S & F Personalpsychologie Managementberatung

What S & F Personalpsychologie Managementberatung does

S & F Personalpsychologie Managementberatung GmbH is a Stuttgart-based management consultancy founded in 1998 as a spin-off from the University of Hohenheim's business psychology chair, specializing in psychological aptitude diagnostics (Eignungsdiagnostik) for personnel selection and potential analysis. The firm operates as a B2B professional services provider, primarily serving large German-speaking enterprises in the automotive, financial services, pharmaceutical, retail, and public-safety sectors. Since 2024, it has been part of the Sweden-led Assessio Group.

The company's core product is the Individual Assessment Center — a multimodal evaluation combining simulation tasks, biographical interviews, and standardized tests — anchored by its proprietary, trademarked Multimodal Interview MMI® (predictive validity up to r=.52). The technology stack includes the WeAssess assessment management platform, JOBMATCHER (a web-based psychometric test platform operated via wholly-owned subsidiary HR Diagnostics AG), and recent innovations such as Kim (avatar-based interview) and S&F Cube (VR-based assessment). All processes comply with the German DIN 33430 competency assessment standard and are designed for AGG/GDPR compliance.

Revenue is generated through customized, project-based engagements: individual assessment centers, methodology development contracts, and recurring online test subscriptions via the HR Diagnostics subsidiary. Distribution is primarily direct enterprise sales supported by SEO-optimized domains, scientific publications, and conference presence (SIOP). Two subsidiaries — HR Diagnostics AG (2004) and HR Diagnostics Inc., New York (2007) — extend the software and diagnostic distribution channels domestically and into the U.S.

Name

S & F Personalpsychologie Managementberatung

Legal name

S & F Personalpsychologie Managementberatung GmbH

Website

https://personalpsychologie.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

S & F Personalpsychologie Managementberatung is a Stuttgart-based management consultancy specializing in psychological aptitude diagnostics for personnel selection and potential analysis. Founded in 1998, it serves large DACH enterprises and public-sector clients with proprietary MMI® interviews, assessment centers, and software platforms, and since 2024 has operated within Sweden's Assessio Group.

Ownership category

akta.pro rank

Product category

Personnel Assessment & HR Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAGAG

HR Technology (HRIS/HCM) Advisory & Implementation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPACAPAM

HR Compliance, Policy, EEO & Labor Law

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Personnel psychology consulting
• Assessment center services
• Psychological aptitude diagnostics
• Executive assessment tools
• HR selection methods

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Assessment Centers: Project-based delivery of customized individual assessment centers for strategically important positions and potential analysis. The firm serves as a full-service provider from candidate management through execution, reporting, and recommended actions. Both in-person (Präsenz) and remote assessment formats are offered.
2. Methodology Development – Custom Diagnostic Procedures: Design and development of tailor-made diagnostic processes — from single procedures to complete individual assessments — in close collaboration with client organizations. Covers requirements analysis, process design, and implementation support. Enables clients to conduct assessments independently after development.
3. Psychometric Test Procedures (via HR Diagnostics): Web-based psychometric test procedures sold and delivered through subsidiary HR Diagnostics AG. Includes individually combinable test batteries and pre-configured test packages for regularly staffed occupational groups. Covers cognitive, personality-related, and job-specific skills assessment.
4. Multimodal Interview MMI® Standalone: The MMI® can be conducted as a standalone measure (approx. 60–90 minutes) or as a component of individual assessment center processes. Sold as a structured interview methodology with standardized questions, evaluation notes, and norm-referenced scoring.
5. Remote Assessment Services: Remote AC and video-based assessment delivery, including the Kim avatar interview. Introduced during COVID-19 pandemic and subsequently evaluated for reliability. Extends service reach beyond physical locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

German personnel psychology consultancy providing scientifically grounded HR diagnostics and assessment services for personnel selection and development. The firm applies its proprietary Multiindikatoreninterview (MMI) methodology, originally developed at the University of Hohenheim, to conduct assessment centers, structured interviews, and personnel development projects for client organizations. Service delivery is supported by proprietary digital tools including WeAssess software, the S&F Cube VR assessment environment, and the Kim avatar-based interview system.

Product overview

S & F Personalpsychologie offers a portfolio of personnel psychology services centered on aptitude diagnostics for personnel selection and potential analysis. The core offering is the Individual Assessment Center (Einzel Assessment Center), which combines proprietary methodologies including the Multimodal Interview MMI® and Multiindikatoreninterview® with psychological test procedures, simulation tasks, and work samples. The company provides methodology development services for custom-tailored diagnostic processes and offers advanced digital solutions including Virtual Assessment Centers, the S&F Cube VR-Assessment, and Kim Avatar Interview. Test procedures are delivered through the subsidiary platform JOBMATCHER by HR Diagnostics AG. The company also offers WeAssess, a proprietary assessment management software for planning, preparation, and execution of assessments. All processes follow DIN 33430 standards and are designed according to AGG (German General Act on Equal Treatment) requirements.

Differentiator

Problem solved

Functional benefit

Brands

• MMI® (Multimodales Interview): A structured interview methodology combining classic interview techniques with modern psychometric principles, protected by international copyright and registered trademark.
• Multiindikatoreninterview®
• WeAssess
• S&F Cube

Products and services

• Multiindikatoreninterview (MMI) Assessment A multi-indicator structured interview methodology developed for personnel selection and development, designed for HR teams and hiring managers evaluating candidates for professional and managerial roles.
• Assessment Center Services Design and execution of group-based assessment centers for personnel selection, leadership identification, and talent development, delivered to corporate and public-sector clients.
• WeAssess Digital Assessment Platform Proprietary software platform supporting the administration of the firm's psychological test and assessment procedures, used by client HR departments for standardized candidate evaluation.
• S&F Cube VR Assessment Environment Virtual reality-based assessment environment used to conduct immersive, simulation-driven evaluations of candidates for roles where situational behavior is critical.
• Kim Avatar-Based Interview Avatar-driven interview system that automates parts of the structured interview process, enabling scalable candidate interactions consistent with the firm's assessment methodology.
• HR Diagnostics AG / JOBMATCHER Platform Subsidiary-operated platform (JOBMATCHER) supporting online job matching and candidate-job fit analysis, extending the firm's diagnostics into digital recruitment workflows.
• Personnel Development & Methodology Consulting Custom consulting engagements for developing client-specific selection and development procedures, including test construction, validation studies, and HR process design.

Quantifiable outcome

• Predictive validity of r = .52 for MMI® as a standalone measure
• +4 more outcomes

Named customers33 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Assessio GroupcoreStrategic or Co-development Partner · 1 January 2024In 2024, S & F Personalpsychologie became part of the Swedish-led Assessio Group, which has a 70-year tradition in psychological aptitude diagnostics. This represents the most significant strategic partnership/acquisition in the company's history. Andreas Frintrup stepped down as Managing Director after 25 years; Johan Masironi became the new CEO.
• Prof. Ann Marie Ryan (Michigan State University)minorStrategic or Co-development Partner · 1 January 2023Research cooperation started in 2023 with Prof. Ann Marie Ryan of Michigan State University focused on reducing discriminatory influences in observer ratings during interviews. Results were presented at SIOP 2024: 'Put On Your Blinders: Could Transcription Eliminate Gender Bias in Interviews?' (co-authors: Rachael Pyram, Connor Eichenauer).
• HR Diagnostics AGcoreTechnology or Integration · 1 January 2004HR Diagnostics AG was founded in 2004 by S & F Personalpsychologie together with Pilodata GmbH (Munich) as a technology partner. The company bundles S & F's diagnostic expertise with IT systems for applicant management and test procedure administration. It operates the JOBMATCHER web-based testing platform. HR Diagnostics is a wholly-owned subsidiary and the exclusive channel for S & F's online psychometric test procedures.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Hogrefe Verlag: German publisher of psychological tests and assessments with scientific and applied focus. While broader in publishing scope, overlaps with S & F on development and dissemination of validated psychometric instruments in the DACH market.
• Pearson TalentLens: Pearson's talent assessment division offering cognitive, personality, and behavioral assessments including Watson-Glaser and Raven's. Comparable to S & F in psychological assessment tools but part of a much larger, diversified testing and education portfolio.
• Korn Ferry (Hay Group): Global organizational consulting firm offering leadership assessment, talent management, and executive search (including former Hay Group). Comparable to S & F at the executive/leadership assessment use case but with much broader portfolio across search, consulting, and digital tools.

Direct peers

• Hogan Assessments: Provider of personality-based leadership assessments (Hogan Personality Inventory, HDS, MVPI) used widely in executive selection and development. Directly comparable to S & F's personality- and behavioral-based MMI in target use case (leadership/executive assessment) and proprietary assessment IP.
• Cubiks: UK-originated assessment and development consultancy (now part of the PSI group) offering psychometric tools, assessment centers, and methodology development. Mirrors S & F's combined methodology-and-delivery model with strong European reach and similar proprietary assessment IP.
• Assessio: Swedish psychological assessment firm with a 70-year tradition in aptitude diagnostics, now the parent of S & F since 2024. Operates in the same aptitude diagnostics space with proprietary assessment methodologies and serves similar enterprise clients across Europe.
• Aon Assessment Solutions (cut-e): Aon's assessment division offering gamified and AI-enhanced psychometric assessments for recruitment and development. Comparable to S & F in scientifically grounded selection methodology, but with significantly larger enterprise client base and SaaS-style product delivery.
• SHL: Global leader in psychometric assessment and talent measurement, offering structured interviews, personality questionnaires, and cognitive assessments. Directly comparable to S & F's MMI® and predictive-validity-driven methodology with broader international reach.
• Schuhfried: Austrian psychological testing platform provider offering computer-based psychometric test batteries and assessment solutions for HR and clinical use. Highly comparable to S & F's JOBMATCHER platform and methodology-led assessment approach, with overlapping DACH-market focus on validated diagnostics.
• PSI (Psichomics International / psionline): European-headquartered psychometric services platform offering online aptitude assessments and talent measurement tools. Closely parallels S & F / HR Diagnostics' JOBMATCHER web-based testing approach with overlap in scientifically validated test batteries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/personalpsychologie

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S & F Personalpsychologie Managementberatung