GracePointe Healthcare

What GracePointe Healthcare does

GracePointe Healthcare is a Direct Primary Care (DPC) medical practice based in Franklin, Tennessee, founded in April 2011 by Rob Tomsett, PA-C, a US Army veteran with more than 35 years of medical experience. The practice operates on an insurance-free model, delivering family and adult primary care with same-day or next-day appointments, in-office visits, and house calls within the local service area. Beyond core primary care, GracePointe offers specialty cash-pay services including cosmetic and radio-frequency treatments (Morpheus8, Votiva, Fractora) and travel medicine with Yellow Fever certification, broadening its addressable services within a single location.

The practice is family-owned and operates with a small team of approximately 8 staff including multiple clinicians under the supervision of a collaborating physician (Dr. Leichner), supported by Practice Fusion as its electronic health record and Patient Fusion as its patient-facing portal. Revenue is generated through a hybrid model combining per-visit fees ($125 for established patients, $175 for new patients), house-call fees ($225-$300), and tiered monthly subscription plans branded as Smart Care Plans ($79-$200/month across Standard, Family, and Premium tiers, with the Premium plan capped at 100 enrollees). Wholesale-priced labs are passed through at roughly half to one-third of typical office pricing, reinforcing the value proposition of the DPC structure.

GracePointe has no external funding, no multi-site footprint, and no disclosed institutional partnerships, positioning it as a privately held, single-clinic operator. Strategic activity over the 14+ years since founding has been incremental: gradual provider additions, layered specialty services, and subscription model refinement, supported by community recognition such as Toast of Music City awards in 2012 and 2013. The business model is essentially a lifestyle-scale medical practice optimized for affordability and continuity of care rather than venture-style growth.

Name

GracePointe Healthcare

Legal name

GracePointe Healthcare

Website

https://gracepointehealthcare.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

GracePointe Healthcare is a family-owned Direct Primary Care practice in Franklin, Tennessee, delivering insurance-free primary care to local individuals and families through per-visit fees and monthly Smart Care Plan subscriptions, with additional cosmetic, travel medicine, and house call services.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Office Visit Fees: Fee-for-service payments at time of visit. New patients pay $175, existing patients pay $125 per office visit, plus costs of labs and procedures.
2. Smart Care Plans (Subscription): Monthly subscription plans (Child $79/mo, Basic $99/mo, Premium $200/mo) providing unlimited office visits, free basic labs, and reduced house call fees. Premium includes 2 free house calls and 24/7 provider access.
3. Procedures and Labs: Additional revenue from cosmetic procedures (Botox, fillers), skin treatments (Morpheus8, Votiva, Fractora), travel medicine immunizations, and diagnostic labs ($20-$70 per basic lab).
4. House Calls: House call visits available after hours and weekends for $300 (or reduced rates with Smart Care Plans).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GracePointe Healthcare is a Direct Primary Care (no-insurance) medical practice in Franklin, Tennessee that delivers affordable, personalized, no-rush primary care for the entire family. Services are paid at time of visit or via monthly Smart Care Plans ($79–$200/month) and include same-day/next-day appointments, house calls, basic labs, travel medicine, and specialty cosmetic treatments (Morpheus8, Votiva, Fractora, Botox/fillers).

