ITM Industrie and Technologie Marketing

What ITM Industrie and Technologie Marketing does

ITM INDUSTRIE & TECHNOLOGIE-MARKETING GmbH is a privately held B2B professional services firm headquartered in Stuttgart, Germany, founded in 1983 and operating with 1–10 employees. The company exclusively serves the manufacturing industry, providing sales, training, coaching, and marketing services to industrial producers of technically complex technologies, plants, products, and services that require explanation. Its service portfolio is structured around three pillars: active sales support (new customer acquisition, former-customer reactivation, and cold calling handled on behalf of clients' sales teams), training and coaching (workshops and individual coaching on sales optimization, communication, presentation, leadership, and change management), and user-oriented marketing (marketing strategy, corporate identity, communication design, event planning, telemarketing, and sponsor marketing). Supporting services include market analysis and strategic planning.

The firm's underlying "technology" is human expertise rather than a platform: ITM states it works exclusively with technically experienced staff who can communicate with engineering decision-makers on equal footing without requiring extensive client briefings. Revenue is generated through professional services engagements rather than productized software or licensing. The customer base is composed of mid-market and enterprise industrial firms across verticals including automotive (Mercedes-Benz, Webasto), machine tools (TRUMPF), plastics (KraussMaffei), automation (HOLZ automation), wind energy (Nordex), hydro power (ANDRITZ HYDRO), industrial sensors (Leuze electronic), testing and certification (TÜV Rheinland), and consulting (Deloitte). Pricing is not publicly disclosed; clients are directed to contact ITM directly for quotes, with initial consultations available by telephone or via Calendly.

ITM pursues a sales-led, direct-engagement GTM model supported by content marketing (German-language blog), LinkedIn presence, recurring online events (ITM Impulse), and a referral-driven professional network. Recent strategic activity includes partnerships with CO Sales (extending into real estate B2B sales), CO Art (creative/design services for shared property-owner and tenant clients), and unnamed AI technology partners to relaunch an AI-augmented sales optimization offering. The company also operates AI Impulse-style online events. No funding rounds, acquisitions, or public company positioning have been disclosed.

Name

ITM Industrie and Technologie Marketing

Legal name

ITM INDUSTRIE & TECHNOLOGIE-MARKETING GmbH

Website

https://itm-vertrieb.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

ITM Industrie & Technologie-Marketing is a Stuttgart-based B2B sales, training, and marketing agency specializing in technically complex industrial products. Founded in 1983, it serves enterprise manufacturers with cold acquisition, coaching, and marketing services across Germany and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sales Optimization Services: Comprehensive sales support services including market analysis, strategy development, active sales support for new customer acquisition and reactivation of former customers, and sales process structuring.
2. Training and Coaching: Employee training and coaching programs on sales optimization, communication, presentation techniques, team development, and leadership. Programs include workshops, individual coaching, and team coaching.
3. Marketing Services: User-oriented marketing concepts including marketing strategy development, corporate identity, communication design, event planning, telemarketing, and sponsor marketing for industrial companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ITM is a B2B sales agency that provides sales support, employee training/coaching, and user-oriented marketing services exclusively to industrial companies selling technically complex products, technologies, plants, and services. The company takes over cold acquisition, new customer acquisition, and former customer reactivation, while also delivering market analysis, sales strategy development, and marketing concepts for manufacturing-sector clients in Germany and internationally.

