What Lulo does

Lulo (legal name Lulofilms) is a privately held, multilingual creative studio founded in 2005 that produces scripted, documentary, entertainment, branded, interactive, and general production-services content for global broadcasters, streaming platforms, brands, and institutional clients. The company is operationally dual-headquartered, with offices in Toronto, Canada (321 Carlaw Ave, Suite 210) and Bogotá, Colombia (Cra. 7 # 82-66, Oficinas 307-308), enabling cross-border production and content adaptation in nine languages across five continents. Lulo's leadership is partnership-driven: Jaime Escallón leads creative operations as Partner-Creative Director in Canada, and Ximena Sotomayor leads production as Partner-Executive Producer in Colombia, supported by showrunner Andrés Biermann, senior producer Elena Lombardi, post-production supervisor Ricardo Escallón, and a small team of producers and administrative staff (11-50 employees total).

The company's core offering is end-to-end content production services rather than a software or platform product. Service lines include scripted fiction (comedy, young adult drama, thriller, historical drama), documentary (environment, exploration, migration, human rights, armed conflict), entertainment formats (game shows, docu-reality, web series), branded content (marketing, internal communications), interactive content (social media video, live streaming, gamified experiences), and production services (documentary, reality, animation, live events). Notable commissioned productions include the Cannesseries Best Series-winning drama 'When Heroes Fly' (Netflix, 2017), National Geographic's 'Lost Cities with Albert Lin: El Dorado' (2019), Amazon Prime Video's 'ORGASM' (2023), MAX's 'Lost in the Amazon' (2024), and HYBE Latinoamerica's 'Santos Bravos' (ViX, 2025, with EndemolShine Boomdog).

Lulo operates a professional services revenue model, generating income through direct production fees, co-productions, and commissioned projects negotiated on a project-by-project basis; pricing is not publicly disclosed. Go-to-market is relationship-driven and event-led, relying on direct partnerships with broadcasters, streaming platforms, and brands, supplemented by festival participation (Hot Docs, Cannesseries), a Vimeo/YouTube/Instagram portfolio, and a small but steady cadence of branded and institutional engagements (Bogotá Chamber of Commerce, EU EUTF for Africa, OIM, Government of Pakistan, Enercare, Save the Children). The company is independently owned, with no disclosed parent company, institutional investors, or external funding rounds.

Name

Lulo

Legal name

Lulofilms

Website

https://lulofilms.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Lulo is a Toronto- and Bogotá-based multilingual creative studio, founded in 2005, that produces scripted series, documentaries, entertainment, branded, and interactive content in nine languages for global broadcasters, streaming platforms, brands, and institutional clients.

Ownership category

akta.pro rank

Product category

Film and Television Production Services

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Arts & Culture Documentaries (MPADADAI)

Keywords

• Multilingual content production
• Scripted series production
• Documentary production services
• Branded content creation
• Entertainment format production

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Production Services: Lulo generates revenue by producing documentary, scripted, entertainment, and branded content for broadcast networks, streaming platforms, brands, and institutional clients. Revenue comes from direct production fees, co-productions, and commissioned projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lulo is a multilingual creative studio that produces scripted series, documentaries, entertainment formats, branded content, interactive content, and full production services for broadcast networks, streaming platforms, brands, and institutional clients. The studio operates across nine languages and five continents from offices in Toronto, Canada, and Bogotá, Colombia, delivering award-winning content for clients including Netflix, Amazon Prime Video, National Geographic, Discovery, MAX, PBS, ViX, and Caracol TV.

Product overview

Lulo is a multilingual creative studio offering a portfolio of content production services rather than a single unified product or platform. The company operates six distinct but interrelated service lines: Scripted/Fiction Content Production (films and series in comedy, thriller, and historical drama genres), Documentary Content Production (human-interest stories on environment, migration, technology, and social issues), Entertainment Format Production (game shows, docu-reality, and web series), Branded Content Production (marketing and corporate content), Interactive Content Production (social media, live streams, interactive courses, gamified experiences), and Production Services (full-service project support). These services are delivered across nine languages and five continents, with operations headquartered in Colombia and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Scripted/Fiction Content Production Production of scripted films and series across multiple genres including comedy, young adult drama, thriller, and historical dramas with diverse talent in front of and behind the camera.
• Documentary Content Production Production of documentaries exploring environment, exploration, migration, technology, education, human rights, and armed conflict themes, with crews traveling to remote locations worldwide.
• Entertainment Format Production Production of entertainment formats, game shows, docu-reality, and web series for multiple platforms, aimed at audiences seeking creative and original entertainment.
• Branded Content Production Creation of branded content for diverse audiences for marketing, internal communications, or as companion content to long-form TV productions.
• Interactive Content Production All-inclusive production for interactive content across all platforms including social media video adaptation, live streaming, interactive course design, and gamified corporate and marketing experiences.
• Production Services Comprehensive production services spanning documentary, reality, animation, live events, and multimedia projects for global and local brands.

