American Family Housing
American Family Housing is a 501(c)(3) nonprofit that develops, owns, and operates affordable and supportive housing for homeless and low-income households across Los Angeles, Orange, and San Bernardino Counties in Southern California, integrating real estate development, property management, and on-site supportive services.
- Company typePrivate
- Founded1985
- HeadquartersMidway City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What American Family Housing does
American Family Housing (AFH) is a 501(c)(3) nonprofit founded in 1985 that develops, owns, and operates affordable and supportive housing for households experiencing homelessness or housing instability across Los Angeles, Orange, and San Bernardino Counties in Southern California. The organization operates an integrated model combining in-house real estate development, property management, and supportive services (case management, counseling, employment assistance, life skills training, food and transportation support, and healthcare linkages). Its service base spans roughly 2,000 households annually across more than 60 residential properties, including permanent supportive housing, bridge housing, interim/congregate shelter, and rental assistance programs.
AFH's portfolio includes flagship projects such as Potter's Lane (California's first permanent supportive housing complex built from recycled steel shipping containers, 16 units), Casa Paloma (71-unit modular community integrating housing with CalOptima Health-funded healthcare), Oasis Apartments (63-unit Homekey motel conversion), Azure / North Harbor Anaheim (89 units with Linc Housing), Jackson Apartments (65-unit modular community), Costa Mesa Community (78 units), and Sepulveda Heights (120 units in Los Angeles). The organization's construction approach emphasizes innovative methods — modular/prefabricated units, shipping-container conversion via GrowthPoint Structures, and motel-to-housing adaptive reuse under California's Project Homekey program — designed to compress build timelines and reduce per-unit costs. Notable operational outcomes include 95%+ one-year housing retention for formerly homeless tenants, ~75% of households experiencing year-over-year income growth, and housing placement rates up to 65% from non-congregate interim shelters.
AFH's revenue model is a multi-source nonprofit stack: government grants and contracts (HUD, CA HCD, Project Homekey, Federal Home Loan Bank of San Francisco, multiple county/city housing authorities), tenant rental income (largely income-based, with project-based vouchers), healthcare partnership funding (CalOptima Health, Orange County Healthcare Agency), LIHTC tax credit equity (Raymond James, Merritt Community Capital), conventional and acquisition loans (Citi Community Capital, Pacific Premier Bank, Capital One, Freddie Mac, CSH, HousingWorks OC), and private donations/in-kind contributions. The go-to-market motion is community-led and partnership-driven: AFH secures co-funding from government and healthcare partners, sources tenants through the 211 Coordinated Entry System in LA and OC Counties, and cultivates donors and volunteers through direct outreach and recurring events.
American Family Housing firmographics
Firmographics- Name
- American Family Housing
- Legal name
- American Family Housing
- Website
- https://afhusa.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- American Family Housing is a 501(c)(3) nonprofit that develops, owns, and operates affordable and supportive housing for homeless and low-income households across Los Angeles, Orange, and San Bernardino Counties in Southern California, integrating real estate development, property management, and on-site supportive services.
- Ownership category
- akta.pro rank
American Family Housing industry classification
Industry- Product category
- Affordable Housing
- NAICS
- Other Community Housing Services (624229), Other Residential Care Facilities (62399)
- SIC
- Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industries
- Residential Affordable Housing Development & Construction (IMAFABAI), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)
Keywords
Where American Family Housing is headquartered
LocationHeadquarters
- HQ city
- Midway City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
American Family Housing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government Grants and Contracts: AFH receives federal, state, and local government funding through programs such as California's Project Homekey, HUD HOME Program, Federal Home Loan Bank of San Francisco grants, and county/city housing department allocations. Government contracts and capital grants are a primary revenue stream that funds property acquisition, construction, and operations.
- Rental Income: AFH collects rent from tenants. Many units are income-based, with rents set based on tenant income levels (households at or below 30% AMI pay reduced rents). Some units are market-rate affordable. Tenant rental income provides ongoing operating revenue.
- Private Donations and In-Kind Contributions: AFH receives charitable donations from individuals, foundations, and corporations, including cash donations, in-kind goods (clothing, food, furniture, Amazon Wishlist items), and volunteer time. The organization was named a 'Top-Rated Nonprofit' by GreatNonProfits in 2015, validating donor trust.
- Healthcare Partnership Revenue: AFH partners with healthcare organizations (CalOptima Health, Orange County Healthcare Agency) that provide funding for housing placements and wraparound services as a cost-reduction strategy against high healthcare utilization. Revenue flows from housing and healthcare integration programs targeting high-frequency utilizers of healthcare systems.
