What NARCISS and TAURUS does

NARCISS & TAURUS is a privately held, Dresden-based B2B marketing and advertising agency operating under the legal entity cross media store GmbH, founded in 2003. The agency sells an integrated full-service portfolio spanning marketing strategy, corporate identity and design, neuromarketing analysis (EMOTRACE), employer branding, photography, 3D animation, video, web development, SEO/SEA, social media management, and marketing automation. Its proprietary EMOTRACE methodology uses eyetracking and skin-conductance biofeedback to measure emotional brand response, and a 2024-vintage AI service cluster — Brand DNA Analyzer, Marken-Assistent AI avatar, Living Brand Book, and AI Content Creation — wraps third-party generative models (ChatGPT, Midjourney, HeyGen) around the neuromarketing workflow.

The agency serves primarily B2B industrial and technology clients in the Saxony region and beyond, with named customers including Jenoptik, Ostsächsische Sparkasse Dresden, Porzellanmanufaktur Meissen, FEAG Sangerhausen, DVB AG, DRK, Stiftung Münch, iComps, Scanacs, Stonewater, and PTFE Nünchritz. Engagement is direct and consultative: free initial strategy conversations via phone, video, or booking system feed into project-based or retainer engagements, with dedicated project managers running each client through the lifecycle. Pricing is quote-based and not publicly disclosed; a 10% promotional voucher on AI services is currently valid through June 2026.

The business is founder/management-owned with no disclosed outside funding, a single Dresden office at Messering 8c, and a 12-13 person team. Credibility is supported by three industry awards (German Stevie Award 2022 including Gold, German Marketing Award 2024, Deutscher Agenturpreis 2021 and 2024) and a stated cumulative client base of over 400 since 2003. Operating geography is explicitly regional (Dresden and Saxony), with no disclosed plans for geographic expansion.

Name

NARCISS and TAURUS

Legal name

cross media store GmbH

Website

https://narciss-taurus.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

NARCISS & TAURUS is a privately held, Dresden-based B2B marketing agency (cross media store GmbH) founded in 2003, offering integrated brand strategy, neuromarketing analysis, creative production, and AI-augmented services to industrial, technology, financial, healthcare, and lifestyle clients primarily in Saxony, Germany.

Ownership category

akta.pro rank

Product category

Advertising & Brand Development Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• B2B marketing services
• Brand development agency
• Neuromarketing analysis
• Corporate identity design
• Digital marketing solutions

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Consulting Services: Strategic brand development, marketing consulting, and brand workshops. Revenue generated through professional service engagements including analysis, strategy development, and ongoing consulting.
2. Creative Production Services: Full creative execution including corporate design, advertising photography, 3D animation, video production, web development, SEO/SEA, and social media management. One-time project fees and ongoing retainer arrangements.
3. Neuromarketing Analysis Services: EMOTRACE-based brand testing and emotional response analysis services for clients seeking scientific validation of marketing effectiveness.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

NARCISS & TAURUS is a Dresden-based B2B marketing and advertising agency delivering full-service brand development for industrial, technology, healthcare, and financial sector clients. Core services include marketing strategy, corporate identity and design, employer branding, neuromarketing (EMOTRACE), advertising photography, 3D animation, video production, web development, SEO/SEA, social media marketing, and marketing automation, supplemented by AI-powered offerings such as the Brand DNA Analyzer, AI content creation, Marken-Assistent avatar, and Living Brand Book digital styleguide.

