Surya Brazil
Surya Brasil is a Brazilian clean beauty company founded in 1995 that develops and distributes natural, vegan, Ayurvedic-inspired hair care and henna-based coloring products to consumers across 40+ countries via DTC e-commerce, pharmacies, perfumeries, salons, and international distributors.
- Company typePrivate
- Founded1995
- HeadquartersGarden City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Surya Brazil does
Surya Brasil is a Brazilian clean beauty company founded in 1995 by Clelia Angelon, operating through its legal entity F.C. DOS SANTOS DISTRIBUIDORA DE COSMETICOS LTDA (CNPJ 04.457.868/0001-76) and headquartered at Rua dos Piemonteses, 150, São Paulo, Brazil. The company develops, manufactures, and distributes natural, organic, and vegan hair care products built on an Ayurvedic-Brazilian biodiversity formulation philosophy that integrates Indian botanicals (henna, amla, shikakai, ashwagandha, brahmi, turmeric) with Amazon rainforest ingredients (buriti, cupuaçu, açaí, murumuru, pracaxi, baru). The product portfolio spans six core lines: Henna Creme (cream-based semi-permanent hair color with 94-98% natural ingredients), Henna Pó (100% organic powdered hair color), Color Fixation (color-preserving shampoo, conditioner, and mask), Terapia Capilar (a scalp therapy line including the Force sub-line with proprietary turmeric exosome technology for hair growth), EcoSilver (violet-toned products for grey and white hair), and ritual Combo bundles with copper (Tamra) gifts. The company holds multiple certifications (Organic, Vegan, Cruelty-Free, Fair Trade, Clean Beauty, Carbon Neutral) and has banned over 9,000 toxic ingredients from its formulations under its 'Truly Clean' philosophy, with dermatological testing conducted through partner IPclin and validated by ANVISA.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce via a Shopify storefront at suryabrasil.com with wholesale and retail distribution through Brazilian pharmacies, perfumeries, and cosmetics stores, plus partner salon ('Seja um Salão Parceiro') and business distributor ('Seja um Distribuidor') programs. International distribution reaches 40+ countries including the United States, Europe, and Japan through external distributors. Pricing is unit-based in Brazilian Reais, with mass-market entry points at R$28.35-R$49.90 (Henna Pó and Henna Creme), mid-tier items at R$89.90-R$183.86, and premium bundles up to R$458.29. Customer segments span conscious beauty consumers seeking chemical-free hair color, Ayurveda and holistic wellness adopters, grey/white hair consumers, and scalp/hair health seekers with conditions such as dandruff, oiliness, and hair loss. The company also operates the Instituto Clélia Angelon, a social impact organization focused on animal rights, human rights, and environmental preservation that reinforces its ESG positioning. Marketing is conducted primarily through owned channels (Instagram, TikTok, Facebook, Pinterest, YouTube) and content marketing via a blog and PR coverage, supported by a first-purchase discount coupon ('primeiracompra10').
Surya Brazil firmographics
Firmographics- Name
- Surya Brazil
- Legal name
- F.C. DOS SANTOS DISTRIBUIDORA DE COSMETICOS LTDA
- Website
- https://suryabrasil.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surya Brasil is a Brazilian clean beauty company founded in 1995 that develops and distributes natural, vegan, Ayurvedic-inspired hair care and henna-based coloring products to consumers across 40+ countries via DTC e-commerce, pharmacies, perfumeries, salons, and international distributors.
- Ownership category
- akta.pro rank
Surya Brazil industry classification
Industry- Product category
- Natural and Organic Hair Care Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
- akta.pro secondary industries
- Conditioners & Hair Masks (CRABABAB), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF)
Keywords
Where Surya Brazil is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Surya Brazil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Henna Creme Product Sales: Sale of cream-based hair color products in various shades (Castanho Dourado, Chocolate, Vinho, Vermelho, Marsala, Acaju, Cobre, Louro variants) priced at R$49.90 for 70ml tubes. These semi-permanent colorations use 94-98% natural ingredients with 15 botanical extracts.
- Henna Powder Product Sales: Sale of 100% organic, vegetable, and natural hair coloring powder products in 50g packages priced from R$28.35. Products include 8 color variants plus 3 colorless treatment hennas for scalp therapy, lasting up to 30 washes.
- Color Fixation Line Sales: Sale of color-preserving hair care products including Shampoo (R$125.00), Conditioner (R$116.90), and Mask (R$132.65) for colored hair maintenance and longevity.
- Hair Therapy Line Sales: Sale of comprehensive scalp and hair treatment products including Shampoo Equilibrada (R$89.90), Conditioner Blindagem (R$137.29), Vegetable Keratin (R$124.10), Booster Force (R$215.06), Tônico Force (R$175.42), BioLeave-In (R$149.02), and Bioreparador (R$115.72).
- EcoSilver Line Sales: Sale of specialized products for grey and white hair, including Shampoo (R$119.89), Conditioner (R$139.77), and Mask (R$183.86) that neutralize yellow tones and restore natural silver brightness.
- Combo Product Bundles: Sale of bundled product combinations with copper gifts (Tamra) inspired by Ayurvedic tradition, priced up to R$458.29. Combos include Ritual Force and Ritual Clean sets combining multiple products for complete hair care routines.
- Wholesale and Distribution: B2B revenue from distributing Surya Brasil products through pharmacies, perfumeries, cosmetics stores, and partner salons across Brazil and to international markets in 40+ countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Henna Creme hair color products |
| Unit Pricing | Pay-as-you-go | Henna Powder products |
| Unit Pricing | Pay-as-you-go | Color Fixation line - shampoo, conditioner, mask |
| Unit Pricing | Pay-as-you-go | Hair Therapy (Terapia Capilar) products |
| Unit Pricing | Pay-as-you-go | EcoSilver products for grey/white hair |
| Unit Pricing | Pay-as-you-go | Combo bundles with copper gifts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Surya Brazil product offering
Product offeringCore offering
Surya Brasil manufactures and sells natural, organic, and vegan hair care and cosmetic products built on Ayurvedic principles combined with Brazilian Amazon biodiversity ingredients. Its portfolio spans cream-based and powdered henna hair color lines (Henna Creme, Henna Pó), color-preserving treatments (Color Fixation), Ayurvedic scalp and hair therapy products (Terapia Capilar), purple-toned care for grey/white hair (EcoSilver), and bundled ritual combos with copper gifts.
Product overview
Surya Brasil is a clean beauty brand offering natural, organic, and vegan cosmetics centered on Ayurvedic principles and Brazilian biodiversity. The product portfolio consists of multiple integrated product lines: Henna Creme (cream-based semi-permanent hair color with 15 plant extracts), Henna Pó (100% organic powdered hair color with Ayurvedic ingredients), Color Fixation (color-preserving treatments for dyed hair), Terapia Capilar (Ayurvedic hair therapy addressing scalp conditions), EcoSilver (purple-toned products for white/gray hair), and bundled Combo offerings. The Henna Creme and Henna Pó lines serve as the core color offerings, while Terapia Capilar products (Shampoo Limpeza Equilibrada, Condicionador Blindagem Capilar, Queratina Vegetal, Booster Force Capilar, Tônico Force, BioLeave-In, Bioreparador de pontas, and powder treatments) provide complementary hair care and treatment. Color Fixation and EcoSilver lines extend the portfolio for specific hair needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Henna Creme Cream-based semi-permanent natural hair color with 94-98% natural ingredients combining 15 vegetable and organic extracts from India and the Amazon rainforest; provides 100% grey coverage and treats/hydrates strands while coloring.
- Henna Pó 100% organic, vegetable, and natural powdered hair color offering up to 30 washes of vibrant color with 100% grey coverage; contains Ayurvedic ingredients including henna, indigo, amla, shikakai, and baheda.
- Color Fixation Shampoo, conditioner, and mask line designed to preserve and extend color-treated hair, providing deep hydration, nourishment, and shine while preventing color fading.
- Terapia Capilar Ayurvedic hair therapy line containing 91-100% natural and organic ingredients addressing scalp conditions including excess oil, dandruff, hair loss, and strand breakage; includes shampoos, conditioners, keratin, boosters, tonics, leave-ins, and treatment powders.
- EcoSilver Purple-toned shampoo, conditioner, and mask line specifically for white and gray hair, neutralizing yellow tones and restoring natural luminosity and shine.
- Combos com Brindes de Cobre (Combo Bundles) Bundled product combinations (Combo Ritual Force, Combo Ritual Clean) inspired by Ayurvedic tradition featuring copper gifts (Tamra) valued for purifying properties and energy-balancing benefits.
Quantifiable outcome
- 100% grey hair coverage with natural colorations
- +5 more outcomes
Companies that use Surya Brazil
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Surya Brazil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Surya Brazil partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- F.C. dos Santos Distribuidora de Cosméticos LtdacoreF.C. dos Santos Distribuidora de Cosméticos Ltda (CNPJ: 04.457.868/0001-76) is the legal entity operating Surya Brasil's e-commerce and distribution business. Handles payment processing, order fulfillment, and customer data management.
- Brazilian Pharmacies and Perfumery StorescoreRetail distribution partners including pharmacy chains, perfumeries, and cosmetics stores throughout Brazil. Products available in major retail locations nationwide with store locator available via WhatsApp.
- Partner SalonscoreHair salons and beauty professionals partnering with Surya Brasil through the partner salon program ('Seja um Salão Parceiro') to offer products and services. Managed through Framer platform.
- Business DistributorscoreWholesale distributors seeking to become official Surya Brasil distributors. The program offers training, marketing materials, and strategic support. Contact via [email protected].
- IPclin Instituto de Pesquisa ClínicasupportingClinical research institute conducting safety and efficacy testing for Surya Brasil products. Provides dermatological testing, hypoallergenic certification, and efficacy validation through instrumental and perceived consumer research.
