What Mission Coffee does

Mission Coffee, operating as Mission GmbH, is a German specialty coffee roaster headquartered in Sindelfingen with its production roastery in Schönbuch near Stuttgart. Founded in 2013, the company hand-roasts coffee using a traditional drum-roasting process at approximately 200°C for 12–20 minutes per batch, in contrast to industrial hot-air roasting. The portfolio spans espresso blends (Bravo, Romeo, Delta), single-origin filter coffees (Limu from Ethiopia, Tango from Tanzania), a decaffeinated option, sampler packs, gift baskets, and a complementary cocoa-mix beverage. Sourcing is bio and fair-trade certified (DE-ÖKO-006) and draws directly from origins in Brazil, India, Guatemala, Ethiopia, Tanzania, and Colombia.

The company runs a dual-channel commercial model. On the B2C side, customers buy whole bean or pre-ground coffee in 250g–1kg formats (€5.50–€23.90 unit pricing) through an own e-commerce shop, complemented by two physical retail surfaces: a pop-up café in Reutlingen and a to-go location on Stuttgart's Schwabstraße, plus selected REWE retail placement. On the B2B side, Mission Coffee offers bundled coffee solutions to gastronomy, offices, medical practices, and law firms—including bespoke B2B blends (Delta/Romeo/Bravo/Limu/Tango/Decaf B2B) at wholesale pricing via a login-gated portal, machine rental and maintenance through partner Kaffeedienstleistungen, automated replenishment, staff training, and custom-branded packaging. Operations are domestic-only (Germany), with international shipping available on request, and distribution is supported by a mobile coffee truck for events in partnership with Event Laboratory. The leadership team consists of three co-CEOs (Stavros Vogiatzis, Bernd Bauer, Ari Mentis) plus operational leads Dami Selidis and Paulo de Lemos.

Revenue mechanics combine transactional retail sales with recurring B2B supply contracts and managed-service machine rental income. The company is privately held with no disclosed institutional investment, headcount sits in the 11–50 SME band, and growth in 2024 has centered on enterprise customer acquisition (Mercedes-Benz, Daimler Trucks), B2B channel build-out, and incremental physical retail.

Name

Mission Coffee

Legal name

Mission GmbH

Website

https://mission-coffee.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission Coffee is a German specialty coffee roaster (founded 2013, Sindelfingen/Schönbuch) that hand-roasts organic, fair-trade coffee at ~200°C for 12–20 minutes per batch and sells via a dual B2C e-commerce/café model and a B2B managed-service model serving offices, gastronomy, and enterprise clients including Mercedes-Benz.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Beverages (2080), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Hand-roasted coffee beans
• B2B coffee supply
• Espresso blends
• Coffee equipment rental

Headquarters

HQ city

Sindelfingen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales (B2C): Direct sales of hand-roasted coffee beans to individual consumers through the online shop. Products available in various sizes (250g, 500g, 1000g) and grind options. One-time purchase model with standard shipping.
2. B2B Coffee Solutions: Comprehensive coffee supply and service for businesses including restaurants, offices, medical practices, and law firms. Includes automated ordering systems, regular deliveries, and complete coffee solutions beyond just bean supply.
3. Machine Rental and Service: Coffee machine rental as part of B2B package offerings. Complete equipment solutions for gastronomy customers including machine maintenance and support services.
4. B2B Coffee Products: Specialized B2B product lines (Delta B2B, Romeo B2B, Bravo B2B, Limu B2B, Decaf B2B, Tango B2B) sold at wholesale pricing to business customers through the B2B shop portal.
5. Custom Packaging Solutions: Customized packaging with client branding for exclusive occasions or as brand ambassadors, offered as premium B2B service.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Mission Coffee is a hand-roasted specialty coffee company that roasts its own coffee blends using a traditional drum roasting process in Schönbuch near Stuttgart. It sells these coffees directly to consumers via an online shop, REWE retail stores, and its own café locations, and supplies businesses (restaurants, offices, medical practices) with a complete B2B coffee solution including wholesale coffee blends, machine rental, training, and automated ordering.

