Reversomatic
Reversomatic is a Canadian, family-owned manufacturer of residential, commercial, and industrial ventilation fans and systems—including patented Constant Flow and UL/ULC approved fire-damper assemblies—selling through North American distributors, e-commerce, and specification sales to engineers, builders, and contractors.
- Company typePrivate
- Founded1965
- HeadquartersWoodbridge, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reversomatic does
Reversomatic Manufacturing Ltd. is a Canadian, family-owned manufacturer of residential, commercial, and industrial ventilation products, headquartered in Woodbridge, Ontario with operations dating to 1972 (founded by Joseph Salerno on the basis of the 1965-acquired Ontario Heating). The company produces a broad ventilation portfolio including bathroom exhaust fans, HRV/ERV systems (30–500 CFM), commercial/industrial fans (QCF series up to 1,600 CFM), kitchen exhaust hoods, and accessories such as UVC air purifiers, HEPA air cleaners, plasma ionizers, wall boxes, lint traps, and slab duct fittings. Its technical differentiation rests on patented (Canada and U.S.) automatic electronic air-balancing and Constant Flow Technology that holds CFM steady regardless of stack-effect pressure in high-rise buildings, and on a UL/ULC approved Fan/Fire Damper Assembly (3-hour rating) that, per the company, is unique in North America as a single integrated unit. In-house manufacturing includes CNC turret punch press, automatic panel bender, and optic fiber laser cutting, supported by in-house air/rain/cold testing chambers meeting ASTM E547-00.
Reversomatic generates revenue through hardware unit sales across residential and commercial price points (bathroom fans from approximately $62 to $278; HRV/ERV units $856 to over $909; commercial fans up to $1,460; kitchen hoods up to $932), with a small share of commercial/industrial SKUs quoted on request. Go-to-market is multi-channel: a Shopify direct-to-consumer e-commerce storefront, a Woodbridge retail counter, an enterprise/specification sales motion targeting engineers, builders, and contractors (including seminars and trade show exhibiting globally), and an authorized distributor network spanning all Canadian provinces and major U.S. states through partners such as Reliable Parts, Wolseley, Hudco Electric Supply, Johnstone Supply, and Norman Wright. A U.S. sales office and distributor warehouse in Sarasota, Florida supports the American channel, and an adjacent subsidiary, Climetec Manufacturing Ltd., extends the manufacturing footprint. The company self-describes as Canada's #1 bathroom exhaust fan manufacturer with leadership in the high-rise condominium segment.
Reversomatic firmographics
Firmographics- Name
- Reversomatic
- Legal name
- Reversomatic Manufacturing Ltd.
- Website
- https://reversomatic.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reversomatic is a Canadian, family-owned manufacturer of residential, commercial, and industrial ventilation fans and systems—including patented Constant Flow and UL/ULC approved fire-damper assemblies—selling through North American distributors, e-commerce, and specification sales to engineers, builders, and contractors.
- Ownership category
- akta.pro rank
Reversomatic industry classification
Industry- Product category
- HVAC Ventilation Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)
- akta.pro secondary industries
- Commercial Kitchen Ventilation (Hoods/Make-Up Air/Grease Duct) (IMADANAJ), Dampers, Louvers & Ventilation Controls (IMADANAD), Ventilation System Installation (Exhaust Fans, ERV/HRV, Make-Up Air) (HSAOAGAI)
Keywords
Where Reversomatic is headquartered
LocationHeadquarters
- HQ city
- Woodbridge
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Reversomatic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Reversomatic generates revenue primarily through the sale of manufactured ventilation products including bathroom fans, HRV/ERV systems, commercial fans, kitchen hoods, and accessories. Products are sold through e-commerce storefront and distributor network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Bathroom Fans |
| Unit Pricing | Pay-as-you-go | HRV & ERV Systems |
| Unit Pricing | Pay-as-you-go | Commercial Industrial Fans |
| Unit Pricing | Pay-as-you-go | Kitchen Exhaust Hoods |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Reversomatic product offering
Product offeringCore offering
Reversomatic manufactures and sells residential, commercial, and industrial ventilation products including bathroom exhaust fans, HRV/ERV systems, commercial and industrial fans, and kitchen exhaust hoods. The company operates manufacturing facilities in Woodbridge and Brampton, Ontario, with a US sales and distribution office in Sarasota, Florida. Products feature patented automatic electronic air-balancing technology and the only UL/ULC approved fan/fire damper assembly in North America.
Product overview
Reversomatic is a Canadian manufacturer of ventilation products established in 1965, offering a comprehensive portfolio of bathroom fans (EB, QB, RS, B, BB, CF, QCF series), commercial/industrial fans (BE, RBD/RDD, A, GPB, AF series), HRV & ERV systems (Mini, Compact, Superior, Deluxe, Maxum, Vertical, NF, AB ECM, Slim Line, Counterflow ECM series from 30-500 CFM), kitchen exhaust hoods, and Softaire sub-brand products. The product line includes patented Constant Flow Technology with automatic electronic air-balancing, unique UL/ULC approved Fan/Fire Damper assemblies, and accessories including UVC air purifiers, HEPA air cleaners, plasma ionizers, wall boxes, lint traps, louvers, dampers, vacuum cleaners, slab duct fittings, and return air access panels. The company differentiates through ultra-quiet operation, energy efficiency, and specialized solutions for high-rise condominiums and commercial buildings.
