Madhappy
Madhappy is a Los Angeles-based direct-to-consumer apparel brand selling premium men's and women's comfortwear, seasonal collections, and licensed collaborations through owned e-commerce and eight retail stores in the US and Japan.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Madhappy does
Madhappy is a Los Angeles-based direct-to-consumer apparel brand founded in 2017 that designs, produces, and sells premium men's and women's comfortwear and footwear. The core product line centers on fleece and jersey silhouettes — hoodies, crewnecks, sweatpants, shorts, tees, and zip-ups — under the Core Classics umbrella, with rotating seasonal collections (Summer Classics, Heritage Classics, Lightweight Classics, Spring Classics, Heather Classics) and a Madhappy California line. Products are positioned in the premium price band, typically $50-$700+, and the brand claims production using Italian cashmere, custom-developed fabrics, and artisan techniques like hand-dyed treatments.
The company runs an integrated omnichannel distribution model: a Shopify-powered e-commerce store shipping to 50+ countries alongside eight owned retail locations across the United States (West Hollywood, Malibu, New York/Nolita, East Hampton, Costa Mesa/South Coast Plaza, Aspen) and Japan (Tokyo, Shibuya-Ku). Physical stores integrate an in-store café concept called Pantry, functioning as community gathering spaces and brand-experience hubs. The Rivo-powered loyalty program (Bronze, Silver, Gold tiers), Attentive SMS marketing, and Google Analytics/Microsoft Clarity analytics complete the operational stack. The brand also runs the Local Optimist magazine, a Spotify-hosted podcast, and curated music mixes as content-marketing assets.
Revenue is generated primarily through one-time apparel sales across core and seasonal ranges, complemented by licensing-royalty revenue streams from co-branded drops with Puma, Converse, FREECITY, Disney, Powerpuff Girls, Crocs, Hanes, MLB teams (Dodgers, Yankees, Red Sox), the Lakers, Precious Moments, and announced partner Roxy. Madhappy has also built a social-mission layer through the Madhappy Foundation, which supports mental-health initiatives. Capital structure reflects a $1.8 million LVMH Luxury Ventures investment in 2023-11 (per consolidated where the brand's West Hollywood flagship opened the same month), with founders Noah Raf and Mason Spector leading the company and a staff size of 11-50.
Madhappy firmographics
Firmographics- Name
- Madhappy
- Legal name
- Madhappy
- Website
- https://madhappy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Madhappy is a Los Angeles-based direct-to-consumer apparel brand selling premium men's and women's comfortwear, seasonal collections, and licensed collaborations through owned e-commerce and eight retail stores in the US and Japan.
- Ownership category
- akta.pro rank
Madhappy industry classification
Industry- Product category
- Premium Streetwear and Casualwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
- akta.pro secondary industry
- Denim & Casualwear Specialty Retail (CRAAABAN)
Keywords
Where Madhappy is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Madhappy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Apparel and Accessories Sales: Direct-to-consumer sales of clothing products including hoodies, crewnecks, t-shirts, sweatpants, shorts, outerwear, knitwear, pants, and accessories. Sold through owned e-commerce and retail stores at various price points ($50-$700+)
- Brand Collaborations: Co-branded product releases with partners including Puma, Converse, FREECITY, Precious Moments, Disney, Crocs, Lakers, MLB, Dodgers, Yankees, and others. Limited-edition drops create exclusivity and drive demand.
- Special Projects Licensing: Licensing partnerships for collaborative collections including MLB team merchandise (Dodgers, Yankees, Red Sox), entertainment brands (Powerpuff Girls, Disney), and sports brands (Puma, Lakers)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core fleece products (hoodies, sweatshirts, pants) |
| Unit Pricing | Pay-as-you-go | Premium collaborations and limited editions |
| Unit Pricing | Pay-as-you-go | Heritage and knitwear premium line |
| Unit Pricing | Pay-as-you-go | Accessories and essentials |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Madhappy product offering
Product offeringCore offering
Madhappy is a Los Angeles-based contemporary apparel brand that designs, produces, and sells premium casualwear including fleece hoodies, sweatshirts, sweatpants, tees, knitwear, and outerwear through its own e-commerce site and physical retail stores. The brand differentiates through seasonal core collections, an extensive licensing and collaboration program with sports leagues and entertainment brands, and in-store Pantry café experiences at select locations.
Product overview
Madhappy is a Los Angeles-based contemporary clothing brand offering a diverse portfolio of apparel and lifestyle products. The core offering centers on the Core Classics collection featuring signature fleece and jersey silhouettes (hoodies, sweatshirts, sweatpants, crewnecks, tees) available in core and seasonal color palettes. Seasonal sub-lines include Summer Classics, Heritage Classics, Lightweight Classics, Spring Classics, and Heather Classics providing year-round variety. The brand operates an extensive licensing and collaboration program with sports leagues (MLB including Dodgers, Yankees, Lakers), entertainment properties (Disney, Powerpuff Girls), and fashion brands (FREECITY, PUMA, Converse, Hanes, Precious Moments, Crocs). A distinctive retail concept combines apparel retail with Pantry cafés serving food and beverages, with physical stores across California (West Hollywood, Malibu, South Coast Plaza), New York (Nolita, East Hampton), Tokyo, and Aspen. The brand also operates a mental health foundation accepting donations.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Classics Collection The brand's foundational apparel line featuring signature fleece hoodies, sweatshirts, sweatpants, crewnecks, tees, and zip-ups available in a core color palette (black, white, navy, heather) for everyday wear.
- Madhappy California Collection Lightweight fleece collection made with an airy, breathable cotton blend featuring a soft heathered surface and brushed interior, including zip-ups, sweatpants, pocket tees, trucker hats, and tote bags.
- Summer Classics Seasonal collection featuring signature silhouettes in a summer palette, including midweight fleece hoodies, zip-ups, shorts, sweatpants, and nylon shorts for warm-weather wear.
- Heritage Classics Premium apparel line featuring signature silhouettes in a seasonal Americana palette with heritage wash finish, including heavy-weight fleece hoodies, washed cable knit zip-ups, and cropped cardigans.
- Lightweight Classics Seasonal collection featuring signature silhouettes created with lightweight fleece for an airy, breathable feel, including raglan zip hoodies, straight sweatpants, and washed trucker hats.
- Spring Classics Seasonal collection in a spring palette alongside new silhouettes including V-Neck Sweater, Lounge Pant, Sweater Pullover, and Sweater Full-Zip.
- Heather Classics Seasonal collection featuring signature silhouettes with a natural heathered finish in seasonal palette, including midweight fleece hoodies and cargo sweatpants.
- Los Angeles Dodgers Collection Licensed collaboration with Major League Baseball featuring Los Angeles Dodgers branded outerwear, fleece, tees, knitwear, and accessories with '47 brand for sports fans and streetwear consumers.
- New York Yankees Collection Licensed collaboration with Major League Baseball featuring New York Yankees branded knitwear, outerwear, fleece, tees, and accessories with '47. A portion of proceeds benefits the New York Yankees Foundation.
- Los Angeles Lakers Collection Licensed collaboration with the Los Angeles Lakers featuring outerwear, fleece, tees, and accessories branded with the Lakers and '47 marks.
- FREECITY Collaboration Ongoing brand collaboration with FREECITY featuring hand-dyed apparel and accessories in seasonal palettes, created in local factories with custom-developed fabrics, washes, and dyes, including zip-ups, sweatpants, tank tops, and phone cases.
- Madhappy x PUMA Speedcat Plus Satin Jacquard Collection Brand collaboration with PUMA anchored by the Speedcat Plus sneaker featuring an assortment of tracksuits, knitwear, pointelle jerseys, fleece, and tees.
- Madhappy x Converse Chuck 70 Brand collaboration with Converse featuring reworked Chuck 70 sneakers across high-top and Ox silhouettes alongside Converse-branded apparel including hoodies, zip-ups, and sweatpants.
- Precious Moments x Madhappy Licensing collaboration with Precious Moments featuring fleece, tees, and accessories inspired by Precious Moments characters, including heart hoodies and poplin boxer shorts.
- Powerpuff Girls Collection Licensing collaboration featuring fleece, tees, bottoms, and accessories highlighting Blossom, Bubbles, and Buttercup characters from the Powerpuff Girls franchise.
- Madhappy x Crocs Classic Platform Clog Collaboration with Crocs featuring the Classic Platform Clog customizable with exclusive Madhappy Jibbitz charms in tonal and pastel packs.
- Disney Collection Licensing collaboration with Disney featuring knitwear, fleece, tees, and accessories inspired by Disney characters including Mickey Mouse, Minnie Mouse, and princesses.
- Hanes Collection Brand collaboration with Hanes featuring cotton jersey 3-packs across Baby Tee and Everyday Tee silhouettes, alongside seasonal Pointelle styles including zip-ups, joggers, baby tees, bralettes, and low-rise briefs.
- Pantry Collection Brand extension apparel collection featuring signature silhouettes highlighting the Pantry cafés in West Hollywood, New York, and Tokyo, including fleece hoodies, zip-ups, and tees with café branding.
- Pantry Cafés In-store canteens serving food and beverages, located within Madhappy retail locations in West Hollywood, New York, Tokyo, and Malibu, featuring various food partners and operating as community gathering spaces.
Quantifiable outcome
- 8 retail locations across US and Japan
- +1 more outcomes
Companies that use Madhappy
Customer profileSegments2 records
Ideal customer profiles2 records
Madhappy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Madhappy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FREECITYcoreSecond collaborative capsule featuring hand-dyed apparel and accessories including fleece hoodies, sweatshirts, sweatpants, and 100% cashmere plushie. Produced in small batches with hand-thrown prints and gradient dye treatments, crafted in Italy and hand-sewn in Los Angeles.
