Rasa Vineyards
Rasa Vineyards is a privately held, founder-owned boutique winery in Walla Walla, Washington, founded in 2007, producing minimal-intervention Bordeaux- and Rhône-style wines from a 25-acre estate and elite Washington vineyards, sold direct-to-consumer via tasting room, wine clubs, and e-commerce.
- Company typePrivate
- Founded2007
- HeadquartersWalla Walla, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Rasa Vineyards firmographics
Firmographics- Name
- Rasa Vineyards
- Legal name
- Rasa Vineyards
- Website
- https://rasavineyards.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rasa Vineyards is a privately held, founder-owned boutique winery in Walla Walla, Washington, founded in 2007, producing minimal-intervention Bordeaux- and Rhône-style wines from a 25-acre estate and elite Washington vineyards, sold direct-to-consumer via tasting room, wine clubs, and e-commerce.
- Ownership category
- akta.pro rank
Rasa Vineyards industry classification
Industry- Product category
- Premium Wineries
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Rasa Vineyards is headquartered
LocationHeadquarters
- HQ city
- Walla Walla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rasa Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through the downtown Walla Walla tasting room, online shop (bottlethreesixty.com), and wine club shipments. Wines are sold in bottle formats including standard 750mL and large format bottles for the Collector's Club.
- Wine Club Memberships: Two wine club tiers: Collector's Club ($800-$1000/year estimated) with 6-bottle bi-annual shipments, 20% discount, complimentary shipping, and access to large format bottles; Connoisseur's Club ($350-$450/year estimated) with 3-bottle bi-annual shipments and 10% discount.
- Tasting Room Experiences: Revenue from paid tasting experiences including Wine Flights ($12-$45/person), Personal Tasting ($75/person), and Master of Wine Experience ($250/person). Tasting fees are refundable with qualifying purchases.
- Private Label/Founders Reserve: Founders Reserve 'Private Label' wines with no front label, allowing customers to personalize bottles for special events. Released twice yearly as a community-focused product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | White Wine Flight - $12/person |
| One time/ perpetual license | Pay-as-you-go | Foundation Flight - $30/person |
| One time/ perpetual license | Pay-as-you-go | Reserve Flight - $45/person |
| One time/ perpetual license | Pay-as-you-go | Personal Tasting - $75/person |
| One time/ perpetual license | Pay-as-you-go | Master of Wine Experience - $250/person |
| Subscription | Annual | Collector's Club - Estimated $800-$1000/year |
| Subscription | Annual | Connoisseur's Club - Estimated $350-$450/year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rasa Vineyards product offering
Product offeringCore offering
Rasa Vineyards produces and sells premium, terroir-driven Bordeaux- and Rhône-style wines from Washington State under multiple labels including the flagship Naravane Cabernet Sauvignon, QED series, The Composer Riesling, and Occam's Razor series. The winery sells directly to consumers through its downtown Walla Walla tasting room, an e-commerce platform, and two recurring wine club memberships with seasonal shipments. Tasting experiences ranging from wine flights to private Master of Wine-guided tastings are also offered.
Product overview
Rasa Vineyards is a Walla Walla, Washington winery founded in 2007 specializing in Bordeaux- and Rhône-style wines. The portfolio centers on multiple distinct wine labels including the flagship icon wine Naravane Cabernet Sauvignon, the QED series (Choice Function, The Strong Law, Convergence, Reductio ad Absurdum), The Composer Riesling, Occam's Razor series (Red Blend, Cabernet Sauvignon, Pinot Gris, Riesling), Founder's Reserve private label wines, and single-vineyard designate wines (Fianchetto, Veritas Sequitur, Human[e], Living in the Limelight, En Passant, Tilting at Windmills, Creative Impulse, Niva's Muscat). The winery also operates wine club memberships (Collector's Club and Connoisseur's Club) and offers three tasting experiences at its downtown Walla Walla tasting room: Wine Flights, Personal Tasting, and Master of Wine Experience.
Differentiator
Problem solved
Functional benefit
Brands
- Naravane: Flagship icon wine line featuring Cabernet Sauvignon, named after the Naravane family matriarchs. The 2021 Naravane Cabernet Sauvignon earned 100-point ratings.
- QED
- The Composer
- Occam's Razor
- Human[e]
- Nivas Muscat
- Founders Reserve
Products and services
- 2021 Naravane Cabernet Sauvignon The inaugural icon wine of Rasa Vineyards, a limited-edition Cabernet Sauvignon sourced from four carefully selected vineyards in Columbia Valley including Red Mountain's Ciel du Cheval, planted to vines in 1975. Aged 36 months in 100% new French oak barrels, delivering incredible fruit purity, elegance, and concentration. Named after the Naravane family matriarchs.
- QED Series (Choice Function, The Strong Law, Convergence, Reductio ad Absurdum) A series of premium Washington wines including QED Choice Function, QED The Strong Law, QED Convergence, and QED Reductio ad Absurdum, representing the winery's proof-of-quality wines.
- The Composer (Riesling) A classically styled Riesling from Bacchus Vineyard with linear palate and searing acidity, aged 19 months on fine lees in neutral oak barrels with 1.8 g/L residual sugar.
- 2022 For the Love of the Game A premium red wine in the Rasa Vineyards portfolio.
- 2023 Dream Deferred Chardonnay Chardonnay from Frenchman Hills Vineyard, sourced for its loam to sandy loam soil over broken caliche over basalt that provides calcium carbonate for the varietal.
- Occam's Razor Series (Red Blend, Cabernet Sauvignon, Pinot Gris, Riesling) A series of wines including Red Blend, Cabernet Sauvignon, Pinot Gris, and Riesling named after the philosophical principle of Occam's Razor, offering exceptional quality-to-price ratios.
- 2020 The Composer Encore A back vintage Riesling release in The Composer series.
- Founder's Reserve (X, XI) Private label wines sourced from premier Washington vineyards including Ciel du Cheval, Kiona, DuBrul, and estate vineyards. Sold without front labels for customer personalization.
- 2017 In Order to Form a More Perfect Union A blend of 3-4 varieties (Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot) from multiple vineyards, honoring the founders' parents and the American immigrant experience.
- 2018 Fianchetto A Merlot and Cabernet Franc blend from PineBrake Vineyard named after the chess opening that optimizes the value of the bishop.
- 2021 Veritas Sequitur Estate Syrah Estate Syrah from Naravane Vineyard in The Rocks District of Milton-Freewater AVA, blended from three different Syrah clones planted in 2016.
- Human[e] Charity Wine A charitable wine donating 70% of sales to charity, featuring unique artwork each year from a different artist representing a different country.
- 2024 Living in the Limelight A rare 100% Petit Verdot from Dionysus Vineyard Block 13b, showcasing what can be achieved with this typically blending grape.
- 2022 En Passant A single vineyard Merlot from PineBrake Vineyard in Rattlesnake Hills, originally created by chance from leftover wine that proved too compelling to sell in bulk.
- 2023 Tilting at Windmills A Grenache, Cabernet Sauvignon, and Syrah blend inspired by Don Quixote, born from an unexpected decision to listen to what the Grenache barrels wanted.
- 2022 Creative Impulse A Cabernet Sauvignon and Merlot blend from DuBrul Vineyard, the wine that inspired the founding of Rasa Vineyards after a chance encounter with DuBrul fruit.
- Niva's Muscat 10-Year Solera A fortified dessert wine homage to Rutherglen Muscat from Australia, made using a traditional solera system with 18% alcohol and 237 g/L residual sugar.
- 2021 Courageous Convictions A vintage Port-style wine made from Portuguese grape varieties (Touriga Nacional, Tinta Roriz, Tinta Cao, Souzao) from Eclectic Vineyard.
- 2016 Principia Reserve Syrah A Syrah from Seven Hills Vineyard Block 11 (Joseph Phelps clone).
- Collector's Club Wine Club Membership Wine club membership with approximately $800-$1000 annual cost featuring 20% discount, complimentary shipping, two 6-bottle releases per year, access to large format bottles, complimentary tastings for 6 guests, and invitations to members-only events. 1 year minimum commitment.
- Connoisseur's Club Wine Club Membership Wine club membership with approximately $350-$450 annual cost featuring 10% discount, complimentary shipping on 3+ bottle orders, two 3-bottle releases per year, and complimentary tastings for 4 guests.
- Wine Flights (White, Foundation, Reserve) Standard tasting room experience with flights including White Wine Flight ($12), Foundation Flight ($30), and Reserve Flight ($45), lasting 45-75 minutes. Tasting fees are refundable with qualifying purchases.
- Personal Tasting Experience A 60-90 minute casual tasting featuring six highly rated wines for $75/person, with wine stories, refundable with $300 purchase.
- Master of Wine Experience A two-hour customized tasting experience hosted by Master of Wine Billo Naravane, priced at $250/person with minimum two people or $500, designed for collectors and MW program students. Non-refundable.
Quantifiable outcome
- 100-point ratings achieved from multiple wine critics for flagship wines
- +1 more outcomes
Companies that use Rasa Vineyards
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Rasa Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rasa Vineyards partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Ciel du Cheval VineyardcoreVineyard established in 1975 on Red Mountain with 36 blocks planted in 102 acres. Rasa sources Cabernet Sauvignon and experiments with Cabernet Franc from this vineyard for their Naravane and other wines. The grapes offer high fruit concentration and depth of tannins.
- Bacchus Vineyardcore180-acre vineyard in the White Bluffs AVA. Rasa has worked with this vineyard since 2009. Grapes go into wines including The Composer, The Lyricist, The Maestro, In Order to form a more perfect Union, Doctrina Perpetua, QED Convergence, and Occam's Razor Riesling.
- DuBrul VineyardcorePlanted in 1992 by Hugh and Kathy Sheils. One of the most sought-after vineyards in Washington. Rasa is fortunate to source from this vineyard for their Creative Impulse wines.
- Firethorn Vineyardcore89-acre Columbia Valley vineyard planted in 2006, owned by Jay and Kim Bales, certified LIVE and Salmon Safe. Rasa sources grapes for In Order to form a more perfect Union and Nivas Muscat.
- Kiona VineyardcorePlanted in 1975 on Red Mountain. Rasa sources from the oldest block planted on Red Mountain for their Plus One wine (100% Cabernet), delivering high fruit concentration, acidity, and tannins.
- Eclectic VineyardcoreYoung vineyard planted in 2012 and 2014 on southern-facing slopes at 870-930 feet elevation. Owned by Cameron Fox. Rasa sources Portuguese grape varieties (Touriga Nacional, Tinta Roriz, Tinta Cao, Souzao) for their Courageous Convictions Port-style wine.
- Frenchman Hills VineyardminorProvides Chardonnay grapes for Rasa's Dream Deferred label. Soil consists of loam to sandy loam over broken caliche over basalt, with calcium carbonate benefiting Chardonnay cultivation.
- Gamache VineyardminorVineyard in White Bluffs AVA, first planted in 1982, elevation 840-960 feet. Rasa sources Pinot Gris for their Occam's Razor label from this caliche-impacted soil site.
- Seven Hills VineyardcoreIconic vineyard first planted in 1980, elevation 850-1050 feet above The Rocks District AVA. Rasa uses Block 11 Syrah (Joseph Phelps clone) for their Principia and QED Convergence labels.
- PineBrake VineyardcorePlanted with forethought to fully express terroir through vision and attention to detail. Sustainable vineyard practices and integrated pest management. Rasa sources Merlot for En Passant and Fianchetto wines.
- Dionysus VineyardcoreVineyard in White Bluffs AVA with Block 13b at 800 feet elevation on 10-15% slope. Rasa sources Petit Verdot for their Living in the Limelight wine and Riesling for The Composer.
- SJR VineyardminorVineyard in the Rocks District. Rasa sources Grenache and Syrah for their 2017 Veritas Sequitur Grenache/Syrah blend.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rasa Vineyards competitors and assessment
Company assessmentDirect peers
- L'Ecole No 41: Historic Walla Walla estate in a converted 1915 schoolhouse producing Bordeaux- and Rhône-style wines from low-intervention, terroir-driven farming. Comparable on Washington AVA sourcing, premium DTC portfolio, and a comparable tasting-room experience.
- Woodward Canyon: Second-oldest Walla Walla winery, founded by a winemaker-led family with estate vineyards in The Rocks District and Walla Walla Valley. Closely matches Rasa's Walla Walla footprint, premium red-wine focus, and family-driven operation.
- Long Shadows Vintners: Walla Walla collection model partnering with leading Columbia Valley vineyards to produce small-lot wines overseen by renowned winemakers. Relevant comparable given shared vineyard-sourcing partnerships and Walla Walla tasting destination.
- Betz Family Winery: Family-owned Washington estate in Walla Walla producing limited-release, terroir-driven Bordeaux-style red blends. Highly comparable on founder-led craftsmanship, premium DTC positioning, and sourced-vineyard model across top Columbia Valley sites.
- Quilceda Creek: Washington Cabernet Sauvignon specialist consistently rated among the top US Cabernets, sourcing from premium Columbia Valley and Red Mountain sites. Directly comparable on 100-point-grade Cabernet reputation and Washington cult-wine DTC economics.
- Cayuse Vineyards: Family-run Walla Walla winery focused on The Rocks District of Milton-Freewater AVA, practicing biodynamic/symbiotic farming with single-vineyard bottlings and a similarly scarce allocation model. Most directly comparable peer given shared terroir, ethos, and DTC-led commerce.
- Spring Valley Vineyard: Family-owned Walla Walla estate specializing in single-vineyard Bordeaux-style red wines from Walla Walla Valley. Comparable on family/founder ownership, premium Walla Walla DTC, and estate-plus-sourced production model.
- Leonetti Cellar: Pioneering Walla Walla estate specializing in premium Cabernet, Merlot, and Bordeaux-style blends built on long-standing estate and contracted vineyards. Highly comparable on Washington fine-wine positioning, family ownership, and high-end DTC allocations.
Broad incumbents
- Chateau Ste. Michelle: Washington State's largest and most established winery, owner of multiple premium brands and the broader Columbia Valley marketing infrastructure. Comparable as the broad incumbent within the same Washington supply chain but operating at vastly greater scale and distribution.
Others
- Penfolds: Australian icon-wine producer with multi-tier portfolio from cellar-door through to flagship Grange; a useful global comparable for the icon-wine launch model (single barrel program, multi-vineyard sourcing, premium clubs) that Rasa is pursuing at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rasa Vineyards social profiles
Digital presenceRasa Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rasa Vineyards leadership team
Management profileNumber of profiles
Profiles2 records
Rasa Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rasa Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rasa Vineyards
What does Rasa Vineyards do?
Rasa Vineyards produces and sells premium, terroir-driven Bordeaux- and Rhône-style wines from Washington State under multiple labels including the flagship Naravane Cabernet Sauvignon, QED series, The Composer Riesling, and Occam's Razor series. The winery sells directly to consumers through its downtown Walla Walla tasting room, an e-commerce platform, and two recurring wine club memberships with seasonal shipments. Tasting experiences ranging from wine flights to private Master of Wine-guided tastings are also offered.
Is Rasa Vineyards a public or private company?
Rasa Vineyards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rasa Vineyards founded?
Rasa Vineyards was founded in 2007. It employs 1 to 10 people.
Where is Rasa Vineyards based?
Rasa Vineyards is headquartered in Walla Walla, United States, in the North America region.
How does Rasa Vineyards make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships, tasting Room Experiences and private Label/Founders Reserve.
Who are Rasa Vineyards's main competitors?
Direct peers on record are L'Ecole No 41, Woodward Canyon, Long Shadows Vintners, Betz Family Winery, Quilceda Creek, Cayuse Vineyards, Spring Valley Vineyard and Leonetti Cellar. Chateau Ste. Michelle is listed as a broad incumbent. Penfolds is listed as an others.
Does Rasa Vineyards have an API?
No public API is recorded for Rasa Vineyards.
What industry is Rasa Vineyards in?
Rasa Vineyards's product category is Premium Wineries. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.