Name

Broken Planet Market

Website

https://brokenplanetmarket.com

Company type

Private

Founded year

2020

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainable Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Streetwear & Contemporary Designer (CRAAAFAH)

Keywords

• Sustainable streetwear
• Eco-friendly clothing
• Fashion hoodies
• Direct-to-consumer apparel
• Casual streetwear

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales: Direct e-commerce retail sales of sustainable streetwear including hoodies and clothing. Revenue generated through one-time product purchases on the brand's owned online storefront.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Broken Planet Market designs and sells a sustainable streetwear collection centered on eco-friendly hoodies and clothing through its owned online storefront. The brand positions itself around environmentally conscious fashion, supported by dedicated sustainability and foundation pages that reinforce its mission-driven identity.

Product overview

Broken Planet Market is a single-brand streetwear company offering sustainable hoodies and clothing through its e-commerce platform. The company operates as a unified product offering centered around its core sustainable fashion collection, supplemented by related pages for sustainability practices and the Broken Planet Foundation.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Tala: UK-based DTC sustainable activewear/streetwear brand selling through its own storefront, with an emphasis on ethical sourcing and circularity. Comparable to BPM on geography, sustainability-led positioning, DTC model, and streetwear/casual product overlap.
• PANGAIA: Global DTC apparel brand built explicitly around sustainable materials and a purpose-driven brand narrative, selling hoodies, tracksuits, and casual apparel. Directly comparable on sustainability positioning, DTC model, and streetwear-adjacent product mix.
• Aimé Leon Dore: DTC streetwear and casual apparel brand operating its own storefront and physical retail with a distinct lifestyle/foundation narrative. Comparable to BPM on DTC model, streetwear/casualwear product mix, and brand-values-led positioning.
• Princess Polly: DTC streetwear and casual apparel brand with strong social-media-led discovery and rapid product drops. Comparable to BPM on DTC channel, social/digital-first customer acquisition, and core product category (hoodies and casual apparel).
• Nudie Jeans: Swedish sustainable apparel brand with a longstanding free-repair and circular-economy program. Comparable to BPM on sustainable apparel positioning, DTC/wholesale mix, and use of a foundation/repair narrative to drive brand authenticity.
• Madhappy: DTC streetwear brand anchored by a mental-health foundation, primarily selling hoodies and casual apparel through its own storefront. Directly comparable to BPM on streetwear product mix, DTC channel, foundation-driven brand narrative, and Gen Z target.
• Corteiz: London-based streetwear brand selling hoodies, tees, and casual apparel primarily through its own DTC channels. Comparable to BPM on UK streetwear identity, DTC distribution, and core product (hoodies/casualwear) targeting a similar Gen Z audience.
• Represent: UK-based DTC streetwear brand founded in 2011, primarily operating hoodies, tees, and casual apparel through its own storefront. Highly comparable to BPM in geography, channel (DTC own-storefront), core product (hoodies/casualwear), and target customer (streetwear-leaning Gen Z/Millennial).

Broad incumbents

• Patagonia: Established global apparel brand synonymous with sustainability and a foundational purpose-led business model. Comparable to BPM as the category-defining incumbent for sustainability messaging, though far broader in product range, retail footprint, and scale.
• Allbirds: DTC sustainable brand with apparel expansions beyond its footwear roots, operating a global own-storefront model. Comparable to BPM on sustainability positioning, DTC-first distribution, and stated material/environmental transparency (though footwear-led).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broken Planet Market