Advocheck24

What Advocheck24 does

Advocheck24 is an Austrian legal-technology platform, operated by Finditoo GmbH (founded 2017, headquartered in Vienna), that provides verified client review management tools for lawyers and law firms. The platform's core product suite consists of a feedback survey system (a 2-click automated survey tool delivered via email, social media link, or access code), a verified client review module (with multi-layer verification confirming actual legal service use, GDPR compliance, and anti-manipulation controls), and a public rating profile page organized by legal specialty. Add-on modules include an embeddable review seal (Bewertungssiegel), Google Stars integration, and award badges (Auszeichnungen), all of which extend the lawyer's reputation infrastructure onto their own websites. The platform also publishes a public lawyer search directory (Anwalts-Navigator) and an expert directory (Expertenverzeichnis) for end consumers.

The business model is a B2B SaaS subscription targeting individual lawyers and law firms in Austria, with a freemium entry point: a 30-day free trial with no credit card required, after which lawyers/law firms pay for premium profile management, verified review collection, and visibility tools. The consumer-facing search and review experience is free. End users are segmented horizontally — primary segment is lawyers and law firms seeking online reputation and client acquisition, secondary segment is individuals researching legal counsel. Distribution is self-serve / product-led growth via the website, supported by content marketing, SEO, and a presence on Facebook, LinkedIn, YouTube, and XING, plus content partnerships with legal information sites (Erbrechtsinfo.at, Familienrechtsinfo.at, Vertragsrechtsinfo.at, Anwaltfinden.at).

Scale indicators include 500+ lawyer/law firm customers, 100,000+ customer surveys sent, and 50,000+ verified client reviews collected. The company positions itself as sector-specialized (only Austria-focused platform for verified lawyer reviews with specialty categorization) and increasingly AI-aware, offering optimization for AI-based search engines (ChatGPT, Gemini, Perplexity). No funding rounds, revenue figures, or external investors are disclosed; ownership rests with Finditoo GmbH under Managing Director Konstantin Graf. Operating geographies nominally include Austria, Germany, and Switzerland (DACH region), though Austria is clearly the primary market.

Name

Advocheck24

Legal name

Finditoo GmbH

Website

https://advocheck24.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Advocheck24 is an Austrian legal-tech platform operated by Finditoo GmbH that provides verified client review management and reputation tools for lawyers and law firms, with 500+ subscribers primarily in Austria and early DACH expansion.

Ownership category

akta.pro rank

Product category

Legal Reputation Management Software

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Lawyer review platform
• Legal reputation management
• Verified client feedback
• Attorney rating system
• Legal services directory

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lawyer Profile Subscriptions: Law firms and individual lawyers pay for premium profiles with verified reviews, rating badges, and enhanced visibility features. The platform offers a 30-day free trial for new users.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Advocheck24 operates a web-based review and reputation management platform for lawyers in Austria, enabling law firms and individual attorneys to collect verified client feedback through automated surveys, publish public rating profiles, and embed review badges on their own websites. The platform also provides a public lawyer search directory organized by legal specialty, allowing consumers to find and compare attorneys using authenticated client reviews.

Product overview

Advocheck24 is an online recommendation and rating platform for lawyers in Austria, operated by Finditoo GmbH. The platform consists of a core suite of client review management tools (Klientenbewertungen, Feedback Umfragen, Bewertungsprofil) that enable attorneys to collect, manage, and display verified client testimonials. Additional value-add modules include Bewertungssiegel (review badges for embedding on attorneys' own websites), Google Sterne (Google Stars integration), and Auszeichnungen (award badges). The platform also provides a public search directory (Anwalts-Navigator/Suche) and expert directory (Expertenverzeichnis) organized by legal specialty areas. The platform targets both law firms/lawyers (B2B) seeking to build online reputation and attract clients, as well as individuals seeking legal representation (B2C).

Differentiator

Problem solved

Functional benefit

Products and services

• Feedback Umfragen (Feedback Surveys)

Quantifiable outcome

• 270% increase in inquiries for lawyers displaying client reviews

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Erbrechtsinfo.atminorOthersPartner website providing information about inheritance law, linked from the Advocheck24 platform
• Familienrechtsinfo.atminorOthersPartner website providing information about family law topics, linked from the Advocheck24 platform
• Vertragsrechtsinfo.atminorOthersPartner website providing information about contract law topics, linked from the Advocheck24 platform
• Anwaltfinden.atminorOthersPartner website helping users find lawyers, linked from the Advocheck24 platform

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FindLaw: US legal information and lawyer marketing platform owned by Thomson Reuters. Comparable as a broader legal marketing/directory play serving lawyers with profile and visibility tools.
• Martindale-Hubbell: Established US legal directory with peer ratings and lawyer profiles dating back over a century. Comparable as a broad legal directory incumbent that includes reviews and ratings.
• Trustpilot: Global verified review platform that includes law firms among reviewed businesses. Comparable for review collection, verification, and embeddable badge mechanics, though broader and not legal-specialized.

Direct peers

• Lawyers.com: US consumer-facing lawyer directory and review platform owned by Martindale-Hubbell. Comparable for consumer search, lawyer profile display, and client-review collection.
• Anwalt.de: Germany's largest lawyer directory and review platform with a comparable lawyer profile and search model. Most directly comparable peer due to overlapping DACH geography, similar lawyer-listing and review-collection mechanics, and consumer-search use case.
• Advocado: German lawyer comparison and lead-generation platform. Comparable as a lawyer-facing SaaS that monetizes consumer inquiries, with similar lawyer-profile and review-style functionality in the DACH market.
• Avvo: US-based lawyer directory and rating platform owned by Martindale-Hubbell. Closest US analog for a lawyer-focused review/reputation platform with profile, rating, and lawyer-search functionality.
• ProvenExpert: Verified review platform for professionals and SMBs across DACH. Comparable review-collection, verification, and embeddable-badge mechanics, though broader than legal vertical.
• KennstDuEinen: DACH recommendation platform for local professionals including lawyers. Comparable as a verified-review platform with consumer search and professional profile mechanics in the same DACH region.

Regional players

• 123recht.de: German legal information portal with lawyer directory features. Comparable as a regional German-language legal directory and information resource serving consumer legal-search intent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXSbREjGEjLhWIJC6xACL2Q/about
• Facebookfacebook.com/advocheck24
• LinkedInlinkedin.com/company/advocheck24

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advocheck24