Product overview

NARCISS & TAURUS is a Dresden-based B2B marketing and advertising agency offering a comprehensive portfolio of brand development and marketing services. The agency provides core services including Marketing Strategy, Neuromarketing (EMOTRACE), Corporate Identity, Corporate Design, Name Development, Employer Branding, Storytelling, Photography, 3D Animation, Video Production, Web Development, SEO/SEA, Social Media Marketing, and Marketing Automation. Additionally, the agency has developed AI-powered services including Brand DNA Analyzer (neuromarketing analysis), AI Content Creation, Marken-Assistent (AI Avatar), and Living Brand Book (Digital Styleguide). These services work together as an integrated full-service agency approach, combining emotional branding philosophy with scientific neuromarketing methodologies and modern AI technologies to deliver measurable brand results for B2B clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Strategic B2B marketing consulting covering market analysis, goal definition, positioning, and cross-media communication planning for industrial and technology clients.
• Neuromarketing (EMOTRACE) Scientific neuromarketing service using eyetracking, biofeedback (skin conductance), and EEG measurements to analyze brand perception and emotional response to marketing materials.
• Corporate Identity Strategic brand foundation development including company values, culture analysis, and brand personality definition for authentic enterprise communication.
• Corporate Design Visual brand identity development including logo design, typography, color systems, and comprehensive design guidelines for consistent brand representation.
• Name Development & Claims Brand naming services including linguistic, cultural, and trademark verification for creating memorable and legally protectable brand names and taglines.
• Employer Branding Employer brand development to attract and retain talent, including recruitment campaigns, employee value propositions, and internal brand communication.
• Storytelling Narrative content development combining photography, 3D animation, video, and text to create emotional brand stories that resonate with target audiences.
• Advertising Photography Professional photography services including product, business portrait, fine art, and image photography with in-house photographer and 3D artist capabilities.
• 3D Animation & Visualization 3D rendering and animation services using Zbrush and Cinema 4D for product visualization, explainer videos, and photorealistic imagery.
• Video & Animation Production Video production including image films, corporate videos, 2D/3D animations, product videos, and recruiting films optimized for social media platforms.
• Web Development & Programming Custom website development with responsive design, WCAG accessibility compliance, SEO optimization, and user experience focus.
• SEO & SEA Services Search engine optimization and advertising including on-page/off-page SEO, technical optimization, content SEO, and Google/Meta/LinkedIn ads campaigns.
• Social Media Marketing Social media strategy and management for Facebook, YouTube, Instagram, Xing, and LinkedIn including content creation, posting, and community engagement.
• Marketing Automation B2B marketing automation including email campaigns, lead generation, lead nurturing, segmentation, sales funnel management, and analytics.
• Brand Workshop Interactive brand development workshops combining analysis, strategy formulation, and brand creation exercises for comprehensive brand positioning.
• Brand DNA Analyzer AI-powered neuromarketing tool combining eyetracking, biofeedback, and machine learning to decode brand perception and emotional responses for clients.
• AI Content Creation AI-assisted content generation using ChatGPT, Midjourney, and Freepik for text, images, and visual content production aligned with brand identity.
• Marken-Assistent (AI Avatar) AI-powered virtual brand ambassador trained on corporate voice, tonality, and values using HeyGen for brand onboarding, support, training, and marketing presentations.
• Living Brand Book / Digital Styleguide Interactive digital brand handbook with AI interfaces for brand asset management, ensuring consistent brand application across all touchpoints.

Quantifiable outcome

• 400% sales increase through purpose-driven brand development with strong brand purpose
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thjnk Hamburg: Hamburg-based creative agency network with strong brand strategy, storytelling, and integrated campaign capabilities. Comparable in creative-led brand development for B2B and premium clients, with broader geographic reach.
• denkwerk: Cologne-based independent digital agency combining branding, content, and digital product work. Comparable in full-service creative + digital delivery for B2B clients, though larger and more digitally-focused than NARCISS & TAURUS.
• Kolle Rebbe: Hamburg-based creative agency known for brand strategy, storytelling, and integrated campaigns for B2B and premium consumer clients. Comparable in creative-led brand development approach, though larger and Berlin/Hamburg focused rather than Saxony-based.
• Jung von Matt: Major German creative network with strong brand strategy, employer branding, and integrated marketing capabilities. Comparable in employer branding and emotional brand work, but operating nationally/internationally rather than regionally.
• Serviceplan Group: Europe's largest independent owner-managed agency group, headquartered in Munich with full-service B2B marketing, digital, and creative capabilities. Comparable in full-service agency model but with substantially broader geographic and service footprint.
• Scholz & Friends: Major German creative agency group headquartered in Hamburg with deep B2B and brand-strategy capabilities. Comparable in strategic branding and campaign work but operates at significantly larger scale and with multiple offices across Germany.
• Fischer Appelt: German full-service communications group offering advertising, PR, content, and digital. Comparable in integrated B2B marketing capabilities, particularly in employer branding and corporate communications.

Emerging players

• SinnerSchrader / Dept: Digital-first agency acquired by Dept, with strong technology, content, and brand experience practices serving European B2B clients. Comparable in tech-enabled marketing services and brand experience work, particularly at the overlap of digital and creative.

Direct peers

• CAMAO: Dresden-headquartered digital agency offering web development, e-commerce, and digital marketing services. Comparable as a tech-enabled regional competitor in the Saxony B2B market with overlapping web/digital delivery capabilities.
• Laika Kommunikation: Dresden-based digital agency with a similarly broad B2B service portfolio spanning strategy, design, web and content. Most direct geographic peer in scale and offering, competing for the same Saxony Mittelstand clients as NARCISS & TAURUS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user11151282
• Facebookfacebook.com/NarcissTaurus
• LinkedInlinkedin.com/company/narciss-&-taurus
• Instagraminstagram.com/narciss_taurus
• Xx.com/narcisstaurus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NARCISS and TAURUS