Ivystone

What Ivystone does

Ivystone Group, LLC is a privately held B2B wholesale sales agency founded in 1960 and headquartered in Exton, Pennsylvania, serving the US gift and home industry. The company acts as the dedicated professional sales team for 85+ premium manufacturers — including Capri Blue, Rifle Paper Co., Beatriz Ball, Stonewall Kitchen, and Dr. Squatch — representing them to independent retailers, designers, and national accounts across the United States. Ivystone does not take title to inventory; it earns commissions on sales facilitated through its three-channel platform: award-winning physical showrooms in Atlanta, Dallas, and Las Vegas; the Ivystone.com 24/7 B2B marketplace (gated by resale-certificate verification); and a national field sales representative network offering order review, inventory balancing, and localized category expertise.

The core technology is a B2B e-commerce and sales-representation platform that integrates marketplace infrastructure (Hawksearch-powered search and personalization, Shopify order export), marketing automation (Acoustic), and website analytics (Google Analytics 4, Microsoft Clarity). Underlying the platform is a business intelligence layer that supports manufacturer growth through tailored regional and national sales strategies. Distribution is multi-channel by design: retailers can transact online, in showrooms, or via dedicated territory-based reps, with orders routed through reps for review.

Revenue mechanics are commission- and agency-fee-based, with vendor partners setting their own opening-order and reorder minimums (e.g., Capri Blue $500 opening / $0 reorder; Dean Davidson $2,000 opening / $600 reorder). Primary customer segments are independent retailers and wholesale manufacturers/vendors, with secondary segments in design professionals and national accounts. In October 2024, Ivystone acquired OneCoast — a comparable wholesale gift and home agency — extending its vendor and retailer network while both companies continue to operate separately. CEO Doug Cofiell leads the company, which maintains a long-tenured team across sales, showrooms, and management.

Name

Ivystone

Legal name

Ivystone Group, LLC

Website

https://ivystone.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Ivystone Group is a privately held B2B wholesale sales agency, founded in 1960, representing 85+ premium gift, home décor, fragrance, and lifestyle brands to independent retailers across the US via showrooms in Atlanta, Dallas, and Las Vegas, the Ivystone.com marketplace, and a national field sales rep network, earning commissions on facilitated sales.

Ownership category

akta.pro rank

Product category

Wholesale Gift and Home Distribution

akta.pro primary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Wholesale gift distribution
• B2B home decor marketplace
• Sales agency services
• Gift industry representation
• Wholesale showroom operations

Headquarters

HQ city

Exton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Commission and Agency Fees: Ivystone acts as the dedicated professional sales team for premium manufacturers, earning commissions on sales facilitated through their multi-channel platform. The company is a sales agency representing brands to retailers, not the merchant of record.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ivystone is a multi-channel sales agency and B2B wholesale marketplace that represents 85+ premium gift, home décor, fragrance, fashion, and lifestyle brands to independent retailers, designers, and national accounts. The company operates through a 24/7 online wholesale marketplace (Ivystone.com), award-winning showrooms in the Atlanta, Dallas, and Las Vegas market hubs, and a territory-based field sales representative network. It earns commissions on wholesale transactions facilitated across its channels and also provides business intelligence tools and digital marketing support to help manufacturer partners grow.

Product overview

Ivystone is a multi-channel B2B wholesale marketplace for the gift and home industry, representing 85+ premium brands to independent retailers, designers, and national accounts. The platform operates through three channels: a 24/7 online marketplace (Ivystone.com), award-winning showrooms in Atlanta, Dallas, and Las Vegas, and a dedicated sales representative network. The company also provides business intelligence (BI) tools to support manufacturer growth. Ivystone's portfolio includes represented brands across categories including home décor (Beatriz Ball, Napa Home & Garden), fragrance (Capri Blue, Pura Scents), fashion accessories (Dean Davidson, &Livy, Sherpani, Shiraleah), specialty foods (Stonewall Kitchen, Savannah Bee, Bourbon Barrel Foods), home fragrance, wellness (Dr. Squatch, Warmies), children's gifts (Stephen Joseph), stationery/lifestyle (Rifle Paper Co.), and faith-based gifts (Anne Neilson Home, Karma). The company also acquired OneCoast in October 2024 as part of its strategic expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Ivystone B2B Wholesale Marketplace A 24/7 B2B online wholesale marketplace connecting independent retailers, designers, and national accounts with 85+ curated premium gift, home décor, fragrance, fashion, and lifestyle brands. Account access requires a valid resale certificate, and orders are integrated with territory-based sales representatives for review and personalized suggestions.
• Ivystone Showrooms Award-winning physical showrooms located in the Atlanta Market (Building 2, #1101), Dallas Market Center (#236), and Las Vegas Market (Building C, #696), where retailers can experience 85+ brands firsthand, gain visual merchandising inspiration, and work with knowledgeable showroom staff.
• Sales Representative Network A national network of territory-based field sales representatives described as 'local industry experts' who provide personalized product suggestions, order review, balanced inventory recommendations, and market insights to retail partners. Reps are accessible through the Find-a-Rep tool on Ivystone.com.
• Business Intelligence (BI) Tools Analytics and reporting tools provided to manufacturer partners to support growth through tailored regional and national sales strategies, specialized sales divisions, and data-driven market insights. These tools combine professional sales representation with high-visibility digital marketing support for vendor brands.

Quantifiable outcome

• 7 Ivystone Brands Featured on Oprah's Favorite Things 2022
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• OneCoastcoreStrategic or Co-development Partner · 31 October 2024Ivystone Group acquired OneCoast in a strategic ownership change announced October 31. Both companies continue to operate separately under the new ownership structure. The acquisition aims to leverage each company's strengths to support a broader network of vendors and retailers in the gift and home industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OneCoast: National wholesale sales agency and brand representation firm in the gift and home industry. Became a wholly-owned subsidiary of Ivystone in October 2024 but continues operating independently, sharing virtually the same customer base (independent retailers) and vendor model (commission-based brand representation).
• Faire: Tech-enabled B2B wholesale marketplace connecting independent retailers with brands across gift, home, beauty, and apparel categories. Competes directly with Ivystone.com for self-serve digital ordering and brand discovery by independent retailers.
• Ankorstore: European-headquartered B2B wholesale marketplace for independent retailers and brands across home, gift, and lifestyle. Operates a comparable take-rate marketplace model with curated brand portfolios and digital ordering that competes with Ivystone's e-commerce channel.
• Handshake: B2B commerce platform from Shopify enabling brands and wholesalers to serve retailers with digital catalogs and ordering. Competes with Ivystone.com on the digital self-serve wholesale ordering experience, particularly for digitally native brands.
• Tundra: Zero-commission B2B wholesale marketplace connecting brands directly to retailers across home, gift, and lifestyle categories. Directly competes on price/value proposition versus Ivystone's traditional rep-led commission model.
• 1stDibs: Online B2B/B2C marketplace for luxury home décor, furniture, and jewelry from vetted dealers and brands. Comparable curated-brand marketplace model for premium home and lifestyle goods, though skewed toward higher-end and antique inventory.

Broad incumbents

• ANDMORE (formerly IMC): Operator of Atlanta Market and Las Vegas Market — two of the three major US gift and home trade shows where Ivystone runs showrooms. Functions as both a venue landlord and competing sales agency operator with adjacent (and in some cases directly competing) brand portfolios.

Regional players

• Dallas Market Center: Operator of the Dallas Total Home & Gift Market where Ivystone maintains a showroom. Functions as a major trade show venue and adjacent showroom operator in the same geographic and category footprint as Ivystone's southwestern US business.

Emerging players

• RangeMe: B2B platform connecting product suppliers and brands with retail buyers across categories including home and gift. Competes in the wholesale discovery and supplier sourcing workflow that Ivystone's field reps and showrooms traditionally owned.
• Joor: B2B wholesale marketplace primarily serving fashion and lifestyle brands with digital showroom and order-management tooling. Adjacent in business model (digital wholesale platform for premium brands) though primarily fashion-focused rather than home and gift.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ivystonesocial
• LinkedInlinkedin.com/company/ivystonegroup
• Instagraminstagram.com/ivystonesocial
• Xx.com/IvystoneSocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivystone