complimentary shipping, complimentary tastings for member plus 4 guests, and 2 complimentary club event tickets per year.
• Rotiesian 6-Bottle Wine Club Twice-yearly customizable 6-bottle wine club subscription with Spring and Fall allocations of Rhône-inspired wines. Members receive $40 flat-rate shipping (up to 2 cases), complimentary tastings for member plus 2 guests, and invitations to club events.
• Love Rocks Club Curated annual wine subscription collaboration between Rotie Cellars and Proper, showcasing limited production Rocks District wines from Milton-Freewater. Members receive first access to releases, special pricing (10-30% off), and complimentary tastings; annual allocation includes Rotie Library Northern Blend, Rotie Big G, Rotie Love Rocks Tablas Syrah, Rotie Love Rocks 470 Syrah, Proper Estate Syrah, and Proper Estate Reserve Syrah.
• Spring Release Wines Annual spring wine release lineup including Southern White, Northern White, Grenache Blanc, Southern Blend, Northern Blend, and a club-exclusive Rosé, available first to wine club members.
• Fall Release Wines Annual fall wine release lineup including Little g, Dre, Homage, Big G, and Tannat, plus a club-exclusive VdP (everyday GSM), available first to wine club members.
• Rotie Rosé 3L Pouch (Baggies) Rotie Rosé packaged in a 3L pouch with tap, designed for summer gatherings and sharing.
• Proper Wines Estate Syrahs and vineyard-driven bottlings from sites across Washington State, including bottlings from The Rocks District of Milton-Freewater, reflecting a vineyard-first winemaking approach.
• House of Bones Wines Limited-production Chardonnay and Pinot Noir from the Pacific Northwest, showcasing Burgundy varieties with tension, texture, and sense of place.
• Seattle SODO Tasting Room Experience Urban tasting room at 3861 1st Avenue South, Suite F, Seattle, WA, offering seated wine flights and tastings Thursday-Saturday 11am-7pm and Sunday-Monday 12pm-5pm. Tasting fee $30, complimentary with $50 minimum purchase and for wine club members.
• Rotie Rocks Estate Tasting Room Experience Estate tasting room at 84328 Trumbull Lane, Milton-Freewater, OR, offering seated tastings overlooking Rotie Rocks Estate Vineyard in The Rocks District. Open daily by appointment; tasting fee $40, complimentary with $75 minimum purchase and for wine club members.
• Vineyard Tours Guided walking tours of Rotie Rocks Estate Vineyard in The Rocks District, available May through October on Fridays and Saturdays at 10am, including wine sampling among the vines and a curated tasting. $30 for wine club members, $55 for non-members.
• Rotie Cellars Ticketed Events Special ticketed events held at the Seattle SODO and Rotie Rocks Estate tasting rooms, including the Paella & Sangria Party, Spring Release pick-up parties, and seasonal release celebrations. Event tickets are priced at $45 per person for wine club members and $55 per person for general admission.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PropercoreStrategic or Co-development PartnerLove Rocks Club is a curated annual selection of wines showcasing the Rocks District, co-created by Rotie Cellars and Proper. Both wineries farm and manage 38 estate acres in The Rocks District of Milton-Freewater. The allocation includes wines from both producers: Rotie Library Northern Blend, Rotie Big G, Rotie Love Rocks Tablas Syrah, Rotie Love Rocks 470 Syrah, Proper Estate Syrah, Proper Estate Reserve Syrah.
• Claude GroscoreStrategic or Co-development PartnerRenowned French consultant who collaborated on planting decisions for Rotie Rocks Estate Vineyard in 2010 and 2015. Consulted on selection of Rhône varieties (Syrah and Grenache) and vineyard development.
• Upland, Wallula, and Devil's Gate VineyardsminorStrategic or Co-development PartnerExternal vineyard sources managed by trusted grower friends and colleagues outside of Walla Walla. These sites are selected for matching varietals to optimal microclimate. Farming decisions (thinning, shading, green thinning, pick timing) are collaborative between Rotie and growers.
• Nine Pies PizzaminorGTM or Marketing PartnerFood partner for Spring Release pickup events in Seattle. Provides pizza during Friday and Sunday drop-in tastings. Nine Pies is a local pizza provider enhancing the tasting room experience.
• The Unlikely SpaniardminorGTM or Marketing PartnerCatering partner for Paella & Sangria Party events at the Seattle SODO tasting room. Provides traditional Spanish paella, tapas, and handcrafted sangria for ticketed summer events.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Beaux Frères: Iconic Oregon estate producer of Pinot Noir and Chardonnay in the Willamette Valley; comparable as a Pacific Northwest estate-driven, allocation-only boutique winery of similar scale but different varietal focus and geography.

Direct peers

• Force Majeure: Estate Rhône-style winery in Walla Walla with vineyards on Red Mountain and The Rocks District, producing Syrah, Grenache, and Bordeaux blends; comparable in estate-driven viticulture, premium allocation model, and Rhône-blend portfolio.
• Cayuse Vineyards: Pioneering Rhône-style producer in Walla Walla's Rocks District founded by Christophe Baron; operates an estate vineyard on cobblestone soils with a mailing-list allocation model, the closest direct analog to Rotie's positioning, geography, and Rhône-blend focus.
• Gramercy Cellars: Walla Walla Rhône-leaning producer emphasizing Syrah and Mourvèdre from select vineyards; comparable as a Pacific Northwest Rhône specialist of similar boutique scale pursuing vineyard-driven expression.
• Betz Family Winery: Walla Walla estate producer with Rhône and Bordeaux focus; comparable in estate-driven approach, Pacific Northwest geography, and small-lot premium positioning despite its broader varietal portfolio.
• Reynvaan Family Vineyards: Boutique family-run Rhône-style winery in Walla Walla's Rocks District focused on Syrah, Grenache, and Mourvèdre from estate vineyards; directly comparable in scale, single-vineyard Rhône focus, and DTC allocation model.
• No Girls Wines: Cayuse-affiliated Rhône-style label also based in The Rocks District; comparable in micro-production Rhône focus, Rocks District terroir, and DTC allocation-only distribution within the same micro-region.
• Rasa Vineyards: Walla Walla Rhône-style winery producing single-vineyard Syrah, Grenache, and Mourvèdre with a strong DTC mailing-list model; directly comparable varietal focus, geography, and allocation-driven DTC strategy.
• Tertulia Cellars: Walla Walla Rhône-leaning boutique winery producing Syrah-led blends with strong DTC and wine club emphasis; comparable in Walla Walla geography, Rhône varietal focus, and small-batch allocation model.

Broad incumbents

• Sine Qua Non: Cult California Rhône-inspired producer famous for extremely allocated, high-scoring wines and a single-vineyard, terroir-driven philosophy; comparable in Rhône-style positioning, scarcity-driven DTC model, and cult-status brand building, though at a materially larger scale and different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/rotiecellars
• Xx.com/RotieCellars
• Facebookfacebook.com/rotiecellars
• LinkedInlinkedin.com/company/rotie-cellars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotie Cellars