The Palace at Coral Gables

What The Palace at Coral Gables does

The Palace at Coral Gables is a luxury independent and assisted senior living community located at One Andalusia Avenue in Coral Gables, Florida, comprising a 9-story purpose-built structure with more than 240 residences inspired by the Four Seasons George V hotel in Paris and designed by the Fullerton-Diaz architectural firm. The community serves active, affluent seniors (primarily 55+) and their adult-child decision-makers, offering studio, one-bedroom, and two-bedroom apartments with private terraces, granite countertops, and custom closets, supported by 24-hour security, valet parking, scheduled transportation, housekeeping, and an on-site wellness clinic. Its core product is an all-inclusive monthly subscription (starting at approximately $6,800) that bundles fine dining (4-course dinners with wine, continental breakfast, daily happy hour), over 150 programmed activities per month (including University of Miami Osher Lifelong Learning courses), fitness and wellness classes, and access to a continuum-of-care network. The property sits on a 99-year ground lease with the City of Coral Gables executed in October 2007 and is operated as part of The Palace Group, a privately held Shaham-family company founded in 1980.

The Palace Group, parent and operator, is South Florida's largest privately owned and operated senior living company, employing more than 1,500 staff and serving more than 1,600 residents across at least eight wholly owned communities covering Independent Living, Catered Living, Assisted Living, Memory Care, Skilled Nursing and Rehabilitation (180 beds, Medicare 5-Star), and a Medicare-certified Home Health agency (Palace at Home). The group's go-to-market is direct-to-consumer: an on-site leasing office at the flagship Coral Gables property conducts personalized consultations, property tours, and lease signings, supplemented by a comprehensive website with a move-in cost calculator, email newsletters, YouTube video tours, community events, and earned media coverage. Marketing emphasizes luxury hospitality, award-winning dining and wellness programming, and family ownership transparency rather than third-party distributors or referral channels. The revenue model is a recurring monthly subscription fee (rent + bundled services) per occupied unit, with no disclosed occupancy statistics and no public financial reporting.

Strategically, the group has won 8 consecutive Gallup Exceptional Workplace Awards, was named Fortune #1 Best Large Workplace in Aging Services in 2024, holds U.S. News & World Report 'Best Independent Living,' and earned 5 NAHB Gold Awards including Best Independent Living in the Country in 2014. Its competitive position rests on a hotel-quality physical asset in a non-replicable Coral Gables location, a deep social programming layer that produces strong resident tenure, and a long-tenured, family-led operating culture that is difficult for institutional senior living operators to replicate. The company's primary constraints are external: limited geographic footprint (South Florida plus one Israel property), dependence on continued inbound demand from affluent South Florida seniors, and the absence of disclosed technology infrastructure or AI-enabled services at a time when competitors and adjacencies are digitizing resident monitoring and clinical workflows.

Name

The Palace at Coral Gables

Legal name

The Palace Group

Website

https://palacecoralgables.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

The Palace at Coral Gables is a 9-story, 240+ residence luxury senior living community in Coral Gables, Florida, offering all-inclusive independent and assisted living, fine dining, wellness, and 150+ monthly activities for affluent seniors and their families, operated by the privately held Shaham-family The Palace Group.

Ownership category

akta.pro rank

Product category

Luxury Senior Living

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industry

Single-Site CCRCs (HLADAEAE)

Keywords

• Luxury senior living
• Independent living community
• Assisted living services
• Senior rental community
• Retirement living

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Senior Living Rent: All-inclusive monthly rental fees for luxury senior apartments. Pricing includes studio, one-bedroom, and two-bedroom units with all utilities, meals, housekeeping, transportation, activities, and amenities bundled into the monthly fee. This is the primary revenue stream for the community.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Palace at Coral Gables is a luxury senior living rental community operating 240+ residences (studios, one- and two-bedroom apartments) in a 9-story building in Coral Gables, Florida. Residents pay an all-inclusive monthly fee covering apartment living, fine dining (4-course dinner with wine, continental breakfast, daily happy hour), housekeeping, scheduled transportation, fitness and wellness programs, social and recreational activities (150+ monthly events), utilities, 24-hour security, and valet parking. The community serves independent seniors and those needing assisted living support within a hotel-inspired environment.

