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Mix Sales

Full company profile

uuid002f9i6

Namestring
Mix Sales
Legal namestring
The Link Companies
Websiteurl
mixreps.com
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Acquired
Ownership categoryenum
akta.pro rankint
HeadquartersAtlanta, United States
HQ citystring
Atlanta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
sales representation services, brand representation agency, gift and home decor, retail showroom sales, wholesale brand distribution
Industry2 codes
1Premiums, On-Pack & Pack-In Promotions
CodeBPAFAMAJPrimaryYes
2Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes)
CodeMPAAAJAEPrimaryNo
NAICS code2 codes
  • Gift, Novelty, and Souvenir Retailers45942
  • All Other Miscellaneous Retailers459999
SIC code2 codes
  • Retail-Miscellaneous Shopping Goods Stores5940
  • Retail-Misc General Merchandise Stores5399
Product category
Sales Representation Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Sales Representative Services
TypeTransaction Fee
Description

Mix Sales operates as a network of sales representatives representing various gift and home decor brands to retail buyers. Revenue is generated through commissions from the brands they represent, facilitated through sales rep relationships, showroom visits, trade show appearances, and online shop transactions.

thelinkcompanies.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Operations, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Mix Sales is a sales representative agency that connects gift and home decor brands and manufacturers with retail buyers through a network of independent sales reps. The company supplements in-person sales representation with physical showrooms, trade show presence, and an online e-commerce platform (MarketTime) for 24/7 ordering. Supporting offerings include industry publications (The Link Magazine, NextGen Lookbook) and a Key Sales program providing dedicated coverage for key retail accounts.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Mix Sales, now operating as The Link Companies, is a sales representative agency that connects brands and manufacturers with retail buyers. The company operates as a unified platform combining brand representation services through a network of sales reps, an e-commerce portal (MarketTime), and industry publications (The Link Magazine, NextGen Lookbook). The core offering centers on personal sales representation supplemented by digital commerce capabilities and marketing resources for the retail industry.

Product and service6 records
1MarketTime Online Shop
CategoryE-commerce platform
Description

E-commerce platform accessed via markettime.com that enables retail buyers to browse and purchase represented gift and home decor brands online with 24/7 catalog access.

2The Link Magazine
CategoryIndustry publication
Description

Industry publication featuring brand highlights, trends, and inspiration aimed at retail buyers and industry professionals in the gift and home decor space.

3NextGen Lookbook
CategoryIndustry publication
Description

Curated lookbook showcasing new product collections and emerging trends from brands represented by Mix Sales/The Link Companies.

4Find Your Rep Service
CategorySales support service
Description

Directory service that connects retail buyers with their assigned sales representative based on location or territory.

5Key Sales Program
CategorySales support service
Description

Specialized sales program targeting key retail accounts with dedicated sales representation and priority support services.

6Brand Representation Services
CategorySales representation
Description

Core sales representative agency services connecting gift and home decor brands and manufacturers with retail buyers via a network of trusted independent sales reps.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers8 records
1Ivystone
TypeDirect peer
Description

Ivystone is a sales representative agency that connects gift and home decor brands with retail buyers using a model very similar to Mix Sales—field sales reps, showrooms, and an online ordering portal. It is one of the most direct comparables in the gift/home decor rep space.

2Las Vegas Market (International Market Centers)
TypeBroad incumbent
Description

Las Vegas Market is a major U.S. gift and home decor wholesale trade show and permanent showroom complex. It competes with Mix Sales' own showroom and trade show motion at a much larger scale, attracting the same retail buyer segment.

3Dallas Market Center
TypeBroad incumbent
Description

Dallas Market Center is a major wholesale trade complex and trade show operator for the gift, home decor, and lifestyle industries. It is a broader incumbent that hosts the buyer-facing events where Mix Sales and its brand partners exhibit, making it a key ecosystem participant rather than a direct competitor.

4Ankorstore
TypeEmerging player
Description

Ankorstore is a European-origin B2B wholesale marketplace serving independent retailers and brands across home, gift, and lifestyle categories. It is an emerging digital substitute for traditional sales rep agencies like Mix Sales, particularly for cross-border ordering.

5Dudley-Anderson-Yutzy
TypeDirect peer
Description

DAY is a long-established gift industry sales representative agency representing multiple lines to retail buyers across the U.S. Its business model—multi-line sales rep representation with showroom presence—mirrors Mix Sales closely.

6Tundra
TypeEmerging player
Description

Tundra is a zero-commission online wholesale marketplace for independent brands and retail buyers, focused on gift, home, and lifestyle categories. It is an emerging direct competitor to Mix Sales' MarketTime e-commerce channel with a buyer-friendly no-fee model.

7Pen & Inc.
TypeDirect peer
Description

Pen & Inc. is a sales representative agency in the gift and home decor industry, connecting brands with retail buyers through rep networks and trade show presence. It operates with the same commission-based model and buyer-facing motion as Mix Sales.

8Faire
TypeDirect peer
Description

Faire is an online B2B wholesale marketplace that connects independent brands with retail buyers across gift, home decor, and adjacent categories. It competes directly with Mix Sales for retail buyer ordering workflows, particularly on the MarketTime online channel.

Market position
Strengths1 record

Each record includes

Headline, Details, Source

Weaknesses1 record

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mix Sales

Sales Representation Servicesmixreps.com

Mix Sales firmographics

Firmographics
Name
Mix Sales
Legal name
The Link Companies
Website
https://mixreps.com
Company type
Private
Operating status
Acquired
Ownership category
akta.pro rank

Mix Sales industry classification

Industry
Product category
Sales Representation Services
NAICS
Gift, Novelty, and Souvenir Retailers (45942), All Other Miscellaneous Retailers (459999)
SIC
Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399)
akta.pro primary industry
Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)
akta.pro secondary industry
Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

  • Sales representation services
  • Brand representation agency
  • Gift and home decor
  • Retail showroom sales
  • Wholesale brand distribution

Where Mix Sales is headquartered

Location

Headquarters

HQ city
Atlanta
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Mix Sales business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

  1. Sales Representative Services: Mix Sales operates as a network of sales representatives representing various gift and home decor brands to retail buyers. Revenue is generated through commissions from the brands they represent, facilitated through sales rep relationships, showroom visits, trade show appearances, and online shop transactions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Mix Sales product offering

Product offering

Core offering

Mix Sales is a sales representative agency that connects gift and home decor brands and manufacturers with retail buyers through a network of independent sales reps. The company supplements in-person sales representation with physical showrooms, trade show presence, and an online e-commerce platform (MarketTime) for 24/7 ordering. Supporting offerings include industry publications (The Link Magazine, NextGen Lookbook) and a Key Sales program providing dedicated coverage for key retail accounts.

Product overview

Mix Sales, now operating as The Link Companies, is a sales representative agency that connects brands and manufacturers with retail buyers. The company operates as a unified platform combining brand representation services through a network of sales reps, an e-commerce portal (MarketTime), and industry publications (The Link Magazine, NextGen Lookbook). The core offering centers on personal sales representation supplemented by digital commerce capabilities and marketing resources for the retail industry.

Differentiator

Problem solved

Functional benefit

Products and services

  • MarketTime Online Shop E-commerce platform accessed via markettime.com that enables retail buyers to browse and purchase represented gift and home decor brands online with 24/7 catalog access.
  • The Link Magazine Industry publication featuring brand highlights, trends, and inspiration aimed at retail buyers and industry professionals in the gift and home decor space.
  • NextGen Lookbook Curated lookbook showcasing new product collections and emerging trends from brands represented by Mix Sales/The Link Companies.
  • Find Your Rep Service Directory service that connects retail buyers with their assigned sales representative based on location or territory.
  • Key Sales Program Specialized sales program targeting key retail accounts with dedicated sales representation and priority support services.
  • Brand Representation Services Core sales representative agency services connecting gift and home decor brands and manufacturers with retail buyers via a network of trusted independent sales reps.

Companies that use Mix Sales

Customer profile

Segments1 record

Ideal customer profiles1 record

Mix Sales technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Mix Sales partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Mix Sales competitors and assessment

Company assessment

Direct peers

  • Ivystone: Ivystone is a sales representative agency that connects gift and home decor brands with retail buyers using a model very similar to Mix Sales—field sales reps, showrooms, and an online ordering portal. It is one of the most direct comparables in the gift/home decor rep space.
  • Dudley-Anderson-Yutzy: DAY is a long-established gift industry sales representative agency representing multiple lines to retail buyers across the U.S. Its business model—multi-line sales rep representation with showroom presence—mirrors Mix Sales closely.
  • Pen & Inc. Pen & Inc. is a sales representative agency in the gift and home decor industry, connecting brands with retail buyers through rep networks and trade show presence. It operates with the same commission-based model and buyer-facing motion as Mix Sales.
  • Faire: Faire is an online B2B wholesale marketplace that connects independent brands with retail buyers across gift, home decor, and adjacent categories. It competes directly with Mix Sales for retail buyer ordering workflows, particularly on the MarketTime online channel.

Broad incumbents

  • Las Vegas Market (International Market Centers): Las Vegas Market is a major U.S. gift and home decor wholesale trade show and permanent showroom complex. It competes with Mix Sales' own showroom and trade show motion at a much larger scale, attracting the same retail buyer segment.
  • Dallas Market Center: Dallas Market Center is a major wholesale trade complex and trade show operator for the gift, home decor, and lifestyle industries. It is a broader incumbent that hosts the buyer-facing events where Mix Sales and its brand partners exhibit, making it a key ecosystem participant rather than a direct competitor.

Emerging players

  • Ankorstore: Ankorstore is a European-origin B2B wholesale marketplace serving independent retailers and brands across home, gift, and lifestyle categories. It is an emerging digital substitute for traditional sales rep agencies like Mix Sales, particularly for cross-border ordering.
  • Tundra: Tundra is a zero-commission online wholesale marketplace for independent brands and retail buyers, focused on gift, home, and lifestyle categories. It is an emerging direct competitor to Mix Sales' MarketTime e-commerce channel with a buyer-friendly no-fee model.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Mix Sales social profiles

Digital presence

Mix Sales financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mix Sales leadership team

Management profile

Number of profiles

Mix Sales funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mix Sales M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mix Sales

What does Mix Sales do?

Mix Sales is a sales representative agency that connects gift and home decor brands and manufacturers with retail buyers through a network of independent sales reps. The company supplements in-person sales representation with physical showrooms, trade show presence, and an online e-commerce platform (MarketTime) for 24/7 ordering. Supporting offerings include industry publications (The Link Magazine, NextGen Lookbook) and a Key Sales program providing dedicated coverage for key retail accounts.

Is Mix Sales a public or private company?

Mix Sales is a private company. It is classified as corporate owned and is currently acquired.

When was Mix Sales founded?

Mix Sales was founded in -1.

Where is Mix Sales based?

Mix Sales is headquartered in Atlanta, United States, in the North America region.

How does Mix Sales make money?

One revenue line is on record: sales Representative Services.

Who are Mix Sales's main competitors?

Direct peers on record are Ivystone, Dudley-Anderson-Yutzy, Pen & Inc. and Faire. Broad incumbents are Las Vegas Market (International Market Centers) and Dallas Market Center. Emerging players are Ankorstore and Tundra.

Does Mix Sales have an API?

No public API is recorded for Mix Sales.

What industry is Mix Sales in?

Mix Sales's product category is Sales Representation Services. Its primary akta.pro industry code is BPAFAMAJ, Premiums, On-Pack & Pack-In Promotions, with a secondary code of MPAAAJAE, Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes). Its NAICS code is 45942 and its SIC code is 5940.

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