All Points East

What All Points East does

All Points East is a UK-registered private tour operator (legally Hidden Places Adventure Tours Ltd., headquartered in Denmead) that has specialized in small-group escorted tours to Southeast Asia since 1999. The company was founded by brother-and-sister team Mark Ord and Lesley Schofield together with Mark's Thai wife Wi (Wipaporn), and operates with 11-50 employees from offices in the UK, Chiang Mai, Thailand, and Siem Reap, Cambodia. It serves individual travellers, families, and special-interest groups across eight destinations: Malaysia/Borneo, Cambodia, China, Indonesia, Laos, Sri Lanka, Thailand, and Vietnam. The business positions itself as an independent, family-run regional specialist with 25+ years of curated local knowledge.

The company's core products are scheduled Small Group Tours (capped at 10-12 persons), Tailor-made bespoke itineraries, and Family Tours, supplemented by shorter Extensions. Tours are sold as all-inclusive packages covering activities, entrance fees, transport including domestic flights, and approximately half of meals, with both land-only and UK-airport-inclusive flight options. Pricing ranges from approximately £945 for a 7-day Cambodia tour to £3,450 for a 21-day Far North tour, with a 10% deposit and balance due 60 days before departure. The platform is a WordPress-based marketing and booking site with content/blog, email newsletters, and a tour-finder search tool; there is no proprietary technology stack, app, API, or AI capability.

All Points East operates a direct-to-consumer model with no third-party resellers, generating revenue entirely through tour package sales booked via the company website or UK office phone/email. Distribution relies on SEO/content marketing, an email newsletter with late-availability discounts, and trust signals built through ATOL protection, Responsible Travel membership, Thailand Green Tourism accreditation, and a 2026 Wanderlust Magazine Number 1 ranking for Top Long Journeys. The company works with a network of local ground operators across Southeast Asia for logistics, guiding, and accommodation, and has partnerships with the Royal Photographic Society (photography tours) and Tourism Authority of Thailand (promotional activities).

Name

All Points East

Legal name

Hidden Places Adventure Tours Ltd.

Website

https://allpointseast.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

All Points East is a UK-based, family-run tour operator specializing in small-group escorted tours, tailor-made itineraries, and family tours to eight Southeast Asian destinations including Thailand, Vietnam, Cambodia, and Indonesia.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

Keywords

• Small group tours
• Southeast Asia tours
• Tailor-made tours
• Family tours
• Guided tours

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tour Package Sales: All Points East generates revenue by selling all-inclusive tour packages to Southeast Asia. Tours include activities, entrance fees, transport (including domestic flights), and approximately half of meals. They offer both land-only options and packages inclusive of international flights from UK airports.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

All Points East sells escorted small group tours (maximum 10-12 persons), tailor-made bespoke itineraries, and private family tours to Southeast Asia destinations including Cambodia, Thailand, Vietnam, Laos, Indonesia, Malaysia, Borneo, China, and Sri Lanka. Tours are all-inclusive, covering activities, entrance fees, transport including domestic flights, and approximately half of meals, and are available as land-only or inclusive of return flights from UK airports. The company operates as a direct-to-consumer tour operator with regional offices in the UK, Thailand, and Cambodia.

Product overview

All Points East operates a portfolio of travel tour products centered around Southeast Asia. The core offerings include Small Group Tours (scheduled escorted tours with maximum 10-12 persons), Tailor-made Tours (customized itineraries for special interests), and Family Tours (private family-specific tours). These are complemented by Extensions (mini-tours and add-ons to main itineraries) and all-inclusive packages covering flights, accommodation, activities, and meals. The company functions as a traditional travel tour operator rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Group Tours Scheduled escorted small group tours to Southeast Asian destinations with a maximum of 10-12 persons per group, including famous sites and off-the-beaten-track destinations with accommodation and domestic flights included. Pricing ranges from £945 (Highlights of Cambodia, 7 days) to £3,450 (Unexplored Far North, 21 days).
• Tailor-made Tours Bespoke or customized tours created to meet specific interests, preferred destinations, and timeframes, including special interest tours such as photography, food, wildlife, or history. Available for individuals, families, and special interest groups.
• Family Tours Fully escorted private family tours to Southeast Asia designed specifically for families, covering Cambodia, Thailand, Malaysia, Sri Lanka, Vietnam, and Laos with flexible itineraries. Prices start from £1,525 (Laos Family Tour, 10 days) to £1,900 (Borneo Family Tour, 12 days).
• Extensions Shorter mini-tours and extensions designed as standalone trips or add-ons to existing tours, including destinations like Halong Bay, Sapa, Luang Prabang, and various Thai islands.
• All-inclusive Tour Packages All-inclusive tour packages covering activities, entrance fees, transport including domestic and regional flights, and approximately half of meals. Available as land-only or inclusive of return flights from UK airports. ATOL protected.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Royal Photographic SocietyminorStrategic or Co-development PartnerAll Points East has organized photography special tours for the Royal Photographic Society, including tours to Bagan and other Southeast Asian destinations.
• Tourism Authority of ThailandminorGTM or Marketing PartnerAll Points East has worked with the Tourism Authority of Thailand on photography competitions and promotional activities.
• Local Ground OperatorscoreChannel Partner/ Reseller/ DistributorAll Points East works in collaboration with a series of partners on the ground in Southeast Asia for local logistics, guiding services, and accommodation arrangements.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wild Frontiers: UK adventure tour operator offering off-the-beaten-track small group tours across Asia, Africa, and the Middle East. Comparable on small-group escorted format, 'hidden gems' positioning, and UK direct-to-consumer model.
• InsideAsia Tours: Bristol-based travel company specializing in Southeast Asia, Japan, and Southeast Asia itineraries with tailor-made and small-group formats. Direct overlap on destination focus, customer segment, and product structure.
• Wendy Wu Tours: UK tour operator specializing in Asia (with deep Southeast Asia and China coverage), offering escorted group tours and tailor-made options. Comparable geographic specialization and escorted-tour delivery model.
• Selective Asia: UK specialist tour operator focused exclusively on Southeast Asia, offering tailor-made and small group journeys. Closely comparable in geography, customer base, and product depth.
• Exodus Travels: Established UK small-group adventure tour operator with broad Asia coverage. Comparable in small-group escorted format, ATOL-like consumer protection, and 25+ year operating history.
• Audley Travel: UK-based tailor-made tour operator offering bespoke itineraries across multiple regions including Southeast Asia. Comparable because both sell high-touch, customized long-haul trips to UK consumers with a specialist, country-office-supported model.
• Explore Worldwide: UK small-group adventure tour operator with a global footprint including extensive Southeast Asia itineraries. Overlapping small-group escorted model with similar duration (7-24 day) and price bands.

Broad incumbents

• Intrepid Travel: Large Australia-based global small-group adventure tour operator with significant Southeast Asia coverage and similar responsible-travel ethos. Comparable product, but at much larger scale and broader geographic footprint.
• G Adventures: Global small-group tour operator with extensive Southeast Asia portfolio and similar small-group philosophy. Overlapping in product and ethos, but operates at substantially greater scale across many more countries.
• Trailfinders: Large UK-based privately-held travel company offering tailor-made holidays, tours, and flights worldwide. Comparable in being a UK independent serving long-haul leisure travelers, but far larger and broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AllPointsEast
• Facebookfacebook.com/AllPointsEast
• LinkedInlinkedin.com/company/all-points-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Points East