Aseel Water
Aseel Water is a Doha-based bottled water producer and DTC delivery operator that produces purified water in sizes from 200ml to 5 gallons using French automated treatment technology, and sells to households, offices, and hospitality customers in Qatar through subscriptions and on-demand e-commerce orders.
- Company typePrivate
- Founded2012
- HeadquartersDoha, Qatar
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aseel Water does
Aseel Water is a Qatar-based bottled water producer and direct-to-consumer delivery operator, headquartered in Doha and operating as a subsidiary or aligned brand of West Bay Water and Ice Factory. The company produces purified water across six core SKUs ranging from 200ml hospitality portions to 4-gallon and 5-gallon bulk refill bottles, using French water treatment and automated bottling technology that minimizes human intervention. Aseel sells through its own e-commerce site, iOS and Android mobile apps, and phone/WhatsApp ordering channels, all backed by an in-house delivery fleet serving all of Qatar.
The business model combines one-time purchases of shrink-wrap and carton-bundled bottles with a coupon-based subscription delivery service for bulk water: customers buy 20-, 50-, or 100-coupon packages (the latter tiers bundled with free refill coupons and optional dispensers) and select recurring frequencies of weekly, bi-weekly, tri-weekly, or monthly. End customers span individual households, corporate offices, restaurants, schools, sports and fitness settings, and traditional Majlis gatherings. Pricing is denominated in Qatari Riyals with cash-on-delivery available and a 10-unit minimum checkout for standard SKUs.
Aseel's primary stated differentiators are French-supplied production technology, scheduled doorstep delivery, a distinctive purple bottle design, and a horizontal portfolio of bottle sizes covering use cases from hospitality to family and commercial use. The company does not publish financials and operates as a privately held entity within the broader West Bay Water and Ice Factory group.
Aseel Water firmographics
Firmographics- Name
- Aseel Water
- Legal name
- Aseel for Water (West Bay Water and Ice Factory) - أسيل للمياه (مصنع ويست باي للثلج والمياه)
- Website
- https://aseelwater.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aseel Water is a Doha-based bottled water producer and DTC delivery operator that produces purified water in sizes from 200ml to 5 gallons using French automated treatment technology, and sells to households, offices, and hospitality customers in Qatar through subscriptions and on-demand e-commerce orders.
- Ownership category
- akta.pro rank
Aseel Water industry classification
Industry- Product category
- Bottled Water
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Purified/RO Bottled Water Production (AFAFACAC)
Keywords
Where Aseel Water is headquartered
LocationHeadquarters
- HQ city
- Doha
- HQ country
- Qatar
- HQ region
- Middle East
Offices2 records
Markets served
Aseel Water business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Water Bottle Sales: One-time purchase of bottled water in various sizes (200ml, 350ml, 500ml, 1.5L, 4 Gallon Glass, 5 Gallon) sold in shrink wraps and cartons.
- Recurring Delivery (Coupon System): Subscription-style delivery service using coupon packages (20, 50, or 100 coupons) with optional water dispensers. Includes free refill coupons for recurring orders with scheduled delivery frequencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 200ml bottles - Shrink (24 bottles) QAR 9.00, Carton (40 bottles) QAR 13.50 |
| Unit Pricing | Pay-as-you-go | 350ml bottles - Shrink (24 bottles) QAR 9.00, Carton (30 bottles) QAR 10.80 |
| Unit Pricing | Pay-as-you-go | 500ml bottles - Shrink (12 bottles) QAR 5.00, Carton (24 bottles) QAR 10.00 |
| Unit Pricing | Pay-as-you-go | 1.5L bottles - Shrink (6 bottles) QAR 5.00 |
| Subscription | Pay-as-you-go | 5 Gallon coupons - 20 coupons QAR 160, 50 coupons + 2 free refills QAR 375, 100 coupons + 5 free refills QAR 700 |
| Subscription | Pay-as-you-go | 4 Gallon Glass coupons - 20 coupons QAR 220, 50 coupons + 2 free refills QAR 500, 100 coupons + 5 free refills QAR 1,000 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Aseel Water product offering
Product offeringCore offering
Aseel Water produces and distributes bottled drinking water in multiple sizes (200ml, 350ml, 500ml, 1.5L, 4-gallon glass, and 5-gallon) using French water treatment and automated bottling technology. It sells these products to households and businesses across Qatar through its e-commerce site, mobile apps, and a company-operated delivery fleet, and offers a recurring coupon-based delivery subscription for large-format bottles with optional water dispensers.