- Local Producers and FarmerscorePartnership with local producers and farmers for sourcing raw materials including Ayurvedic herbs from India and Amazon botanicals from Brazil. Supports fair trade practices, sustainable agriculture, and fair wages.
- Instituto Clélia AngeloncoreSocial impact organization founded by Clelia Angelon focusing on animal rights, human rights, and environmental preservation. Operates on three pillars: veganism, social justice, and sustainable practices. Supports community empowerment.
- ShopifysupportingE-commerce platform powering suryabrasil.com online store. Provides website infrastructure, payment processing integration, and online retail technology.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Surya Brazil competitors and assessment
Company assessmentBroad incumbents
- Natura &Co: Brazilian multinational clean beauty conglomerate operating across cosmetics, fragrance, and personal care. Direct overlap with Surya in Brazilian clean beauty and hair care; vastly larger scale, broader portfolio, and stronger retail presence make it the dominant reference comp in the home market.
- The Body Shop: Global natural-ingredient beauty retailer with vegan and cruelty-free positioning and broad product range. Comparable on ethical certifications and global retail presence; broader category scope dilutes the hair-care-specific overlap.
Direct peers
- Briogeo: Clean, plant-based hair care brand with a "free from harsh ingredients" formulation philosophy and DTC-first distribution. Comparable product line (color care, scalp therapy, treatments) and clean ingredient positioning, particularly relevant for Surya's expansion strategy.
- John Masters Organics: Organic and natural hair care brand with salon heritage and clean ingredient positioning. Comparable product categories (shampoo, conditioner, treatments) and similar clean-beauty certification stack; relevant comp for Surya's therapy and color-care lines.
- Hennaplus: European henna-based hair color brand focused specifically on natural hair coloring with permanent and demi-permanent lines. Direct overlap on Surya's core henna color business, particularly relevant as a pricing and channel comp in international markets.
- Aveda: Premium botanical-based hair care brand (Estée Lauder subsidiary) built on naturally derived ingredients, salon channel distribution, and sustainability positioning. Highly comparable to Surya on the professional hair care + botanical ingredient narrative, though at much larger scale.
- Lush Cosmetics: Global fresh, handmade cosmetics brand with vegan, cruelty-free, and anti-animal-testing positioning and direct-to-consumer + retail store model. Comparable on clean-beauty credentials and ethical brand story; broader category scope (bath, body, skincare).
- Moroccanoil: Global hair care brand built around argan oil and natural ingredient stories, with strong salon channel and prestige retail presence. Comparable on the single-ingredient-led hair care narrative and salon distribution strategy, though premium rather than natural-only.
- Rahua: Premium hair care brand built around Amazon-sourced ingredients (rahua oil) with vegan and clean-beauty positioning. Closest peer on Brazilian biodiversity sourcing strategy and premium natural hair care positioning, though at smaller scale and focused specifically on Amazon actives.
Emerging players
- Forest Essentials: Luxury Ayurvedic beauty brand from India combining traditional Ayurvedic formulations with premium positioning. Comparable on the Ayurvedic heritage narrative and natural ingredient sourcing, though skincare-led rather than hair care-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Surya Brazil social profiles
Digital presenceSurya Brazil compliance and trust
Trust signalCompliance8 records
Surya Brazil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surya Brazil leadership team
Management profileNumber of profiles
Profiles1 record
Surya Brazil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surya Brazil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surya Brazil
What does Surya Brazil do?
Surya Brasil manufactures and sells natural, organic, and vegan hair care and cosmetic products built on Ayurvedic principles combined with Brazilian Amazon biodiversity ingredients. Its portfolio spans cream-based and powdered henna hair color lines (Henna Creme, Henna Pó), color-preserving treatments (Color Fixation), Ayurvedic scalp and hair therapy products (Terapia Capilar), purple-toned care for grey/white hair (EcoSilver), and bundled ritual combos with copper gifts.
Is Surya Brazil a public or private company?
Surya Brazil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surya Brazil founded?
Surya Brazil was founded in 1995. It employs 11 to 50 people.
Where is Surya Brazil based?
Surya Brazil is headquartered in Garden City, United States, in the North America region.
How does Surya Brazil make money?
Seven revenue lines are on record. Henna Creme Product Sales are the primary driver. The others are henna Powder Product Sales, color Fixation Line Sales, hair Therapy Line Sales, ecoSilver Line Sales, combo Product Bundles and wholesale and Distribution.
Who are Surya Brazil's main competitors?
Broad incumbents on record are Natura &Co and The Body Shop. Direct peers are Briogeo, John Masters Organics, Hennaplus, Aveda, Lush Cosmetics, Moroccanoil and Rahua. Forest Essentials is listed as an emerging player.
Does Surya Brazil have an API?
No public API is recorded for Surya Brazil.
What industry is Surya Brazil in?
Surya Brazil's product category is Natural and Organic Hair Care Cosmetics. Its primary akta.pro industry code is CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments), with a secondary code of CRABABAB, Conditioners & Hair Masks. Its NAICS code is 456120 and its SIC code is 2844.