All Points East
All Points East is a UK-based, family-run tour operator specializing in small-group escorted tours, tailor-made itineraries, and family tours to eight Southeast Asian destinations including Thailand, Vietnam, Cambodia, and Indonesia.
- Company typePrivate
- Founded1999
- HeadquartersPortsmouth, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What All Points East does
All Points East is a UK-registered private tour operator (legally Hidden Places Adventure Tours Ltd., headquartered in Denmead) that has specialized in small-group escorted tours to Southeast Asia since 1999. The company was founded by brother-and-sister team Mark Ord and Lesley Schofield together with Mark's Thai wife Wi (Wipaporn), and operates with 11-50 employees from offices in the UK, Chiang Mai, Thailand, and Siem Reap, Cambodia. It serves individual travellers, families, and special-interest groups across eight destinations: Malaysia/Borneo, Cambodia, China, Indonesia, Laos, Sri Lanka, Thailand, and Vietnam. The business positions itself as an independent, family-run regional specialist with 25+ years of curated local knowledge.
The company's core products are scheduled Small Group Tours (capped at 10-12 persons), Tailor-made bespoke itineraries, and Family Tours, supplemented by shorter Extensions. Tours are sold as all-inclusive packages covering activities, entrance fees, transport including domestic flights, and approximately half of meals, with both land-only and UK-airport-inclusive flight options. Pricing ranges from approximately £945 for a 7-day Cambodia tour to £3,450 for a 21-day Far North tour, with a 10% deposit and balance due 60 days before departure. The platform is a WordPress-based marketing and booking site with content/blog, email newsletters, and a tour-finder search tool; there is no proprietary technology stack, app, API, or AI capability.
All Points East operates a direct-to-consumer model with no third-party resellers, generating revenue entirely through tour package sales booked via the company website or UK office phone/email. Distribution relies on SEO/content marketing, an email newsletter with late-availability discounts, and trust signals built through ATOL protection, Responsible Travel membership, Thailand Green Tourism accreditation, and a 2026 Wanderlust Magazine Number 1 ranking for Top Long Journeys. The company works with a network of local ground operators across Southeast Asia for logistics, guiding, and accommodation, and has partnerships with the Royal Photographic Society (photography tours) and Tourism Authority of Thailand (promotional activities).
All Points East firmographics
Firmographics- Name
- All Points East
- Legal name
- Hidden Places Adventure Tours Ltd.
- Website
- https://allpointseast.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All Points East is a UK-based, family-run tour operator specializing in small-group escorted tours, tailor-made itineraries, and family tours to eight Southeast Asian destinations including Thailand, Vietnam, Cambodia, and Indonesia.
- Ownership category
- akta.pro rank
All Points East industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- akta.pro primary industry
- Small-Group Escorted Tour Operators (THAKADAB)
- akta.pro secondary industry
- Private/Customized Multi-Day Tour Operators (THAKADAC)
Keywords
Where All Points East is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
All Points East business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Tour Package Sales: All Points East generates revenue by selling all-inclusive tour packages to Southeast Asia. Tours include activities, entrance fees, transport (including domestic flights), and approximately half of meals. They offer both land-only options and packages inclusive of international flights from UK airports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small group tours ranging from 7 to 24 days |
| Unit Pricing | Pay-as-you-go | Late availability discounted tours |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
All Points East product offering
Product offeringCore offering
All Points East sells escorted small group tours (maximum 10-12 persons), tailor-made bespoke itineraries, and private family tours to Southeast Asia destinations including Cambodia, Thailand, Vietnam, Laos, Indonesia, Malaysia, Borneo, China, and Sri Lanka. Tours are all-inclusive, covering activities, entrance fees, transport including domestic flights, and approximately half of meals, and are available as land-only or inclusive of return flights from UK airports. The company operates as a direct-to-consumer tour operator with regional offices in the UK, Thailand, and Cambodia.
Product overview
All Points East operates a portfolio of travel tour products centered around Southeast Asia. The core offerings include Small Group Tours (scheduled escorted tours with maximum 10-12 persons), Tailor-made Tours (customized itineraries for special interests), and Family Tours (private family-specific tours). These are complemented by Extensions (mini-tours and add-ons to main itineraries) and all-inclusive packages covering flights, accommodation, activities, and meals. The company functions as a traditional travel tour operator rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Group Tours Scheduled escorted small group tours to Southeast Asian destinations with a maximum of 10-12 persons per group, including famous sites and off-the-beaten-track destinations with accommodation and domestic flights included. Pricing ranges from £945 (Highlights of Cambodia, 7 days) to £3,450 (Unexplored Far North, 21 days).
- Tailor-made Tours Bespoke or customized tours created to meet specific interests, preferred destinations, and timeframes, including special interest tours such as photography, food, wildlife, or history. Available for individuals, families, and special interest groups.