Product overview

Mission Coffee operates as a hand-roasted specialty coffee company offering a portfolio of seven core coffee products (Bravo, Romeo, Delta, Limu, Tango, Decaf) alongside sampler packs, gift baskets, and non-coffee beverages. The offering is structured around two channels: a direct-to-consumer retail shop featuring whole bean and ground coffee in various formats, and a dedicated B2B division providing business-tailored coffee blends, equipment rental (machines, accessories), automated ordering/delivery solutions, and event catering via a mobile coffee truck. The products share common attributes of regional drum roasting at approximately 200°C in Schönbuch near Stuttgart, bio and fair trade sourcing from origins including Brazil, Guatemala, Ethiopia, Tanzania, India, and Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• Bravo Espresso Espresso blend roasted medium-dark, sourced from Brazil and Guatemala with Arabica beans and flavors of dark chocolate and orange. Available in 250g, 500g, and 1000g formats and as whole bean or ground for various brewing methods. Targeted at home coffee drinkers and small businesses.
• Romeo Dark Roast Dark roast blend from Brazil and India combining Arabica and Robusta beans, with flavors of chocolate, caramel, and roasted hazelnut. Available in 250g, 500g, and 1000g sizes with multiple grind options. Suitable for espresso-based drinks.
• Delta Cafe Creme Cafe Creme style blend from Brazil, India, and Colombia. Available from EUR 8.15 to EUR 24.90 in multiple sizes and grinds. Targeted at retail coffee drinkers.
• Limu Filter Coffee Single-origin filter coffee from Ethiopia, light-medium roasted with blueberry flavor notes. Targeted at retail coffee enthusiasts who prefer filter brewing.
• Tango Single-Origin Single-origin medium-light roast coffee from Tanzania with flavors of black tea, kiwi, and sweet blackberry. Sold at EUR 21.90 in retail format. Targeted at specialty coffee drinkers seeking distinctive origin profiles.
• Decaf Decaffeinated coffee from Brazil with flavors of chocolate and hazelnut, available in multiple grind sizes. Targeted at retail and B2B buyers who want a decaffeinated coffee option that maintains Mission Coffee's hand-roasted flavor profile.
• Probierpaket Vollautomat Sampler pack containing three 250g bags of Bravo, Romeo, and Delta in whole bean or espresso grind, designed for owners of fully automatic coffee machines. Targeted at retail consumers wanting to try multiple blends.
• Geschenkkorb Bravo (Gift Basket) Gift basket containing Bravo coffee in 250g whole bean format priced at EUR 17.50. Targeted at retail gift buyers and corporate gifting.
• Haemmerle Kakao Mix Chocolate Drink Van Houten chocolate drink mix from Haemmerle sold as a complementary non-coffee beverage; available at EUR 10.95 retail and EUR 12.95 for B2B. Targeted at retail and B2B customers seeking an alternative to coffee.
• B2B Coffee Blends (Delta B2B, Romeo B2B, Bravo B2B, Limu B2B, Tango B2B, Decaf B2B) Dedicated B2B coffee line with wholesale pricing and bespoke packaging tiers (Delta B2B EUR 6.97–23.43, Romeo B2B EUR 6.11–22.36, Bravo B2B EUR 5.90–17.50, Limu B2B EUR 5.50–17.01). Includes espresso, café crème, filter, and decaf varieties. Sold through the B2B shop portal with automated ordering systems and bundled machine rental options. Targeted at gastronomy, offices, medical practices, and professional service firms.
• B2B Coffee Machines & Equipment Rental Bundled coffee machine rental and equipment provisioning for offices, restaurants, and events. Includes espresso machines, filter coffee makers, and catering equipment, with maintenance and support services delivered via Mission Coffee's coffee service partner. Targeted at B2B customers seeking a complete coffee solution including hardware.

Quantifiable outcome

• 4 Google Reviews with positive customer feedback on coffee quality and service

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Kaffeedienstleistungen (kaffee-dienstleistungen.de)coreTechnology or IntegrationCoffee service partner providing expertise in coffee machine fleet and equipment solutions. Referenced as part of Mission Coffee's complete service offering for B2B customers requiring equipment maintenance and machine rental.
• Event Laboratory (event-laboratory.com)minorStrategic or Co-development PartnerEvent partner for coffee services at events and special occasions. Provides event coffee solutions and equipment for temporary installations.
• Mercedes-BenzflagshipOthersPremium automotive partner receiving customized B2B coffee solutions. Listed as a prestigious reference customer demonstrating Mission Coffee's capability to serve enterprise-level accounts.
• REWEcoreChannel Partner/ Reseller/ DistributorMajor German retail chain distributing Mission Coffee products in selected stores, providing consumer access beyond direct e-commerce channels.
• Daimler TruckscoreOthersCommercial vehicle company supplied with high-quality coffee for their operations, demonstrating B2B enterprise sales capability.
• Hermes Germany GmbHminorOthersPrimary shipping carrier for domestic German deliveries. Shipping costs calculated based on weight with competitive rates passed to customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• The Barn Coffee Roasters: Berlin specialty roaster with a strong farm-to-cup, single-origin philosophy and a flagship café. Closely comparable to Mission's hand-roasted, origin-focused, café-anchored specialty proposition.
• Coffee Fellows: German coffee chain combining in-house roasting with café retail. Comparable as a Germany-based roaster+café operator, though at much larger scale than Mission.
• 19grams Coffee Roasters: Berlin specialty coffee roaster selling to consumers and HoReCa. Closely matches Mission's craft positioning, e-commerce + B2B mix, and emphasis on direct-trade origins.
• Bonanza Coffee Roasters: Berlin-based specialty coffee roaster operating its own cafés and serving high-end B2B and B2C customers in Germany. Directly comparable as a craft roaster with café/showroom model and similar artisanal drum-roast positioning.
• Tres Cabezas Berlin: German specialty roaster with café locations and a B2B arm. Competes in the same craft-roasted, regional-brand niche as Mission, with overlapping target customers in gastronomy and offices.
• Five Elephant Coffee Roasters: Berlin specialty roaster with cafés and a strong B2C e-commerce business. Comparable craft specialty positioning, multi-channel mix, and café-anchored model.

Broad incumbents

• Dallmayr: Iconic Munich-based coffee and fine foods company with broad retail and foodservice presence. A broad incumbent in German coffee; overlaps with Mission in B2B office/gastronomy supply but operates at much larger scale and brand recognition.
• Tchibo: One of Germany's largest coffee roasters with a national retail and grocery footprint. Represents the mass-market incumbent Mission must differentiate against on craft, regional, and B2B-service axes.
• Lavazza (Luigi Lavazza): Large Italian coffee manufacturer with significant German B2B and retail presence through espresso/pod systems. Broad incumbent competing for the same HoReCa and office accounts Mission targets.

Others

• Haemmerle Kakao: Austrian/German cocoa and chocolate brand whose 'Haemmerle Kakao Mix' is already distributed by Mission. Related as an upstream supplier/partner rather than a competitor; useful as a comparable for how Mission curates adjacent beverage SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/missioncoffeee
• Instagraminstagram.com/missioncoffeee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Coffee