Dr. Evan S. Rubin

What Dr. Evan S. Rubin does

Dr. Evan S. Rubin, DO operates The O.c.e.a.n. (The Osteopathic Center for Education and Nutrition), a solo private osteopathic medical practice headquartered at 55 N. Gilbert Street, Suite 3102, Tinton Falls, New Jersey. The practice delivers hands-on Osteopathic Manipulative Treatment (OMT) grounded in a Biodynamic philosophy learned under the late Dr. James Jealous, D.O., treating patients across the full age spectrum from newborns to adults. Services are organized into three appointment-based tiers: an 80-minute initial assessment and treatment for patients age 13+, a 40-minute initial assessment for patients age 12 and under, and 40-minute follow-up treatments. The practice is differentiated by long appointment durations, a whole-person treatment philosophy that considers lifestyle and history, and after-hours availability via phone forwarding to Dr. Rubin's personal cell.

The business model is straightforward fee-for-service clinical delivery with pay-as-you-go billing; no prices are publicly disclosed. Patient acquisition relies on word-of-mouth referrals, the practice website (theoceannj.com), an email newsletter, and online self-serve appointment booking via JaneApp. The practice does not accept insurance intermediation in its public materials and operates without disclosed employees, partnerships, or institutional backing. Dr. Rubin also holds external roles as Medical Director of Visiting Physician Services, faculty at Biobasics (New Hampshire), and founder/lecturer of The Brain and the Tide advanced osteopathic course, but these are parallel commitments rather than expansion of the core Tinton Falls practice. The technology stack is minimal: a GoDaddy-built website plus JaneApp scheduling, with no app, API, or AI/ML capabilities disclosed. There are no funding rounds, M&A activity, patents, or awards disclosed in available materials.

Name

Dr. Evan S. Rubin

Legal name

Evan S. Rubin, DO

Website

https://theoceannj.com

Company type

Private

Operating status

Operating

Short description

Dr. Evan S. Rubin, DO operates The O.c.e.a.n., a solo private osteopathic practice in Tinton Falls, NJ, delivering Biodynamic Osteopathic Manipulative Treatment on a fee-for-service, appointment-only basis to patients from newborns to adults in Monmouth County.

Ownership category

akta.pro rank

Product category

Osteopathic Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFABAB

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

Keywords

• Osteopathic medicine
• Manual therapy services
• Osteopathic manipulative treatment
• Pediatric osteopathy
• Family medicine practice

Headquarters

HQ city

Tinton Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Clinical Services: Fee-for-service healthcare delivery. Patients schedule appointments for initial assessments and follow-up treatments. Services include initial assessment and treatment for patients age 13+ (80 minutes), initial assessment for patients up to age 12 (40 minutes), and follow-up treatments (40 minutes). Office visits are by appointment only.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The O.c.e.a.n. is a solo osteopathic medical practice delivering traditional Osteopathic Manipulative Treatment (OMT) with a Biodynamic philosophy. Services are delivered in-person at the Tinton Falls, NJ office through three appointment types: an 80-minute initial assessment and treatment for patients age 13+, a 40-minute initial assessment and treatment for patients age 12 and under, and 40-minute follow-up treatments.

Product overview

The O.C.E.A.N. (Osteopathic Center for Education and Nutrition) is a single-location osteopathic medical practice led by Dr. Evan S. Rubin. The practice offers osteopathic manipulative treatment (OMT) services through three main service tiers: Initial Assessment & Treatment for patients age 13+, Initial Assessment & Treatment for patients age 12 and under, and Follow-up Treatments. The practice emphasizes traditional osteopathy, taking a holistic approach that considers lifestyle, history, and all aspects of a patient's life. Dr. Rubin is board certified in Family Medicine and Osteopathic Manipulative Medicine, with over 20 years of experience treating patients of all ages.

Differentiator

Problem solved

Functional benefit

Products and services

• Initial Assessment & Treatment (Age 13+) An 80-minute initial appointment for patients age 13 and older that includes a full health history, health discussion, and an osteopathic manipulative treatment delivered by Dr. Evan S. Rubin, DO.
• Initial Assessment & Treatment (Age 12 and Under) A 40-minute initial appointment for pediatric patients age 12 and under that includes a full health history, discussion of the child's health, and an osteopathic manipulative treatment delivered by Dr. Evan S. Rubin, DO.
• Follow-up Osteopathic Treatments A 40-minute follow-up appointment that builds on prior osteopathic treatments to continue osteopathic care for patients of any age.

Quantifiable outcome

• Complete resolution of torticollis in pediatric patient after 2 treatments

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• MDVIP: MDVIP is a national concierge primary-care network emphasizing physician access and personalized care—directly paralleling Dr. Rubin's always-on, by-appointment model, though MDVIP operates a subscription billing structure across a multi-physician network.
• ATI Physical Therapy: ATI is one of the largest U.S. outpatient PT providers, offering hands-on rehabilitation for musculoskeletal and post-surgical conditions—overlapping with the patient segments Dr. Rubin serves but at far greater scale and with insurance-based pricing.
• One Medical (Amazon One Medical): One Medical is a tech-enabled concierge primary-care platform emphasizing longer visits and physician access. It competes with Dr. Rubin's high-touch model in the Monmouth County catchment for adult patients seeking relationship-based care.
• Hospital for Special Surgery: HSS is a leading specialty orthopedic hospital offering physician-led musculoskeletal care. While institutional rather than solo, it competes for the same patients seeking physician-delivered bone, joint, and pain treatment in the broader Northeast market.
• Privia Health: Privia is a physician practice management and medical group serving independent primary-care and specialty practices. Comparable to The O.c.e.a.n. as a vehicle for physician-owned specialty practices that benefit from shared infrastructure while remaining independent in clinical delivery.
• Cleveland Clinic: Cleveland Clinic is a large academic health system with an Integrative & Lifestyle Medicine offering that overlaps with the holistic, root-cause philosophy of Dr. Rubin's biodynamic approach—operating at vastly greater scale and geographic reach.

Direct peers

• Airrosti: Airrosti is a national outpatient provider specializing in manual therapy and soft-tissue treatment for musculoskeletal pain, with a hands-on, outcome-focused delivery model closely paralleling Dr. Rubin's OMT practice. Both emphasize short-course, high-touch manual care vs. traditional PT volume models.
• The Joint Chiropractic: The Joint is a national walk-in chiropractic chain offering affordable, appointment-light musculoskeletal care. While Dr. Rubin is a DO rather than a DC, both compete for the same consumer-pain-patient segment with a hands-on, non-insurance retail-style delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Evan S. Rubin