NEWH

What NEWH does

NEWH, Inc., operating as 'NEWH, The Global Hospitality Network,' is a US-based nonprofit organization founded in 1985 and headquartered in Shawano, Wisconsin. It functions as a global professional membership network serving the hospitality industry, with a community-led go-to-market motion centered on industry awards, scholarship programs, and marquee events. The organization administers three core award programs: the ICON of Industry Award (recognizing manufacturing leaders with 30+ years of experience and awarding a $7,500 scholarship in each recipient's honor), the Pinnacle Award (recognizing leadership and mentorship), and the Structures of Hospitality Excellence (SOHE) Award (recognizing technical excellence in hospitality construction, now in its third year and paired with up to $20,000 in annual scholarships for students in hospitality construction and skilled trades including electrical, plumbing, HVAC, and pipe trades).

NEWH's products are programmatic rather than technological — there is no proprietary software platform, AI/ML capability, or digital product described in the source data. Its reach is delivered through industry events including HD Expo (Las Vegas), the Gold Key Awards Gala (New York City), the annual Leadership Conference (Washington, D.C.), and ALIS DESIGN+ by Northstar, supplemented by earned media coverage in hospitality industry publications.

The business model is nonprofit membership-based, relying on member dues, event sponsorships, and individual/corporate donations rather than commercial product revenue. Specific membership pricing and financial disclosures are not publicly available. NEWH operates strategic partnerships with Hyatt, Host Hotels & Resorts, HITT Contracting (SOHE Award judging panel), and ALIS DESIGN+ by Northstar (SOHE ceremony host), which anchor the organization's credibility within the global hospitality ecosystem. Leadership consists of CEO Shelia Lohmiller; no other management team details are disclosed in the source data.

Name

NEWH

Legal name

NEWH, Inc.

Website

https://newh.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NEWH, Inc. is a nonprofit global hospitality industry network founded in 1985 that connects professionals through awards programs (ICON of Industry, Pinnacle, SOHE), scholarships for hospitality construction and skilled trades students, and industry events such as HD Expo and its Leadership Conference.

Ownership category

akta.pro rank

Product category

Hospitality Industry Professional Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Change Management & Transformation Leadership (EDABAAAD)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Hospitality industry networking
• Professional community association
• Industry scholarship programs
• Hospitality awards programs
• Skilled trades education

Headquarters

HQ city

Shawano

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NEWH is a global hospitality industry nonprofit community that administers industry awards (Structures of Hospitality Excellence/SOHE Award, ICON of Industry Award, and Pinnacle Award) and scholarship programs for students pursuing careers in hospitality construction and skilled trades such as electrical, plumbing, HVAC, and pipe trades. The organization hosts annual events and galas, including the Leadership Conference, HD Expo, Gold Key Awards Gala, and ALIS DESIGN+, to recognize excellence and connect professionals across hospitality design, construction, and manufacturing.

Product overview

NEWH, Inc. (The Global Hospitality Network) is a global hospitality industry network organization, not a technology product company. Its offerings consist of industry awards programs and scholarship initiatives, including the Structures of Hospitality Excellence (SOHE) Award & Scholarship Program, the ICON of Industry Award (NEWH's highest honor for manufacturing leaders), and the Pinnacle Award for leadership and mentorship. These programs recognize excellence in hospitality design, construction, and skilled trades, and provide scholarship funding to students pursuing careers in the hospitality industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Structures of Hospitality Excellence (SOHE) Award & Scholarship Program An industry award recognizing construction firms demonstrating technical excellence in hospitality projects, paired with scholarships totaling up to $20,000 for students pursuing careers in hospitality construction and skilled trades fields such as electrical, plumbing, HVAC, and pipe trades. Targeted at hospitality construction firms, skilled trades students, and industry stakeholders.
• ICON of Industry Award NEWH's highest honor recognizing manufacturing leaders in hospitality design who have at least 30 years of industry experience and demonstrate innovative contributions and commitment to philanthropy. A $7,500 scholarship is awarded in the recipient's honor. Targeted at veteran hospitality manufacturing executives.
• Pinnacle Award NEWH's highest honor recognizing exceptional leadership and mentorship in the hospitality industry, awarded to veteran professionals with extensive NEWH organizational involvement spanning decades. Targeted at senior hospitality industry leaders.

Quantifiable outcome

• Up to $20,000 in annual scholarships for hospitality construction and skilled trades students
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ALIS DESIGN+ by NorthstarcoreStrategic or Co-development Partner · 28 January 2027ALIS DESIGN+ by Northstar hosts the annual SOHE Award presentation ceremony, providing the venue and audience for honoring excellence in hospitality construction
• HyattcoreStrategic or Co-development PartnerHyatt serves as a judging panel member for the SOHE Award, providing industry expertise to evaluate construction firms demonstrating technical excellence in hospitality projects
• Host Hotels & ResortscoreStrategic or Co-development PartnerHost Hotels & Resorts participates on the judging panel for the SOHE Award, contributing industry leadership perspective to identify excellence in hospitality construction
• HITT ContractingcoreStrategic or Co-development PartnerHITT Contracting serves on the judging panel for the SOHE Award, bringing construction industry expertise to evaluate hospitality projects

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HSMAI (Hospitality Sales & Marketing Association International): Professional membership association serving hospitality industry professionals with education, awards, and networking programs. Directly comparable to NEWH in operating model (membership-funded nonprofit, awards, events, scholarships/certifications) and target audience of hospitality practitioners.
• HFTP (Hospitality Financial and Technology Professionals): International nonprofit association serving hospitality finance and technology professionals with education, certification, and events. Mirrors NEWH's professional-association nonprofit model with comparable member services (events, recognition, education).
• AAHOA (Asian American Hotel Owners Association): Member-driven nonprofit association for hotel owners and hospitality professionals with events, awards, scholarships, and leadership programs. Operates on a membership/community GTM analogous to NEWH, but anchored on ownership rather than construction/design.

Emerging players

• Greenview (sustainability non-profit for hospitality): Hospitality-focused nonprofit driving sustainability standards, education, and recognition across hotels and lodging. Comparable as a niche mission-driven hospitality nonprofit with awards and member services overlapping NEWH's recognition function.
• HEDNA (Hotel Electronic Distribution Network Association): Hospitality-focused association for distribution and technology professionals, running member events, conferences, and educational programs. Smaller and more niche than NEWH but operating with the same member-association structure.

Broad incumbents

• AHLA (American Hotel & Lodging Association): Largest US trade association representing the hotel and lodging industry, offering advocacy, education, and recognition programs. A broader incumbent than NEWH with overlapping audience but a much wider policy and lobbying mandate rather than the niche construction/design focus that distinguishes NEWH.
• ULI (Urban Land Institute): Global research and education nonprofit for land use and real estate development, with hospitality as a major focus area. Comparable in operating structure (membership, events, awards, scholarships) but significantly larger and broader in mandate than NEWH.

Others

• Hospitality Net: Long-running hospitality industry media and association-publishing partner covering NEWH's events, awards, and announcements. Functions as an ecosystem media outlet rather than a competing association, but routinely distributes NEWH's news and awards coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/NEWHinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEWH