What SunPass does

SunPass is Florida's official prepaid electronic toll collection program, operated by the Florida Department of Transportation through its Florida's Turnpike Enterprise division. Founded in 1999, the program issues RFID-based transponders that enable automatic toll deduction from prepaid accounts as vehicles pass through SunPass-equipped lanes. The core product line includes the SunPass Mini sticker transponder ($4.99 plus tax, permanently mounted to windshield, valid in Florida, Georgia, Kansas, North Carolina, Oklahoma, and Texas), the SunPass PRO portable transponder ($14.95 plus tax, works across Florida plus 23 other states via E-ZPass interoperability), and the SunPass Mini GO ($25 preloaded sticker transponder). The technology stack centers on RFID vehicle identification integrated with a centralized account management platform supporting web, iOS, and Android mobile applications, plus Easy Pay automatic replenishment linked to credit/debit cards or ACH.

The business model generates revenue through one-time transponder sales, usage-based prepaid toll deductions, $2.50 monthly administrative fees on TOLL-BY-PLATE accounts, and $1.50 convenience fees on cash replenishment transactions processed through Blackstone authorized merchants. Distribution spans direct online sales, eight walk-in service centers across Florida, thousands of retail partner locations (CVS, Walgreens, Publix, AAA, Amscot, Sedano's, Navarro), Florida Turnpike service plazas, and integration with rental car fleet toll programs. Customer segments include individual vehicle owners (primary), commercial fleet accounts (minimum 101 transponders, FEIN required), government agencies (purchase order based), and rental car companies. The program extends beyond tolls into SunPass Plus Parking at four major Florida airports and Hard Rock Stadium, and MacDonald Training Center has packaged over 17 million transponders since 2007 as a strategic vocational partner.

Name

SunPass

Legal name

Florida Department of Transportation (FDOT)

Website

https://sunpass.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

SunPass is Florida's official prepaid electronic toll collection program, operated by the Florida Department of Transportation, issuing RFID transponders that enable automatic toll payment across 24 U.S. states for individual drivers, commercial fleets, and rental car operators.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection Services

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking & Toll Payment/Reservation Platforms (BPAMAIAL)

Keywords

• Electronic toll collection
• Prepaid toll program
• RFID transponder sales
• Interstate toll interoperability
• Highway toll payment

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Transponder Sales: One-time revenue from sale of SunPass Mini ($4.99 + tax) and SunPass PRO ($14.95 + tax) transponders. Revenue realized at point of purchase through retail or direct channels.
2. Prepaid Toll Account Replenishment: Users maintain prepaid balances which are depleted as they use toll roads. Revenue comes from toll collections processed through the system, with SunPass customers paying discounted rates versus TOLL-BY-PLATE.
3. Toll-By-Plate Administrative Fees: $2.50 monthly administrative charge applied to customers not using SunPass transponders, generating revenue from invoice-based toll collection.
4. Cash Replenishment Convenience Fees: $1.50 convenience fee charged for each cash replenishment transaction at authorized retail merchants, collected by Blackstone as authorized partner.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

SunPass operates Florida's official prepaid toll program, selling and servicing electronic RFID transponders — SunPass Mini ($4.99 + tax sticker), SunPass PRO ($14.95 + tax portable with multi-state use), and SunPass Mini GO (preloaded sticker) — that automatically deduct tolls from a prepaid account as vehicles pass through SunPass-equipped lanes. The service interoperates with E-ZPass and regional transponder networks across 24 states and extends to transponder-based parking payment at major Florida airports and Hard Rock Stadium.

Product overview

SunPass is Florida's Prepaid Toll Program, operated by Florida's Turnpike Enterprise under the Florida Department of Transportation. The core product is a family of electronic toll collection transponders — SunPass Mini (sticker), SunPass PRO (portable, multi-state), and SunPass Mini GO (preloaded sticker) — which automatically deduct tolls from a prepaid account as vehicles pass through equipped toll lanes. The transponder products are complemented by account management features including Easy Pay (automatic replenishment), Cash Replenishment (at retail locations), a mobile app, and SunPass Plus Parking (transponder-based parking payment at Florida airports and Hard Rock Stadium). Account types include standard Private Prepaid Accounts, Prepaid TOLL-BY-PLATE (license-plate-based without a transponder), Fleet Accounts, Government Accounts, and Pinellas Bayway Commuter Passes. SunPass transponders are interoperable with E-ZPass, E-Pass, LeeWay, NC Quick Pass, Peach Pass, and other regional toll transponders, enabling use across 24 states total.

Differentiator

Problem solved

Functional benefit

Products and services

• SunPass Mini Sticker Transponder SunPass Mini is a pocket-sized sticker transponder that adheres permanently to a vehicle's windshield (one-to-one binding per license plate), enabling automatic electronic toll payment at discounted rates across Florida, Georgia, Kansas, North Carolina, Oklahoma, and Texas. Available to individual drivers for $4.99 + tax via retail, online, phone, or walk-in center purchase.
• SunPass PRO Portable Transponder SunPass PRO is a portable transponder with suction cups that mounts to the windshield and can be moved between cars, making it ideal for rentals, motorcycles, and multi-vehicle households. It works across Florida plus 23 other states including every E-ZPass-accepting state (Colorado, Delaware, Georgia, Illinois, Indiana, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island, Texas, Virginia, and West Virginia). Priced at $14.95 + tax with a non-replaceable internal battery.
• SunPass Mini GO Preloaded Transponder SunPass Mini GO is a permanently mounted sticker transponder that comes preloaded with $25.00 in toll funds ready for immediate use upon activation, valid only on Florida Toll Roadways. Sold exclusively at the Boca Raton SunPass Customer Service Walk-In Center at 7941 Glades Road.
• SunPass Plus Parking SunPass Plus Parking enables SunPass transponder users to pay automatically for parking at participating Florida airports — Palm Beach Airport, Tampa International Airport, Orlando International Airport, and Fort Lauderdale-Hollywood International Airport — and at Hard Rock Stadium in Miami. Charges are deducted directly from the user's prepaid SunPass account, eliminating the need for cash or card payment at the parking facility. Requires Easy Pay enrollment.
• SunPass Fleet Account SunPass Fleet Account is a commercial account for businesses with owned, leased, or rented vehicles requiring centralized toll management. Requires a minimum of 101 transponders, $1,000 minimum opening balance, $250 minimum replenishment, and FEIN. Available in both prepaid and postpaid variants (postpaid requires a security bond) and supports tax-exempt status for qualifying fleets.
• SunPass Government Account SunPass Government Account serves federal, state, and local public agencies with a postpaid billing structure processed via purchase order. Requires a minimum of one vehicle and one transponder, supporting government procurement workflows and expense tracking for public funds.
• Pinellas Bayway Commuter Pass Pinellas Bayway Commuter Pass is an annual subscription pass for frequent users of the three Pinellas Bayway Toll Plazas. Priced at $50 per year per transponder, valid from October 1 to September 30, covers all three Pinellas Bayway Toll Plazas, and auto-renews if the account is enrolled in Easy Pay.
• Card Sound Bridge Annual Pass Card Sound Bridge Annual Pass is an annual subscription pass providing unlimited crossings of the Card Sound Bridge in the Florida Keys. Priced at $533 per vehicle per year, expires December 31, and is valid for two-axle vehicles only.

