CHOICE for Youth and Sexuality

What CHOICE for Youth and Sexuality does

CHOICE for Youth and Sexuality is a Dutch-registered non-profit foundation (Stichting) headquartered in Amsterdam, founded in 1998. The organization strengthens young people's capacity for leadership and international advocacy in the field of Sexual and Reproductive Health and Rights (SRHR), with explicit grounding in feminist, anti-racist, decolonial, and intersectional approaches. It serves youth-led organizations and young advocates (ages 10-24), particularly those facing intersecting forms of marginalization, across more than 10 countries in Africa, Asia, Latin America and the Caribbean.

The organization's product portfolio centers on advocacy programming, capacity strengthening, and a Resource Hub of frameworks and tools. Its flagship offering is the "Flower of Participation" model — a conceptual framework for Meaningful and Inclusive Youth Participation (MIYP) translated and adopted globally by diplomats, NGOs and advocates. Core programs include the Right Here Right Now (RHRN) and RHRN2 strategic partnerships, the Power to You(th) program, a Seed Grant project funding small youth-led initiatives (e.g., the Abren mobile app, Tubonge na Art initiative), a Youth Ambassador Program linked to the Dutch Ministry of Foreign Affairs, the Young and Powerful Podcast, and policy engagement at the UN Human Rights Council and Commission on Population and Development. CHOICE holds ECOSOC special consultative status, granting formal access to UN policy processes.

CHOICE operates as a non-revenue-generating advocacy organization funded primarily by institutional grants (notably the Dutch Ministry of Foreign Affairs as the anchor funder of RHRN2) and individual donations enabled by its ANBI public-benefit status in the Netherlands. Revenue figures are not publicly disclosed. Distribution occurs through a partnership consortium model (Rutgers, Dance4Life, ARROW, Reproductive Health Uganda, RNW Media, and others) and direct funding to grassroots youth-led organizations. The go-to-market is community-led, with policy influence, programmatic reach, and donor support as the primary success metrics rather than commercial sales.

Name

CHOICE for Youth and Sexuality

Legal name

Stichting CHOICE for Youth and Sexuality

Website

https://choiceforyouth.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

CHOICE for Youth and Sexuality is a Dutch non-profit foundation that strengthens young people's leadership and advocacy on sexual and reproductive health and rights (SRHR) globally, operating youth-led programs across Africa, Asia, Latin America, and the Caribbean.

Ownership category

akta.pro rank

Product category

Youth Advocacy and Reproductive Health Services

NAICS

Child and Youth Services (62411), Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), Child Protection & Child Rights (BPAGABAG), Child Rights & Protection (BPADAGAG)

Keywords

• Youth advocacy services
• Sexual reproductive health
• Youth capacity building
• International policy advocacy
• Youth participation programs

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: CHOICE operates primarily through donations from individuals and grants from institutional funders including the Dutch Ministry of Foreign Affairs. The organization has ANBI (Algemeen Nut Beogende Instelling) status in the Netherlands, making it eligible for certain tax benefits on donations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CHOICE for Youth and Sexuality strengthens young people's capacity for leadership and international advocacy on Sexual and Reproductive Health and Rights (SRHR) and Meaningful and Inclusive Youth Participation (MIYP). It delivers this through strategic partnership programs (RHRN/RHRN2) implemented in 10 countries, youth leadership training, international advocacy at UN forums, the Youth Ambassador Program, and a Resource Hub of educational tools and frameworks (including the Flower of Participation model and SRHR Dictionary). The organization is funded primarily through institutional grants and individual donations and operates as a non-profit foundation registered in the Netherlands.

Product overview

CHOICE for Youth and Sexuality operates as a youth-led NGO focused on strengthening young people's capacity for leadership and international advocacy in Sexual and Reproductive Health and Rights (SRHR). The organization offers an integrated portfolio of programs and resources centered around its core offerings: the Resource Hub (containing tools, knowledge posters, and the SRHR Dictionary), the Youth Leadership and International Advocacy Programs, and the Youth Ambassador Program. Key initiatives include the Right Here Right Now (RHRN) and Right Here Right Now 2 (RHRN2) strategic partnerships, the Flower of Participation model for MIYP, the Seed Grant Project for youth-led initiatives, and the Young and Powerful Podcast. CHOICE also produces policy resources including the MIYP Position Paper and advocates at UN forums including the Human Rights Council and Commission on Population and Development.

Differentiator

Problem solved

Functional benefit

Brands

• Right Here Right Now (RHRN): Strategic partnership program focused on strengthening capacity and collaboration of civil society organizations working on SRHR issues in Africa, Asia, and Latin America. RHRN ran from 2016-2020, followed by RHRN2 starting in 2022.
• Power to You(th)
• YouthUpUN
• Seed Grant

Products and services

• Right Here Right Now (RHRN) Strategic partnership (2016-2020) between CHOICE, Rutgers WPF, dance4life, Hivos, and regional partners, implemented in ten countries across Asia, Africa, and Latin America to strengthen civil society advocacy for young people's SRHR.
• Right Here Right Now 2 (RHRN2) Successor strategic partnership (2021-present) between CHOICE, Arrow, Association Marocaine de Planification Familiale, Dance4Life, Reproductive Health Uganda, RNW Media, Rutgers, funded by the Dutch Ministry of Foreign Affairs, implemented in Bangladesh, Benin, Burundi, Ethiopia, Indonesia, Kenya, Morocco, Nepal, Tunisia, and Uganda.
• Youth Leadership Program Programs designed to strengthen young people's capacity for leadership and international advocacy, including training, mentorship, and practical advocacy experience.
• International Advocacy Advocacy efforts at UN level and international forums to influence policies on SRHR and youth participation, including engagement with the Human Rights Council and Commission on Population and Development.
• Youth Ambassador Program A program that appoints Youth Ambassadors to serve as links between young people worldwide and policymakers, advocating for SRHR and gender equality within the Dutch Ministry of Foreign Affairs framework.
• Seed Grant Project A funding initiative that supports promising youth projects addressing topics such as Youth-Adult Partnerships, Gender Transformative Approaches, and youth empowerment with small grants for community impact.
• Resource Hub A centralized online repository containing tools, knowledge posters, frameworks, and educational resources on Sexual and Reproductive Health and Rights (SRHR) and Meaningful and Inclusive Youth Participation (MIYP).
• Flower of Participation A conceptual model using a blooming flower metaphor to illustrate the core elements and enabling factors for Meaningful and Inclusive Youth Participation, used worldwide by diplomats, NGOs, and advocates.
• SRHR Dictionary An online glossary providing definitions and explanations of SRHR terminology, concepts, and international frameworks.
• CHOICE's Knowledge Posters Visual educational materials designed to communicate key SRHR and MIYP concepts in accessible formats.
• Young and Powerful Podcast A podcast platform sharing stories, reflections, and discussions on youth leadership and SRHR advocacy.