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• HYBE LatinoamericacoreStrategic or Co-development PartnerCo-production partnership for 'Santos Bravos' docu-reality series (2025), combining music and storytelling with global fan community focus across Mexico, Brazil, US, and LATAM.
• ViXcoreChannel Partner/ Reseller/ DistributorStreaming platform distribution partner for original content including 'Santos Bravos' and 'Wendy: Lost but famous' docu-series.
• EndemolShine BoomdogcoreStrategic or Co-development PartnerProduction partner for 'Santos Bravos' docu-reality (2025) and 'Wendy: Lost but famous' (2023), combining international production expertise.
• European Union (EUTF for Africa)minorStrategic or Co-development PartnerInstitutional client for infographic productions on EU Emergency Trust Fund stability work in Sahel, Lake Chad, and Horn of Africa regions.
• Blakeway ProductionsminorStrategic or Co-development PartnerCo-production partner for 'Lost Cities with Albert Lin: El Dorado City of Gold' documentary (2019) for National Geographic/Disney+.
• National GeographiccoreChannel Partner/ Reseller/ DistributorBroadcast partner for documentaries including 'Lost Cities with Albert Lin' and 'Patrola Médica' series.
• KeshetminorStrategic or Co-development PartnerProduction partner for 'When Heroes Fly' TV series (2017), co-produced with Spiro Films for Netflix.
• Spiro FilmsminorStrategic or Co-development PartnerCo-production partner for 'When Heroes Fly' series (2017).
• TLN Media GroupcoreStrategic or Co-development PartnerOngoing partnership for Italian-Canadian heritage documentaries including 'Mr. S' science series, 'Una Vita Felice', and 'Il Confino: Untold Stories' (2020).
• Beluga Smile ProductionsminorStrategic or Co-development PartnerCo-production partner for 'A Sloth Named Velcro' documentary (2014) for PBS.
• Moodhunter ColombiaminorStrategic or Co-development PartnerPartner for 'Voices By E!' documentary (2022) for E! Entertainment, exploring Latin American women's relationship with digital media.
• RTVC/Señal ColombiacoreChannel Partner/ Reseller/ DistributorBroadcast partner for 'Medical Patrol' docu-reality series (Seasons I-III, 2017-2022) and 'Amor Rebelde' feature documentary (2021).
• Caracol TVcoreChannel Partner/ Reseller/ DistributorLong-standing broadcast partner for entertainment content including 'Boom!' game show (2017), 'Twisted Tales' (2019), and 'La Junta' comedy (2019).
• Discovery h&hcoreChannel Partner/ Reseller/ DistributorBroadcast partner for lifestyle and food content including 'Mission Wedding Planner' Mexico (2018) and 'Canada Gourmet Expedition' (2014).
• Semana MagazineminorStrategic or Co-development PartnerMedia partner for multimedia documentary 'Nazism in Latin America' (2021) and 'Royal Salute 2014' web series.
• Save the ChildrenminorStrategic or Co-development PartnerDigital marketing content production showcasing Save the Children Colombia's emergency work in 2020.
• Bogotá Chamber of CommercecoreStrategic or Co-development PartnerOngoing partnership for branded multimedia content including clusters, events, testimonials, and animated videos (2023-2024).
• Festival Internacional de Artes Vivas de Bogotá (FIAV)minorStrategic or Co-development PartnerMultimedia production partnership for FIAV 2024, one of the most important cultural events in Bogotá.
• OIM (IOM - International Organization for Migration)minorStrategic or Co-development PartnerDocumentary production 'Migrate, Build, Dream' (2021) showcasing Venezuelan migrants' experiences in Colombia through OIM programs.
• EnercareminorStrategic or Co-development PartnerCorporate client for virtual events including Town Hall (2021-2022), Spirit Awards, and Leadership Conference productions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/LuloFilmsLtda
• Facebookfacebook.com/Lulofilms
• Instagraminstagram.com/lulofilms

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lulo