Hans Korea

What Hans Korea does

HANS KOREA CO., Ltd. is a privately held South Korean medical device company founded in 2010 and headquartered in Paju-si, Gyeonggi-do. The company designs, manufactures, and distributes a single product line — the NiTi Brush — a set of single-use dental instruments used for mechanical debridement of titanium dental implant surfaces affected by peri-implantitis. The core technology centers on Nickel Titanium (NiTi) bristles that the company reports are approximately three times more flexible than titanium while maintaining comparable hardness (303-362 Vickers), enabling debridement that converts rough implant surfaces back to machined smooth surfaces with reduced alteration of the original implant geometry. The product comes in three SKUs — Nano, Pocket, and Omega — to address different clinical scenarios including limited spaces, standard peri-implant pockets, and early-stage disease. All brushes attach to standard 20:1 implant handpieces operating at 600-1,200 RPM and are supplied non-sterile, requiring autoclave sterilization by the clinician before use.

The company operates an asset-light, distribution-led business model. It is not a direct-to-clinician seller; rather, it leverages international distribution networks across six market clusters — USA (since 2011), the European Union (since 2013), Japan (since 2014), Scandinavia and Denmark (since 2020), the BENERUX region (since 2021), and its domestic South Korean market. Distribution is reinforced by endorsements from named key opinion leaders at major universities including the University of Michigan, Goethe University Frankfurt, and Kyung-Hee University. Pricing is not publicly disclosed, and the website directs distribution inquiries through a contact form. Revenue is hardware sales of single-use brush SKUs, with no recurring software or service revenue streams.

The regulatory backbone of the business consists of FDA registration (2011), CE Class 2a certification (obtained 2013, renewed 2019 with a 26 May 2024 expiry), and Japan FDA approval (2014), giving the company clearance across the world's three largest dental device markets. The company has received the Korean INNO Biz Certificate (2022) and was recognized as a Global Leading Company of Korea 1,000+ (2023). Ownership is concentrated with the founder/owner, HANS Kim, with no institutional investors, parent company, or public listing evidenced. The primary customer segments are dental implantologists, periodontists, and oral surgeons treating peri-implantitis defects in tertiary dental and academic clinical settings.

Name

Hans Korea

Legal name

HANS KOREA CO.,Ltd.

Website

https://nitibrush.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

HANS Korea Co., Ltd. designs, manufactures, and distributes the NiTi Brush line of single-use dental instruments that mechanically debride titanium implant surfaces affected by peri-implantitis, selling through international distribution networks to implantologists, periodontists, and oral surgeons across USA, EU, Japan, Scandinavia, BENERUX, and Korea.

Ownership category

akta.pro rank

Product category

Dental Surgical Instruments

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Implant Prosthetics & Abutment Fabrication (HLABAJAC)

Keywords

• Dental implant instruments
• Peri-implantitis treatment
• Implant surface debridement
• NiTi bristle brushes
• Dental surgical tools

Headquarters

HQ city

Ilsandong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. NiTi Brush Products: Sale of NiTi Brush dental instruments for peri-implantitis treatment. The product is single-use and non-sterile (requires sterilization before use). Three models available: Omega (best access for limited spaces), Pocket (regular brush for normal peri-implantitis cases), and Nano (narrow brush for targeted areas and initial stage peri-implantitis).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HANS KOREA CO., Ltd. manufactures and globally distributes the NiTi Brush — a single-use dental instrument with proprietary Nickel Titanium (NiTi) bristles designed for mechanical debridement of titanium dental implant surfaces affected by peri-implantitis. The product line comprises three models (Omega, Pocket, Nano) made for different clinical access scenarios, attaches to a standard 20:1 implant handpiece, and is sold internationally through distribution networks in the USA, EU, Japan, Scandinavia, Denmark, and the Benelux.