- Tax Credit Equity and Construction Financing: AFH accesses low-income housing tax credit equity (e.g., from Raymond James), conventional construction loans (e.g., from Citi Community Capital, Pacific Premier Bank), and acquisition loans from organizations such as Corporation for Supportive Housing and HousingWorks OC. These finance development costs and are repaid over time through operations and tax benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Income-based affordable rent — households at or below 30% AMI |
| Subscription | Monthly | Market-rate affordable rent — unsubsidized low-income households |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
American Family Housing product offering
Product offeringCore offering
American Family Housing acquires, develops, and operates affordable and permanent supportive housing communities for households experiencing homelessness or with very low income across Southern California. The organization combines in-house real estate development, supportive services (case management, counseling, employment assistance, life skills training, healthcare linkages), and property management across roughly 60 residential properties, leveraging modular construction, shipping-container micro-housing, and motel conversions to expand the affordable housing supply.
Product overview
American Family Housing (AFH) is a nonprofit affordable and supportive housing organization operating 60+ residential properties across Los Angeles and Orange Counties in Southern California. The portfolio includes diverse housing products: permanent supportive housing communities (Casa Paloma, Sepulveda Heights, Jackson Apartments), Homekey program conversions (Oasis Apartments, North Harbor Anaheim Azure), innovative shipping container housing (Potters Lane, Isla Intersections), family housing (Locust Family Apartments, Elmore Apartments), and historic restorations (Birch Apartments). AFH operates an integrated model combining real estate development with in-house property management and supportive services including case management, counseling, healthcare coordination, and enrichment programs. The organization serves approximately 2,300 adults and children annually, with focus on households experiencing homelessness, veterans, and low-income families.
Differentiator
Problem solved
Functional benefit
Products and services
- Potters Lane 16-unit permanent supportive housing development in Midway City, CA, built from recycled steel shipping containers — the first of its kind in California — providing 15 studio apartments for homeless veterans (with HUD-VASH vouchers) and on-site wraparound services.
- Casa Paloma 71-unit affordable supportive housing community in Midway City, CA built with prefabricated modular construction; two-thirds of units set aside for people exiting homelessness who are also high-frequency utilizers of the healthcare system, with integrated medical and social services funded in part by CalOptima Health.
- North Harbor Anaheim Azure 87-unit (89-home) supportive housing development in Anaheim, CA converting a former Studio 6 Motel into affordable and supportive apartments under California's Project Homekey program; wraparound services provided by AFH; partnership with Linc Housing, City of Anaheim, and the Housing Authority of the City of Anaheim.
- Oasis Apartments 63-unit complex in Huntington Beach, CA created by renovating a former 3-story motel into affordable housing under California Homekey funding; 62 units intended for individuals exiting homelessness with on-site supportive services delivered by AFH.
- Sepulveda Heights 120-unit former hotel being renovated into multifamily affordable supportive housing in the San Fernando Valley (Los Angeles) under California's Project Homekey program for chronically homeless and homeless individuals; conventional financing from Pacific Premier Bank and capital support from the Los Angeles Housing Department.
- Jackson Apartments 65-unit affordable housing community under development with 50 units reserved for individuals and households who were formerly homeless; built using prefabricated modular construction methods by The Architects Collective.
- Costa Mesa Community 78-unit affordable housing community in Costa Mesa developed in partnership with County of Orange, City of Costa Mesa, and City of Newport Beach; 76 units for households at risk of or transitioning out of homelessness with on-site supportive services.
- Isla Intersections 53-unit one-bedroom supportive housing community in Los Angeles Harbor Gateway co-developed with Holos Communities using shipping-container construction; winner of the 2021 Sustainability Awards.
- Stuart Apartments 8-unit supportive housing property in Garden Grove, CA repurposing a 1950s 10-unit apartment building for vulnerable residents, including those with physical and mental disabilities; project-based vouchers from the Garden Grove Housing Authority support eight of the homes.
- Goldenwest Apartments 29-unit midsize apartment building in predevelopment with a mix of studio, one- and two-bedroom units, providing tenants access to AFH's on-site supportive services addressing health-related social needs.
- Chestnut Apartments 12-unit garden-style apartment community in Long Beach, CA, comprising 10 one-bedroom and 2 two-bedroom units, offering affordable housing for low-income individuals and families.
- Locust Family Apartments 12-unit family housing property in Westminster, CA operated by AFH for over 20 years; renovated with solar panels and featuring a courtyard and play areas.
- Cedar Homes Long-standing AFH property in Westminster, CA operated for over 20 years providing comprehensive case management services to low-income residents and addressing issues that jeopardize housing stability.
- Elmore Apartments 10 thoughtfully designed two-bedroom units in Midway City, CA offering comfortable and stable housing for low-income families and individuals.
- Birch Apartments Historic home in Santa Ana, CA restored and maintained by AFH, providing affordable, stable housing while preserving community history.
- Supportive Services Program Comprehensive on-site services integrated with AFH housing, including case management, counseling, employment search assistance, life skills training, food assistance, transportation support, and enrichment activities for residents across the portfolio.
- Property Management Services AFH's in-house property management function operating welcoming rental communities across the portfolio, with capital reinvestment (roofs, capital needs), integration of solar panels where feasible, and transition to low-water native landscaping for sustainability and reduced operating costs.
Quantifiable outcome
- More than 95% of households who signed a lease while homeless remained housed one year later
- +5 more outcomes
Companies that use American Family Housing
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
American Family Housing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
American Family Housing partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Linc Housing CorporationcoreLinc Housing and American Family Housing are co-developing the Azure (North Harbor Anaheim) supportive housing community — an 89-home Project Homekey development converting a former Studio 6 Motel in Anaheim into affordable and supportive apartments. This is Linc's fourth Project Homekey community in the region, with AFH providing wraparound services. The partnership represents a flagship co-development relationship combining Linc's real estate development with AFH's service delivery.
- Veloce PartnerscoreVeloce Partners co-developed Casa Paloma in Midway City with AFH — representing AFH's first partnership with Veloce Partners. The project used modular housing construction for 71 affordable apartment homes, two-thirds set aside for people exiting homelessness. The partnership was the first of its kind for AFH with Veloce and marked AFH's entry into a new development partnership model.
- City of Garden GrovecoreThe City of Garden Grove partnered with AFH to transform a 1950s 10-unit apartment building into supportive housing for Garden Grove's most vulnerable residents. The City provided both capital funds and vouchers needed to refurbish the property, making it AFH's inaugural permanent supportive housing development in partnership with Garden Grove. The Garden Grove Housing Authority provides project-based vouchers supporting eight of the homes.
- National CorecoreAFH and National Core partnered to renovate a former 3-story motel in Huntington Beach into the 63-unit Oasis Apartments complex for individuals exiting homelessness. National Core is a co-developer on the project, with 62 units designated for individuals exiting homelessness and AFH providing on-site supportive services.
- CalOptima HealthcoreCalOptima Health's Housing and Homelessness Incentive Program provided funding for the Azure (North Harbor) supportive housing development in Anaheim. CalOptima is California's organized health care system serving Orange County residents enrolled in public health coverage programs. AFH's broader model integrates housing with CalOptima-funded healthcare services targeting high-frequency utilizers, with CalOptima also a partner on Casa Paloma.
- City of AnaheimcoreThe City of Anaheim provided capital funding and policy support for the Azure (North Harbor) supportive housing development. The Housing Authority of the City of Anaheim is also a development partner on the 87-unit supportive housing project. The city partnership enabled rapid permitting and approvals under California's Project Homekey program.
- County of Orange Community ResourcescoreCounty of Orange Community Resources provided capital funding for Casa Paloma in Midway City. This was AFH's first-ever partnership of its kind with the County of Orange and CalOptima Health, integrating housing with county health and social services.
- GrowthPoint StructurescoreGrowthPoint Structures manufactured and modified the steel shipping containers used to construct Potter's Lane — the nation's first permanent supportive housing complex built from recycled shipping containers. GrowthPoint's factory near Dodger Stadium converted 54 one-use shipping containers into insulated, air-conditioned studio apartment modules. Each unit required 3 containers combined.
- Illumination FoundationcoreThe Illumination Foundation provides case management services and rent subsidies for residents at Potter's Lane. The nonprofit screened veterans for placement and continues to provide wraparound services alongside the VA. The foundation focuses on breaking the cycle of homelessness through coordinated care.
- SVA ArchitectscoreSVA Architects served as the architect for Casa Paloma and Potter's Lane. SVA worked with AFH to design innovative residential communities using modular construction, earning recognition including AIAOC's Merit Award for Planned Residential Development for Potter's Lane.
- Department of Veterans Affairs (VA)coreThe VA screens veterans for placement at Potter's Lane, provides housing vouchers for veteran residents (HUD-VA Supportive Housing vouchers), and contributes case management and healthcare services. The VA is a key government partner for AFH's veteran housing programs across multiple properties.
- Holos CommunitiescoreAFH and Holos Communities co-developed Isla Intersections in Los Angeles — a 53-unit supportive housing community in Harbor Gateway. This partnership brings together AFH's service delivery model with Holos' development expertise in the LA market.
- City of Costa MesacoreThe City of Costa Mesa partnered with AFH on the Costa Mesa Community development (78 units) alongside the County of Orange, City of Newport Beach, and other funders. The city provided capital and policy support for the affordable housing development.
- City of Newport BeachminorThe City of Newport Beach co-funded the Costa Mesa Community affordable housing development alongside AFH, the County of Orange, and the City of Costa Mesa, as part of Orange County's regional approach to addressing homelessness and housing instability.
- Orange County Healthcare AgencycoreThe Orange County Healthcare Agency provided funding and healthcare integration support for the Costa Mesa Community development, continuing AFH's model of linking housing with healthcare services to reduce high-cost emergency utilization.
- Housing Authority of the City of AnaheimcoreThe Housing Authority of the City of Anaheim partnered with AFH and Linc Housing on the North Harbor Anaheim/Azure development, providing project-based vouchers and capital support for the 87-unit supportive housing project in Anaheim.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
American Family Housing competitors and assessment
Company assessmentEmerging players
- Habitat for Humanity of Orange County: Habitat OC develops affordable housing in Orange County for low-income families, though focused on homeownership pathways rather than rental supportive housing. Comparable geographic focus and nonprofit affordable housing mission.
- Coalition for Responsible Community Development: CRCD is a LA-based nonprofit developing affordable housing and providing supportive services in underserved communities - overlapping with AFH's community-led development model and LA County focus.
Broad incumbents
- Mercy Housing California: Mercy Housing is a large national nonprofit developing and operating affordable and supportive housing across California, including the Inland Empire. It shares AFH's vertically integrated model combining real estate development with resident services but at much greater scale.
Direct peers
- Abode Communities: Abode Communities is a Los Angeles-area nonprofit that develops, builds, and manages affordable and supportive housing with integrated services, serving homeless families and special needs populations. Comparable in integrated development-services model and LA focus.
- Linc Housing Corporation: Linc Housing is AFH's most direct peer and co-development partner on the Azure (North Harbor Anaheim) Project Homekey community. Both are Southern California nonprofits developing permanent supportive housing with integrated services, targeting similar homeless and low-income populations using LIHTC and government funding.
- Illumination Foundation: Illumination Foundation is a Southern California nonprofit that AFH partners with at Potter's Lane for veteran case management. It provides housing and supportive services to homeless populations - a comparable service-delivery model to AFH's wraparound services program.
- Skid Row Housing Trust: Skid Row Housing Trust develops and manages permanent supportive housing in downtown Los Angeles for formerly homeless individuals, combining real estate development with on-site supportive services. Comparable in integrated service-delivery model and Southern California geography.
- PATH Ventures (People Assisting The Homeless): PATH Ventures is a Los Angeles-based nonprofit permanent supportive housing developer that builds and manages housing for chronically homeless individuals, combining real estate development with supportive services - directly comparable to AFH's LA County work and Homekey developments.
- National Community Renaissance (National Core): National Core is AFH's co-development partner on Oasis Apartments in Huntington Beach and develops affordable and supportive housing throughout Southern California using LIHTC and government funding - closely comparable in mission, geography, and funding model.
- Jamboree Housing Corporation: Jamboree is an Orange County-headquartered nonprofit affordable housing developer that builds and manages supportive housing using LIHTC, HOME funds, and CalOptima-style healthcare partnerships - directly comparable to AFH's model and footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
American Family Housing social profiles
Digital presenceAmerican Family Housing compliance and trust
Trust signalCompliance1 record
American Family Housing financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Family Housing leadership team
Management profileNumber of profiles
Profiles9 records
American Family Housing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Family Housing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Family Housing
What does American Family Housing do?
American Family Housing acquires, develops, and operates affordable and permanent supportive housing communities for households experiencing homelessness or with very low income across Southern California. The organization combines in-house real estate development, supportive services (case management, counseling, employment assistance, life skills training, healthcare linkages), and property management across roughly 60 residential properties, leveraging modular construction, shipping-container micro-housing, and motel conversions to expand the affordable housing supply.
Is American Family Housing a public or private company?
American Family Housing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was American Family Housing founded?
American Family Housing was founded in 1985. It employs 51 to 100 people.
Where is American Family Housing based?
American Family Housing is headquartered in Midway City, United States, in the North America region.
How does American Family Housing make money?
Five revenue lines are on record. Government Grants and Contracts are the primary driver. The others are rental Income, private Donations and In-Kind Contributions, healthcare Partnership Revenue and tax Credit Equity and Construction Financing.
Who are American Family Housing's main competitors?
Emerging players on record are Habitat for Humanity of Orange County and Coalition for Responsible Community Development. Mercy Housing California is listed as a broad incumbent. Direct peers are Abode Communities, Linc Housing Corporation, Illumination Foundation, Skid Row Housing Trust, PATH Ventures (People Assisting The Homeless), National Community Renaissance (National Core) and Jamboree Housing Corporation.
Does American Family Housing have an API?
No public API is recorded for American Family Housing.
What industry is American Family Housing in?
American Family Housing's product category is Affordable Housing. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of IMAFABAI, Residential Affordable Housing Development & Construction. Its NAICS code is 624229 and its SIC code is 8300.