Product overview

GracePointe Healthcare operates as a Direct Primary Care practice offering a comprehensive suite of healthcare services centered on affordable, personalized primary care for patients of all ages. The core service is their Direct Primary Care model with same-day/next-day appointments and house calls, supplemented by specialized medical treatments including Votiva (feminine rejuvenation), Morpheus8 (fractional skin ablation), and Fractora (radio-frequency skin renewal). They offer subscription-based Smart Care Plans (Child, Basic, Premium, and Family tiers at $79-$200/month) that bundle unlimited office visits with free basic labs. Additional services include travel medicine (Yellow Fever certified), cosmetic procedures (Botox/Fillers), and standard laboratory diagnostics. Patients access their health information through a Practice Fusion-powered portal for secure messaging and online scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Primary Care Services Core affordable, personalized, no-rush primary care for the entire family with same-day/next-day appointments and house calls, delivered on a direct-pay model that bypasses insurance billing. Targeted at individuals and families in the Franklin/Nashville Tennessee area.
• Smart Care Plans Monthly subscription healthcare plans (Child $79/mo, Basic $99/mo, Premium $200/mo) that include free office visits, free basic labs, reduced house-call fees, and (Premium) 24/7 provider access; annual payment waives enrollment fee and includes physical exam.
• Votiva Feminine Rejuvenation FDA-cleared non-surgical treatment using bipolar radio frequency energy for vaginal tissue tightening and rejuvenation; addresses stress urinary incontinence, post-menopausal vaginal dryness, and sexual dysfunction, typically delivered in three sessions spaced two to four weeks apart.
• Morpheus8 Fractional Ablation Skin Treatment Fractional ablative skin treatment using radio frequency energy with a matrix of micro pins to reduce fine lines and wrinkles and stimulate collagen production in underlying skin layers; safe for all skin types, commonly applied to face, eyes, neck, and upper chest.
• Fractora Skin Treatment Non-invasive fractional radio-frequency treatment combining micro-needling with RF energy to improve skin tone, texture, fine lines, deep lines, and acne scarring on face, lips, neck, decollete, and hands; suitable for all skin colors.
• Travel Medicine Services International travel immunization clinic certified to administer Yellow Fever vaccine, providing pre-travel consultations, region-specific immunizations, preventative medications, and post-travel illness evaluations.
• Botox and Dermal Fillers Cosmetic injectable treatments for wrinkle reduction and facial rejuvenation offered as part of the practice's aesthetic services.
• Laboratory and Diagnostic Services In-house laboratory services offering basic diagnostic tests (CBC, BMP, Lipid Panel, Urinalysis) at $20–$70 each; basic labs are included free with Smart Care Plans.
• House Call Visits House call visits available after hours, weekends, and holidays for patients who prefer in-home care, priced at $300 per visit (or reduced rates with Smart Care Plans).

Quantifiable outcome

• Maximum 16 patients per day vs 30-40 at traditional practices
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cano Health: Primary care provider focused on seniors with Medicare Advantage plans, offering in-clinic ancillary services. Comparable in primary care focus on senior patient demographics and bundled-service offerings.
• One Medical (Amazon One Medical): Membership-based primary care platform now owned by Amazon, offering same/next-day appointments, in-house labs, and technology-enabled scheduling. Overlaps with GracePointe on member-based primary care and tech-enabled patient experience.
• Agilon Health: Value-based primary care platform partnering with independent physician groups to take on Medicare Advantage risk. Comparable in addressing primary care economics and senior/Medicare patient segments.

Emerging players

• Hint Health: DPC platform and network supporting independent Direct Primary Care practices with technology, billing, and employer contracting. Closely adjacent to GracePointe's operating model and target DPC market.
• Vytalize Health: Value-based primary care company working with independent practices to deliver risk-bearing Medicare/Medicare Advantage care. Relevant adjacency as GracePointe considers managed-care contracting alternatives.
• Forward Health: Tech-forward membership primary care with at-home biometrics and AI-driven visits. Competes for the same consumer segment seeking differentiated, non-traditional primary care experiences.

Direct peers

• Atlas MD: Direct Primary Care practice network offering a similar subscription/membership-based primary care model. Atlas MD operates on transparent, flat-fee pricing without insurance billing — closely mirroring GracePointe's DPC business model.
• MDVIP: Large network of concierge/membership primary care physicians offering personalized, low-volume care for an annual fee. Directly comparable to GracePointe's patient experience and recurring revenue model.
• Paladina Health: Employer-sponsored Direct Primary Care provider offering unlimited visits, in-house labs, and chronic disease management on a flat-fee basis — analogous to GracePointe's Smart Care Plans but at employer/enterprise scale.
• Concierge MD: Concierge primary care practice offering house calls, telehealth, and membership plans for individuals and families. Highly comparable on service model, including house calls and premium subscription tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GracePointeHC
• Facebookfacebook.com/gracepointehealthcare
• LinkedInlinkedin.com/company/gracepointe-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GracePointe Healthcare