- Family Tours Fully escorted private family tours to Southeast Asia designed specifically for families, covering Cambodia, Thailand, Malaysia, Sri Lanka, Vietnam, and Laos with flexible itineraries. Prices start from £1,525 (Laos Family Tour, 10 days) to £1,900 (Borneo Family Tour, 12 days).
- Extensions Shorter mini-tours and extensions designed as standalone trips or add-ons to existing tours, including destinations like Halong Bay, Sapa, Luang Prabang, and various Thai islands.
- All-inclusive Tour Packages All-inclusive tour packages covering activities, entrance fees, transport including domestic and regional flights, and approximately half of meals. Available as land-only or inclusive of return flights from UK airports. ATOL protected.
Companies that use All Points East
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
All Points East technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All Points East partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Royal Photographic SocietyminorAll Points East has organized photography special tours for the Royal Photographic Society, including tours to Bagan and other Southeast Asian destinations.
- Tourism Authority of ThailandminorAll Points East has worked with the Tourism Authority of Thailand on photography competitions and promotional activities.
- Local Ground OperatorscoreAll Points East works in collaboration with a series of partners on the ground in Southeast Asia for local logistics, guiding services, and accommodation arrangements.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
All Points East competitors and assessment
Company assessmentDirect peers
- Wild Frontiers: UK adventure tour operator offering off-the-beaten-track small group tours across Asia, Africa, and the Middle East. Comparable on small-group escorted format, 'hidden gems' positioning, and UK direct-to-consumer model.
- InsideAsia Tours: Bristol-based travel company specializing in Southeast Asia, Japan, and Southeast Asia itineraries with tailor-made and small-group formats. Direct overlap on destination focus, customer segment, and product structure.
- Wendy Wu Tours: UK tour operator specializing in Asia (with deep Southeast Asia and China coverage), offering escorted group tours and tailor-made options. Comparable geographic specialization and escorted-tour delivery model.
- Selective Asia: UK specialist tour operator focused exclusively on Southeast Asia, offering tailor-made and small group journeys. Closely comparable in geography, customer base, and product depth.
- Exodus Travels: Established UK small-group adventure tour operator with broad Asia coverage. Comparable in small-group escorted format, ATOL-like consumer protection, and 25+ year operating history.
- Audley Travel: UK-based tailor-made tour operator offering bespoke itineraries across multiple regions including Southeast Asia. Comparable because both sell high-touch, customized long-haul trips to UK consumers with a specialist, country-office-supported model.
- Explore Worldwide: UK small-group adventure tour operator with a global footprint including extensive Southeast Asia itineraries. Overlapping small-group escorted model with similar duration (7-24 day) and price bands.
Broad incumbents
- Intrepid Travel: Large Australia-based global small-group adventure tour operator with significant Southeast Asia coverage and similar responsible-travel ethos. Comparable product, but at much larger scale and broader geographic footprint.
- G Adventures: Global small-group tour operator with extensive Southeast Asia portfolio and similar small-group philosophy. Overlapping in product and ethos, but operates at substantially greater scale across many more countries.
- Trailfinders: Large UK-based privately-held travel company offering tailor-made holidays, tours, and flights worldwide. Comparable in being a UK independent serving long-haul leisure travelers, but far larger and broader in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
All Points East social profiles
Digital presenceAll Points East financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Points East leadership team
Management profileNumber of profiles
Profiles3 records
All Points East funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Points East M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Points East
What does All Points East do?
All Points East sells escorted small group tours (maximum 10-12 persons), tailor-made bespoke itineraries, and private family tours to Southeast Asia destinations including Cambodia, Thailand, Vietnam, Laos, Indonesia, Malaysia, Borneo, China, and Sri Lanka. Tours are all-inclusive, covering activities, entrance fees, transport including domestic flights, and approximately half of meals, and are available as land-only or inclusive of return flights from UK airports. The company operates as a direct-to-consumer tour operator with regional offices in the UK, Thailand, and Cambodia.
Is All Points East a public or private company?
All Points East is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All Points East founded?
All Points East was founded in 1999. It employs 11 to 50 people.
Where is All Points East based?
All Points East is headquartered in Portsmouth, United Kingdom, in the Europe region.
How does All Points East make money?
One revenue line is on record: tour Package Sales.
Who are All Points East's main competitors?
Direct peers on record are Wild Frontiers, InsideAsia Tours, Wendy Wu Tours, Selective Asia, Exodus Travels, Audley Travel and Explore Worldwide. Broad incumbents are Intrepid Travel, G Adventures and Trailfinders.
Does All Points East have an API?
No public API is recorded for All Points East.
What industry is All Points East in?
All Points East's product category is Tour Operator Services. Its primary akta.pro industry code is THAKADAB, Small-Group Escorted Tour Operators, with a secondary code of THAKADAC, Private/Customized Multi-Day Tour Operators. Its NAICS code is 561520.