- Precious MomentsminorLicensing collaboration featuring assortment of fleece, tees, and accessories inspired by beloved Precious Moments characters. Part of broader licensing expansion through The M Zone representation.
- PumacoreSecond collaboration featuring 21-piece collection spanning apparel, accessories, and footwear centered on updated Speedcat Plus sneaker with satin jacquard fabrication. Retail prices $50-$175. Launched exclusively on Madhappy.com and Madhappy shops before expanding to Puma's platforms.
- ConversecoreFirst collaboration reworking the iconic Chuck 70 sneaker with washed canvas and raw edge details. Part of broader Converse collaborative strategy.
- RoxyminorUpcoming collaboration announced on homepage, expanding Madhappy's presence in surf/lifestyle category.
- ShopifycoreE-commerce platform hosting madhappy.com, providing online store functionality, payment processing (Shop Pay), and checkout solutions.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Madhappy competitors and assessment
Company assessmentDirect peers
- Stüssy: Stüssy is a heritage streetwear brand with global DTC e-commerce, flagship stores in major cities, and a long-running model of limited-edition collaborations. Shares Madhappy's casualwear-and-collaboration DNA with broader distribution.
- Everlane: Everlane is a premium basics DTC brand with transparent pricing and a primarily online distribution model, increasingly adding physical stores. Shares Madhappy's elevated-everyday apparel positioning, though at a lower price tier.
- Buck Mason: Buck Mason is a California-based premium casualwear and basics brand with DTC e-commerce and owned retail stores. Comparable to Madhappy in price point, West Coast origin, and core everyday apparel focus, though with a menswear-led assortment.
- Rhone: Rhone is a premium men's activewear and casualwear brand selling DTC and through select retail. Comparable to Madhappy in elevated price points, casualwear aesthetic, and brand-collaboration driven marketing.
- Vuori: Vuori is a California-based premium performance casualwear brand with DTC and a growing owned retail footprint. Like Madhappy, it positions around elevated everyday apparel, West Coast lifestyle branding, and community-led storytelling.
- Aimé Leon Dore: Aimé Leon Dore is a New York-based premium streetwear and casualwear brand with a strong DTC and flagship-store model, frequent brand collaborations (e.g., New Balance, Porsche), and community-driven storytelling. Closely parallels Madhappy's positioning and collaboration cadence.
- Kith: Kith is a New York-based streetwear and lifestyle brand operating multiple flagship retail stores with in-store cafés and experiential elements. Its collaboration engine with brands like Nike, Adidas, and Coca-Cola mirrors Madhappy's licensing-and-drop strategy at a larger scale.
- Skims: Skims is a celebrity-backed premium basics and apparel brand with DTC e-commerce, owned retail stores, and a heavy collaboration cadence. Comparable to Madhappy in DTC-first model, premium basics, and high-profile partnership strategy.
- Aritzia: Aritzia is a Canadian premium women's casualwear brand with a vertically integrated DTC model spanning e-commerce and owned retail stores in North America. Like Madhappy, it emphasizes elevated everyday apparel at premium price points and has expanded physical retail aggressively.
- Alo Yoga: Alo Yoga is a premium athleisure and casualwear brand with global DTC, owned retail stores, and high-profile collaborations. Operates in a similar premium-DTC sweet spot with experiential retail and lifestyle marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Madhappy social profiles
Digital presenceMadhappy compliance and trust
Trust signalCompliance1 record
Madhappy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madhappy leadership team
Management profileNumber of profiles
Profiles2 records
Madhappy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madhappy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madhappy
What does Madhappy do?
Madhappy is a Los Angeles-based contemporary apparel brand that designs, produces, and sells premium casualwear including fleece hoodies, sweatshirts, sweatpants, tees, knitwear, and outerwear through its own e-commerce site and physical retail stores. The brand differentiates through seasonal core collections, an extensive licensing and collaboration program with sports leagues and entertainment brands, and in-store Pantry café experiences at select locations.
Is Madhappy a public or private company?
Madhappy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Madhappy founded?
Madhappy was founded in 2017. It employs 11 to 50 people.
Where is Madhappy based?
Madhappy is headquartered in Los Angeles, United States, in the North America region.
How does Madhappy make money?
Three revenue lines are on record. Apparel and Accessories Sales are the primary driver. The others are brand Collaborations and special Projects Licensing.
Who are Madhappy's main competitors?
Direct peers on record are Stüssy, Everlane, Buck Mason, Rhone, Vuori, Aimé Leon Dore, Kith, Skims, Aritzia and Alo Yoga.
Does Madhappy have an API?
No public API is recorded for Madhappy.
What industry is Madhappy in?
Madhappy's product category is Premium Streetwear and Casualwear Apparel. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands, with a secondary code of CRAAABAN, Denim & Casualwear Specialty Retail. Its NAICS code is 458110 and its SIC code is 5600.