Quantifiable outcome

• 25% savings on tolls compared to TOLL-BY-PLATE
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• E-ZPass GroupcoreTechnology or IntegrationInteroperability partnership enabling SunPass PRO transponders to work at all E-ZPass facilities across 22 states including Colorado, Delaware, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, parts of Michigan, Minnesota, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia, and West Virginia.
• Florida's Turnpike EnterprisecoreStrategic or Co-development PartnerFlorida's Turnpike Enterprise operates the Florida Turnpike and partners with SunPass for electronic toll collection. Located at P.O. Box 613069, Ocoee, FL 34761. SunPass transponders work at all Turnpike service plazas.
• Tampa Hillsborough Expressway Authority (THEA)coreTechnology or IntegrationPartner agency accepting SunPass transponders on Tampa expressways. Located at 1104 E. Twiggs Street, Tampa, FL 33602. Also handles collection notices through dedicated collection agency.
• Greater Miami Expressway Agency (GMX)coreTechnology or IntegrationPartner agency accepting SunPass on Miami area expressways. Located at 3790 N.W. 21st, Miami, FL 33142.
• Central Florida Expressway Authority (CFX)coreTechnology or IntegrationFormerly Orlando-Orange County Expressway Authority, accepts SunPass on CFX roads including Beachline West (SR 528). Located at 4974 ORL Tower Road, Orlando, Florida 32807.
• NC Quick PasscoreTechnology or IntegrationNorth Carolina Turnpike Authority partnership enabling SunPass use on NC toll roads. Located at 200 Sorell Grove Church Rd, Suite A, Morrisville, NC 27560.
• Peach PasscoreTechnology or IntegrationGeorgia toll agency partnership enabling SunPass transponder use on Georgia toll roads. Located at P.O. Box 2105, Atlanta, GA 30305-2105.
• LeeWaycoreTechnology or IntegrationLee County toll agency in Florida accepting SunPass on Lee County roads. Located at 1366 Colonial Blvd., Ft. Myers, FL 33907.
• PIKEPASScoreTechnology or IntegrationOklahoma Turnpike Authority partnership enabling SunPass use on Oklahoma toll roads. Located at 3500 N Martin Luther King Ave, Oklahoma City, OK 73111.
• K-TAGcoreTechnology or IntegrationKansas Turnpike Authority partnership enabling SunPass use on Kansas toll roads. Located at 9401 E Kellogg, Wichita, KS 67207.
• Texas Toll Agencies (NTTA, TxDOT, HCTRA)coreTechnology or IntegrationPartnership with multiple Texas toll agencies including North Texas Toll Authority (NTTA), TxDOT/TxTag, Harris County Toll Road Authority (EZ TAG), and Austin's CTRMA. SunPass works on most Texas toll roads.
• MacDonald Training Center (MTC)coreStrategic or Co-development PartnerExclusive packager of all SunPass transponders sold by authorized retailers in Florida. Since 2007, MTC has packaged over 17 million transponders. Provides adult vocational education for people with disabilities in Hillsborough County, teaching job skills including timeliness, data management, dependability, and attention to detail.
• Blackstone AmericacoreChannel Partner/ Reseller/ DistributorAuthorized partner for cash replenishment services at thousands of retail locations throughout Florida. Charges $1.50 convenience fee per cash replenishment transaction. Merchants interested in participating can contact at 1-800-639-9590.
• Collection Agencies (AllianceOne, Harris & Harris, Penn Credit, RTR Financial, Valor Intelligent Processing)minorImplementation/ SI/ Consulting PartnerThird-party collection agencies used for unpaid toll enforcement. Includes AllianceOne Receivables Management, Harris & Harris, Ltd., Penn Credit Corporation, RTR Financial Services, and Valor Intelligent Processing for FDOT toll collection.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• E-ZPass Group: Interstate consortium of toll agencies operating the dominant US electronic toll collection transponder. SunPass PRO is accepted at all E-ZPass facilities across 18+ states, making E-ZPass the largest interoperability counterpart.
• E-PASS (Central Florida Expressway Authority): CFX's competing Florida toll transponder, accepted on CFX roads (Beachline West, SR 528, etc.) and interoperable with SunPass. Closest in-state peer competing for the same Central Florida commuter.
• E-470 Public Highway Authority (Colorado): Colorado E-470 ExpressToll program, interoperable with SunPass. A regional toll authority peer providing SunPass users access to Denver-area tolling.
• Peach Pass (State Road and Tollway Authority, Georgia): Georgia's electronic toll transponder accepted on GA toll roads and interoperable with SunPass. A direct peer in the Southeast interstate travel corridor.
• TxTag / NTTA / EZ TAG (Texas): Texas's three competing toll transponder programs (TxDOT TxTag, NTTA TollTag, Harris County EZ TAG) are interoperable with SunPass. A multi-agency Texas peer addressing similar large, multi-jurisdiction toll networks.
• K-TAG (Kansas Turnpike Authority): Kansas Turnpike's electronic toll transponder, interoperable with SunPass. A direct peer serving SunPass's western US interoperability footprint.
• LeeWay (Lee County Toll Facilities): Lee County, FL toll transponder accepted on Lee County roads and interoperable with SunPass. A regional Florida peer with overlapping Southwest Florida commuter base.
• PIKEPASS (Oklahoma Turnpike Authority): Oklahoma's statewide toll transponder, interoperable with SunPass. Comparable state-agency ETC program serving a regional travel market.
• NC Quick Pass (North Carolina Turnpike Authority): North Carolina's toll transponder program; interoperable with SunPass on NC toll roads. Comparable state-agency-operated ETC program with similar pricing and account structures.
• FasTrak (Caltrans / Bay Area / LA Metro): California's electronic toll collection system covering Bay Area bridges, express lanes, and LA Metro corridors. Comparable state-level ETC program operating in the largest US toll road network by volume.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SunPass_FDOT
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sunpass-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunPass