Joyoung
Joyoung is a Jinan, China-based kitchen appliance manufacturer founded in 1994 that designs and sells blenders, air fryers, soy milk makers, and self-cleaning tools for plant-based cooking consumers, with a US-facing website and 1001-5000 employees.
- Company typePrivate
- Founded1994
- HeadquartersJinan, China
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Joyoung does
Joyoung is a Jinan, China-based kitchen appliance manufacturer founded in 1994, producing small appliances oriented toward plant-based cooking. Its product line includes blenders, air fryers, soy milk makers, and self-cleaning kitchen tools, targeting consumers seeking plant-based and health-oriented cooking solutions, particularly in the soy milk maker category where the brand has historical category leadership.
The company operates with a workforce of 1001-5000 employees and maintains a US-facing consumer website at us.joyoung.com, indicating some level of cross-border distribution intent or ambition, although the site's current DNS resolution error suggests the channel may not be fully operational. Founder CJ Xuning Wang established the firm in 1994 and remains associated with it.
The business model is implicitly consumer-facing (B2C), with revenue mechanics tied to unit sales of small kitchen appliances through retail and e-commerce channels, but the available inputs do not disclose pricing, channel mix, or customer segments. No revenue, funding, or partnership data is available in the provided sources, so detailed business model and financial mechanics cannot be substantiated beyond what is described here.
Joyoung firmographics
Firmographics- Name
- Joyoung
- Website
- https://us.joyoung.com
- Company type
- Private
- Founded year
- 1994
- Headcount range
- 1,001–5,000 employees
- Short description
- Joyoung is a Jinan, China-based kitchen appliance manufacturer founded in 1994 that designs and sells blenders, air fryers, soy milk makers, and self-cleaning tools for plant-based cooking consumers, with a US-facing website and 1001-5000 employees.
- Ownership category
- akta.pro rank
Joyoung industry classification
Industry- Product category
- Small Kitchen Appliances
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD)
- akta.pro secondary industry
- Kitchen Countertop Appliances Retail (CRACADAA)
Keywords
Where Joyoung is headquartered
LocationHeadquarters
- HQ city
- Jinan
- HQ country
- China
- HQ region
- Asia
Markets served
Joyoung business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Joyoung product offering
Product offeringCore offering
Joyoung designs and manufactures small kitchen appliances targeted at plant-based and soy-centric cooking. Its product line includes blenders, air fryers, soy milk makers, and self-cleaning kitchen tools sold primarily to individual consumers through online and retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Soy milk makers Appliances designed to grind and process soybeans into soy milk at home for individual consumers interested in plant-based cooking.
- Blenders
Companies that use Joyoung
Customer profileIdeal customer profiles1 record
Joyoung technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Joyoung partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Joyoung competitors and assessment
Company assessmentDirect peers
- Instant Brands: Instant Brands (Instant Pot, Instant Vortex air fryer) is a direct peer in countertop cooking appliances, sharing the small kitchen appliance channel and consumer demographic.
- Vitamix: Vitamix is a direct peer in the high-performance blender segment, particularly relevant given Joyoung's plant-based cooking focus and soy milk maker positioning.
- Hamilton Beach Brands: Hamilton Beach is a direct peer in mainstream small kitchen appliances (blenders, air fryers, mixers), competing for similar mass-market retail shelf space and price points.
- SharkNinja: SharkNinja's Ninja brand is a direct peer in blenders and air fryers, targeting the same health- and convenience-oriented home cook with overlapping SKUs and similar price points.
- NutriBullet (Capital Brands): NutriBullet is a direct peer in personal blenders and food preparation appliances, competing in the same plant-based and smoothie-oriented consumer segment.
- Cuisinart (Conair): Cuisinart is a direct peer in countertop kitchen appliances including blenders, food processors, and air fryers, serving overlapping retail and consumer segments.
Broad incumbents
- Philips Domestic Appliances: Philips is a broad incumbent in kitchen appliances including blenders and air fryers; it competes with Joyoung in product categories but operates at much greater scale and geographic reach.
- Midea Group: Midea is a broad incumbent Chinese home appliance manufacturer with small kitchen appliances as one segment of a much larger portfolio; it competes with Joyoung especially in the Chinese market.
- SEB Group (Supor): SEB, owner of Supor, is a broad incumbent in small kitchen appliances and cookware with strong distribution in China; it overlaps with Joyoung's blender and cooking appliance categories.
Emerging players
- Bear Electric Appliance (小熊电器): Bear is a Chinese small kitchen appliance brand targeting younger consumers with creative small appliances; it is an emerging player overlapping Joyoung's soy milk maker and small kitchen tool categories in China.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Joyoung social profiles
Digital presenceJoyoung financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joyoung leadership team
Management profileNumber of profiles
Profiles1 record
Joyoung funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joyoung M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joyoung
What does Joyoung do?
Joyoung designs and manufactures small kitchen appliances targeted at plant-based and soy-centric cooking. Its product line includes blenders, air fryers, soy milk makers, and self-cleaning kitchen tools sold primarily to individual consumers through online and retail channels.
When was Joyoung founded?
Joyoung was founded in 1994. It employs 1,001 to 5,000 people.
Where is Joyoung based?
Joyoung is headquartered in Jinan, China, in the Asia region.
Who are Joyoung's main competitors?
Direct peers on record are Instant Brands, Vitamix, Hamilton Beach Brands, SharkNinja, NutriBullet (Capital Brands) and Cuisinart (Conair). Broad incumbents are Philips Domestic Appliances, Midea Group and SEB Group (Supor). Bear Electric Appliance (小熊电器) is listed as an emerging player.
Does Joyoung have an API?
No public API is recorded for Joyoung.
What industry is Joyoung in?
Joyoung's product category is Small Kitchen Appliances. Its primary akta.pro industry code is CRACADAD, Food Prep Appliances Retail (Blenders, Mixers, Processors), with a secondary code of CRACADAA, Kitchen Countertop Appliances Retail. Its NAICS code is 335210 and its SIC code is 3634.