Back in Motion

What Back in Motion does

Back in Motion Franchising Ltd is a privately-held UK physiotherapy franchise operator founded in 2009 by Clare Carrick MCSP, positioned as the UK's first Physiotherapy and Health franchise. The company recruits physiotherapists and clinic owners to launch or improve physiotherapy businesses under the Back in Motion brand, providing training, operational support, and a proven operating model. The network operates six physical clinic locations across Norfolk (Aylsham, Diss, Eaton, Sprowston, Thetford, Wymondham), delivering a broad service portfolio spanning physiotherapy, sports rehabilitation, acupuncture, sports massage, home visits, Pilates (fitness and rehab), aquatic therapy, personal training, Hypervibe whole-body vibration training, neurological therapy, and group wellness classes for diabetes, falls prevention, and arthritis management.

The business generates revenue from two streams: franchise fees and royalties from franchisees licensing the Back in Motion brand and operating system, and clinical services revenue collected by individual franchise clinics directly from patients, NHS contracts, and private health insurers. The company has been accredited by NHS, BUPA, and IPRS since 2004 to deliver care on behalf of these payers, providing third-party reimbursement pathways for the franchise network. Patient acquisition is supported by a content-marketing funnel (downloadable self-help guides for back pain, knee pain, and neck/shoulder pain; free 10-minute consultations) and a Nookal-powered online booking system across all clinic locations.

The technology stack is minimal: a Physio123-hosted marketing website and the Nookal SaaS booking platform. No proprietary technology, AI/ML capabilities, mobile applications, or disclosed APIs are referenced in the source material. The company is founder-led, does not have a parent entity, has no disclosed funding rounds, and is registered in the United Kingdom with operations confined to a single county (Norfolk).

Name

Back in Motion

Legal name

Back in Motion Franchising Ltd

Website

https://backinmotionfranchising.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Back in Motion is a privately-held UK physiotherapy and health franchise founded in 2009, operating six clinics across Norfolk and licensing its brand, training, and operating model to physiotherapist franchisees accredited by NHS, BUPA, and IPRS.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

akta.pro primary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

akta.pro secondary industries

Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ), Home Health Physical Therapy & Mobile PT (HSADAIAO), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Physiotherapy services
• Healthcare franchise
• Rehabilitation services
• Sports massage therapy
• Clinic franchise network

Headquarters

HQ city

Wymondham

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Franchise fees and royalties: Revenue generated from franchisees who pay for the right to use the Back in Motion brand, model, and support systems. Franchisees pay ongoing fees for operational support and brand access.
2. Clinical services revenue: Individual franchise clinics generate revenue from providing physiotherapy and rehabilitation services directly to patients, including NHS contracts and private health insurance providers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Back in Motion is the UK's first Physiotherapy and Health franchise, operating a network of franchisee-owned clinics across Norfolk that deliver physiotherapy, rehabilitation, sports massage, acupuncture, Pilates, aquatic therapy, personal training, neurological therapy, and wellness classes to patients. The company also recruits and on-boards physiotherapists and clinic owners as franchisees, providing them with a proven operational model, training, systems, and marketing support to launch and grow their own clinics.