Quantifiable outcome

• Established official youth mechanisms at the United Nations
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Rutgers WPFcoreStrategic or Co-development PartnerRutgers (expertise center on sexuality) is a core strategic partner in the Right Here Right Now (RHRN) and RHRN2 programs, working with CHOICE to strengthen SRHR for young people in Africa, Asia, and Latin America.
• Dance4LifecoreStrategic or Co-development PartnerDance4Life is a strategic partner in RHRN and RHRN2 programs, contributing to the partnership aimed at strengthening SRHR advocacy for young people.
• HivoscoreStrategic or Co-development PartnerHivos was a strategic partner in the original RHRN program (2016-2020), working on SRHR capacity strengthening and advocacy.
• ARROW (Asian-Pacific Resource and Research Centre for Women)coreStrategic or Co-development PartnerARROW serves as the regional partner for Asia in the RHRN program, helping to implement SRHR initiatives across Bangladesh, Indonesia, Nepal, and Pakistan.
• IPPF-ARO (International Planned Parenthood Federation - Africa Regional Office)coreStrategic or Co-development PartnerIPPF-ARO served as the regional partner for Africa in the original RHRN program, implementing SRHR work in Kenya, Senegal, Uganda, and Zimbabwe.
• Blue Diamond Society (BDS)coreStrategic or Co-development PartnerBDS is a key partner NGO in Nepal working on LGBTQI+ advocacy. Through RHRN support, BDS achieved a Supreme Court interim order for same-sex marriage registration. CHOICE's partnership helped BDS reflect on and implement Meaningful and Inclusive Youth Participation.
• TaYA (Talent Youth Association) EthiopiaminorStrategic or Co-development PartnerTaYA received funding through CHOICE's Seed Grant project for the Abren mobile app. TaYA is a youth-led organization that has impacted hundreds of thousands of Ethiopians on SRHR since 2003.
• Youth Executive Board of Right Here Right NowcoreStrategic or Co-development PartnerThe Youth Executive Board implements the Tubonge na Art initiative in Kenya (Mombasa, Kisumu, and Nairobi), using art as a tool for SRHR awareness and youth empowerment.
• Power to You(th) Program PartnerscoreStrategic or Co-development PartnerPower to You(th) is a program that brings together partners for Gender Transformative Approach (GTA) work, with consortiums in Malawi and other countries working on MIYP and youth-adult partnerships.
• UNYPA (Uganda Network of Young People Living with HIV/AIDS)minorStrategic or Co-development PartnerUNYPA is a national movement in Uganda for young people living with HIV. CHOICE has featured UNYPA's work on funding challenges and its resilience in the face of defunding.
• Blind Youth Association Nepal (BYAN)minorStrategic or Co-development PartnerBDS encountered BYAN through their work with RHRN, and has since been working to make their programs accessible to people with disabilities, demonstrating intersectional approach to SRHR.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ipas: Global NGO focused on advancing sexual and reproductive health and rights, particularly abortion access. Overlaps with CHOICE on SRHR advocacy in similar geographies, though more clinically oriented.

Broad incumbents

• Women Deliver: Global advocacy organization focused on gender equality and the health and rights of girls and women. Operates at a larger scale and broader thematic scope but is a direct reference point for CHOICE's UN-facing SRHR advocacy.
• IPPF (International Planned Parenthood Federation): Global SRHR umbrella federation with 120+ country members, including former RHRN regional partner IPPF-ARO. Operates on a much larger scale but is the dominant institutional player in the same SRHR advocacy space CHOICE occupies.
• UNFPA (United Nations Population Fund): UN agency mandated to deliver a world where every pregnancy is wanted, every birth is safe, every young person's potential is fulfilled. A central institutional counterpart and donor for the SRHR space CHOICE operates in.

Direct peers

• Restless Development: Youth-led development agency working on SRHR, civic participation and youth leadership across Africa and Asia. Closely comparable in target demographic (10-24 year olds), youth-led governance model and country footprint.
• Center for Reproductive Rights: Global legal advocacy organization using international and human rights law to advance reproductive rights. Closely comparable to CHOICE's policy and litigation-adjacent advocacy work, including impact cases like Nepal's same-sex marriage order.
• ARROW (Asian-Pacific Resource and Research Centre for Women): Regional RHRN partner for Asia, focused on SRHR and women's rights advocacy. Directly comparable as a CHOICE partner in the same RHRN2 program, with similar advocacy and capacity-strengthening model.
• Hivos: Former RHRN strategic partner (2016-2020) and Dutch INGO working on SRHR, gender equality and civic rights. Comparable in scope, Dutch headquarters, and advocacy approach, with overlap in target countries and donors.
• Rutgers WPF: Dutch expertise center on sexuality and core strategic partner in CHOICE's RHRN/RHRN2 programs. Operates in the same SRHR and youth sexual well-being space, often sharing geographies and donors; comparable in mission, scale and donor base.
• Dance4Life: Strategic co-partner in RHRN/RHRN2, focused on engaging young people in sexual health and rights through culture and media. Directly comparable in target audience (youth 10-24), SRHR focus and consortium-based delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/youthambassadorsrhr
• Xx.com/choiceforyouth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CHOICE for Youth and Sexuality