Product overview

Hans Korea offers the NiTi Brush for peri-implantitis — a single product line with three brush models (Omega, Pocket, and Nano) designed for mechanical debridement of dental implant surfaces affected by peri-implantitis. All brushes are made from NiTi (Nickel Titanium) material, are non-sterile requiring autoclave sterilization before use, and are intended for single-use only. The brushes attach to standard 20:1 implant handpieces and work by rotating at 600-1,200 RPM to transform rough implant surfaces into smooth machined surfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• NiTi Brush Omega NiTi (Nickel Titanium) bristle dental instrument designed for best access to every area, including limited spaces around dental implants; used with a 20:1 implant handpiece at 600–1,200 RPM for mechanical debridement of titanium implant surfaces affected by peri-implantitis. Single-use, non-sterile (requires autoclave sterilization before use). Intended for dental implantologists, periodontists, and oral surgeons.
• NiTi Brush Pocket Regular-sized NiTi bristle dental instrument for normal cases of peri-implantitis, providing effective access to periodontal pockets for mechanical debridement of implant surfaces. Used with a 20:1 implant handpiece at 600–1,200 RPM; single-use and non-sterile (requires autoclave sterilization before use). Intended for dental implantologists and periodontists.
• NiTi Brush Nano Narrow-profile NiTi bristle dental instrument for very targeted areas requiring precise and accurate operation; recommended for the initial stage of peri-implantitis treatment. Used with a 20:1 implant handpiece at 600–1,200 RPM; single-use and non-sterile (requires autoclave sterilization before use). Intended for dental implantologists and periodontists.

Quantifiable outcome

• NiTi is 3 times more flexible than titanium while maintaining similar hardness (303-362 Vickers vs 200-340 for titanium)
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Institut Straumann AGminorOthersDiscussion between Institut Straumann AG representative and HANS Korea during AAP 2011 regarding NiTi Brush technology. The company showed interest in discussing the product during the exhibition.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dentsply Sirona: Largest global dental equipment and consumables manufacturer with a portfolio that includes endodontic, periodontic, and implant-related instruments. Comparable as a broad incumbent offering overlapping instrumentation for dental professionals.
• Nobel Biocare: Global dental implant manufacturer with a broad portfolio of implant systems and digital dentistry products. Comparable as a major dental implant ecosystem player with overlap in the peri-implantitis treatment market.

Emerging players

• Geistlich Pharma: Swiss specialist in dental regeneration and bone/tissue substitutes used in peri-implantitis regenerative procedures. Comparable as a complementary supplier in the peri-implantitis treatment workflow.
• Young Innovations: Mid-market dental products company with a portfolio of preventive, hygiene, and implant maintenance instruments. Comparable as a focused dental equipment manufacturer.
• Parkell: US-based dental equipment and consumables manufacturer focused on restorative, endodontic, and surgical products. Comparable as a niche dental device manufacturer serving similar professional users.

Direct peers

• Hu-Friedy (HuFriedyGroup): Major dental instrument manufacturer offering scalers, curettes, and implant maintenance instruments. Directly competes in the dental debridement and implant maintenance instrument category.
• Institut Straumann AG: Global leader in dental implants and a leader in the peri-implantitis treatment space. Straumann showed interest in NiTi Brush at AAP 2011, indicating that it is a potential partner/competitor in the dental implant surface treatment ecosystem.
• W&H Group: Austrian dental handpiece and instrument manufacturer with significant presence in implant dentistry. Comparable as a supplier of professional-grade dental instruments used in the same clinical procedures.
• NSK/Nakanishi Inc. Japanese dental handpiece manufacturer. NiTi Brush is designed to operate with standard 20:1 implant handpieces like those NSK makes, making it a complementary supplier with shared clinical user base.
• Brasseler USA (Komet): Premium dental rotary instrument manufacturer widely used in periodontics and implantology. Comparable as a maker of precision dental instruments for professional practitioners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=HQ6A6KDgBNk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hans Korea