Product overview

Back in Motion is the UK's first Physiotherapy and Health franchise, operating since 2009, providing a network of rehabilitation and wellness services across multiple clinic locations in Norfolk. The company offers a comprehensive suite of physiotherapy and health services including Physiotherapy, Rehabilitation, Acupuncture, Sports Massage, Home Physio visits, Pilates (Fitness and Rehab), Aquatic Therapy, Personal Training, Hypervibe Training, and Neurological Therapy. These services are complemented by group wellness classes (Diabetes Live Well, Falls Prevention, Arthritis management) and free patient education resources including self-help guides and initial consultations. The franchise model supports clinic owners with operational systems and processes, while delivering accredited care through NHS contracts and private insurers such as BUPA and IPRS.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Core physiotherapy services delivered by Chartered Physiotherapists to treat musculoskeletal conditions and optimize movement and health for individual patients.
• Sports Rehabilitation Sports rehabilitation services to help patients recover from injuries and return to optimal physical function.
• Acupuncture Acupuncture treatment services as part of pain management and rehabilitation programs for individual patients.
• Sports Massage Sports massage therapy for athletic performance enhancement and muscle recovery.
• Home Physio Home visit physiotherapy services for patients unable to travel to clinic locations.
• Pilates classes Pilates classes including Fitness (Beginner, Improver, Intermediate, Advanced) and Rehab Pilates programs offered at multiple clinic locations.
• Aquatic Therapy Water-based therapeutic exercise and rehabilitation services.
• Personal Training One-on-one fitness training services to support health and wellness goals.
• Hypervibe Training Whole-body vibration training using Hypervibe equipment for muscle strengthening and rehabilitation.
• Neurological Therapy Specialized therapy services for patients with neurological conditions.
• Wellness Classes Group wellness programs including Live Well Diabetes, On Your Feet fall prevention, Arthritis management, and Falls and Balance classes.
• Back in Motion Physiotherapy and Health Franchise The Back in Motion franchise opportunity for physiotherapists and clinic owners, providing a proven operational model, training programmes, ongoing operational support, brand access, and marketing structure to help therapists launch or grow their own physiotherapy and health clinic.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• NHScoreStrategic or Co-development Partner · 1 January 2004Back in Motion has been accredited by the NHS to deliver care on behalf of the National Health Service since 2004. This partnership enables franchise clinics to provide NHS-funded physiotherapy and rehabilitation services to patients.
• BUPAcoreStrategic or Co-development Partner · 1 January 2004Back in Motion is accredited by BUPA, one of the UK's largest health insurance providers, to deliver physiotherapy and rehabilitation care on behalf of BUPA policyholders.
• IPRScoreStrategic or Co-development Partner · 1 January 2004Back in Motion is accredited by IPRS (International Protective Registration Services or similar health services provider) to deliver care on behalf of their patients.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Spire Healthcare: UK private hospital group offering outpatient physiotherapy and rehabilitation alongside surgical services. Comparable on rehabilitation services but with a broader hospital-based remit.
• Nuffield Health: UK's largest healthcare charity, operating hospitals, fitness clubs, and physiotherapy services. Overlaps with Back in Motion on physiotherapy and rehabilitation but as part of a much broader wellness portfolio.
• Circle Health Group: UK private hospital and rehabilitation provider delivering physiotherapy across multiple sites. Comparable on rehab delivery and private-payer relationships, but at significantly larger scale.
• Bupa Health Clinics: Major UK private health insurer and provider with its own health clinics offering physiotherapy and diagnostics. Comparable as a payer/service provider but operates at much greater scale and breadth.

Direct peers

• Sano Physiotherapy: UK physiotherapy clinic operator offering MSK, sports, and rehabilitation services across multiple locations. Comparable in operating model and clinical focus to Back in Motion's franchise clinics.
• The Proactive Practice: UK physiotherapy franchise model supporting independent clinic owners with operational systems and branding. One of the few direct franchise-format competitors in the UK physiotherapy market.
• Total Health Clinics: Operates physiotherapy and multi-disciplinary clinics across the UK, offering MSK care, sports rehab, and wellness services. Comparable in service breadth and clinic-based delivery.
• Ascenti: One of the UK's largest physiotherapy providers, operating a national network of clinics and delivering NHS and private physiotherapy services. Directly comparable to Back in Motion in clinical service mix and payer relationships.
• Improve Health Group: UK provider of NHS-commissioned physiotherapy and rehabilitation services, with a multi-site clinic model. Comparable in NHS-accreditation-driven franchise/clinic operations.

Others

• Physitrack: UK-originated digital platform for physiotherapy exercise prescription and remote patient engagement. Relevant as an enabling technology competitor/partner that could disrupt traditional clinic-based physiotherapy models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/back-in-motion-franchising-ltd
• Xx.com/backinmotionuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back in Motion