Product overview

The Palace at Coral Gables is a luxury senior living community operated by The Palace Group, a family-owned company founded in 1980. The community offers a continuum of care services including Independent Living and Assisted Living options through spacious one and two-bedroom apartments and studios. The residential package includes comprehensive services such as Five Star Dining (4-course dinners with wine, continental breakfast, daily happy hour), Health & Fitness Services (daily fitness classes, personal training, wellness consultations), Social & Recreational Programming (150+ monthly activities including University of Miami Osher Lifelong Learning Institute classes), Transportation Services, Security and Maintenance, Housekeeping, and Utilities. The Palace Group also operates related services including The Palace at Home (Medicare Certified Home Health Agency), Palace Nursing & Rehabilitation Center, and maintains a full Continuing Care Retirement Community (CCRC) model at their Kendall campus.

Differentiator

Problem solved

Functional benefit

Products and services

• The Palace at Coral Gables Luxury senior living rental community in Coral Gables, Florida offering 240+ residences (studios, one- and two-bedroom apartments) under an all-inclusive monthly fee covering dining, housekeeping, transportation, fitness, activities, utilities, security, and valet parking. Designed for active, independent seniors seeking a hotel-inspired lifestyle with continuum-of-care support options.
• Independent Living Self-contained living option for active seniors who can manage independently, featuring private apartments with full amenities and services included in monthly fees. Rated 'Best Independent Living' by U.S. News & World Report.
• Assisted Living Care services for seniors who need assistance with daily activities such as bathing, dressing, and medication management, provided within the luxury community setting alongside independent living residents.

Quantifiable outcome

• U.S. News & World Report 'Best Independent Living' rating
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• University of Miami Osher Lifelong Learning InstitutecoreStrategic or Co-development PartnerOngoing educational partnership offering college-level courses and lectures at The Palace at Coral Gables. Residents participate in lifelong learning programs through the University of Miami's Osher Institute, providing intellectual stimulation and educational programming.
• Le Cordon Bleu Culinary SchoolminorStrategic or Co-development PartnerCulinary partnership for the annual 'Silver Chef' cooking competition where Palace residents are paired with student chefs from Le Cordon Bleu for intergenerational cooking events.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Erickson Senior Living: Operator of large-scale, campus-style continuing care retirement communities (CCRCs) targeting affluent seniors. Erickson mirrors The Palace Group's continuum-of-care model and premium positioning, and the Kendall campus CCRC at The Palace is most directly comparable to an Erickson community.
• Five Star Senior Living: Senior living management and operating company serving IL, AL, and memory care across multiple states. Five Star competes directly with Palace's portfolio in the mid-to-upper-tier independent and assisted living segments and shares a similar amenity-led model.
• Watermark Retirement Communities: Privately held operator of upscale IL, AL, memory care, and CCRC-style communities. Watermark's 'community of choice' approach, amenity-rich programming, and emphasis on lifestyle are closely aligned with The Palace Group's hospitality-driven luxury positioning.
• Sunrise Senior Living: Premium senior living operator with IL, AL, and memory care communities across the U.S., Canada, and the U.K. Sunrise competes head-to-head with The Palace Group in the upscale service-rich independent living category and shares a similar high-touch, hospitality-led operating philosophy.
• Sonida Senior Living: Owner and operator of IL, AL, and memory care communities across multiple U.S. states. Sonida is comparable to The Palace Group as a multi-community senior living operator with overlapping service lines, though typically positioned in the middle-market rather than luxury tier.
• Atria Senior Living: Large U.S. operator of luxury and upscale senior living communities (IL, AL, memory care) with a national footprint. Atria directly competes with The Palace at Coral Gables in the upscale/luxury independent and assisted living segment, using a similar hospitality-driven, all-inclusive service model.
• Vi Living: Luxury CCRC operator originally founded as Classic Residence by Hyatt. Vi's high-end, hospitality-oriented CCRCs are among the closest peers to The Palace at Coral Gables in terms of pricing, service intensity, and resident demographic.

Others

• Ventas: Healthcare REIT with a large senior housing operating portfolio. Ventas is relevant as a potential capital partner or counterparty for The Palace Group's portfolio real estate and shares customer/market dynamics with luxury senior housing operators.
• Welltower: Healthcare-focused REIT that owns senior housing operating property and partners with operators like Atria and Sunrise. Welltower is a key capital partner and counterparty in the luxury senior living space and a relevant ecosystem peer for any independent operator considering sale-leaseback or RIDEA structures.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the U.S. with hundreds of IL, AL, and memory care communities. Brookdale competes broadly with The Palace Group across most sub-segments and price points, though its portfolio skews more middle-market than The Palace's luxury Coral Gables flagship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepalacecoralgables
• LinkedInlinkedin.com/company/the-palace-at-coral-gables

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Palace at Coral Gables