Product overview
Aseel Water offers a portfolio of bottled water products in multiple sizes (200ml, 350ml, 500ml, 1.5L, 4 Gallon Glass, and 5 Gallon) with both shrink and carton packaging options. The company provides a subscription-based home delivery service with flexible scheduling frequencies and promotional discounts. Products are primarily sold through an e-commerce platform with a mobile app available on iOS and Android. The water is produced using French technology with minimal human intervention and features a distinctive purple-colored branding.
Differentiator
Problem solved
Functional benefit
Products and services
- 200ml Water Bottle
Companies that use Aseel Water
Customer profileSegments6 records
Ideal customer profiles3 records
Aseel Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Aseel Water partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- West Bay Water and Ice FactorycoreThe company appears to be associated with or operated by West Bay Water and Ice Factory, as evidenced by the company email domain ([email protected]) and the factory name mentioned in Arabic (مصنع ويست باي للثلج والمياه). The factory provides the manufacturing infrastructure for water production.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Aseel Water competitors and assessment
Company assessmentBroad incumbents
- Aquafina (PepsiCo): PepsiCo's global bottled water brand with extensive GCC retail distribution; competes for the same shelf space and on-premise water occasions as Aseel.
- Almarai: Saudi Arabia's largest dairy and food producer with a sizable bottled water line distributed across the GCC; relevant because it competes on shelf and in HORECA using similar routes.
- Dasani (Coca-Cola): Coca-Cola's bottled water brand sold across the Gulf region via the Coca-Cola distribution network; broad incumbent competitor leveraging unmatched trade terms.
- Nestlé Pure Life: Global bottled water brand under Nestlé Waters, distributed across the Gulf including Qatar. Direct competition on shelf and at HORECA, with vastly larger marketing budget and scale.
Regional players
- Mai Dubai: Dubai-based bottled water manufacturer targeting premium and HORECA segments in the UAE and broader GCC; comparable in scale, product range, and target use cases.
- Al Ain Water (Agthia Group): UAE-headquartered premium bottled water brand with strong GCC distribution; directly comparable regional bottled water competitor serving similar HORECA and home-delivery occasions.
- Nova Water: UAE-based premium bottled water brand targeting HORECA and household delivery; comparable mid-sized Gulf peer with a similar multi-format SKU strategy.
- Masafi: UAE-based bottled water and beverage producer with strong GCC shelf presence and a premium positioning; comparable mid-tier Gulf competitor with multi-format portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aseel Water social profiles
Digital presenceAseel Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aseel Water leadership team
Management profileNumber of profiles
Aseel Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aseel Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aseel Water
What does Aseel Water do?
Aseel Water produces and distributes bottled drinking water in multiple sizes (200ml, 350ml, 500ml, 1.5L, 4-gallon glass, and 5-gallon) using French water treatment and automated bottling technology. It sells these products to households and businesses across Qatar through its e-commerce site, mobile apps, and a company-operated delivery fleet, and offers a recurring coupon-based delivery subscription for large-format bottles with optional water dispensers.
Is Aseel Water a public or private company?
Aseel Water is a private company. It is classified as corporate owned and is currently operating.
When was Aseel Water founded?
Aseel Water was founded in 2012. It employs 251 to 500 people.
Where is Aseel Water based?
Aseel Water is headquartered in Doha, Qatar, in the Middle East region.
How does Aseel Water make money?
Two revenue lines are on record. Water Bottle Sales are the primary driver. The others are recurring Delivery (Coupon System).
Who are Aseel Water's main competitors?
Broad incumbents on record are Aquafina (PepsiCo), Almarai, Dasani (Coca-Cola) and Nestlé Pure Life. Regional players are Mai Dubai, Al Ain Water (Agthia Group), Nova Water and Masafi.
Does Aseel Water have an API?
No public API is recorded for Aseel Water.
What industry is Aseel Water in?
Aseel Water's product category is Bottled Water. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAH, Bulk Bottled Water Production (Large Format, Home/Office Delivery). Its NAICS code is 312112 and its SIC code is 2086.