Bayer Heritage Federal Credit Union

What Bayer Heritage Federal Credit Union does

Bayer Heritage Federal Credit Union is a federally chartered, member-owned credit union cooperative regulated by the National Credit Union Administration and headquartered in New Martinsville, West Virginia (operations center opened March 2023). Founded in 1957 as Mobay Employees Federal Credit Union to serve employees of Mobay Chemical Corporation in Proctor, WV, the institution has expanded through organic branch growth and four credit union mergers (Reynolds Memorial Hospital FCU and South Berkeley FCU in 2012, Zane Trace FCU in 2013, Telbec FCU in 2021), now operating nine branches across West Virginia, South Carolina, Ohio, and Texas and serving nearly 45,000 members with over $780 million in assets as of January 15, 2026. It is explicitly not affiliated with Bayer Corporation.

The product set is a full-service retail and small-business banking platform: deposit products (Checking+ Rewards, Share Savings, Share Certificates, Club Accounts, Traditional/Roth IRAs, Coverdell Education); lending products (Mastercard credit card, mortgages, auto/motorcycle/ATV/boat/RV, personal, student, business); digital banking delivered via the CU@Home web platform and a native iOS/Android app (built on a third-party Softek mobile client and Jack Henry Banno online infrastructure) with Apple Pay, Google Pay, Samsung Pay, mobile deposit, card controls, and the Coin Catcher round-up savings feature; plus payment services (bill pay, eStatements, wire transfers, direct deposit, payroll deduction), insurance via TruStage, estate planning via Trust and Will, wealth management referrals to Moyer Group Wealth Management of Raymond James, the Dollar Dog Kids Club youth program, and free financial counseling via BALANCE and Banzai.

Revenue is generated primarily through net interest income on the lending portfolio (auto, mortgage, personal, credit card, business), with supplemental fee income from NSF ($29), Courtesy Pay ($29), wire transfers ($20 domestic / $50 foreign), stop payment ($29), dormant accounts ($10/month), and the Skip-A-Payment service ($35 per request, available once every six months). Pricing on loans is not publicly disclosed but promotional auto-loan rates as low as 3.5% APR with 90 days of deferred payments were offered in the June 2026 "Anything Is Popsicle" campaign. The go-to-market is community-led: membership eligibility extends to Bayer employees, their families, and Preferred Business Partners, with distribution through physical branches, online and mobile banking, phone support (800-272-6003), and an Outlook-based appointment scheduling system, supplemented by community marketing through Children's Miracle Network fundraising ($717,456 cumulative since 2008) and partner co-marketing (Love My Credit Union Rewards, TruStage, BALANCE).

Name

Bayer Heritage Federal Credit Union

Legal name

Bayer Heritage Federal Credit Union

Website

https://bayerhfcu.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Bayer Heritage Federal Credit Union is a federally chartered, member-owned credit union cooperative serving nearly 45,000 members with over $780 million in assets across nine branches in West Virginia, South Carolina, Ohio, and Texas, offering consumer and business deposit, lending, digital banking, and wealth management services.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Employer/Occupational Credit Unions (FSABAEAB)

akta.pro secondary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Consumer banking services
• Credit union lending
• Retail deposit accounts
• Consumer mortgage loans
• Member-owned cooperative banking

Headquarters

HQ city

Proctor

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Lending: Revenue generated from interest charged on loans including auto loans, mortgages, personal loans, credit cards, and business loans. This represents the primary revenue stream for the credit union.
2. Fee Income: Various account and transaction fees including NSF fees ($29), Courtesy Pay fees ($29), overdraft protection transfer fees ($1), wire transfer fees ($20 domestic, $50 foreign), statement copy fees ($5), dormant account fees ($10/month), early closed account fees ($5), and skip-a-payment processing fees ($35).
3. Share Draft/Checking Account Services: Revenue from checking account services including non-sufficient funds fees, courtesy pay, and check-related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Bayer Heritage Federal Credit Union is a federally chartered, member-owned credit union cooperative offering retail banking and lending products including deposit accounts, mortgage and consumer loans, credit cards, and business lending. Products are delivered through nine physical branches across four states and a full digital platform spanning online banking, mobile app, and digital wallets. Supplementary services include retirement planning, insurance, financial education, and youth savings programs.

Product overview

Bayer Heritage Federal Credit Union operates as a full-service financial institution offering a unified platform of banking, lending, and financial services. The core banking infrastructure includes deposit accounts (Checking+ Rewards, Share Savings, Share Certificates, and Club Accounts), retirement accounts (Traditional & Roth IRAs, Coverdell Education), and credit products (Mastercard Credit Card, Mortgage Loans, Auto/Motorcycle/ATV Loans, Personal Loans, and Student Loans). Digital banking services are delivered through CU@Home online banking and a Mobile App, with supplementary services including Digital Wallet (Apple Pay, Google Pay, Samsung Pay), Bill Pay, eStatements, Wire Transfers, Direct Deposit, Coin Catcher, and Payment Portal. Wealth management is available through a partnership with Moyer Group Wealth Management. Additional member services include Skip-A-Payment, Insurance (via TruStage), BALANCE Financial Fitness counseling, estate planning tools (Trust and Will), and tax preparation discounts (TurboTax & H&R Block). Youth programs include the Dollar Dog Kids Club and Bayer Heritage Scholarship.

Differentiator

Problem solved

Functional benefit

Brands

• Dollar Dog Kids Club: Financial savings club for children 12 and under, offering membership cards, prize incentives, and coloring activities.
• CU@Home
• Coin Catcher

Products and services

• Share (Savings) Accounts Basic savings accounts in which members deposit shares and earn dividends; foundational product for membership.
• Checking+ Rewards Reward-bearing checking account with member benefits and transactional features.
• Share Draft (Checking)

Quantifiable outcome

• Members have saved nearly $2 billion on discounts from Love My Credit Union Rewards partners
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Moyer Group Wealth Management of Raymond JamescoreStrategic or Co-development PartnerNew retirement and investment services referral relationship providing members access to wealth management and investment products. The partnership enables BHFCU to offer comprehensive financial planning services through Moyer Group's expertise.
• TruStage InsurancecoreGTM or Marketing PartnerInsurance partner providing TruStage insurance products (life, AD&D, auto, property) exclusively for BHFCU members. Promoted through the Protect section of the website.
• BALANCE Financial FitnessminorGTM or Marketing PartnerFree financial counseling and education partnership providing members access to confidential financial counseling, webinars, and resources.
• Love My Credit Union RewardscoreGTM or Marketing PartnerCooperative discount program enabling BHFCU members to access exclusive savings and deals from trusted partners. Members have saved nearly $2 billion through this program.
• Trust and WillminorGTM or Marketing PartnerOnline estate planning platform partnership allowing members to create and maintain estate plans through guided digital tools.
• BanzaiminorGTM or Marketing PartnerOnline financial education platform sponsored by BHFCU, providing free access to students for learning financial literacy through real-life scenarios.
• Children's Miracle NetworkcoreStrategic or Co-development PartnerPrimary charitable organization for BHFCU. Every dollar raised is donated to local children's hospitals. Since 2008, the credit union has raised $717,456 for CMN.
• Partners in EducationminorStrategic or Co-development PartnerEducational partnership supporting schools in communities where BHFCU operates, aimed at positively impacting educational growth and development.

Scale indicators7 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Connexus Credit Union: Wisconsin-based federal credit union with multi-state membership and full-service banking, lending, and digital platform. Comparable in cooperative structure, breadth of consumer products, and competitive digital capabilities at a similar scale.
• Digital Federal Credit Union (DCU): Massachusetts-based federal credit union originally chartered for employees of Digital Equipment Corporation. Comparable in employer-origin federal charter, full deposit/lending/wealth services, digital-first banking investment, and mid-sized member base.
• BECU (Boeing Employees Credit Union): Washington-state based, originally chartered for Boeing employees, now the largest community credit union in the Northwest. Directly comparable in employer-anchored origin, federal charter, member-owned model, and full-service product set.
• Patelco Credit Union: Bay Area federal credit union with comparable asset size (~$9B), full-service banking, lending, wealth, and digital capabilities. Overlap in community-anchored positioning, member-owned structure, and emphasis on competitive loan and deposit rates.
• Chevron Federal Credit Union: Federally chartered, employer-based credit union originally serving Chevron employees, now open to broader community membership. Most directly comparable to BHFCU given similar founding (industrial employer sponsorship), federal charter, full-service offering, and multi-state branch footprint.
• Verity Credit Union: Washington-state based federal credit union originating from healthcare and education employer groups. Comparable employer-roots charter, full-service banking, multi-branch footprint, and member-owned cooperative structure at similar scale.
• FirstEnergy Federal Credit Union: Employer-based federal credit union serving FirstEnergy employees across Ohio and adjacent states. Closely comparable employer-sponsorship origin, similar mid-sized asset base, multi-branch Ohio/West Virginia presence, and full consumer/commercial lending product mix.
• SchoolsFirst Federal Credit Union: Large California-based federal credit union serving school employees and their families. Comparable employer-charter origin, member-owned cooperative structure, and comprehensive deposit/lending/wealth offerings, though at materially larger scale.
• Security Service Federal Credit Union: Texas-headquartered federal credit union with extensive San Antonio-area and multi-state branch network. Comparable federal charter, member-owned model, large branch distribution, and full lending/deposit/wealth product set.

Emerging players

• Alliant Credit Union: Chicago-based digital-first federal credit union with broad national membership eligibility through partner organizations. Comparable full-service product set but differentiated by digital-first, no-branch operating model that competes for the same digitally-engaged credit-union members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bayer_HFCU
• Facebookfacebook.com/bayerhfcu
• LinkedInlinkedin.com/company/bayer-hfcu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayer Heritage Federal Credit Union