Entive

What Entive does

Entive (浙江亿田智能厨电股份有限公司, Shenzhen Stock Exchange: 300911) is a publicly listed Chinese manufacturer of smart integrated kitchen appliances, founded in 2003 and headquartered in Shengzhou, Zhejiang Province — China's recognized kitchen appliance manufacturing cluster. The company designs and produces integrated stoves that combine range hood, gas stove, steamer, and oven into a single unit, and has built a portfolio of over 500 patents covering smokeless, harmless, and intelligent kitchen innovations, earning designation as a National High-Tech Enterprise. Core products include the S9 Smart Cooking Butler (智能烹饪管家) intelligent cooking management system, the S8Y-series independent steam-and-bake integrated stoves (300W–3450W, 17–28 m³/min airflow), integrated cooking centers (C3/C6 series), and adjacent appliances including the XE92P integrated sink dishwasher, WY1 RO water purifier, and JSQ-series gas water heater. The 亿田高端定制厨房 (Entive High-End Custom Kitchen) sub-brand extends the company into premium custom kitchen cabinetry.

The technology stack is built around proprietary integrated stove engineering developed at the company's in-house R&D center, with emphasis on DC variable frequency motor control, multi-fuel compatibility (natural gas, liquefied gas, artificial gas), Class 1 energy efficiency, and embedded cooking automation rather than cloud-native AI. The S9 Smart Cooking Butler represents the headline smart-home integration product, positioning Entive within the broader Chinese connected-appliance category, though no proprietary AI models, training pipelines, or AI research output are disclosed.

The business model is hardware sales through a hybrid distribution network: a national franchise store network for retail consumer purchase, official flagship stores on Tmall and JD.com for direct e-commerce, and a dedicated B/G channel (engineering and government projects) supplying real estate developers and government housing programs. Service operations are supported by three dedicated hotlines (national service 400-101-6668, franchise 400-105-7878, e-commerce 400-655-6180) and standardized tiered door-to-door service fees (40–60 yuan based on city tier). Revenue streams include one-time hardware sales and franchise/license fees. End customers are primarily Chinese residential homeowners and high-end custom kitchen renovation projects, with no named enterprise customer logos disclosed in the supplied data.

Name

Entive

Legal name

浙江亿田智能厨电股份有限公司

Website

https://entive.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Entive (亿田智能) is a publicly listed Chinese manufacturer of smart integrated kitchen appliances, founded in 2003 and listed on the Shenzhen Stock Exchange (300911). The company designs integrated stoves, cooking centers, and adjacent kitchen appliances, serving Chinese residential homeowners and high-end custom kitchen projects via franchise stores, e-commerce, and engineering channels.

Ownership category

akta.pro rank

Product category

Kitchen Appliances

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

akta.pro secondary industries

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA), Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

Keywords

• Integrated kitchen appliances
• Integrated stove manufacturing
• Smart cooking appliances
• Kitchen ventilation systems
• Home water appliances

Headquarters

HQ city

Shengzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Smart Kitchen Appliances Sales: Revenue from manufacturing and selling integrated kitchen appliances including integrated stoves, cooking centers, range hoods, gas stoves, and built-in appliances through direct sales, franchise stores, and e-commerce channels
2. Franchise and Dealer Network: Revenue from franchise fees and dealer network distribution of kitchen appliances and custom kitchen solutions

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Entive designs, manufactures, and sells integrated kitchen appliances for Chinese households, with integrated stoves (集成灶) as its flagship product. Its portfolio also extends to integrated cooking centers, sink dishwashers, RO water purifiers, and gas water heaters, sold through franchise stores, e-commerce, and engineering/government project channels.

Product overview

Zhejiang Entive Smart Kitchen Appliance Co., Ltd. (浙江亿田智能厨电股份有限公司, stock code 300911) is a National High-Tech Enterprise founded in 2003, specializing in high-end kitchen appliances and integrated kitchen full-scene solutions. The company offers a comprehensive portfolio centered on integrated cooking appliances, including the S9 Smart Cooking Butler and S8Y-series independent steam and bake integrated stoves as core products, complemented by Integrated Cooking Centers (C3/C6 series with range hood and cooking machine combinations for steam, baking, and disinfection functions), Integrated Sink Dishwashers (XE92P series), RO Water Purifiers (WY1), and Gas Water Heaters (JSQ series). The company also provides high-end custom kitchen cabinet solutions (高定厨房) under its self-owned Entive brand. With over 500 patents in integrated stove technology, Entive positions itself as a leader in China's integrated kitchen appliance market, offering products that emphasize 'smokeless,' 'harmonious,' and 'intelligent' kitchen experiences.

Differentiator

Problem solved

Functional benefit

Brands

• 亿田高端定制厨房: High-end custom kitchen solutions brand under Entive
• S9智能烹饪管家

Products and services

• Integrated Stoves (S8 Series and related models) Integrated kitchen appliances combining stove, range hood, steamer/oven, and storage in a single unit, designed for Chinese household kitchens with limited space.
• S9 Smart Cooking Butler (S9智能烹饪管家) Smart cooking sub-brand of Entive that provides a connected cooking management experience for Chinese household kitchens using Entive integrated kitchen appliances.
• Integrated Cooking Centers (C3&P3ZK and C6&P6ZK) Integrated cooking center products combining cooking, steaming, baking and related functions for residential kitchens, sold as complete cooking stations.
• Integrated Sink Dishwasher (XE92P) Sink-integrated dishwasher for Chinese household kitchens, combining sink and dishwashing functions in a single built-in unit.
• RO Water Purifier (WY1) Reverse-osmosis water purifier for household drinking water, part of Entive's broader integrated kitchen appliance portfolio.
• Gas Water Heater (JSQ30-16XLPS) Residential gas water heater for household hot water supply, marketed as part of Entive's integrated kitchen/home appliance offering.
• High-End Custom Kitchen (亿田高端定制厨房) High-end custom kitchen solution sub-brand offering tailored integrated kitchen design and appliance packages for premium Chinese households.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Joyoung (九阳): Chinese small kitchen appliance leader expanding into integrated cooking and cleaning solutions. Partial overlap with Entive's integrated cooking centers and emerging smart kitchen strategy, though historically stronger in countertop small appliances.
• Supor (苏泊尔): Major Chinese cookware and small kitchen appliance brand with growing presence in integrated and built-in cooking solutions. Comparable in adjacent kitchen appliance categories, particularly for trade-up consumers.

Direct peers

• Vatti (华帝): Chinese kitchen appliance manufacturer with strong presence in range hoods, gas stoves, integrated stoves, and water heaters. Closely matches Entive's integrated stove, kitchen appliance portfolio and B/G/real estate channel exposure.
• Robam (老板电器): One of China's largest kitchen appliance brands with leading market share in range hoods and a growing integrated stove portfolio. Highly comparable to Entive across product category, distribution model (franchise + e-commerce + real estate projects), and premium consumer positioning.
• Vanward (万和): Chinese household appliance maker with significant share in gas water heaters, kitchen appliances, and integrated cooking equipment. Overlaps Entive's water heater line (JSQ series) and integrated stove category, with similar domestic-China distribution model.
• Fotile (方太): Premium Chinese kitchen appliance maker specializing in range hoods, stoves, integrated stoves, and built-in cooking appliances. Directly comparable to Entive in the integrated stove and high-end kitchen appliance segment, with overlapping target customers in urban Chinese households.
• Macro (万家乐): Chinese maker of gas water heaters and kitchen appliances including range hoods and integrated stoves. Comparable to Entive on the water heater and kitchen appliance side, with similar franchise/retail distribution in China.

Regional players

• Galanz (格兰仕): Chinese appliance manufacturer focused on microwave ovens and emerging built-in/integrated kitchen solutions. Adjacent competitor to Entive in the cooking appliance space, with strong e-commerce and OEM presence in Asian markets.

Broad incumbents

• Haier (海尔): Global home appliance leader with kitchen appliance lines including range hoods, stoves, and smart built-in products. Competes with Entive in the integrated kitchen category as part of a much broader appliance portfolio.
• Midea (美的): China's largest home appliance conglomerate with broad kitchen appliance, range hood, and built-in cooking lines. Competes with Entive across multiple kitchen categories but at vastly larger scale and as part of a full-house appliance portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xweibo.com/entivelive/home?topnav=1&wvr=6

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entive