Differentiator
Problem solved
Functional benefit
Brands
- Softaire: Product line including Softaire ERV & HRV systems and Softaire bathroom fans, featuring models like SA-75E, SA120E, SA150E, and SA200E.
Quantifiable outcome
- Maintains constant CFM regardless of stack effect pressure from basement to top floor in high-rise buildings
Companies that use Reversomatic
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Reversomatic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reversomatic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Reliable Parts (Canada)corePrimary Canadian distributor with multiple locations across Alberta, BC, Manitoba, Ontario, and other provinces. Provides parts and products to contractors and end customers throughout Canada.
- Wolseley CanadacoreMajor Canadian plumbing/ HVAC distributor with locations across New Brunswick, Newfoundland, Nova Scotia, and other Atlantic provinces.
- Hudco Electric SupplycoreOntario-based electrical/HVAC distributor with locations in Aurora, Barrie, Mississauga, North York serving the Greater Toronto Area.
- Johnstone Supply (USA)majorUS distributor with locations in California, Pennsylvania, and Illinois serving HVAC professionals and contractors.
- Norman Wright / Norman S WrightmajorMajor US distributor in Arizona and California regions for commercial and industrial HVAC products.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Reversomatic competitors and assessment
Company assessmentDirect peers
- Continental Fan Manufacturing: Continental Fan is a North American manufacturer of commercial and industrial fans, blowers, and ventilation equipment directly comparable to Reversomatic's commercial/industrial fan and tubeaxial product lines.
- Tjernlund Products: Tjernlund manufactures specialty ventilation products including bathroom fans, dryer booster fans, and inline fans, with comparable residential and light commercial offerings to Reversomatic's specialty fan portfolio.
- Aldes: Aldes is a global manufacturer of residential and commercial ventilation systems including HRV/ERV and inline fans, directly comparable to Reversomatic's HRV/ERV and inline booster fan lines.
- Fantech: Fantech is a leading manufacturer of inline fans, duct boosters, and HRV/ERV systems for residential and light commercial use, directly overlapping with Reversomatic's inline booster and HRV/ERV product lines.
- Panasonic Eco Solutions: Panasonic offers whisper-quiet bathroom exhaust fans and energy recovery ventilators competing head-to-head with Reversomatic's Softaire line and QCF series in residential and light commercial applications.
- Broan-NuTone: Broan-NuTone (owned by Nortek) is the dominant North American residential ventilation brand, manufacturing bathroom fans, range hoods, and HRV/ERV systems. Directly comparable to Reversomatic across residential fan and kitchen exhaust categories with broader scale.
- Loren Cook: Loren Cook manufactures commercial and industrial fans, blowers, and ventilation equipment, directly comparable to Reversomatic's BE, QCF, and tubeaxial fan lines for commercial buildings, warehouses, and factories.
Regional players
- Canarm: Canarm is a Canadian-based manufacturer of ventilation products, exhaust fans, and HVAC accessories with overlapping residential and light commercial product lines serving the Canadian market alongside Reversomatic.
Broad incumbents
- Systemair: Systemair is a global HVAC manufacturer of fans, air handling units, and ventilation products with North American operations, competing broadly with Reversomatic in commercial ventilation while offering a much larger portfolio.
- Greenheck: Greenheck is one of North America's largest manufacturers of commercial and industrial fans, dampers, louvers, and ventilation equipment, competing with Reversomatic in the commercial/industrial segment while serving a much broader portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Reversomatic social profiles
Digital presenceReversomatic compliance and trust
Trust signalCompliance7 records
Reversomatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reversomatic leadership team
Management profileNumber of profiles
Profiles12 records
Reversomatic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reversomatic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reversomatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reversomatic
What does Reversomatic do?
Reversomatic manufactures and sells residential, commercial, and industrial ventilation products including bathroom exhaust fans, HRV/ERV systems, commercial and industrial fans, and kitchen exhaust hoods. The company operates manufacturing facilities in Woodbridge and Brampton, Ontario, with a US sales and distribution office in Sarasota, Florida. Products feature patented automatic electronic air-balancing technology and the only UL/ULC approved fan/fire damper assembly in North America.
Is Reversomatic a public or private company?
Reversomatic is a private company. It is classified as family owned and is currently operating.
When was Reversomatic founded?
Reversomatic was founded in 1965. It employs 51 to 100 people.
Where is Reversomatic based?
Reversomatic is headquartered in Woodbridge, Canada, in the North America region.
How does Reversomatic make money?
One revenue line is on record: hardware Product Sales.
Who are Reversomatic's main competitors?
Direct peers on record are Continental Fan Manufacturing, Tjernlund Products, Aldes, Fantech, Panasonic Eco Solutions, Broan-NuTone and Loren Cook. Canarm is listed as a regional player. Broad incumbents are Systemair and Greenheck.
Does Reversomatic have an API?
No public API is recorded for Reversomatic.
What industry is Reversomatic in?
Reversomatic's product category is HVAC Ventilation Equipment. Its primary akta.pro industry code is IMADANAB, Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline), with a secondary code of IMADANAJ, Commercial Kitchen Ventilation (Hoods/Make-Up Air/Grease Duct). Its NAICS code is 333413 and its SIC code is 3564.