Product overview

ITM Industrie & Technologie-Marketing is a B2B sales agency offering integrated services for complex industrial technologies, systems, and products. The core portfolio consists of three interconnected service pillars: (1) Vertriebs-Unterstützung (Sales Support) covering new customer acquisition, cold calling, and former customer reactivation; (2) Training & Coaching including sales optimization workshops and leadership development; and (3) Anwenderorientiertes Marketing (User-Oriented Marketing) encompassing marketing strategy, corporate identity, and event planning. Supporting services include market analysis and strategy development. Additionally, ITM offers ITM Impulse online events for industry B2B sales education and partners with AI specialists to provide AI-powered sales optimization services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertriebs-Unterstützung (Sales Support) Active sales support including new customer acquisition, former customer reactivation, and cold calling for industrial technologies, systems, and products requiring technical explanation. Target customers are industrial companies whose products require explanation.
• Training & Coaching Employee qualification programs including workshops on sales optimization, communication, presentation techniques, team development, leadership, change management, and conflict/stress management, delivered as workshops, individual coaching, and team coaching for industrial sales teams.
• Anwenderorientiertes Marketing (User-Oriented Marketing) Marketing services including marketing strategy development, corporate identity concepts, communication design in print and web, event planning (e.g., trade show stand design), telemarketing, and sponsor marketing for technically complex industrial products.
• Marktanalyse und Strategie-Entwicklung (Market Analysis and Strategy) Market research, competitive analysis, and strategic planning to identify new markets, support product launches, and determine demand for industrial technologies. Target customers are industrial companies planning market entry or expansion.
• ITM Impulse (Online Events) Regular online events offering insights into current B2B sales topics in industry, featuring guest speakers and discussion rounds for industrial sales professionals.

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• CO SalescoreStrategic or Co-development PartnerCO Sales focuses on B2B sales for the real estate industry. ITM has partnered with CO Sales to expand its service portfolio into the real estate sector. While ITM specializes exclusively in industrial technologies, CO Sales focuses on services and technologies for the real estate industry. They complement each other in terms of content and professionally interlock in sales strategy, operational sales support, and sales training.
• CO ArtminorOthersCO Art specializes in art for commercial surfaces and spaces. ITM partners with CO Art as both companies serve similar property owner and tenant customer bases. ITM customers are either property owners or tenants who feel more comfortable in attractively designed spaces and work more efficiently there.
• AI Partners for Sales OptimizationcoreTechnology or IntegrationITM has selected partners with expertise in artificial intelligence to help companies improve profitability through AI applications in sales. Based on this technical expertise paired with ITM's many years of sales know-how, ITM helps industrial companies optimize their sales, ultimately increasing not only sales but above all profits.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Klenk & Hoursch: Munich-based B2B communications and content agency focused on technology and industrial clients in the DACH region; comparable to ITM as a specialized B2B marketing/communications provider targeting complex technical buyers in Germany.
• HBI Helga Bailey GmbH: Munich-based B2B PR and marketing agency specializing in industrial clients; directly comparable to ITM in its vertical specialization on manufacturing/industrial sectors and integrated communications offering.
• navos Public Dialogue Consultants: Munich-based B2B communications consultancy serving technology clients; comparable to ITM as a German B2B marketing/communications specialist targeting complex technical buyers.
• Schwartz Public Relations: Munich-based B2B tech communications agency; comparable to ITM as a German B2B marketing and communications partner serving technology-driven clients with similar content and PR-led go-to-market services.
• Fink & Fuchs Public Relations: German PR and communications agency specializing in technology and industrial companies; directly comparable to ITM as a B2B-focused marketing/communications partner for technical industrial clients in DACH.
• Mercuri Urval: Global consulting firm with strong German presence providing sales consulting, executive search, and leadership advisory; directly comparable to ITM's sales optimization and coaching service lines.
• Huth + Wenzel Vertriebstraining: German sales training and coaching firm specializing in B2B sales force development; directly comparable to ITM's Training & Coaching pillar for industrial and technical sales teams.

Broad incumbents

• Sandler Training: Global sales training and coaching franchise operating across Europe including Germany; comparable to ITM's Training & Coaching service line, but at much larger scale and broader reach.
• Richardson Sales Performance: Global sales training and consulting firm; comparable to ITM's combined sales optimization and training offering, though operating at much larger enterprise scale across multiple geographies.
• Wilson Learning: Global sales and leadership development provider with presence in Germany; comparable to ITM in delivering sales training, coaching, and sales process optimization to B2B clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/itm-industrie-technologie-marketing-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITM Industrie and Technologie Marketing